Communication Commons^™

How Can An Outdoor Company’S Public Relations Campaign Be Taken From The Local To National Level?, Devon Swanson

Journalism

The following study researches the most effective way for the outdoor startup company, Summit Outdoor Supply (S.O.S.), to take an already established local public relations campaign to the national level. This study will investigate what factors have helped other campaigns succeed for outdoor companies and what changes should be made to see S.O.S. reach that success. My goal for this project is to educate outdoor companies on how to use the most effective communication channels to reach their target audiences. The data, to support these recommendations, will come from my own experience working with a startup company paired with the …

Does Latitude Hurt While Longitude Kills? Geographical And Temporal Separation In A Large Scale Software Development Project, Patrick Wagstrom, Subhajit Datta

Research Collection School Of Computing and Information Systems

Distributed software development allows firms to leverage cost advantages and place work near centers of competency. This distribution comes at a cost -- distributed teams face challenges from differing cultures, skill levels, and a lack of shared working hours. In this paper we examine whether and how geographic and temporal separation in a large scale distributed software development influences developer interactions. We mine the work item trackers for a large commercial software project with a globally distributed development team. We examine both the time to respond and the propensity of individuals to respond and find that when taken together, geographic …

Object Pleasures And Job Segregation: Barbers, Hairstylists, And The Material (Be)Longings Of Work, Craig Rich

Communication Studies Faculty Works

Increasingly, organization and communication scholars are paying critical attention to the materiality work/life. In this vein, this paper explores the connections between job segregation, object relations, and the performance of work belongings. In particular, it speaks into the question: how do object relations constitute segregated job belongings? Drawing on data from a year-long, comparative ethnography of barbers and hairstylists, the analysis focuses on barbershop and hair salon mirrors and the complex relations produced by barbers’ avoidance and hairstylists’ engagement of this common object. Specifically, these object relations were found to not only differentiate job belongings, but also materialize erotics (pains …

Idealism And Pragmatism In The Rhetoric Of John Boehner: A Weaverian Analysis Of Congressional Discourse, Cody Hawley

Masters Theses

American political rhetoric is characterized by a synthesis of contradictory idealistic and pragmatic elements, both of which are necessary if there is to be convincing persuasion. The way in which politicians rhetorically approach this dichotomy is significant, however, current studies on the topic are limited to presidential discourse. There is little research on this topic in other settings such the United States House of Representatives. This criticism analyzes John Boehner's congressional rhetoric in the idealistic-pragmatic dichotomy. The critical method utilized is Richard Weaver's four forms of argument-genus, similitude, consequence, and circumstance. Eight speeches of John Boehner, four from his position …

Of Tribes, Wars, And Jungles: A Study Of U.S.College Students’ Perceptions Of Africa And Africans, Seseer P. Mou

Masters Theses

This study examined American college students’ perceptions of Africans. Knowledge Gap and Systems Theory were applied to creating and discussing the research questions. Systems Theory addresses processes and levels of information transfer (Westley & Maclean, 1965). It requires an understanding of the sources, channels, messages, and the people who receive information in a communication encounter. Knowledge Gap Theory, on the other hand, states that when information circulates in a system, gaps in knowledge are formed and these gaps increase as more information enters the system (Tichenor, Donohue, & Olien, 1970). The results showed that consumption of radio and newspaper news, …

Alec 845 - Research In Leadership Education: A Peer Review Of Teaching Benchmark Portfolio, Karen J. Cannon

Department of Agricultural Leadership, Education, and Communication: Faculty Publications

This is a benchmark portfolio of the graduate research course offered in the ALEC department, ALEC 845 – Research in Leadership Education. Students in any department or graduate program are welcome in the course but it primarily serves students in ALEC who are pursuing either a master’s in leadership education or a doctoral degree in human sciences with a specialization in leadership studies. The course itself is intended to provide an introduction to social science research methods and help students understand and begin to practice ethical social sciences research that contributes to the body of scholarly knowledge in their disciplines. …

Russian Women And Belly Dancing: Body Work, Fun And Transformation, Galina Khartulari

College of Communication Theses and Dissertations

The study explores how Russian women’s socio-cultural experiences can be understood through belly dancing and transformed in belly dance classes. The study findings are based on the analysis of eleven interviews with Russian women of various ages and occupations, engaged in belly dancing for an extended period of time. Drawing on belly dancing as an embodied practice within the Russian context, the findings demonstrate that initial expectations of Russian women regarding belly dancing mutated over time, and new meanings were attached to this bodily practice. The emergent meanings are broadly conceptualized within the following dimensions: (1) remedial effects of belly …

Perceptions Of The Communications Studies Major: Is There A Female Stereotype?, Kyle Petersen, Karina Almaguer

Communication Studies

This paper investigates whether there is or is not a correlation between feminine perceptions of Communications and the relevance of the major. One Hundred Cal Poly San Luis Obispo students were asked to complete a survey that included basic student demographics as well as if they have taken courses within the major or know anyone within it, their perceived relevance of the major, and whether they believed it to be for males or females. The test between the two variables was shown as approaching statistical significance. After analyzing these results, using feminine perceptions as the independent variable and the relevance …

Gender Representation In Sports Communication, Michelle R. Stiller

Communication Studies

No abstract provided.

How Adolescents Perceive Their Parents' Communication About Sex: Toward Reducing Adolescent Sexual Risk, Amanda J. Holman

Department of Communication Studies: Dissertations, Theses, and Student Research

The “sex talk” is often one of the most challenging conversations for parents and children during adolescence. Research has established that parent-adolescent communication about sex can greatly reduce adolescents’ sexual risk (Guilamo-Ramos et al., 2012; Miller, Benson, & Galbraith, 2001). However, many parents still avoid these conversations due to uncertainty or lack of confidence in how to best educate their children on topics such as sexual health and relationships. Plus, little is known about family communication about sex from the adolescent perspective. In order to develop more comprehensive strategies for parents to engage in these challenging conversations, the present dissertation …

Reconsidering Childfreedom: A Feminist Exploration Of Discursive Identity Construction In Childfree Livejournal Communities, Julia Moore

Department of Communication Studies: Faculty Publications

This article employs participant definitional analysis, sensitized with feminist poststructuralism and critical ethnography, to understand three identity construction processes that members of childfree LiveJournal communities participate in: (a) naming childfreedom, (b) negotiating childfreedom, and (c) enacting childfreedom. I argue that childfree identities are contested and sometimes activist. Ultimately, I call for scholars to reconsider the definition of childfree to account for the complex and nuanced identities constructed by individuals who identify as such.

Seeing The World Through The Lens Of News: Pasos Al Futuro Teaches Latino High Schoolers About Media Literacy Through Hands-On Journalism

DePaul Magazine

For budding journalists in Chicago, a novel DePaul program, Pasos al Futuro, exposes Latino high schoolers to media literacy through print and broadcast assignments, making understanding the news into a fun, hands-on experience. The Pasos program falls under the Latino Media & Communication program, which focuses on an awareness and appreciation of culture through Latino-focused courses in Public Relations and Advertising, Intercultural Communication, Journalism, and Media and Cinema Studies. Pasos itself has two components: a winter symposium that serves to introduce high school students to what journalists do, and a summer workshop that lets them learn about the business firsthand.

Seeking Information About Climate Change: Effects Of Media Use In An Extended Prism, Shirley S. Ho, Benjamin H. Detenber, Sonny Rosenthal, Edmund W. J. Lee

Research Collection College of Integrative Studies

This study replicates and extends the planned risk information seeking model (PRISM) in the context of impersonal risk by incorporating media use as an antecedent of risk information seeking intention. Results indicate that the model applies equally well to Singaporeans’ climate change information seeking intention as it does in the context of personal health information, suggesting that the model is generalizable across different risk and cultural contexts. Findings suggest that media use is an important source of perceived knowledge and, indirectly, sufficiency threshold, which clarifies the role of actual information seeking in risk perceptions and future information seeking.

Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola

Journalism

This study analyzes the differences between professional and citizen bloggers in the fashion industry, and their use of the two-step flow communications theory and certain tactics to become opinion leaders in the industry. With the rise of blogging as a popular medium for consumption of fashion news, thousands of bloggers have begun blogs hoping to become part of the fashion industry. With this rise comes bloggers with different levels of expertise and experience. With this comes a blurring of lines between a professional blogger with credible knowledge of the fashion industry, and a citizen blogger with no formal training or …

How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico

Journalism

The following study investigates how to produce the most effective and eye-catching press release on a national level for Summit Outdoor Supply (S.O.S). Winter quarter of 2014, my partner and I worked on a local campaign for S.O.S., using traditional text-based press releases to get media coverage. Although we did see some success with the traditional press release, there were often times our releases would get lost in the shuffle of the many releases that media outlets received each day. My goal with this project is to learn how to produce a press release that will get noticed out of …

Manufacturing News: Exploring How Public Relations Content Is Presented As News From An Agenda-Setting Perspective, Katharine R. Gore

Journalism

This study, conducted in San Luis Obispo, California, analyzes and investigates the relationship between public relations professionals and journalists, the role of public relations in news and how often content developed by the public relations industry is later portrayed as news.

Public relations-developed content has a growing presence in news. This is due, in part to the fact that more people work in the public relations industry than do in journalism fields. There is also a symbiotic relationship between the two industries, which is confirmed by existing studies and scholarly texts.

An effort was made by the author to track …

Culturally Responsive 4-H Youth Development In Southeast Alaska, Deb Jones, Linda Skogrand

All Current Publications

No abstract provided.

Reporting Risk, Producing Prejudice How News Reporting On Obesity Shapes Attitudes About Health Risk, Policy, And Prejudice, Abigail C. Saguy, David Frederick, Kjerstin Gruys

Psychology Faculty Articles and Research

News reporting on research studies may influence attitudes about health risk, support for public health policies, or attitudes towards people labeled as unhealthy or at risk for disease. Across five experiments (N = 2123) we examined how different news framings of obesity research influence these attitudes. We exposed participants to either a control condition, a news report on a study portraying obesity as a public health crisis, a news report on a study suggesting that obesity may not be as much of a problem as previously thought, or an article discussing weight-based discrimination. Compared to controls, exposure to the public …

America's Heroes And Darlings: The Media Portrayal Of Male And Female Athletes During The 2014 Sochi Games, Matthew K. Curtis

Theses and Dissertations

It has been well documented that female athletes receive much less media attention than male athletes, with estimates placing coverage of male athletes at 95% of all sport-related media (Coakley, 1986). While not to that extent, studies focusing on media portrayals of Olympic athletes also confirm that the media dedicates the majority of coverage to male athletes (Duncan, 1990; Duncan & Hasbrook, 1988; Hambrick, Simmons, Greenhalgh, & Greenwell, 2010; Higgs, Weiller, & Martin, 2003; Lee, 1992; Kinnick, 1998; Pfister, 1978). Some evidence suggests that media coverage of female athletes and the recognition of their achievements are slowly increasing (Higgs et …

Bylaws Of The Board Of Regents Of The University Of Nebraska, Contains Amendments Through May 30, 2014, University Of Nebraska Board Of Regents

University of Nebraska Board of Regents: Policies, Acts, and Other Materials

Excerpt from 1.2 of the University of Nebraska Board of Regents Bylaws (with amendments through May 30, 2014):

1.2 The Board of Regents of the University of Nebraska. The Board of Regents of the University of Nebraska, a body corporate created by the people of Nebraska through the Constitution, has constitutional and statutory power for general supervision over all elements of the University, control and direction of all expenditures, and for general operating policies of the University. The Board of Regents consists of eight elected members, who are elected for six-year terms, and four nonvoting Student Regents, as provided in …

Acceptable Violence, Richard C. Crepeau

On Sport and Society

There are times when marginally related events converge and raise questions about issues related to sport. Such a convergence occurred in my corner of sportsworld over the past week.

Ua3/9/7 Information Technology, Wku President's Office - Ransdell

WKU Administration Documents

Email from WKU president Gary Ransdell to faculty & staff regarding Information Technology.

Basic Human Health And Sustainable Community Development: A Case Study Of A Community In Monte Plata, Dominican Republic, Rachelle H. Arnoux

Capstone Collection

One of my objectives in conducting this research is to enhance my skills in data collection while simultaneously improving my writing skills. More substantively, I wanted to explore how access to healthcare in a developing country like the Dominican Republic can contribute to sustainable development. As good health is fundamental and vital for all human beings, it is important in the context of this study to understand how the healthcare system in a particular country gives the population access to quality healthcare. Referring myself specifically to the situation at Batey Relief Alliance (BRA) Dominicana medical center in the Dominican Republic …

Where Are Your Papers?, Rebekah Mccloud

UCF Forum

My friend of 30 years died recently. Her husband called one Sunday in February to say she was gone.

Covering Caraway: Arkansas Reports On Hattie Caraway's Ascent To The United States Senate, Kristin Hodges

Theses and Dissertations

When the governor of Arkansas appointed Hattie W. Caraway to the United States Senate in December 1931, she was only the second woman to sit in the chamber. Within the next year, Caraway would become the first woman to be elected and reelected to the Senate. This study analyzes the framing used by the Arkansas Democrat and the Arkansas Gazette from November 1931 to November 1932. Using double binds and the essentialism theory, this historical case study sought to identify how the news coverage described the forces, persons, and narratives that surrounded Caraway along with Caraway herself as she made …

Licence Agreements And Copyright: An Examination Of The Issues, Lisa Di Valentino

FIMS Presentations

In this presentation I will discuss some of the factors that are relevant to an understanding of the relationship between copyright and private ordering of legal obligations such as licensing agreements and technological protection measures. I will conclude that there is a strong argument to be made that provisions purporting to limit fair dealing and other exceptions may be unenforceable.

Collaboration In Cambodia: Are Anti-Trafficking Agencies Working Together?, Heather Richardson

Capstone Collection

This study examined the presence and effectiveness of partnerships among anti trafficking agencies in Cambodia. Local NGOs and government ministries were questioned on a variety of topics including the scope of their agencies strategic goals as well as the number of partnerships they hold. I applied a biology based theory, Systems Theory, to my research in order to highlight the importance of collaboration. Based on a lack of respondents to my questionnaire, the information gathered from participating agencies, and literary research, I conclude that partnerships among stakeholders in the anti trafficking field in Cambodia are deficient, but that is not …

School District Bond Campaigns: Strategies That Ensure Successful Outcomes, Linda L. Florence

Dissertations and Theses

When the polls close and the ballots are counted, the best sound is the roar of ecstatic cheering from delighted but exhausted campaign committee members. A bond campaign takes an inordinate amount of work, but the results are worth the effort when the campaign is managed in a systematic way. Districts can be successful bond recipients when they effectively market their schools to gain the support of their constituents.

Public schools across the U.S. are in dire need of major repairs, remodeling, and rebuilding to meet the educational needs of students. Unfortunately, passing a school bond election is entrusted to …

A Parent's Dilemma: When To Let Child Be Responsible For Own Actions, Maritza Martinez

UCF Forum

Monday morning, like most mornings, complete chaos unfolded in our house as four people – my two daughters, my husband and myself – aimed to head out the door by 8 a.m., our daughters for school and my husband and I for our offices.

Using Facebook As A Public Relations Tactic: A Look At How Hospitals Are Engaging With Fans, Lauren Alesha Farabough

Theses and Dissertations

Hospitals are recognizing the need to use social media with Facebook specifically being the most popular medium. This research examines how hospitals are using Facebook as a public relation tactic by looking at 12 hospitals' Facebook pages over four weeks. The research looks at the levels of engagement (likes, comments and shares) on Facebook posts and what types of post are getting the best engagement. This study also looks at posts made by others on the hospitals' Facebook timelines to see what people most posted about and how hospitals responded. All 12 hospitals had different approaches to how they used …