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Articles 2101 - 2130 of 2143
Full-Text Articles in Communication
Theory And Research From The Communication Field: Discourses That Constitute And Reflect Families, Kathleen M. Galvin, Dawn O. Braithwaite
Theory And Research From The Communication Field: Discourses That Constitute And Reflect Families, Kathleen M. Galvin, Dawn O. Braithwaite
Department of Communication Studies: Faculty Publications
From the disciplinary perspective of communication studies, we review theory and research in family communication, including a brief history of the family communication field; the contributions of a family communication perspective; and 5 theories of family communication: communication accommodation theory, communication privacy management theory, family communication patterns theory, narrative theor(ies), and relational dialectics theory. We then illustrate the concept of discourse dependence in family communication processes and discuss current trends in family communication research. We also suggest emerging directions for family communication scholarship.
"Post Your Version Here!": Performances In/Of Online, Noncommercial, Video-To-Video Adaptations, Lyndsay Michalik
"Post Your Version Here!": Performances In/Of Online, Noncommercial, Video-To-Video Adaptations, Lyndsay Michalik
LSU Doctoral Dissertations
Processes of creative adaptation no longer fit traditional, culturally sanctioned forms, like commercial book-to-film adaptation, or vice versa. Meanwhile, internet users are demonstrating how noncommercial, creative text adaptation using video technology has become an everyday art form, a skill set, a form of communication, and a means of cultural commentary. Internet video adapters physically perform in their own videos and they create videos that work performatively online. Negotiating the slippery spaces between copyright, creativity, and cultural commentary, these creators adapt videos in myriad ways, and find spaces to share their adaptations online, despite (for most) a lack of financial return …
Veteran Educators' Perceptions Of The Internet's Impact On Learning And Social Development, Matthew Vincent Glowiak
Veteran Educators' Perceptions Of The Internet's Impact On Learning And Social Development, Matthew Vincent Glowiak
Walden Dissertations and Doctoral Studies
In a time where some 2.4 billion Internet users exist worldwide, children are increasingly impacted by the Internet's influence, both directly and indirectly. With technology now playing a significant role in childhood learning and social development, many unforeseen shifts are occurring that will ultimately impact lifespan development. Although researchers have provided mixed results concerning the impact of the Internet on learning and social development, the body of evidence indicates that veteran K-8 educators who are comfortable and experienced with the Internet view it more favorably. This grounded theory study systematically generated the multisystem technological engagement theory (MSTET) to explain the …
Communication Channels: The Effects Of Frequency, Duration, And Function On Gratification Obtained, Laura Zizka
Communication Channels: The Effects Of Frequency, Duration, And Function On Gratification Obtained, Laura Zizka
Walden Dissertations and Doctoral Studies
The way people choose to communicate can affect current and future relationships between sender and receiver. Business professionals communicate internally and externally using a variety of communication channels, such as e-mail, letters, phone, or face-to-face and must choose the best channel for the message they are trying to convey. The purpose of this quantitative study was to examine how business professionals choose between the available channels, the premise being that users choose communication channels due to the gratification obtained (GO). Guided by gratifications theory, which proposes that choice of a communication channel depends upon the GO, this study assessed 15 …
Extent Of Bgsu Student Food Insecurity And Community Resource Use, Kathryn Koller
Extent Of Bgsu Student Food Insecurity And Community Resource Use, Kathryn Koller
Honors Projects
This research examines student food insecurity at Bowling Green State University (BGSU) and available resources in Bowling Green, Ohio. Seven classes from BGSU’s main campus were randomly chosen to complete a survey regarding participant background information, details concerning food attainment, food security level, and use of community resources to allow for food acquisition. These classes included undergraduate classes and ranged from 15 to 272 students per class. Less than one quarter of student participants had food insecurity (19%), and food insecurity was significantly associated with financial dependence (P=0.04). There was a significant relationship between not utilizing community food resources and …
Public Broadband Investment Priorities In The United States: An Analysis Of The Broadband Technology Opportunities Program, Robert Larose, Johannes M. Bauer, Kurt Demaagd, Han Ei Chew, Wenjuan Ma, Yumi Jung
Public Broadband Investment Priorities In The United States: An Analysis Of The Broadband Technology Opportunities Program, Robert Larose, Johannes M. Bauer, Kurt Demaagd, Han Ei Chew, Wenjuan Ma, Yumi Jung
Research Collection Office of Impact
In 2009, U.S. Congress approved $7.2. billion to accelerate the deployment of advanced broadband networks and services to unserved and underserved regions of the country. Although primarily a short-term response to the economic crisis, the appropriation also indicates a willingness to seek a new balance between private sector and public sector initiatives in the development of the nation's broadband infrastructure. This paper is a first step in assessing the potential impact of the new government initiatives. It discusses in detail one component of the overall program, the Broadband Technology Opportunities Program (BTOP). The rationales and objectives of BTOP and its …
The Shadow Wars: An Analysis Of Associated Press Coverage Of Drone Strikes In Pakistan And Yemen, Anthony Roth
The Shadow Wars: An Analysis Of Associated Press Coverage Of Drone Strikes In Pakistan And Yemen, Anthony Roth
Dissertations and Theses @ UNI
The purpose of this study was to look for the dominant frames found in AP coverage of CIA drone strikes in Pakistan and Yemen, compare this data to public opinion of drone strikes, and to look at how often the AP was covering CIA drone strikes in relation to the total number of strikes taking place. To begin the CIA drone program, framing, determinants of international news coverage, the press and classified information leaks, and press theories will be reviewed. To accomplish the purpose of this study a content analysis was conducted on data obtained from a LexisNexis search. The …
Shifting The Center: Piloting Embedded Tutoring Models To Support Multimodal Communication Across The Disciplines, Dustin Hannum, Joy Bracewell, Karen J. Head
Shifting The Center: Piloting Embedded Tutoring Models To Support Multimodal Communication Across The Disciplines, Dustin Hannum, Joy Bracewell, Karen J. Head
English and Technical Communication Faculty Research & Creative Works
Beginning in its third year, the Georgia Tech Communication Center began investigating embedded tutoring as part of the overall slate of tutoring services already in practice. Because our center remains in a nascent period of identity, we continue to enjoy an unusual amount of flexibility in how we are exploring new ways to work within the tutoring milieu—that is, we have not had time to become complacent in providing services in particular ways. Additionally, because we are somewhat unusual given our professional staff of postdoctoral fellows, we have a broader ability to work across disciplines with instructors who are more …
Editor's Note, Janie M. H. Fritz
Editor's Note, Janie M. H. Fritz
Journal of the Association for Communication Administration
This is the Editor’s Note to Volume 33, Issue 1 of the Journal of the Association for Communication Administration.
Strategies For Easing Faculty-Management At Institutions Of Higher Education, Sarah H. Vanslette, Zachary A. Schaefer, Kathy Hagedorn
Strategies For Easing Faculty-Management At Institutions Of Higher Education, Sarah H. Vanslette, Zachary A. Schaefer, Kathy Hagedorn
Journal of the Association for Communication Administration
With calls across the discipline of communication to use our research to enhance the lived experience of organizational members and employees of all industries, this essay focuses on the often tense communication between university faculty and university leaders. Using communication and business scholarship as our foundation, we recommend communication strategies that should facilitate better communication between university faculty and management. These strategies will not only help faculty and staff overcome disagreements and avoid uncivil discourse, but the strategies can also be applied to uncivil non-academic workplace environments. The authors will also outline how these incivilities and recommended communication strategies play …
Informing The Undergraduate Teaching Assistant (Uta) Debate, Deanna D. Sellnow
Informing The Undergraduate Teaching Assistant (Uta) Debate, Deanna D. Sellnow
Journal of the Association for Communication Administration
Inherent in the job of communication administrators (e.g., basic course directors, chairs, directors, deans) is the never-ending challenge of finding the right balance between economic efficiency and instructional integrity in terms of course delivery. Therefore, the question we continually struggle to answer is where to find balance with regard to compromising educational quality for financial frugality. Although always an issue, this subject is spotlighted prominently today as funding support for higher education wanes. The proliferation of online courses now being offered (e.g., MOOCs/massive open online courses) serves as a prime example.
Exploring The Educational Value Of The Undergraduate Teaching Apprentice (Uta) Experience, Molly Reynolds, Deanna Sellnow, Katharine Head, Kathryn E. Anthony
Exploring The Educational Value Of The Undergraduate Teaching Apprentice (Uta) Experience, Molly Reynolds, Deanna Sellnow, Katharine Head, Kathryn E. Anthony
Journal of the Association for Communication Administration
Employing graduate students as teaching assistants (GTAs) is a common practice in universities across the United States. Using undergraduate students as teaching assistants/apprentices (UTAs), however, is not only less common but also often sparks debate among various stakeholder groups (e.g., teachers, administrators, community members). Moreover, relatively little empirical research has been published to support arguments on either side of the issue. The present study extends research by providing evidence to support the educational value of employing UTAs as teaching apprentices. More specifically, researchers conducted a grounded theory qualitative analysis of free-write essay responses collected from 33 UTAs throughout the course …
The Undergraduate Teaching Assistant: Scholarship In The Classroom, Sarah M. Flinko, Ronald C. Arnett
The Undergraduate Teaching Assistant: Scholarship In The Classroom, Sarah M. Flinko, Ronald C. Arnett
Journal of the Association for Communication Administration
This essay casts the role of the Undergraduate Teaching Assistant (UTA) within a Kantanian sense of imagination—the not yet pushes off of the actual and the tangible (Kant, 1781/1963). The UTA accesses a temporal glimpse into a professional scholar/teacher vocation through experience in a lived context that unites teaching and scholarship. The role of the UTA offers what Martin Buber (1965/1988) called “imagining the real” (p. 60), a moment of creative ingenuity that begins with the doing of concrete tasks within the profession.
Undergraduate Instructor Assistants (Uias): Friend Or Foe, William J. Seiler, Jenna Stephenson Abetz
Undergraduate Instructor Assistants (Uias): Friend Or Foe, William J. Seiler, Jenna Stephenson Abetz
Journal of the Association for Communication Administration
Undergraduate students have been and continue to be employed as instructor assistants (UIAs) in a variety of courses across disciplines. However, relatively little empirical research has been published regarding the educational merits for them or their students. The present essay extends such research by focusing specifically on UIAs’ perceived value of the Personalized System of Instruction (PSI) on their learning and personal growth. The authors conducted in depth interviews with six former UIAs and employed a qualitative thematic analysis of their responses. Perceived benefits that emerged from the analysis include, for example, learning how to balance many different roles and …
Review Of Wheeler, D. (2012). Servant Leadership For Higher Education: Principles And Practices. San Francisco, Ca: John Wiley & Sons., John Howard Iii
Review Of Wheeler, D. (2012). Servant Leadership For Higher Education: Principles And Practices. San Francisco, Ca: John Wiley & Sons., John Howard Iii
Journal of the Association for Communication Administration
Review of Wheeler, D. (2012). Servant leadership for higher education: Principles and practices. San Francisco, CA: John Wiley & Sons.
Editor's Note, Janie M. H. Fritz
Editor's Note, Janie M. H. Fritz
Journal of the Association for Communication Administration
This is the Editor’s Note to Volume 33, Issue 2 of the Journal of the Association for Communication Administration.
Teaching Communication Ethics As Central To The Discipline, Robert L. Ballard, Leeanne M. Bell Mcmanus, Annette M. Holba, Spoma Jovanovic, Paula S. Tompkins, Lori J. N. Charron, Melba L. Hoffer, Michelle A. Leavitt, Tammy Swenson-Lepper
Teaching Communication Ethics As Central To The Discipline, Robert L. Ballard, Leeanne M. Bell Mcmanus, Annette M. Holba, Spoma Jovanovic, Paula S. Tompkins, Lori J. N. Charron, Melba L. Hoffer, Michelle A. Leavitt, Tammy Swenson-Lepper
Journal of the Association for Communication Administration
Communication ethics as a field of study within the communication discipline has made significant contributions in a variety of areas, including teaching. This paper offers an historical overview of communication ethics, with special attention to four major approaches to pedagogy – ethics in human communication, moral psychology and intuition, a communication ethics framework, and a critical communication ethics pedagogy. For the department seeking to incorporate communication ethics through stand-alone courses or throughout curricula, the authors suggest ways for communication administrators to address questions of desired competencies for communication graduates, and to articulate related learning outcomes. Future recommendations for the field …
An Explanation Of Course Flipping And Its Application To Basic Course Instruction, Mary Mino
An Explanation Of Course Flipping And Its Application To Basic Course Instruction, Mary Mino
Journal of the Association for Communication Administration
Flipping courses has become a topic of interest for communication instructors. This essay’s primary purpose is to assist communication educators and administrators in understanding course flipping as an instructional delivery approach. Course flipping, encouraging consistent active student learning during class sessions and appropriately using technology (or another means) to prepare students for these sessions, has most effectively accentuated instructional objectives. In fact, flipping the basic course has significantly increased students’ understanding of the relevance of the course and positively affected performance outcomes. In addition, to help instructors who want to employ this approach, a process in which they can engage …
Back To The Future: Cicero's Five Canons As An Assessment Framework, Jeanne M. Persuit, Julie-Ann Scott, Richard K. Olsen
Back To The Future: Cicero's Five Canons As An Assessment Framework, Jeanne M. Persuit, Julie-Ann Scott, Richard K. Olsen
Journal of the Association for Communication Administration
Responding to an external mandate to engage in program level assessment, an assessment ad hoc committee within a large and broadly focused communication studies department invokes the Five Canons as the framework for an imbedded assessment process. The article explores the challenges that the Five Canons helped resolve and the unique organizational and curricular advantages that the Five Canons offer.
From The Voice Of The President: Advancing The Discipline Through Communication Leadership, Amanda Mckendree, Christina Mcdowell Marinchak
From The Voice Of The President: Advancing The Discipline Through Communication Leadership, Amanda Mckendree, Christina Mcdowell Marinchak
Journal of the Association for Communication Administration
College and university presidents hold significant leadership positions not only in an administrative capacity, but also in their respective academic disciplines. This summary report presents results from a study of college and university presidents who hold an academic degree in communication at any level (BA, MA, and/or Ph.D.). The interview findings are organized according to the following major themes: Disciplinary identity, Ethical communication, Communication leadership, and Advocacy within the discipline. The summary report concludes by highlighting responses to the interview findings from top leaders within the communication discipline.
Complete Issue, Volume 33, Issue 2
Complete Issue, Volume 33, Issue 2
Journal of the Association for Communication Administration
This is the complete issue for Volume 33, Issue 2 of the Journal of the Association for Communication Administration.
Towards A Practical Communication Intervention, Florentin Smarandache, Stefan Vladutescu
Towards A Practical Communication Intervention, Florentin Smarandache, Stefan Vladutescu
Branch Mathematics and Statistics Faculty and Staff Publications
The study starts from evidence that several communication acts fail, but nobody is called to intervene and nobody thinks of intervening. Examining different branches (specialties) of the communication discipline and focusing on four possible practices, by comparison, differentiation, collating and corroboration, the current study brings arguments for a branch of the communication discipline that has as unique practical aim the communicational intervention, the practical, direct and strict application of communication research. Communication, as discipline, must create an instrument of intervention. The discipline which studies communication globally (General Communication Science) has developed a strong component of theoretical and practical research of …
Diversity Project: Poster Series Connects Core Values To Library Materials And Expertise, Bettina Peacemaker, Sue Robinson, Marilyn Scott
Diversity Project: Poster Series Connects Core Values To Library Materials And Expertise, Bettina Peacemaker, Sue Robinson, Marilyn Scott
VCU Libraries Faculty and Staff Presentations
Virginia Commonwealth University celebrates diversity as a core value, and VCU Libraries actively strives to foster inclusion and an understanding of difference. The diversity and culture poster series was envisioned as a way to connect education about diversity directly to library collections and expertise. This poster details the distribution, response, and impact of the series.
Meeting Information Needs Of Cocoa Farmers In Selected Communities In The Eastern Region Of Ghana, Dominic Agyei Dankwah, Osman Hawa
Meeting Information Needs Of Cocoa Farmers In Selected Communities In The Eastern Region Of Ghana, Dominic Agyei Dankwah, Osman Hawa
Library Philosophy and Practice (e-journal)
Purpose: This paper aims to investigate the information needs of cocoa farmers in Oda, Asamankese, Kade and Nkawkaw districts in the Eastern Region of Ghana. It seeks to identify the value cocoa farmers place on information, the various sources and services of information available to them and the level of satisfaction they derive from these sources and services.
Design/methodology/approach: This paper used the survey research. It made use of both the purposive and snowball sampling techniques to select the 4 communities and 160 respondents respectively. A total of 136 questionnaires out of 160 questionnaires that were administered were retrieved. …
Are Teachers Prepared To Teach Sex Education?, Adrien Stolifer
Are Teachers Prepared To Teach Sex Education?, Adrien Stolifer
Electronic Theses & Dissertations
This thesis explored the history of the United States and its complicated relationship with sex, and how this relationship correlates back to the individuals who are responsible for teaching it to students. History was gathered beginning at the late 1800’s up to current national standards. Seven teachers from three schools around the Pittsburg KS area, including elementary, middle/junior high and high schools, were interviewed and asked what they thought about their experience teaching sex education. Through these first hand experiences, key elements surfaced of communication between teacher and student, disproving that all sex education communication is negative.
Arab Spring In Tunisia And Egypt: The Impact Of New Media On Contemporary Social Movements And Challenges For Social Movement Theory, Victoria Carty
Arab Spring In Tunisia And Egypt: The Impact Of New Media On Contemporary Social Movements And Challenges For Social Movement Theory, Victoria Carty
Sociology Faculty Articles and Research
The events of Arab Spring were shocking for those who study societal movements as long-term dictators were swiftly removed from office and a democratic wave hit the region. Although the outcomes of the Arab Spring revolutions are yet to be determined, what we can gleam from these outbursts of collective behavior is that new media platforms played a significant role in the planning and mobilization efforts that brought people onto the streets and posed serious challenges to the existing political systems. This paper examines the importance of the communication field in influencing the political environment and motivating ordinary citizens to …
การสื่อสารการตลาดแบบบูรณาการของผลิตภัณฑ์เสริมอาหารเพื่อความงามและการรับรู้ความงามของผู้บริโภค, ชุติมา ลิ้มเจริญรัตน์
การสื่อสารการตลาดแบบบูรณาการของผลิตภัณฑ์เสริมอาหารเพื่อความงามและการรับรู้ความงามของผู้บริโภค, ชุติมา ลิ้มเจริญรัตน์
Chulalongkorn University Theses and Dissertations (Chula ETD)
การวิจัยในครั้งนี้มีวัตถุประสงค์เพื่อศึกษาการสื่อสารการตลาดแบบบูรณาการของผลิตภัณฑ์เสริมอาหารเพื่อความงาม และการรับรู้ด้านความงามของผู้บริโภค ใช้ระเบียบวิธีวิจัยเชิงคุณภาพ โดยการวิเคราะห์เอกสารจากการสื่อสารการตลาดแบบบูรณาการของผลิตภัณฑ์เสริมอาหารเพื่อความงามทั้ง 6 ประเภท ได้แก่ 1. การโฆษณา 2. การประชาสัมพันธ์ 3. การส่งเสริมการขาย 4.การขายโดยบุคคล 5. การตลาดทางตรง 6.การสื่อสารออนไลน์ และวิเคราะห์การนำเสนอความงามทั้ง 6 รูปแบบ ได้แก่ 1. ความสวยคลาสสิคและดูเป็นผู้หญิง 2. ความสวยอย่างยั่วยวน 3. ความสวยเซ็กซี่และดูขี้เล่น 4. ความสวยน่ารัก 5. ความสวยเรียบดูเป็นธรรมชาติ 6. ความสวยทันสมัย ประกอบกับวีธีวิจัยเชิงปริมาณ โดยใช้แบบสอบถาม ในการเก็บข้อมูลจากผู้บริโภคผู้หญิง และผู้ชาย อายุ 18 ปีขึ้นไปที่เคยซื้อผลิตภัณฑ์เสริมอาหารเพื่อความงามในกรุงเทพมหานคร จำนวน 400 คน ผลการวิจัยเชิงคุณภาพพบว่าผลิตภัณฑ์เสริมอาหารเพื่อความงามทั้ง 3 ตราสินค้า ได้แก่ ตราสินค้านิวทริไลท์ แบรนด์ และสก๊อต มีการใช้การสื่อสารการตลาดแบบบูรณาการครบทั้ง 6 ประเภท และมีการนำเสนอความงามครบทั้ง 6 รูปแบบ นอกจากนี้ ผลการวิจัยเชิงปริมาณพบว่าผู้บริโภคเปิดรับการสื่อสารการตลาดแบบบูรณาการของผลิตภัณฑ์เสริมอาหารเพื่อความงามประเภทการสื่อสารออนไลน์มากที่สุด และแหล่งข้อมูลที่มีอิทธิพลต่อการซื้อมากที่สุด คือแหล่งทดลองและแหล่งการค้า และมีการรับรู้ความงามในรูปแบบความสวยทันสมัยมากที่สุด ผลจากการทดสอบสมมติฐานพบว่าการเปิดรับการสื่อสารการตลาดแบบบูรณาการของผู้บริโภคมีความสัมพันธ์กับการรับรู้ความงาม และยังพบความสัมพันธ์ระหว่างการเปิดรับการสื่อสารการตลาดแบบบูรณาการและแหล่งข้อมูลที่มีอิทธิพลต่อการซื้ออีกด้วย
การบริหารตราสินค้าและตัวชี้วัดคุณค่าตราสินค้าในอุตสาหกรรมการบริการต้อนรับ, โสภาค พาณิชพาพิบูล
การบริหารตราสินค้าและตัวชี้วัดคุณค่าตราสินค้าในอุตสาหกรรมการบริการต้อนรับ, โสภาค พาณิชพาพิบูล
Chulalongkorn University Theses and Dissertations (Chula ETD)
งานวิจัยนี้ มีจุดประสงค์ (1) เพื่อศึกษาแนวทางการบริหารตราสินค้าในอุตสาหกรรมการบริการต้อนรับในประเทศไทย (2) เพื่อศึกษาตัวชี้วัดคุณค่าตราสินค้าในอุตสาหกรรมการบริการต้อนรับในประเทศไทย และ (3) เพื่อพัฒนาแบบจำลองตัวชี้วัดคุณค่าตราสินค้าในอุตสาหกรรมการบริการต้อนรับในประเทศไทย ระเบียบวิธีวิจัยเพื่อตอบวัตถุประสงค์ข้อ (1) ได้แก่การสัมภาษณ์เชิงลึกกับผู้ประกอบการธุรกิจโรงแรมและร้านอาหารจำนวน 16 ราย ระเบียบวิธีวิจัยเพื่อตอบวัตถุประสงค์ข้อ (2) และ (3) ได้แก่ การวิเคราะห์เนื้อหาในเว็บไซต์ tripadvisor.com การสนทนากลุ่มและการทำวรรณกรรมปริทัศน์ เพื่อพัฒนาแบบสอบถามสำหรับการทดสอบแบบจำลองตัวชี้วัดคุณค่าตราสินค้าในอุตสาหกรรมการบริการต้อนรับ เมื่อพัฒนาแบบสอบถามสำเร็จ จึงใช้ระเบียบวิธีวิจัยเชิงสำรวจกับกลุ่มตัวอย่างผู้บริโภคที่เคยมีประสบการณ์การใช้บริการธุรกิจโรงแรมและร้านอาหารจำนวน 800 ราย เพื่อนำข้อมูลไปทดสอบความสอดคล้องระหว่างแบบจำลองและข้อมูลเชิงประจักษ์ ด้วยการวิเคราะห์ผลทางสถิติผ่านสมการโมเดลเชิงโครงสร้าง (Structural Equation Model) และเทคนิคการวิเคราะห์ปัจจัยเชิงยืนยัน (Confirmatory Factor Analysis) ผลการวิจัยพบว่า ในธุรกิจโรงแรม การบริหารตราสินค้าอย่างเป็นระบบและครบวงจร จะพบในโรงแรมเครือข่ายระหว่างประเทศและในประเทศ ในขณะที่โรงแรมอิสระ จะมีการบริหารตราสินค้าในระดับที่แตกต่างกันไป ในธุรกิจร้านอาหาร การบริหารตราสินค้าอย่างเป็นระบบและครบวงจร จะพบในร้านอาหารที่เป็นองค์กรขนาดใหญ่และร้านอาหารเพียงบางแห่ง โดยปัจจัยสำคัญที่จะทำให้โรงแรมและร้านอาหาร นำหลักการบริหารตราสินค้ามาใช้ ได้แก่ ภูมิหลังทางการศึกษาและประสบการณ์ของเจ้าของกิจการ ตัวชี้วัดคุณค่าตราสินค้าในอุตสาหกรรมการบริการต้อนรับ ทั้งในธุรกิจโรงแรมและร้านอาหาร ได้แก่ การเชื่อมโยงตราสินค้า การรู้จักตราสินค้า ความภักดีต่อตราสินค้า คุณภาพของประสบการณ์ การรับรู้ถึงความคุ้มค่า และการสื่อสารการตลาด งานวิจัยชิ้นนี้ได้ขยายขอบเขตและพัฒนาทฤษฎีคุณค่าตราสินค้าของ David Aaker ให้มีความสอดคล้องกับอุตสาหกรรมการบริการต้อนรับ
Mena And The Internet : Technology And The Democratic Divide., Jason Gainous, Kevin M. Wagner
Mena And The Internet : Technology And The Democratic Divide., Jason Gainous, Kevin M. Wagner
Faculty and Staff Scholarship
No abstract provided.
Essays On The Digital Divide, Belal Abdelfattah
Essays On The Digital Divide, Belal Abdelfattah
Open Access Theses & Dissertations
The digital divide is a phenomenon that is globally persistent, despite rapidly decreasing costs in technology. While much of the variance in the adoption and use of information communication technology (ICT) that defines the digital divide can be explained by socioeconomic and demographic variables, there is still significant unaccounted variance that needs to be explained if the world's population is expected to be brought more fully into the digital age. The present research addresses this need with three cross-country studies. Study 1 primarily investigates the time individuals spend with traditional media sources as a likely explanation for their frequency of …