Communication Commons^™

Not Your Grandma’S Iud: Identifying Memorable Messages About Larcs, Carina Mazariegos Zelaya

Theses and Dissertations--Communication

Reducing the percentage of unwanted pregnancies has been one of the top objectives of the national health promotion "Healthy People" since the early 1980s. As the increase of unwanted pregnancies continues, research is necessary to uncover factors that influence the decisions women make about their contraceptive methods. The current study examines the topics and the sources of memorable messages regarding LARCs. To address the research questions, this study will analyze interviews conducted with young women about memorable messages regarding LARC methods. This study is a formative research of memorable messages in the context of contraceptive methods, specifically long-acting reversible contraceptives …

Exemplification Effects Throughout Disaster Stages In Social Media, Robert George Rice

Theses and Dissertations--Communication

Two studies were performed to research potential exemplification effects throughout various stages of natural disasters. Exemplification theory (Zillmann, 1999, 2002) promotes the use of exemplars, media examples, because of their potential ability to motivate risk related information seeking and their possible influence in optimizing protective action (Zillmann, 2006). Study one examined potential exemplification effect differences between various stages of natural disasters. Study two was designed to test for differences in trust, perceptions of severity, and intentions to volunteer depending on the organization type supplying related exemplars in social media. Results indicate that exemplification effects do not differ depending on disaster …

Microfinance: Combating World Poverty One Small Business At A Time, Alison Basney

Senior Honors Theses

Poverty is a major problem that reaches millions of people around the world. Although many organizations and individuals work daily to combat this, much of the work done to reduce poverty lacks sustainability and serves only to remedy to the effects of poverty, rather than create a solution to the causes of poverty. Microfinance can be very basically defined as the provision of banking to the impoverished who would not otherwise have access to these services. This purpose of this thesis is to show that microfinance is the ideal solution to the poverty problem by using research and evidence from …

The Use Of Social Media And Mema Technology In Comparing Compliance Rate Among Users, Reimund Serafica, Nada Lukkahatai, Brendan Tran Morris, Kelly Webber

Nursing Faculty Research

Compliance can be defined as the extent to which a person’s behavior corresponds with agreed recommendations. Within the context of lifestyle intervention, this may refer to physical activity, diet modifications, or lifestyle intervention program attendance or attrition. For lifestyle intervention programs to be successful (as measured against a variety of health and lifestyle markers), it is crucial for individuals to comply as best they can to the recommendations or instructions provided by the researchers. Those who disengage prematurely are likely to have poorer treatment outcomes. Hence, a better understanding and an added component, such as engagement, is vital to the …

The Impact Of Donald Trump’S Tweets On College Student Civic Engagement In Relation To His Perceived Credibility And Expertise, Thalia Bobadilla

University of the Pacific Theses and Dissertations

Donald Trump’s tweets have become prevalent in today’s society. Because college students use social media so often, it would be incumbent for the researcher to examine the impact Donald Trump’s tweets might have on these young adults’, civic engagement and how the tweets may be affecting his perceived credibility and expertise. The researcher administered a questionnaire to 350 college students from a private medium sized west coast university using various modified scales examining credibility, expertise and civic engagement. Civic engagement was measured using an adapted version of several civic engagement instruments. The researcher used a correlation analysis to offer answers …

(C)Locked Up: Transgender Women In The American Prison System, Krystina Millar

sprinkle: an undergraduate journal of feminist and queer studies

The most recent statistics indicate there are an estimated 3,200 transgender inmates in the United States correctional system. The majority of trans inmates in prison are trans women. Regardless of criminal status, transgender individuals face social isolation, violence, and both explicit and implicit discrimination. These hardships are often magnified inside the walls of a correctional facility. In addition to facing institutional challenges, transgender women must navigate the culture of prison as someone who falls outside of normative conceptions of gender in a sex-segregated environment, often characterized by androcentrism, hypermasculinity and violence. This article aims to review the literature on the …

Presidential Campaign Talk: Question-Answering In ‘Neutral Informational Interviews’, Angela Cora Garcia

Natural & Applied Sciences Faculty Publications

This article is a dual-case analysis of presidential campaign interviews conducted with former President George HW Bush when he was campaigning for the Republican presidential nomination in 1980, and former President William J. Clinton when he was campaigning for the presidency in 1991. Both interviews were conducted at high schools in New Hampshire and are publicly available on the C-SPAN website. The purpose of this analysis is to investigate how the success or failure of political campaigns may be tied to candidates’ interactional competence and pragmatic skills. This will be done through an examination of the strengths and weaknesses of …

Social Media Adoption Among Small-Market Mississippi Newspapers, William Dejournett

Electronic Theses and Dissertations

This study attempts to examine the attitudes, application and results of Mississippi newspapers’ and others’ use of social media. The goals are to determine the worth of social media to Mississippi newspapers, and to try to identify if there is any anecdotal or other information linking the use of social media to increased readership (print or electronic) and ad sales. Additional goals are to identify if there are any innovative or creative ways newspapers are utilizing social media so that these methods may be employed by other newspapers. The diffusion of innovations theory is an important aspect of this study, …

#Rest In Digital Peace: Examining Attachment Dimensions' Relationship To Grief Messages On Facebook, Kendall Uhrich

Electronic Theses and Dissertations

Grief is a natural reaction to loss that can include behaviors and thoughts that are emotional, physical, and spiritual (DeSpelder & Strickland, 2015). With the rise of social media, grief is now performed in a different and more public manner. The current literature has established the connection between how one grieves and their attachment dimension of either attachment anxiety or attachment avoidance (Bowlby, 1980; Schenck, Eberle, & Rings, 2016; Waskowic & Chartier, 2003; Worden, 1983). Attachment dimensions have also been correlated with social media usage, primarily the use of Facebook (Hart, Nalling, Bizer, & Collins, 2015; Lin, 2015). Findings from …

The Effect Of Music Syntax Therapy On Speech Production In People With Aphasia, Brandi Kordes

Undergraduate Honors Thesis Collection

Music is often thought to have medicinal or therapeutic properties across a wide variety of disciplines. The purpose of this study was to determine whether pairing linguistic phrases with the same structure, or syntax, of music affects the speech production of individuals with non-fluent aphasia. Prior to any intervention, four individuals with non-fluent aphasia were assessed to determine mean length of utterance and syntactic complexity in everyday (formulaic) phrases and less-frequently used (non-formulaic) phrases. They were also given a pre-test designed to measure their understanding of music syntax. They then received three one-hour sessions of linguistic syntax therapy and three …

Perception Of Emotion In Music In Adults With Cochlear Implants, Delainey Spragg

Undergraduate Honors Thesis Collection

Music is an integral aspect of culture that is uniquely tied to our emotions. Previous studies have shown that hearing loss and cochlear implantation have deleterious effects on music and emotion perception, particularly cues related to pitch, melody, and mode. The purpose of this study is to examine acoustic cues that adults with cochlear implants and adults with normal hearing might use to perceive emotion in music (e.g., tempo and pitch range). One adult (ages 18-50 years) with a cochlear implant and 15 adults who have normal hearing were tested. The participants listened to a series of 40 melodies which …

Effects Of Gesture On Recollection And Description Of Auditory And Visual Stimuli, Mary Kate Richards

Undergraduate Honors Thesis Collection

This study examined whether gesture impacts recollection of auditory and visual stimuli. In two experiments, adults were presented with visual images or auditory recordings describing dynamic scenes. After participating in a distraction task, the adults were asked to recall the stimuli they saw or heard in the scenes. In the first experiment, half of the participants were able to gesture naturally when recalling; the others were prohibited from gesturing. Because of the first study’s results, a second study was designed to test how gesture is impacted in different conversational types. In the second study, all participants were able to gesture …

Environmental Organizations’ Litigation Communication In The Polarized U.S. Political Landscape, Rachel Anderle

Undergraduate Honors Thesis Collection

This study analyzes environmental litigation communication in an increasingly polarized political context. Specifically, this project analyzes environmental organizations’ communication strategies and messages related to their litigation efforts in order to better understand how environmental nonprofits frame environmental litigation within the current U. S. political landscape. Multiple data sources (e.g., website content, tweets, and interviews) triangulate the study by providing varying strategic perspectives on organizations’ environmental litigation communication efforts. Results show that nonprofit organizations like the National Resources Defense Council and Sierra Club use a variety of frames that portray litigation as a righteous action used to hold those in power …

Technological Innovation: A Case Study Of Mobile Internet Information Technology Applications In Community Management, Wan Su, Xiaobo Xu, Yangchun Li, Francisco J. Martinez-Lopez, Ling Li

Information Technology & Decision Sciences Faculty Publications

The Mobile Internet Information Technology MIIT has been widely accepted as one of the most promising technologies in the next decades, having various applications and different value positions. However, few published studies explore and examine the effects of MIIT on community management. Based on the Dramaturgical Theory, this article uses a case study method to get an insightful understanding of MIIT. This article found that the MIIT was used by grid organizations to realize technological innovation and change organizational routines and structures, but eventually it was shaped by them, so this new technology was only able to embed itself into …

Marketing Leadership In A Knowledge Economy, Myles Bassell, Sonia Lambert

Atlantic Marketing Journal

Often the most valuable assets of a marketing driven firm are intangible assets such as a brand name, intellectual capital, and the expertise and knowledge of employees. The new breed of marketing leaders understand that it is important for employees to collaborate and be engaged and that leaders must be agents of change, creative, ethical, and global thinkers who can create learning organizations. The research reveals that organizations that are going to thrive in the knowledge economy are those that have marketing leaders who can build learning organizations, encourage diversity, and ensure employees are engaged in meaningful work.

A Theoretical Framework Of Sports Team’S Well-Being: An Integrative Perspective Of Emotional Intelligence And Equivocality On Trust And Happiness, Drew Sannes, Wooyang Kim

Atlantic Marketing Journal

Abstract – The purpose of this study is to develop and provide an integrative conceptual model of sports teams’ well-being to achieve a win-win situation of happiness for all stakeholders of sports teams, grounded in role theory and commitment-trust theory. We first conceptualized the well-being as an ultimate consequence by exploring sub-dimensions of happiness and provide relevant propositions linking with the respective antecedents. Second, we explored the effect of antecedents of sports team’s well-being in the spectrum of the anchor between positive and negative sides on the resultant outcomes – i.e., trust and happiness. Third, we examined the role of …

The Inherently Flawed Relationship Between Physicians And Pharmaceutical Companies’ Gifts: Tanstaafl*, David P. Paul Iii

Atlantic Marketing Journal

Pharmaceutical companies frequently give practicing physicians and physicians-in-training an assortment of free “gifts,” ranging from pens to stethoscopes to continuing medical education. In an ideal world, these gifts would not compromise, or even seem to compromise, physicians’ decision-making. Unfortunately, as we live in a non-perfect world, this paper examines how physicians have been shown to perceive such gifts, the pharmaceutical companies’ position regarding these gifts, what the theory of gift-giving and gift-receiving tells us about this behavior, and what the future may hold as healthcare becomes more transparent.

Fantasy Versus Reality: A Twenty-First Century Film Series To Explore How The Absurdity Of Alternate Realities Affects The Individual In The Audience, Courtney Wunderwald

Undergraduate Theses, Professional Papers, and Capstone Artifacts

The purpose of this study was to understand how film viewers contextualize on-screen alternate realities with their personal perspectives, and if that is accurately represented by scholarly film critique. I then compared my findings with filmmaker interviews, which discuss their reasons for including specific imagery, symbols, and characters to evoke certain emotions or reactions from their audiences. My project aspired to offer a method that might redefine how viewers reflect on films and to open a discussion to gather data from audiences before assuming their reactions in film critique. I was always fascinated by the power of cinema, particularly how …

Inclusive Writing In Video Game Documentation: A Technical Communication Approach, Samantha N. Sousa

Technical Communication Capstone Course

This article examines the current conversation of inclusive writing in the technical communication field. Historically, the field of technical writing has been considered a straightforward and unbiased form of communication but I look to identify the pitfalls associated with these characteristics, specifically in the study of inclusive writing. By examining technical documentation through a traditionally gender-biased field of video game development, I present issues and suggest ways to implement inclusive writing through documentation. By envisioning and creating inclusive content in video games, we can expand these solutions to other areas of technical communication and strengthen the influence we have in …

The Unpersuadables : How Pro-Social Advocacy Promotes Engagement Disparities, Roger Gans

Legacy Theses & Dissertations (2009 - 2024)

Abstract

Crisis Communication And Ethics: The Role Of Public Relations, Yan Jin, Augustine Pang, Joshua Smith

Research Collection Lee Kong Chian School Of Business

Purpose: The purpose of this paper is to explore the veracity of the contingency model of ethical crisis communication by examining the factors of influence in a time of crisis including what constitutes ethics in a time of crisis; the role of public relations (PR) practitioners as the “moral conscience” of an organization and perceptions of the PR’ role within top management. Design/methodology/approach: In-depth interviews were conducted among ten senior PR managers with crisis communication experience in North America. Findings: This research identifies and investigates six ethical variables – the nature of the crisis, the role of top management, the …

The Indigenization Of Crisis Response Strategies In The Context Of China, Augustine Pang, Yang Hu

Research Collection Lee Kong Chian School Of Business

Crisis communication, which has been dominated by a practical perspective, has become a nexus where theory meets application. Despite mounting interest in theoretical studies, crisis communication lacks cultural contextualization. Asian communication researchers have advocated for the need to indigenize communication, drawing relevance to cultural influences. In this study, the authors explored indigenous corporate crisis response strategies in the context of China through nine cases. Three Chinese indigenous strategies were identified through qualitative content analysis of corporate crisis responses. These strategies are “barnacle,” “third-party endorsement,” and “setting up new topics.” The differences with Western frameworks were also discussed.

The Social Amplification Of Haze-Related Risks On The Internet, Mark Chong, Murphy Choy

Research Collection Lee Kong Chian School Of Business

This study explores the implications of the digital network society for public health communication and management through an empirical study on communication related to the transboundary haze crisis in Singapore. Using the Social Amplification of Risk Framework (SARF), the authors applied sentiment and thematic analysis on haze-related posts on an online discussion forum (HardwareZone) and a social networking site (Facebook), as well as to haze-related articles in The Straits Times (a newspaper). The study shows that the medium matters in social amplification of risk: Facebook had an effect on the amplification of emotions while HardwareZone and Straits Times …

News Literacy, Sissel W. Mccarthy

Open Educational Resources

"The digital age has created the need for a new kind of literacy-a literacy that empowers news consumers to determine whether information is credible, reliable and truthful. This is not just a skill; it is a new core competency for the 21st century. So-called “fake news” is hard to spot and spreads easily, leading to disagreements over basic facts. The antidote to the growing challenges posed by this digital revolution is news literacy. This mini news literacy course includes two three-hour sessions that will teach anyone to become a more critical consumer of news. "

The News Literacy course package …

Zero Textbook Cost Syllabus For Lib 3040 (Information And Society), Kimmy Szeto

Open Educational Resources

LIB 3040 Information and Society. 3 hours; 3 credits. Prerequisite: ENG 2100. This course examines the nature, production, value and uses of information in historical perspective; the latest development in information technology; the ways information is produced and disseminated and how they affect business, politics, media, science, arts and culture; the growth of the “information society;” and major information policy issues. (Cross-listed with COM 3040 and PAF 3040)

There’S Nowhere To Hide: Artificial Intelligence And Privacy In The Fourth Industrial Revolution, Sarah Denton, Eleonore Pauwels, Yujia He, Walter G. Johnson

Patterson School of Diplomacy and International Commerce Faculty Publications

At its core, artificial intelligence (AI) optimizes data. Machine-learning algorithms, one component of AI, are trained using massive datasets curated by humans to predict various aspects of our daily lives. Such predictive intelligence could be a positive force amplified by continued decentralization of the technology. Or, ubiquitous cognition and surveillance could be a disruptive force amplified by the unregulated proliferation of AI technologies. Yet, though we will certainly see more and more AI systems being integrated into every facet of our infrastructures, homes, and bodies, the proliferation of AI technology isn’t the problem. A privacy-security quagmire arises from the interconnectivity …

No “I” In Team: A Sport Communication Ethnography Of Cohesion And Leadership Of A Collegiate Track And Field Team, Dean Stier

Electronic Theses and Dissertations

Based on an ethnographic method of observation and ethnographic interviews, this study examined naturally-occurring nonverbal communication and sport communication of a collegiate track and field team. The researcher conducted twentyfour hours of observations and ethnographic interviews with seven research participants (n=7). These approaches provided insight into communicative characteristics of cohesion and leadership, two main conditions of the groupthink theory. An analysis of the observational field notes and ethnographic interviews mostly supported prior research on cohesion and leadership. However, emergent themes are offered, which provide insight into gender communication, sport communication, and small group communication within this setting. A discussion of …

Depending On Twitter For Breaking News: A Comparison Between American And Saudi Students, Maria Zoheir Hamdan

Electronic Theses and Dissertations

This thesis aimed to measure the extent of American and Saudi students' dependence on twitter to get breaking news and how they interact with this platform in light of uses and gratifications theory. To investigate the similarities and differences between the two groups, 91 American students and 98 Saudi students participated in an online survey in spring 2018. It concluded that both American and Saudi students depend on twitter to get breaking news, and finding out what is happening is the first motivation to use twitter. While most Saudi students voted for twitter as the most important source to get …

Gender, Parasocial Interaction, And Nonverbal Communication: Testing The Visual Effect Of Sports Magazine Cover Models, Ben Wasike

Communication Faculty Publications

An experiment examined gender, parasocial interaction, and nonverbal communication regarding sports magazine cover models. Results indicate that a correlation exists among parasocial interaction, nonverbal communication, and gender, with female cover models eliciting larger effects on test subjects. However, gender did not correlate with parasocial interaction or nonverbal communication among the test subjects, contradicting extant literature. Also, the parasocial interaction and nonverbal communication measurement scales positively correlated. In conclusion, static images are reliable experimental stimuli for parasocial interaction studies and nonverbal measurement scales, and sports magazines are better served by featuring more women.

Traditional And Emerging Ethical Concerns In Advertising, Jennifer Lemanski

Communication Faculty Publications

Ethical issues surrounding advertising have been well-discussed. However, over time and alongside societal and media changes, different questions have moved to the forefront in the discussion on advertising ethics. This paper presents an overview of traditional ethical issues of importance in the United States, and analyzes the changes that have come about as a result of newer, more interactive media for ad placements. Although many of the traditional ethical dilemmas remain, the more personalized and interactive nature of new media and an expanded landscape for advertisers to stake their claims have introduced new issues that were previously not of concern, …