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Articles 2281 - 2310 of 2541
Full-Text Articles in Communication
Pbrl 3409: Public Relations Case Studies (Syllabus), Kim Marks
Pbrl 3409: Public Relations Case Studies (Syllabus), Kim Marks
Journalism and Strategic Media Syllabi Archive
Course Description: Case studies and typical public relations problems; planning and preparation of communications materials for various media; application of public relations techniques.
Pbrl 4440: Public Relations Campaigns (Syllabus), Kim Marks
Pbrl 4440: Public Relations Campaigns (Syllabus), Kim Marks
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Pbrl 4410: Public Relations Research (Syllabus), Tori M. Cliff
Pbrl 4410: Public Relations Research (Syllabus), Tori M. Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.
Pbrl 4431: Music Promotion And Public Relations (Syllabus), Elizabeth Cawein
Pbrl 4431: Music Promotion And Public Relations (Syllabus), Elizabeth Cawein
Journalism and Strategic Media Syllabi Archive
Course Description: Examines publicity and promotion of artists and events within the music industry. Focuses on music journalism; advanced writing of collateral material, media relations and pitching, social media marketing and guerrilla marketing techniques.
Pbrl 4410: Public Relations Research (Syllabus), Stephanie Madden
Pbrl 4410: Public Relations Research (Syllabus), Stephanie Madden
Journalism and Strategic Media Syllabi Archive
Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.
Jour 1700: Survey Of Media (Syllabus), Candy Justice
Jour 1700: Survey Of Media (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Of Media (Syllabus), Candy Justice
Jour 1700: Survey Of Media (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Of Media (Syllabus), Tori Cliff
Jour 1700: Survey Of Media (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Of Media (Syllabus), Pamela Denney
Jour 1700: Survey Of Media (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1750: Precision Language (Syllabus), Joe Hayden
Jour 1750: Precision Language (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.
Jour 1750: Precision Language (Syllabus), Megan E. Mallicoat
Jour 1750: Precision Language (Syllabus), Megan E. Mallicoat
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.
Jour 2121: Media Writing (Syllabus), Joe Hayden
Jour 2121: Media Writing (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 2121: Media Writing (Syllabus), Candy Justice
Jour 2121: Media Writing (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 2121: Media Writing (Syllabus), Thomas J. Hrach
Jour 2121: Media Writing (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 2121: Media Writing (Syllabus), Kim Marks
Jour 2121: Media Writing (Syllabus), Kim Marks
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 2121: Media Writing (Syllabus), Pamela Denney
Jour 2121: Media Writing (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 2121: Media Writing (Syllabus), Tori Cliff
Jour 2121: Media Writing (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 3120: Reporting (Syllabus), Roxane Coche
Jour 3120: Reporting (Syllabus), Roxane Coche
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.
Jour 3130: Feature Writing (Syllabus), Kim Marks
Jour 3130: Feature Writing (Syllabus), Kim Marks
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.
Jour 3140: Opinion Writing (Syllabus), Otis L. Sanford
Jour 3140: Opinion Writing (Syllabus), Otis L. Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Principles and practices for well-researched and well-written editorials, columns, op-ed submissions, reviews, broadcast commentaries and long form analysis/perspective pieces. Thorough examination of the purpose and impact of opinion journalism on readers, political leaders, policy makers and society at large.
Jour 3120: Reporting (Syllabus), Pamela Denney
Jour 3120: Reporting (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.
Jour 3150: Sports Writing And Reporting (Syllabus), Roxane Coche
Jour 3150: Sports Writing And Reporting (Syllabus), Roxane Coche
Journalism and Strategic Media Syllabi Archive
Course Description: Development of advanced writing, reporting, and professional skills specific to sports media. Emphasis on practice of game reporting, feature stories, column and opinion writing, and multimedia.
Jour 3300: Survey Of Advertising (Syllabus), Andrea Wiley
Jour 3300: Survey Of Advertising (Syllabus), Andrea Wiley
Journalism and Strategic Media Syllabi Archive
Course Description: Exploration of creative function of advertising; emphasis on role of media.
Jour 3400: Introduction To Public Relations (Syllabus), Stephanie Madden
Jour 3400: Introduction To Public Relations (Syllabus), Stephanie Madden
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 3170: Business Writing (Syllabus), Thomas J. Hrach
Jour 3170: Business Writing (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to business writing and reporting and to the opportunities and issues in this growing field. Focuses on covering companies, the people who work for them and the consumers of their goods and services along with issues of the economy, finance and the stock market.
Jour 3400: Introduction To Public Relations (Syllabus), Melissa Janoske
Jour 3400: Introduction To Public Relations (Syllabus), Melissa Janoske
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 3421: Public Relations Writing (Syllabus), Melissa Janoske
Jour 3421: Public Relations Writing (Syllabus), Melissa Janoske
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.
Jour 3526: Digital Imaging (Syllabus), Jay Adkins
Jour 3526: Digital Imaging (Syllabus), Jay Adkins
Journalism and Strategic Media Syllabi Archive
Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.
Jour 3526: Digital Imaging (Syllabus), Jay Adkins
Jour 3526: Digital Imaging (Syllabus), Jay Adkins
Journalism and Strategic Media Syllabi Archive
Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.
Jour 3900: Visual Communication (Syllabus), Matthew J. Haught
Jour 3900: Visual Communication (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.