Communication Commons^™

On The Use Of Past And Present Values In The Marketing Of Butler University, Kathleen Berry

Undergraduate Honors Thesis Collection

The following is a case study analyzing the founding values of what is today Butler University and comparing this founding to values promoted in the university’s modern marketing communications. The findings explore the life of Butler University’s primary founder, Ovid Butler, and the events which led him to believe so passionately in the construction of what was known at the time of its founding as North Western Christian University (NWCU). Findings also include a brief overview of the school’s operations between its opening in 1855 and modern day before diving into examples of contemporary marketing communications. Based on the information …

The Influence Of Blockchain Technology On Fraud And Fake Protection, Youngju Yun

OUR Journal: ODU Undergraduate Research Journal

No abstract provided.

Letter From The Dean, Deacue Fields

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Microlevel Movements Matter: Persuasion, Identity Performance, Performative Agency, And Resistance In Egypt On Twitter During The Egyptian Arab Spring, Audrey Cisneros

Open Access Theses & Dissertations

Micro-Level Movements Matter is a transnational digital study which explores audience and persuasion, identity performances and performative agency through an examination of Big Data gathered from Twitter's comprehensive historical archives collected from during the 2011 Egyptian revolution. In Egypt, the demonstrator's use of social media was extraordinarily savvy and persuasive-richly saturated in rhetorical devices effectively employed to appeal to wide swath of audiences. Overtime participatory discourse on social media engaged new ideas and dissenting socio-political thoughts, crafted shifting identities, refashioned new possibilities and futures community wide, and resulted in a remarkably successful large scale mobilization campaign. To conduct my study …

[email protected]: Using The Tech Start-Up Concept To Train, Engage, And Inform Students, Stephanie J. Coopman, Ted Coopman

Faculty Publications

Undergraduate and graduate students were enrolled in an upper-division online experiential learning course organized as a technology company start up at a public university in the US. Students participated in an academic department’s social media team, publishing a weekly newsletter and producing and curating content for multiple social media outlets designed for public and university audiences, a website for the department’s students, and a career portal. Responses to survey questions provided support for Experiential Learning Theory’s cyclical learning model. In addition, students viewed the entrepreneurial approach to the team as both liberating and challenging as they engaged with each other …

Journeying Into The Well: An Autoethnography Of 35 Retreats Across Two Decades, E. James Baesler

Communication & Theatre Arts Faculty Publications

In this autoethnography I narrate the story of my retreat experiences and spiritual practices at the Well Retreat Center over a span of two decades. The Well is both a geographical place in the Isle of Wright County in Virginia, and a metaphor for a spiritual journey into the inner Well of our being. I chronicle an amalgam of 35 retreats in one 24-hour retreat, narrating stories about: leaving home and settling in, dreaming and awakening, sunrise and sunset, walking in nature and walking the narrow path, discovering life behind a cracked door, and uncovering the mystery that lies at …

Overcoming Tools Of Oppression: Plain Language And Human-Centered Design For Social Justice, Michela Sims

All Graduate Theses, Dissertations, and Other Capstone Projects

Technical communication audiences are increasingly international and intercultural. Some of these audiences may be vulnerable and suffering trauma following violations of their human rights and dignity. In such cases, technical documents can serve to reinforce the oppression experienced by these audiences. Technical communicators must adapt and create methods to communicate ethically and responsibly with these audiences through a social justice lens. This thesis utilizes adapted plain language guidelines from plainlanguage.gov combined with human-centered design (“HCD”) guiding principles to perform a qualitative document analysis of technical government forms. The findings of this analysis demonstrate a need for continued integration of plain …

Social Justice Scholarship Informing Visual Communication Practices, Alicia Campbell

All Graduate Theses, Dissertations, and Other Capstone Projects

My discussion hinges on the groundwork of social justice as integral to the field of technical and professional communication (TPC) with an understanding of the importance of visual communication; ultimately, I seek to understand the intersections of Social Justice and Visual Communication within the field of Technical Communication. Based on this research, I develop a heuristic that allows technical communicators to critically analyze their visual communication efforts, specifically infographics, for advocacy/social justice.

The Moderating Influence Of The Strength Of Racial Identity On The Relationship Between Teacher-Student Racial Similarity-Dissimilarity And Classroom Engagement, Md Enamul Kabir

All Graduate Theses, Dissertations, and Other Capstone Projects

This research, titled ‘The moderating influence of the strength of racial identity on the relationship between teacher-student racial similarity-dissimilarity and classroom engagement’, was conducted by Md Enamul Kabir, a graduate student in the Department of Communication Studies at Minnesota State University, Mankato as a requirement for completing a Master of Arts degree in August 2020. The purpose of this quantitative study was to understand how the strength of racial identity moderates the effects of the teacher-student racial similarity and dissimilarity on the engaging behavior of students with their instructors in United States classrooms. This study questioned the prevalent assumption that …

Exploring Artificial Intelligence-Mediated Communication (Aimc) As A Sub-Field Of Communication Studies. A Textual Examination, Md Nurul Karim Bhuiyan

All Graduate Theses, Dissertations, and Other Capstone Projects

From the book "Speaking into the Air: A History of the Idea of Communication," written by John Durham Peters, we understand a notion about developing one’s destiny; people have the freedom to choose multiple paths to follow (Peters, 2012). If we reject this idea, it is also easy for people to come up with distinct explanations. Even though the meaning of the same issues might vary subject to who is interpreting them, the primary concepts can be interpreted as more or less the same. If we study these two--"artificial intelligence" and "communication"- simultaneously, we can assume some characteristics. Thus, this …

ปัจจัยพยากรณ์ความภักดีของผู้บริโภคที่มีต่อแอปพลิเคชันการให้บริการจุดเดียวเบ็ดเสร็จแบบตอบสนองความต้องการ, สิราวรรณ พรรณสวัสดิ์

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยครั้งนี้ มีวัตถุประสงค์เพื่อศึกษาการเปิดรับข้อมูลข่าวสาร ปัจจัยส่วนประสมทางการตลาด ปัจจัยคุณภาพการให้บริการและความภักดีด้านพฤติกรรมและด้านทัศนคติของผู้บริโภคที่มีต่อแอปพลิเคชันการให้บริการจุดเดียวเบ็ดเสร็จแบบตอบสนองความต้องการ ตลอดจนปัจจัยการเปิดรับข้อมูลข่าวสาร ปัจจัยส่วนประสมทางการตลาด และปัจจัยคุณภาพการให้บริการที่สามารถพยากรณ์ความภักดีต่อบริการแอปพลิเคชันการให้บริการจุดเดียวเบ็ดเสร็จแบบตอบสนองความต้องการของผู้บริโภค โดยใช้แบบสอบถามในการเก็บข้อมูลกับกลุ่มตัวอย่างที่มีอายุตั้งแต่ 18 ปีขึ้นไป ที่ใช้บริการผ่านแอปพลิเคชันการให้บริการจุดเดียวเบ็ดเสร็จแบบตอบสนองความต้องการอย่างน้อย 3 ครั้ง ภายในระยะเวลา 3 เดือนที่ผ่านมา จำนวน 400 คน ผลการวิจัยพบว่า ผู้บริโภคมีการเปิดรับข้อมูลข่าวสารอยู่ในระดับปานกลาง โดยส่วนใหญ่จะเปิดรับผ่านทางสื่อออนไลน์ และมีทัศนคติในเชิงบวกต่อการใช้งานที่ง่ายและหลากหลาย รวมถึงการระบุราคาที่ชัดเจนในการใช้บริการ และมีความพึงพอใจอยู่ในระดับสูงต่อการใช้บริการแอปพลิเคชันการให้บริการจุดเดียวเบ็ดเสร็จแบบตอบสนองความต้องการที่มีความน่าเชื่อและไว้วางใจ รวมไปถึงผู้บริโภคมีความภักดีอยู่ในระดับที่สูงมากในด้านพฤติกรรมการใช้บริการซ้ำและการแนะนำบอกต่อ เมื่อวิเคราะห์ปัจจัยพยากรณ์พบว่า ปัจจัยคุณภาพการให้บริการสามารถพยากรณ์ความภักดีในการใช้บริการแอปพลิเคชันการให้บริการจุดเดียวเบ็ดเสร็จแบบตอบสนองความต้องการได้สูงสุด รองลงมาคือ ปัจจัยส่วนประสมทางการตลาด ส่วนการเปิดรับข้อมูลข่าวสารไม่สามารถพยากรณ์ความภักดีในการใช้บริการแอปพลิเคชันการให้บริการจุดเดียวเบ็ดเสร็จแบบตอบสนองความต้องการได้

Examining Communication Patterns And Identity In Families With Children Who Are Deaf Or Hard Of Hearing, Amber L. Alvey

Electronic Theses and Dissertations

“Deafness in the context of the hearing family attacks the backbone of the family structure, namely communication” (Ahlert & Greeff, 2012, p. 402). There is a link between communication and identity, specifically the role of communication on identity (Jung & Hecht, 2004). The purpose of this study is to better understand the experiences of families with children who are deaf or hard of hearing by investigating the relationship between family communication patterns and identity. In this study, I conducted in-depth interviews with the parents of children who are hard of hearing to investigate family communication patterns and identity. Using Family …

"It's None Of Your Damn Business" : Communication Among Newlyweds Regarding Family Expansion Preferences, Kiersten Koehler

Electronic Theses and Dissertations

As newlyweds begin their new adventure as a married couple, the discussion of family expansion is inevitable. This thesis seeks to understand how newlyweds discuss their plans for family expansion among each other and to others by applying the theory of communication privacy management. Ten newlywed couples were interviewed regarding their experiences navigating the topic of family expansion and reproduction. Specifically, the couples were asked about preferences for privacy and control, and what expectations the couples have when disclosing information about their preferences for family expansion. The data demonstrated that communication privacy management may not look the same among each …

Jrsm 4704: Issues In Sports And Media (Syllabus), R. Renee Hess

Journalism and Strategic Media Syllabi Archive

Course Description: Examines the ongoing relationship of sports and media. Students will think more critically about the role of sports in the contemporary media landscape and vice-versa.

Determinants Of Startup Funding: The Interaction Between Web Attention And Culture, Jie Ren, Viju Raghupathi, Wullianallur Raghupathi

Journal of International Technology and Information Management

Technology empowers entrepreneurs to pursue alternative funding through platforms like crowdfunding. This research explores significant startup funding factors using Crunchbase. Controlling for common factors (acquisition/funding-rounds/IPO), the research uniquely focuses on web attention - the visibility on social media - and its impact on funding. It also examines the moderating influence of startup’s home country culture (individualism/collectivism). Findings show stronger positive impact of web attention on startup funding for collectivist countries. While individualistic investors value personal goals, collectivists value collaborative goals - inclinations that align with crowdfunding behavior. Therefore while increasing web attention, crowdfunding efforts can be targeted towards collectivist countries.

Evaluating Students Information System Success Using Delone And Mclean’S Model: Student’S Perspective, Majaliwa Mkinga, Herman Mandari

Journal of International Technology and Information Management

System success is considered to be an important element in accomplishing the goals of the organization; therefore evaluation of system success needs to be done in order to ensure that investment in Information System is successful. Most of Higher Learning Institutions (HLIs) in Tanzania have adopted the use of IS in providing service to their customers. Nevertheless, there is less evidence that system success evaluation has been done in order to identify the desired characteristics which could make IS more effective. Due to that, this study evaluates the effectiveness of Student Information System (SIS) used at the Institute of Finance …

An Integrated View Of Data: Application Of Knowledge Modeling To Data Management, Sung-Kwan Kim, Wenjun Wang

Journal of International Technology and Information Management

Data management has become an important challenge. Good data management requires an effective approach to collecting, storing, and accessing data across the enterprise. In this paper, a knowledge modeling approach to data management is introduced with an emphasis on data requirements analysis. A knowledge model can provide a high-level view of organizational data by specifying the structure and relationships of the knowledge contents used in business processes. The proposed knowledge modeling approach is business process oriented and decision oriented. The description of the knowledge contents in the model is based on ontological specification. The model is comprised of five elements: …

Climate Translators: The Impacts Of Broadcast News On The Political Divide Over Climate Change In The United States, Dylan V. Macy

Pitzer Senior Theses

In many instances, television news is the primary outlet through which the public gains knowledge on climate change. Both the perceived threat of climate change and American news media have grown politically divided since the 1980s. I make the argument that American news media influences the partisan divide over climate change. In addition to the political landscape of news media, focus on political events and figures in climate coverage further contributes to a partisan divide. Supporting these claims are research displaying how climate change news is processed in a partisan manner and a selection of three case study periods in …

The Chumash Heritage National Marine Sanctuary: An Exploration Of Changing The Discourse On Conservation, Arielle Ben-Hur

Pitzer Senior Theses

In 2015, the Northern Chumash Tribal Council submitted a National Marine Sanctuary Nomination to establish the Chumash Heritage National Marine Sanctuary– a means by which to ensure the protection of one of the most culturally and biologically diverse coastlines in the world. On October 5, 2015, John Armor of the National Oceanic and Atmospheric Administration (NOAA) responded to the nomination, adding it to the inventory of areas NOAA may consider in the future for national marine sanctuary designation.

In my thesis, I explore how the nomination of the Chumash Heritage National Marine Sanctuary acts as a platform from which Traditional …

Give Me A Choice: Perceptions Of Freedom And The Anti-Vax Movement In Maine, Louisa Goldman

Honors Theses

While vaccination has proven to be an incredibly effective method of disease prevention, the growing ‘anti-vax’ movement threatens the population-level benefits conferred by widespread immunization. Recent findings indicate that anti-vax beliefs are not, as had been previously assumed, necessarily the result of scientific illiteracy but rather, are likely produced by intertwining social and situational contexts. With these considerations in mind, the goal of this study was to identify potential motivations underlying anti-vax behavior by performing a deep examination of anti-vax rhetoric, coupled with demographic and situational analyses. I focused specifically on the anti-vax community in Maine, with a special interest …

Self-Supervised Learning To Detect Key Frames In Videos, Xiang Yan, Syed Zulqarnain Gilani, Mingtao Feng, Liang Zhang, Hanlin Qin, Ajmal Mian

Research outputs 2014 to 2021

© 2020 by the authors. Licensee MDPI, Basel, Switzerland. Detecting key frames in videos is a common problem in many applications such as video classification, action recognition and video summarization. These tasks can be performed more efficiently using only a handful of key frames rather than the full video. Existing key frame detection approaches are mostly designed for supervised learning and require manual labelling of key frames in a large corpus of training data to train the models. Labelling requires human annotators from different backgrounds to annotate key frames in videos which is not only expensive and time consuming but …

A Look At Vision: Perspectives Throughout The Organizational Hierarchy Of The Christian University Context, William Kyle Brantley

Electronic Theses and Dissertations

Research supports vision as a central tenet to leadership. Just as important as the content of vision is how it is communicated. However, once a vision is cast, far less is known about how it is communicated throughout the organization and how it influences members throughout the organizational hierarchy. For faith-based organizations like Christian colleges and universities, vision is particularly important as it serves to steer the institution toward a greater realization of its faith-based identity. This study contributes to the empirical research on vision, its communication, and its effect, as both the nature and impact of vision communication within …

A Black Feminist Quare Interrogation Of Stud Misogyny In Black Queer Web Series, Taisha Mcmickens

Electronic Theses and Dissertations

The purpose of this Black feminist-quare study is to analyze the relationship between misogyny and queer masculinity performed by “studs” in Black queer web series located on YouTube.com: Women of Atlanta TV, New York Girls TV, Choiices The Series, and The Best Friend. Studs are masculine-identified Black lesbians. Stud misogyny is tethered to histories of the patriarchal gaze on Black women’s bodies. This gaze exposes stud and femme queers to layers of violence challenging us to rethink masculinities outside of the colonial imagination. I employ a Black Feminist Quare theoretical framework to attend to stud’s embodied experiences, challenge …

Defying The Odds: Exploring The Ways First-Generation College Students Enact Resilience, Paris Lauren Nelson

Theses and Dissertations--Communication

This thesis examined the experiences of first-generation college students in the context of higher education. This thesis was framed by the communication theory of resilience to discover how first-generation college students enact five processes of resilience: crafting normalcy, affirming identity anchors, maintaining and using communication networks, employing alternate logics, and foregrounding productive action. First-generation college students face academic preparation, financial, social capital, personal, and college completion adversities that may necessitate engagement in resilience processes. Participants (N = 8) participated in focus groups and interviews where they discussed messages from family, peers, and university faculty and staff involving reactive and proactive …

Conversation Goals, Communication Satisfaction, And Relational Dynamics While Navigating Alzheimer’S Disease: A Pre- And Post-Diagnosis Dyadic Examination Of Family Communication, Elizabeth A. Spencer

Theses and Dissertations--Communication

Currently there are more than 16 million unpaid Alzheimer’s disease and dementia caregivers in the United States. These caregivers are often family members of the person living with dementia, and as they navigate the process of giving care to the patient, they must also maintain relationships with each other. Families enter the dementia experience with a history of their relational experiences, and their relational experiences potentially change as they navigate family experiences after the dementia diagnosis. Much existing scholarship examining family communication in the context of progressive Alzheimer’s disease and other related dementias has focused on the perspectives of one …

Recipes For Anger Appeals: A Systematic Review, Tianen Chen

Theses and Dissertations--Communication

Although there is an increasing use of anger appeals in communication research, scholars have yet to fully explore the causes of anger. Anger is elicited in situations where individuals perceive that their desired goals are blocked or needs are not fulfilled (Harmon-Jones & Harmon-Jones, 2016). Using Maslow’s hierarchy of human needs model (Maslow, 1943), the current study aims to systematically review communication studies on anger appeals to synthesize and categorize the violations of goals/needs that have been studied or utilized to elicit anger. A comprehensive literature search was conducted in eight relevant databases: ProQuest Dissertation & Thesis Global, Web of …

Raising Intercultural Competence Of American Students: A Pilot Study, Sheyla Finkelshteyn

Theses and Dissertations--Communication

International students and study abroad programs are major components of internationalization efforts for institutions (Beelen & Jones, 2015). Domestic students however do not have any established practice of intercultural training or orientation, even though most universities in America accept international students and promote internationalization which is the increase of intergroup contact as part of globalization (Sakurauchi, 2014). It is crucial to raise the intercultural communication competence (ICC) of American students so they can benefit from the internationalization efforts of universities (Sakurauchi, 2014). This study attempted see if the ICC can be raised by implementing an IPM training in a treatment …

Boundaries And Infomediaries: A Qualitative Study Of The Information Practices Of Community Health Workers, Robert M. Shapiro Ii

Theses and Dissertations--Communication

Despite successful efforts to treat and manage diseases, public health officials have recently begun a campaign to refocus efforts toward initiatives to alleviate the pressures that are often referred to as social determinants of health. In eastern Kentucky, and in other geographical regions labeled as health professional shortage areas or medically underserved areas, issues stemming from social determinants are compounded with health care systems that are often lacking the human resources to meet basic medical needs. One strategy has been to utilize volunteers and paraprofessionals such as community health workers to lessen the burden on the primary care and hospital …

Encouraging Healthy Eating Among Older Adults Using The Transtheoretical Model: An Evaluation Of A Pilot Intervention, Lauren Brinkman Roberson

Theses and Dissertations--Communication

Older adults, defined as those age 60 and above, are at an increased risk for many health-related complications that are directly related to nutrition (Centers for Disease Control and Prevention, 2015). This study highlights the lack of nutrition education material developed for older adults in Kentucky. Such material has great potential to influence the health of older adults (Chernoff, 2001). This study evaluated an intervention developed, by means of formative research, to teach older adults nutrition basics. Both direct and indirect measures related to stages of change for healthy eating behaviors were collected six weeks pre-intervention and then immediately post-intervention. …

Analysis Of Information Value Chains For Gout Self-Care Management, Maranda Russell

Theses and Dissertations--Communication

This value chain analysis study sought to identify information needed by gout patients to successfully manage their disease, leading to a model for information extraction from patient health records. A scoping review was conducted to identify the types of information needed by gout patients. The findings of each included study were divided and analyzed according to the stages of the care delivery value chain. The results of the review were then used to create a gout information value chain as criteria for annotating the information deemed important for gout patients contained in publicly available patient education materials according to the …