Communication Commons^™

Explore Guerrilla Marketing Potentials For Trade Show, Jie Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is an exploratory research paper trying to identify effective guerrilla marketing practices in solving tradeshow marketing challenges. Major problems faced by trade show marketers are analyzed in the beginning: limited marketing budget, ineffective marketing tools and dissatisfaction from exhibitors. The study introduced guerrilla marketing methods by both exploring the theory and identifying successful cases. At the end, specific guerrilla marketing guidelines were built for tradeshow marketers.

Examining The Value Of Word Of Mouth As A Marketing Tool For Poker Book, Jeffery J. Hwang

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the spring of 2003, the poker world saw the launch of the World Poker Tour; that same May, an amateur poker player and online qualifier named Chris Moneymaker won the Main Event of the World Series of Poker and the $2.5 million first prize, demonstrating that virtually anyone can win at poker. The result of these two events was a “poker boom” that, by September 2005, had the two largest poker book publishers on the planet reporting ten-fold increases in sales. And yet, outside of their own company websites, most of the largest poker book publishers on the planet …

Lafayette’S Trial Of The Nineteenth Century: The Scandal, Rumor, & Politics Of Mrs. Helen J. Gougar, Jennifer L. Adams

Communication & Theatre Faculty Publications

Helen M. Gougar appeared before the Indiana Supreme Court in 1897 to argue on behalf of suffrage for women. Judge James McCabe said Gougar made “one of the most forcible, logical and concise legal arguments ever made before this court. Not one man in a hundred acquits himself so well.’’

Ica Newsletter, Spring 2011, Iowa Communication Association.

ICA Newsletter

Contents:

--President's Message: See you in September!
--2010-2011 ICA Executive Committee
--Submissions needed for “We All Need Somebody…Relationships Matter”
--Call for nominations: Outstanding Adjunct Teacher Award
--2101 ICA Convention
--Adjunct Award
--Carl J. Couch Research Award 2011
--Kim Powell to receive Citation Award at 2011 Fall Conference
--ICA News Briefs
--ICA Outstanding New Teacher Award
--ICA Top Student Paper Award
--Central College’s Ziskovsky recognized by Iowa Communication Association
--Student Testimonial on Earning ICA Recognition of Achievement in Speech Communication
--Get involved in ICA
--Put Your College Departmental Website on the ICA Website
--ICA Board Takes Initial Steps to Partner with …

Comparing Twitter And Traditional Media Using Topic Models, Wayne Xin Zhao, Jing Jiang, Jianshu Weng, Jing He, Ee Peng Lim, Hongfei Yan, Xiaoming Li

Research Collection School Of Computing and Information Systems

Twitter as a new form of social media can potentially contain much useful information, but content analysis on Twitter has not been well studied. In particular, it is not clear whether as an information source Twitter can be simply regarded as a faster news feed that covers mostly the same information as traditional news media. In This paper we empirically compare the content of Twitter with a traditional news medium, New York Times, using unsupervised topic modeling. We use a Twitter-LDA model to discover topics from a representative sample of the entire Twitter. We then use text mining techniques to …

"There's Something Wrong About The Way You Look, There's Something Wrong With You": Memorable Messages Concerning Identity And Body Weight, Scott A. Richmond

Masters Theses

This thesis examined the body weight discourse through interviews concerning memorable messages received prior to and after a period of weight loss, along with messages' effects on individuals' identities. As the communication of messages concerning body weight and identity had yet to be thoroughly examined, this study worked to illuminate how the discourse is communicated.

Emergent themes were discussed, such as pre-weight loss messages communicating a separate social identity, less social desirability, and advice about body weight. Post-weight messages themes of acknowledging a change in appearance, positive valuation of the change, and questions on the weight change were also examined. …

Utility-Oriented K-Anonymization On Social Networks, Yazhe Wang, Long Xie, Baihua Zheng, Ken C. K. Lee

Research Collection School Of Computing and Information Systems

"Identity disclosure" problem on publishing social network data has gained intensive focus from academia. Existing k-anonymization algorithms on social network may result in nontrivial utility loss. The reason is that the number of the edges modified when anonymizing the social network is the only metric to evaluate utility loss, not considering the fact that different edge modifications have different impact on the network structure. To tackle this issue, we propose a novel utility-oriented social network anonymization scheme to achieve privacy protection with relatively low utility loss. First, a proper utility evaluation model is proposed. It focuses on the changes on …

How New Librarians Used Branding And Outreach To Create Communities Of Practice, Kiyomi D. Deards

University of Nebraska-Lincoln Libraries: Presentations

Want to get involved and make a difference? Come learn how one librarian got involved and used branding and outreach to promote and increase membership in their professional service organization, and developed their personal community of practice. Find out how you can get involved professionally. Learn how you can define and promote a unique brand for a professional group or yourself, and see how getting involved can exponentially increase your professional network while serving others.

Copyright Ownership Of Online News: Cultivating A Transformation Ethos In America's Emerging Statutory Attribution Right, Edward L. Carter

Faculty Publications

Several federal district courts in 2009 and 2010 interpreted a relatively obscure provision of the Digital Millennium Copyright Act to grant a potentially broad right of attribution to owners of copyright in creative works. The statutory provision prohibits removal or alteration of copyright management information. The law gives reason for both hope and fear for news organizations. On one hand, an attribution requirement is seen by some in the news industry as relief from negative effects of technology, including online news aggregators. On the other hand, news organizations already have been sued under the copyright management provision for their conduct …

The Cowl - V. 75 - N. 19 - Mar 31, 2011

The Cowl

The Cowl - student newspaper of Providence College. Volume 75 - Number 19 - March 31, 2011. 36 pages.

Prospectus, March 30, 2011, Patrick Wood, Josh Grube, Kelley Heaney, Chuck Shepherd, Morgan Bernier, David Busboom, Josh Grodin, Brock Stapleton

Prospectus 2011

APRIL FOOLS' ARTICLES A "NO-GO" THIS YEAR, Parkland Offers New "Hip" Course, New Rules in Effect on Campus, Chuck Shepherd's News of the Weird, Album Review: Justin Bieber's My World 2.0, Parkland President to Resign, Parkland Announces New Dress Code Policy, Fine Dining to Arrive at Parkland, Cyber-Clowning for College Credit!, End of the Line for Free Wireless, Chuck Shepherd's News of the Weird, First Sims Medieval, Now Sims Halo?, New Mascot in the Works for Parkland

The Antelope, University Of Nebraska At Kearney

The Antelope

No abstract provided.

The Guardian, March 30, 2011, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Ua12/2/1 College Heights Herald, Vol. 86, No. 43, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

The Prospector, March 29, 2011, Utep Student Publications

The Prospector

Headline: Student Pushes Efforts to Help Japan

Columbia Chronicle (03/28/2011), Columbia College Chicago

Columbia Chronicle

Student newspaper from March 28, 2011 entitled The Columbia Chronicle. This issue is 40 pages and is listed as Volume 46, Number 24. Cover story: "Recycling refashioned" Editor-in-Chief: Spencer Roush

Ua12/2/1 College Heights Herald, Vol. 86, No. 42, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

V. 78, Issue 30, March 25, 2011

Archway (1946-2020)

No abstract provided.

Spartan Daily March 24, 2011, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 136, Issue 31

The Prospector, March 24, 2011, Utep Student Publications

The Prospector

Headline: The Easy Route

Spartan Daily March 23, 2011, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 136, Issue 30

The Legacy, March 23, 2011, Lindenwood University

The Legacy (2007-2018)

Student Newspaper of Lindenwood University

Mobilizing User-Generated Content For Canada’S Digital Content Advantage, Michael Mcnally, Caroline Whippey, Lola Wong

FIMS Presentations

No abstract provided.

Identifying And Implementing The Underlying Operators For Nuclear Magnetic Resonance Based Metabolomics Data Analysis, Ashwin Manjunatha, Ajith H. Ranabahu, Paul E. Anderson, Amit P. Sheth

Kno.e.sis Publications

The science of metabolomics is a relatively young field that requires intensive signal processing and multivariate data analysis for interpretation of experimental results. The lack of integration and standardization for metabolomics compounded by the complexity of the experimental data has lead to a fragmented research community. While efforts have been undertaken to approach these problems, the efforts to develop a set of standards for reporting processing and analysis procedures has stalled.

In this paper, we propose a set of fundamental operators for nuclear magnetic resonance(NMR) based metabolomics. These operators are implementation independent, and can be used to easily and precisely …

Ua12/2/1 College Heights Herald, Vol. 86, No. 41, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

The Prospector, March 22, 2011, Utep Student Publications

The Prospector

Headline: Celebrating Success, 2011 Women's History Month Conference

Spartan Daily March 22, 2011, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 136, Issue 29

Spartan Daily March 21, 2011, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 136, Issue 28

Improvising Close Relationships: A Relational Perspective On Vulnerability, Nicholas A. Riggs

USF Tampa Graduate Theses and Dissertations

In this dissertation, I study the way couples improvise relationships together. I define improvisation as a kind of performance that leads to an interpretive practice where people develop the meanings of their relationships as they perform. Participating in a performance ethnography, my romantic partner, myself, and three other couples reflect on the way we perform together on stage. Adapting the popular improv performance format “Armando” and utilizing post-performance focus groups, I observe how the couples strive to make meaning together and negotiate a joint-perspective about how they played. Ultimately, I argue that attending to the way a couple improvises their …

Ua12/2/1 College Heights Herald, Vol. 86, No. 40, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.