Communication Commons^™

Microcelebrity Endorsement Of Public Relations Campaigns For Nonprofit Organizations: A Study Of Snapchat In Saudi Arabia, Sami Altuwayjiri

Dissertations

This research investigates the influence of Snapchat microcelebrity endorsement for nonprofit organizations’ PR campaigns through testing the self-disclosure model, source attractiveness model, and congruence or fit model in relation to individuals’ donation intentions and attitudes toward the endorsement. This paper has highlighted the effectiveness of the three models through testing each model three times via three endorsements featuring three different microcelebrities. The result of the survey suggests that self-disclosure practiced by the endorsing microcelebrity has a weak influence on peoples’ donation intention and attitude towards the endorsement. However, physical attractiveness of the endorsing microcelebrity has an influence on people’s donation …

Amjambo Africa! (August 2020), Kathreen Harrison

Amjambo Africa!

In This Issue...

News from Africa ........................p.2

Art Shows....................................p. 3

Publisher’s Editorial ....................p. 4

French .......................................... p.5

Swahil............................................p.6

Somali ...........................................p.7

Canada-U.S. Border.....................p.7

COVID-19 Tips ...........................p. 8

Mills Administration ...................p. 9

Finance/Building Credit ...........p. 10

World Market Basket ..........p. 12/13

Leyla Hashi ................................p. 14

Election season .........................p. 15

Blaine House Visit ....................p. 16

Angolan Community of Maine p. 16

Legislative Update.....................p 17

Awards to community groups p. 17

Kinyarwanda .............................p.18

Portuguese .................................p.19

In Her Presence ....................... p. 20

Columns ....................................p. 21

Social Media Influencers: Who They Are And How They Influence, Samra Karamustafic, Taylor Stockmaster, Skye Palladina, Aurora Harris, Richard M. Perloff

Student Scholarship

This paper extends research on persuasion and social media communication by reporting the results of a content analysis of 10 leading social media influencers, an untapped empirical issue in the field. Findings, offering insights into the particular communicator attributes influencers emphasize, were based on coding 121 videos of female beauty and lifestyle influencers. Influencers deploy a variety of communication strategies to engage followers, harnessing everyday behaviors, using colloquial terms, expressing emotions, showing vulnerabilities (in socially skilled ways), and strategically promoting products. Interestingly, when influencers mentioned the coronavirus, they did so as to emphasize its relevance to their personal life, rather …

Uncertainty Reduction In Initial Interactions, Melissa Cabrera

McNair Summer Research Program

Uncertainty reduction strategies are among the most fundamental motivations for human communication. When interacting with new people, uncertainty reduction is a crucial tool people use to learn about that person and determine what their relationship will be like. Research related to the strategies that humans use to reduce uncertainty typically focus on initial interactions and the early stages of relationships. Many recent studies tend to focus on the comparison between computer mediated communication and in-person interactions. In contrast, the current project focuses on the strategies people are most likely to employ when they are working to reduce uncertainty in face-to-face …

No Dogs Allowed: A Qualitative Study About Invisible Barriers Faced By Those With Disability, Kory Gaona

Boise State University Theses and Dissertations

Service Animals (S.As.) are becoming more common throughout the United States and are seen more frequently on college campuses. This study uncovers the lived experiences of S.A. handlers on college campuses nationwide, to further understand the exclusion or inclusion that S.A. handlers experience throughout their everyday life. Utilizing Critical Disability Theory and Organizational Communication lenses through a series of open-ended questions, this study analyzes a handler’s experience with their S.A. Adopting a qualitative lens, I conducted one on one interviews. It filled a need for academia as present research on S.As. typically focuses on quantitative research. I was able to …

Redeeming The Monster: The God Of War Subreddit's Narrative Of Rebirth For Hegemonic Masculinity, Mario Sanders

Boise State University Theses and Dissertations

In a 2019 documentary on the development of the video game God of War (2018) for the Playstation 4, Cory Barlog, the game’s creative director, openly discusses his desire to give the toxic, hypermasculine protagonist, Kratos, a “second chance” after nearly a decade since the franchise’s previous installment. In giving Kratos his second chance, Barlog decided to make him a father, claiming that becoming a father changes one’s perspective on everything. Video games scholars have argued that games are a noteworthy element of players’ identities and interactions due to their promotion of the manufacture of player narratives. The following research …

The Prospector, August 12, 2020, Utep Student Publications

The Prospector

Headline: College in the Age of Coronavirus

Turning The Page: A Design Thinking Approach To Increasing Literacy Advocacy In West Alabama, Justin C. Walters

Masters Theses

Through the problem/solution lens of design thinking, this research critically analyzes the promotional activities and materials used by the Literacy Council of West Alabama (LCWA) to determine their effectiveness in reaching both functionally illiterate populations as well as the fully-literate population aiming to work the advocacy front with this nonprofit organization. Qualitative data was gathered through the utilization of a web heuristic evaluation, as well as the evaluation of current marketing materials for LCWA; these insights were used to guide the design and creation of new print and digital marketing materials for the organization. Results of this research aimed to …

Cultivating And Reporting Of Campus Threats, Louis K. Falk, Douglas Stoves, Audrey W. Falk, Hilda Silva

Communication Faculty Publications

The consumption of media has been established as one of the elements responsible for changing the general population’s perceptions. Specifically, cultivation theory (depending on the amount of media use) points to an enhanced representation of a characterization conveyed through the media. This depiction has the potential to create an inaccurate portrayal (stereotype) leading to an increased level of anxiety. The proliferation of reported incidents (real or perceived) associated with mass shootings in the U.S. over the last 20 years is an example. This paper traces the relatively recent coverage of mass shootings in the U.S. by the media and the …

Discretionary Dissemination On Twitter, Richard M. Crowley, Wenli Huang, Hai Lu

Research Collection School Of Accountancy

Using an unsupervised machine learning approach to analyze 12.8 million tweets posted by S&P 1500 firms from 2012 to 2016, we find that firms tweet more financial information around significantly negative or positive earnings announcements or accounting filings. Specifically, we observe a symmetric U-shaped relation between the number of financial tweets and the materiality of accounting information events. This relation is consistent with the theoretical prediction in Hummel et al. (2018) which assumes that managers are sensitive to their firm’s fundamental value. We document that this relation also holds for hyperlink usage in tweets about financial information around important events, …

Age-Specific Posting: Tailoring Social Media Post To Audience Age, Owen Bridges

Undergraduate Research Journal

With social media becoming the best way to get the word out about something, advertisers have been trying to break the code on how to market their products successfully. The hard part about social media marketing is figuring out what the target audience is for said product. In this study, women’s fashion brands are examined to see if big companies are taking advantage of age targeting through their social media posts. After doing some research, a study like this couldn’t be found. The hypothesis for this study was that each brand would tailor all of their posts towards different social …

Powerful Men: An Evaluation Of Successful Rhetoric, Rachel Hollenbeck

Undergraduate Research Journal

This study examines the rhetoric of Adolf Hitler and Winston Churchill and why it was so successful. Both men are famous for their rhetoric, but this study is a more in-depth look at how they spoke well and influenced people. Through the lens of Lloyd F. Bitzer’s “The Rhetorical Situation” and the classical rhetorical appeals, multiple details of Hitler and Churchill’s speeches are brought to attention and analyzed, especially how their responses fit the situations they were facing, how they connected with their audiences, and how their wording matched the goals they were trying to achieve. One of the purposes …

The Impact Of Social Media On The Self-Esteem Of Youth 10–17 Years Old: A Review Of The Literature, Jasmine M. Daniels

Dissertations

The world of technology has expanded quickly and vastly since its inception. The creation of social media sites and applications has changed the ways in which youth interact, connect, and share with one another. As the number of social media sites and applications increases, so does their use by adolescents. During adolescence, youth are undergoing the process of identity development and self-esteem is an important part of this development. During this developmental period, adolescents’ self-esteem is likely to be affected by the feedback they receive online through social media sites. There is limited research available that specifically evaluated the impact …

You Are Resilient: Trauma-Informed, Strengths-Based Treatment For Low-Ses, Urban Youth, Courtney Molina

Dissertations

The focus in this review was to explore the benefits and optimal use of trauma-informed, strengths-based care for the therapeutic treatment of low-socioeconomic status (SES), urban youth. Specific focus was given to evidence-based research on the treatment of emotional and behavioral dysregulation among low-SES, urban youth. The review was guided by the following research questions: How can emotional and behavioral dysregulation be symptoms of trauma among low-SES, urban youth; What makes trauma-informed and strengths-based care optimal for the treatment of low-SES, urban youth with dysregulation; and What are clear guidelines for providing trauma-informed, strengths-based care to low-SES, urban youth with …

Barriers Inhibiting Detection And Management Of Postpartum Hemorrhage By Providers In Madagascar, Breakthrough Research, Usaid's Health Evaluation And Applied Research Development

Reproductive Health

Breakthrough RESEARCH partner ideas42 conducted research in June 2019 in peri-urban and rural areas of Vohipeno and Manakara districts of Madagascar's Vatovavy-Fitovinany region to identify health care providers' challenges for detecting and managing complications during childbirth including postpartum hemorrhage and identify optimal solutions. This brief summarizes the results of a behavioral diagnosis that reveals “Facility-based providers do not consistently follow best practices for the detection and management of complications during childbirth.” Low perception of risk of postpartum hemorrhage, limited review of compliance with best practices, consequences of current practices, and resource scarcity can negatively affect provider decision-making and clinical practice.

Obstacles Limitant La Détection Et La Prise En Charge De L’Hpp Par Les Prestataires De Soins De Santé À Madagascar, Breakthrough Research

Reproductive Health

Breakthrough RESEARCH partner ideas42 conducted research in June 2019 in peri-urban and rural areas of Vohipeno and Manakara districts of Madagascar's Vatovavy-Fitovinany region to identify health care providers' challenges for detecting and managing complications during childbirth including postpartum hemorrhage and identify optimal solutions. This brief summarizes the results of a behavioral diagnosis that reveals “Facility-based providers do not consistently follow best practices for the detection and management of complications during childbirth.” Low perception of risk of postpartum hemorrhage, limited review of compliance with best practices, consequences of current practices, and resource scarcity can negatively affect provider decision-making and clinical practice.

Bootstrapping Web Archive Collections From Micro-Collections In Social Media, Alexander C. Nwala

Computer Science Theses & Dissertations

In a Web plagued by disappearing resources, Web archive collections provide a valuable means of preserving Web resources important to the study of past events. These archived collections start with seed URIs (Uniform Resource Identifiers) hand-selected by curators. Curators produce high quality seeds by removing non-relevant URIs and adding URIs from credible and authoritative sources, but this ability comes at a cost: it is time consuming to collect these seeds. The result of this is a shortage of curators, a lack of Web archive collections for various important news events, and a need for an automatic system for generating seeds. …

Playing On The Threshold: Topological Chronotopes And Video Games, Michael Joseph Piero

English Theses & Dissertations

This study argues that the chronotope—literally “timespace”—is a useful, flexible heuristic for understanding how video game timespace is ideology, often encoding hegemonic norms of heteronormativity, misogyny, sovereign power’s control of bare life, and dualistic thinking. Adapting and reforging Mikhail Bakhtin’s “chronotope of the threshold,” I track the topological movements of threshold chronotopes across a series of games and game genres that reveal threshold experiences of play, ontology, and justice. This work of theory takes into account video game mechanics, interfaces, narratives, iconography, and materiality within the context of a player’s experience as a player-reader given to a bodily-rooted play with …

Counterpublics, Abled Sex, And Crip Discourses On Twitter: A Discourse Analysis Of Conversations Of Sexuality And Disability, Claudia Garcia Mendoza

Communication & Theatre Arts Theses

We live in an era in which essential conversations occur online. Social media has become the official voice of presidents and corporations. Donald Trump, the president of the United States, uses Twitter to address public issues and make policy announcements. Similarly, alternative voices have emerged from social media and evolved into public debates, social movements, and massive mobilizations (e.g., Gerbaudo, 2012; Tufeksi, 2017). The community gathering opportunities of social media (boyd, 2011; Parks, 2010; Chambers, 2013) and the possibilities to generate collective knowledge (Jenkins, 2004) stress the necessity to continue to expand the research in digital spaces.

It is important …

An Examination Of The History And Evolution Of Senior Adult Theatre Accomplishments That Impact Intergenerational Theatre Of The 21st Century, William Français Charette

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis explores senior adult theatre recorded interviews, several text book, internet, and published articles that report on findings conducted by educational scholars regarding senior adults in theatre 60 and older. Subsequent background research reflects on multigenerational accomplishments within historical American Theatre and The American Theatre Association discoveries regarding senior adult theatre. Further inquiries include reflections on The American Theatre Association of Senior Adult Theatre, Liz Lerman’s Dance Exchange of Maryland, Ohio State University Senior Adult Theatre programs, University of North Carolina Center for Creative Retirement, Montgomery County Maryland Senior Theatre program, University of Oregon, Art Age, the history of …

How Did The Nra Employ Presidential Election Year Propaganda Against Barack Obama Within The Shifting Paradigm Of The Digital Age?, Rodney James Edgar

UNLV Theses, Dissertations, Professional Papers, and Capstones

The National Rifle Association is one of the most successful lobbying groups in the United States of America. There are a few key elements that contribute to this perfect storm of passion, constitutional rights, misinformation and social division. Perception is often credited with being synonymous with reality. As an influential organization, the NRA has used its platform to spread communication, a practice which is enabled and enhanced by the technology, speed of delivery and vast reach that comes with the information age. The focus of this study will be on two artifacts from the digital archives of the NRA. For …

When Doing More Requires Knowing More: Explaining The Intention To Seek Procedural Information About Recycling, Sonny Rosenthal, Yan Wah Leung

Research Collection College of Integrative Studies

This study examines the relationship between the intention to recycle more and the intention to seek procedural information, in this case, information about how to recycle. In contrast to prior research that used information seeking as a predictor of behavior change, this study considers behavioral intention as a predictor of intention to seek information. Regression analysis of survey data from Singapore residents confirms that prediction, explaining 27% of the variance in intention to seek procedural information. Moderation analysis suggests the effect of intention to recycle more is stronger among individuals with low recycling self-efficacy. An alternative analysis suggests the greater …

The Color Line In Communism: The East German Ministry Of Culture’S Portrayal Of Paul Robeson’S State Visit, Colin J. Rensch

Masters Theses

During the 1950s and 1960s, the Cold War, the American Civil Rights movement, and anticolonialism combined to create a complex political, social, and economic landscape and a division of the globe into the so-called first, second, and third worlds. It is within this context that African American performer and activist Paul Robeson traveled to the GDR for an official visit in October 1960.

This visit was highly significant in light of the oppression Robeson had experienced at the hands of the US State Department. In response to Robeson’s communist sympathy, the State Department had revoked Robeson’s passport in 1950, and …

Evaluating The Quality Of Information Found In The Most Common Health Websites In Google Using Discern And Craap, Ivan A. Portillo, Scott Yosuke Johnson, Catherine V. Johnson

Library Presentations, Posters, and Audiovisual Materials

Objectives: Google search results can have an outsized impact on the health information that consumers find and trust. The researchers analyzed the health-related websites that show up most frequently on the first page of Google search results. After determining the websites that appear most frequently, the authors would evaluate the quality of the health information on these websites using the DISCERN instrument and the CRAAP test.

Methods: To replicate a common health information search, a list of search terms was gathered from the most frequently searched health-related topics on Google Trends. Each term would then be searched on Google and …

An Attention-Based Rumor Detection Model With Tree-Structured Recursive Neural Networks, Jing Ma, Wei Gao, Shafiq Joty, Kam-Fai Wong

Research Collection School Of Computing and Information Systems

Rumor spread in social media severely jeopardizes the credibility of online content. Thus, automatic debunking of rumors is of great importance to keep social media a healthy environment. While facing a dubious claim, people often dispute its truthfulness sporadically in their posts containing various cues, which can form useful evidence with long-distance dependencies. In this work, we propose to learn discriminative features from microblog posts by following their non-sequential propagation structure and generate more powerful representations for identifying rumors. For modeling non-sequential structure, we first represent the diffusion of microblog posts with propagation trees, which provide valuable clues on how …

The Wakefield Phenomenon: A Rhetorical Examination Of The Resurgence Of The Anti-Vaccination Movement In The 20th & 21st Century, Karen Boger

Master's Theses

This thesis explores the phenomenon of the anti-vaccination movement and existing publications documenting significant points in its resurgence in the late 20^th and early 21^st century following the now redacted publication by the former Dr. Wakefield asserting a correlation between children receiving vaccinations and children exhibiting the onset of developmental disorders, with Autism Spectrum Disorder (ASD) garnering the most public attention. With increasing numbers of parents delaying or forbidding their children from receiving vaccinations, along with the re-emergence of previously eradicated disease outbreaks and casualties, questions about the salience of Wakefield’s anti-vaccination statements arise. Investigation here is key …

The Role Of Student Engagement In The Relationship Between Classroom Motivation And Academic Achievement, Damodaran Shailaja

Student Works (2020-2029)

The aim of this study was to investigate undergraduate students’ perceived classroom motivation and perceived engagement in learning English course. It also examined the extent to which student engagement plays a mediating role in the relationship between classroom motivation and academic achievement. Using the Basic Needs Satisfaction at College Scale (Jenkins-Guarnieri et al., 2015) and Student Course Engagement Questionnaire (Handelsman et al., 2005), cross sectional surveys were conducted to collect data on classroom motivation and student engagement, respectively. Academic achievement was measured based on students’ course examination results. The sample comprised 137 undergraduate students from a public university in Malaysia. …

A Corpus-Assisted Discourse Analysis Of The Representation Of The 2017 Rohingya Crisis In The Daily Star, Nahar Sharufatun

Student Works (2020-2029)

There is a noteworthy lack of research on media coverage of refugees and other minority groups in South Asia. The aim of this study is to examine the discursive construction of the 2017 Rohingya Crisis and the representation of key social actors in The Daily Star, a popular Bangladeshi newspaper. The corpus contains 406 online articles reporting the Rohingya issue, published on The Daily Star’s website from August 2017 to August 2018. A mixed method combining quantitative and qualitative techniques from Corpus Linguistics and Discourse Analysis is utilized to analyze the data. Using the corpus analysis software AntConc 3.5.8, collocations, …

An Analysis Of Blends In Local English Newspapers, Manokaran Komalata

Student Works (2020-2029)

Numerous blends are often found in the newspapers such as brunch (breakfast + lunch), chocoholic (chocolate + alcoholic), and brick-tacular (brick + spectacular). Blend is a type of word-formation technique combining two clipped words termed as source words (SWs). This qualitative study explores blends found in local English newspapers; they are The Star, News Straits Times, The Malay Mail, and The Borneo Post. The study aims to (1) classify types of blends and (2) analyse the differences between paradigmatic and syntagmatic in blends. This research uses two theories dealing with definition of blends and types of blends. The types of …

A Corpus Study Of Online Reviews On The Suicide Themed Series 13 Reasons Why, Zaki Ummi Syafiqah

Student Works (2020-2029)

The present study aims to explore the reviewers’ perspectives on the suicide theme of 13 Reasons Why by examining the online reviews posted by these reviewers on Internet Movie Database (IMDb), Rotten Tomatoes, and Meta Critics. The corpus analysis tools adopted in the study are concordancing and keyword analysis. Concordancing is used to generate suicide-related concordance lines and to identify the evaluative items in the online reviews, while keyword analysis is used to explore the underlying key themes. Two frameworks applied to analyse these evaluative items and categorise them into positive and negative are evaluation in texts and discursive news …