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Communication Commons

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2021

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Articles 2131 - 2160 of 2465

Full-Text Articles in Communication

Jrsm 4940: Student Media Practicum (Syllabus), Terris King Jan 2021

Jrsm 4940: Student Media Practicum (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.


Jrsm 4940: Student Media Practicum (Syllabus), Michael Robinson Jan 2021

Jrsm 4940: Student Media Practicum (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.


Jrsm 3900: Visual Media (Syllabus), Michael Robinson Jan 2021

Jrsm 3900: Visual Media (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud.


Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman Jan 2021

Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.


Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman Jan 2021

Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.


Jrsm 4910: Social Media And Society (Syllabus), Teri Del Rosso Jan 2021

Jrsm 4910: Social Media And Society (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Discussion of social media's impact on individuals, organizations, and society. Examines the fundamentals of social media-based community, diversity, and influence. Includes broad understanding of a variety of platforms and trends and their place and importance in the social media ecosystem. Social media has altered how journalists and strategic communication professionals do their jobs and how we communicate as a society. We will be analyzing multiple apps, platforms, and trends to determine social media’s impact on society, including digital inequality and social justice, online communities, photo and video manipulation, influencers, virality, and wearable technology. It’s important to note that …


Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman Jan 2021

Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.


Pbrl 3421: Intro Public Relations Writing (Syllabus), Teri Del Rosso Jan 2021

Pbrl 3421: Intro Public Relations Writing (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.


Jrsm 4940: Student Media Practicum (Syllabus), Michael Robinson Jan 2021

Jrsm 4940: Student Media Practicum (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.


Pbrl 4440: Public Relations Campaign (Syllabus), Tori Cliff Jan 2021

Pbrl 4440: Public Relations Campaign (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.


Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus), Teri Del Rosso Jan 2021

Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: An approach to ethics and advocacy through case studies and their application to the work of public relations professionals as they interact with employers, publics and society as a whole.


Advr 6326: Advertising Research (Syllabus), Joel Nichols Jan 2021

Advr 6326: Advertising Research (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.


Advr 6327: Media Planning (Syllabus), Joel Nichols Jan 2021

Advr 6327: Media Planning (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.


Crmm 6500: Web Publish L: Html/Css (Syllabus), Jin Yang Jan 2021

Crmm 6500: Web Publish L: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.


Pbrl 3421: Intro Public Relations Writing (Syllabus), Kim Marks Malone Jan 2021

Pbrl 3421: Intro Public Relations Writing (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.


Jour 6160: Food Writing/Reporting (Syllabus), Pamela Denney Jan 2021

Jour 6160: Food Writing/Reporting (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Develops expertise in the specialized niche of food writing with narrative stories and multimedia content.


Jour 6180: Public Issues Writing/Reprting (Syllabus), Jessica Jaglois Jan 2021

Jour 6180: Public Issues Writing/Reprting (Syllabus), Jessica Jaglois

Journalism and Strategic Media Syllabi Archive

Course Description: You will learn investigative and analytical techniques that are essential in covering issues impacting our communities. This includes instruction in records, interviewing and how to use these tools in your reporting.


Jour 6530: Innovative Storytelling Techni (Syllabus), Terris King Jan 2021

Jour 6530: Innovative Storytelling Techni (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: The course offers instruction, training, practice, and analysis in journalistic podcasting, including research, organization, branding, and content presentation skills. The course will also focus on effective interviewing with emphasis on developing and delivering interesting and compelling content audio storytelling.


Jour 6629: Tv News Writing/Reporting (Syllabus), Jessica Jaglois Jan 2021

Jour 6629: Tv News Writing/Reporting (Syllabus), Jessica Jaglois

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages.


Jour 6998: Multimedia News Lab (Syllabus), Robby Byrd Jan 2021

Jour 6998: Multimedia News Lab (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.


Crmm 6550: Web Publish Ii/: Html/Css (Syllabus), Garrett Pilgrim Jan 2021

Crmm 6550: Web Publish Ii/: Html/Css (Syllabus), Garrett Pilgrim

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of website projects; systematic training in writing html codes; focused learning of cascading style sheet (CSS); final production of a multimedia project.


Jrsm 7000: Media Writing/Editing (Syllabus), Pamela Denney Jan 2021

Jrsm 7000: Media Writing/Editing (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and AP style; reporting, writing and editing news stories; media literacy.


Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach Jan 2021

Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.


Jrsm 7015: Advanced Media Writing (Syllabus), Matthew J. Haught Jan 2021

Jrsm 7015: Advanced Media Writing (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Designed to help students become more precise as well as versatile writers by diagnosing their writing, polishing their grammar and editing skills, and teaching them to write with clarity, cohesiveness, and conciseness.


Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach Jan 2021

Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …


Jrsm 6700: Media Law (Syllabus), David Arant Jan 2021

Jrsm 6700: Media Law (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.


Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach Jan 2021

Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …


Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught Jan 2021

Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.


Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught Jan 2021

Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.


Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd Jan 2021

Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.