Communication Commons^™

Jrsm 4702: Media, Diversity, & Society (Syllabus), Otis Sandford

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced study of recent, critical issues faced by mass media with exploration of complexities that cause them and their impact on society.

Jrsm 4910: Social Media & Society (Syllabus), Melissa L. Janoske Mclean

Journalism and Strategic Media Syllabi Archive

Course Description: Discussion of social media's impact on individuals, organizations, and society. Examines the fundamentals of social media-based community, diversity, and influence. Includes broad understanding of a variety of platforms and trends and their place and importance in the social media ecosystem. Social media has altered how journalists and strategic communication professionals do their jobs and how we communicate as a society. We will be analyzing multiple apps, platforms, and trends to determine social media’s impact on society, including digital inequality and social justice, online communities, photo and video manipulation, influencers, virality, and wearable technology. It’s important to note that …

Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.

Pbrl 3441: Writing For Social Media (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Development of strategic writing skills to write effectively across various social media platforms with an emphasis on the need to tailor the message to both the audience and the platform through which it is communicated. Topics explored will include style, repurposing of content, specific requirements for various platforms, organizational voice, SEO and strategic message development.

Jrsm 7050: Mass Communication Theory (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …

Jrsm 7350: Advanced Multimedia Reporting (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: This course will explore recent research findings in news reporting, writing and editing principles; and also provide students with practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass media.

Jrsm 6700: Media Law (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.

Advr 3330: Digital Analytics & Evaluation (Syllabus), Andrea Wiley

Journalism and Strategic Media Syllabi Archive

Course Description: This course was developed to help you (a) understand the need and importance behind social media and other digital platform analytics and (b) to teach you how to leverage the data made natively available by Facebook, Twitter, Instagram and LinkedIn, as well as Google Analytics, to evaluate social and digital PR/marketing campaigns. A bulk of this course will be spent working first-hand with data. After working with the data, you will learn how to identify key data points, create charts and graphs to visualize your analysis, glean insights and make actionable recommendations based on those insights. You will …

Crmm 4900: Creative Media Lab (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.

Jour 4535: Social Media Journalism (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Students will learn to cover news and information, track analytics, and search out the newest news trends on popular social media platforms.

Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …

Jour 4160: Food Writing/Reporting (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Develops expertise in the specialized niche of food writing with narrative stories and multimedia content.

Crmm 6526: Photojournalism (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced skills and photojournalism techniques for online and publication photography; emphasis on portraiture, sports, features, and general news.

Pbrl 6706: Public Relat Ethics & Advocacy (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: An approach to ethics and advocacy through case studies and their application to the work of public relations professionals as they interact with employers, publics and society as a whole.

Free Asynchronous Professional Development By, From, And For Instructional Designers: How Informal Learning Opportunities Shape Our Professional Learning And Design Practices, Pauline S. Muljana, Kristen Austion, Kayla Jutzi, Lora B. Pezzell, Malgorzata (Gosia) Pytel

STEMPS Faculty Publications

Instructional designers (IDs) need to maintain an understanding of the current trends and issues within the field. Pursuing professional learning informally supports IDs’ effort to keep up with current trends and issues because it is not restricted by curriculum and time. Professional development (PD) offered by Professional Development for Instructional Designers (PD4IDs) learning group can address issues related to geographical and funding limitations. This application paper presents the coordination of PD based on the conceptual framework (e.g., Community of Practice and Social Network Knowledge Construction) and reflections of several PD4IDs members with various roles. The reflections indicate the benefits of …

The Mmm Initiative, Erika Byrne, Brianna Bal, Mckenna Jones, Noelle Annonen, Christian Pfeifer, Amanda Cunningham, Jaime Breisch, Rachel Brosten

Undergraduate Theses, Professional Papers, and Capstone Artifacts

We’ve determined that information collected and distributed by and on news and social media outlets has manifested in political biases of its users. It is clear that this issue has subsequently led to political polarization and ethnic prejudice. To combat this problem, we have devised an online informational package and an interactive experience to teach people how to use it. Our website provides the resources to check personal biases and recognize ethnic prejudices. The seminar encourages people to apply and spread their newfound knowledge. We conducted interviews with experts, surveys, and an extensive literature review. Through our research and feedback …

Family Communicative Environment’S Effects On Young Adults’ Social Norms About Limiting Alcohol: Examining The Mediating Effects Of Implicit Pri, Grace Ellen Brannon

Communication Faculty Publications - Archive

Alcohol usage among young adults remains a prominent public health concern. Communicating with family members about alcohol can positively influence young adults’ perceptions of social norms, yet the stigmatized nature of alcohol-related conversations in the family create a barrier to occurrence of these conversations. This study examines how young adults’ familial communication patterns impact their descriptive and injunctive social norms about alcohol, using Communication Privacy Management Theory as the theoretical framework. Specifically, this study seeks to understand how conversation orientation, conformity orientation, warm conformity orientation, and cold conformity orientation predicts two sets of social norms (descriptive and injunctive), and to …

A Qualitative Examination Of The Agency Of Women In Their 30s And 40s Who Use Dating Applications, Tera Buerkle

Theses and Dissertations--Family Sciences

The use of dating applications (apps) to find romantic and sexual partners is widespread across age groups, however, there is a paucity of research on dating apps with those in middle adulthood. Sexual script theory suggests that women’s agency (i.e. the ability to act in one’s own best interest) may be impacted by expectations from an inherently sexualized context, such as dating apps. Feminist theory contends that women’s agency is complicated by gender socialization due to the imbalance of power in society that greatly favors men. In this study seventeen women aged 30 to 49 completed in-depth semi-structured interviews, and …

Similarities Of Expressing Disagreement By Chinese And American College Students, Yanling Yu, Yanrong (Yvonne) Chang, Zhan Long

Communication Faculty Publications

To explore the ways in which modern Chinese and Americans express their disagreement in intercultural communication and to reveal the reasons for their usage from the perspectives of sociolinguistics and persuasive communication and with the rapport management as the theoretical framework, this paper focuses on the discourse analysis of implicit disagreement expressions between 11 pairs of Chinese and American college students. The analysis of the four-month communication corpus reveals that Chinese and American students tend to use implicit disagreement when they disagree with each other and there are more similarities than differences in the usage of implicit disagreement. The reasons …

Dealing With Adversity: An Examination Of The Covid-19 Impact On High School Athletes And Their Coaches, Greg Selber, Kimberly A. Selber

Communication Faculty Publications

The COVID-19 pandemic, which began in early 2020, has been that rare world-shaking event, from its effects on health, economics, and politics to its influence on attitudes, behavior, and wellness. In a particular context, high school sports have also been greatly altered by the coronavirus, as many spring seasons were abbreviated, truncated, or aborted altogether in the wake of the pandemic spread. This chapter seeks to examine the effects of the pandemic on high school coaches and athletes in the Rio Grande Valley of Texas, a southernmost region comprising four counties on the Texas-Mexico border and about 1.5 million people. …

Living Together In Precarious Times: Covid-19 In The Philippines, Gideon Lasco

Development Studies Faculty Publications

The coronavirus pandemic has laid bare the necessity—for social scientists and the rest of the public alike—of an ecological; non-anthropocentric view of the world as humans grapple with microbes; surround themselves with plants; and engage with non-human animals in ways that range from abuse to affection. This chapter uses this multispecies perspective to reflect on the Philippine experience of COVID-19; offering illustrative examples; sketching tentative insights; and concluding with a research agenda for future work.

Information, Identification, Or Both? A Rhetorical Analysis Of How Blm Uses Their Official Website, Candice L. Edrington

Faculty Publications

No abstract provided.

The Association Of Pregnancy Control, Emotions, And Beliefs With Pregnancy Desires, Meredith G. Manze, Diana R. Romero, Prabal De, Josette Hartnett, Lynn Roberts

Publications and Research

Context

Standard pregnancy intentions measures do not always align with how people approach pregnancy. Studies that have investigated beyond a binary framework found that those with “ambivalent” feelings towards pregnancy are less likely to use contraception consistently, but the reasons for this are unclear. We sought to gain a nuanced understanding of pregnancy desires, and how perceptions about pregnancy are associated with contraceptive use.

Methods

We used non-probability quota sampling based on sex, age, and geographic region for a web-based survey of heterosexual men and women, aged 21–44 years, who could become pregnant/impregnate and were not currently pregnant (n = …

Framing Inclusion: The Media Treatment Of Irregular Immigrants' Right To Health Care In Spain, Alisa Petroff, Anahí Viladrich, Sònia Parella

Publications and Research

With the passing of Royal Decree-Law 16/2012, Spain’s national health system switched from a model defined by universal and free health care principles, to a private insurance system that excluded large population groups. Based on a qualitative research design, this paper examines the media treatment of undocumented immigrants’ prerogatives to public health care in Spain (2012–2018). The analysis of 234 articles, drawn from three major Spanish newspapers, reveals three frames that underscore the media’s "rhetorics of inclusion," which argue for the extension of free medical services to irregular immigrants a topic traditionally underestimated by the literature. The moralist frame, supported …

Considering The Ethics Of Political Communication And Doing The Right Thing, Kati Tusinski Berg

College of Communication Faculty Research and Publications

No abstract provided.

Sexual Assault In The News, Sydney Blair

All Graduate Theses, Dissertations, and Other Capstone Projects

Previous research has evaluated the presence of blame, myths, and stigma that sexual assault survivors experience online and within interactions with others. In the era of the #MeToo movement, has that changed? With perpetrators recently being held legally accountable for their crimes, my research addresses the current representation(s) of sexual assault through a content analysis of existing news media. I found a variety of rhetoric that supports survivors, #MeToo and perpetrators accountability, with additional evidence that negatively counters those positive changes. My research is important because these findings contribute to social science literature by examining the current representation of sexual …

Uses And Gratification Theory & How Tiktok Affects The Body Images Of Young Adults, Elizabeth Mackey

Capstone Showcase

This essay explains the Uses and Gratification Theory along with the mental effects TikTok has on young adults in terms of body image. It explores the dynamics of why and how young adults continue to utilize the application despite its harmful effects it has on them. Between hateful comments on ones own videos and comparing oneself to others, there is a lot of opportunity for TikTok to decline a persons perception of their body. However, due to the concepts of the Uses and Gratification Theory, we can see the reasoning behind why these qualities are ignored when choosing what media …

Real Rap, Does Authenticity Even Matter In Hip Hop?, Amin Allam

Capstone Showcase

Rap and Hip hop has evolved tremendously since its inception. The collective genre has been catapulted to global influence, where in the United States it represents the largest genre based on market share. After reviewing the history of rap music there is a perceived relationship between hip hop and authenticity. To which the question arose of whether hip hop could maintain authenticity in a commercial sphere. To explore this relationship, after reviewing the literature on authenticity, a model of analysis created by Newman and Smith was used to explore 5years worth of data dealing with the Billboard top 100 list. …

Uses And Gratifications Within Amc’S Mad Men, Bryce Wadsworth

Capstone Showcase

The Uses and Gratifications theory is used all throughout the field of communications and media studies. In this case, I breakdown the structure of AMC TV's Mad Men and analyze the ways in which they capture their audience and encourage engagement outside of watching the show itself.

Telehealth During Covid-19: A Look At Healthcare Providers’ Experiences, Sabrina Webb

Honors Program Theses

Healthcare providers were placed under considerable strain during the COVID-19 pandemic. To exacerbate matters more, a sudden shift to telehealth became necessary to provide safe provider-patient visits. The increased strain created by the sudden need to implement a telehealth protocol is believed to have decreased workplace satisfaction. This study aims to investigate how the rapid shift to telehealth during the COVID-19 pandemic affected healthcare providers’ workplace satisfaction, how virtual visits created challenges and opportunities for provider-patient communication, and how the use of telemedicine during the COVID-19 pandemic affected healthcare providers’ capacity to engage in patient-centered communication. For this study, 15 …