Communication Commons^™

A Systemic Functional Multimodal Analysis Of Business Brochures., Fauziah Taib

Student Works (2010-2019)

The study is a multimodal analysis of Malaysian business-to-business brochures (b2b) that advertise training programmes for human resource development in local and multinational companies. The multimodal analysis is within the framework of systemic functional theory as the theory has resources to analyse verbal as well as visual elements in texts. The aims of the study are to identify the verbal and visual components that make up the genre, ascertain how the functions of the business brochures are realized in the components and establish how these various semiotic components cohere such that the brochures are seen as a unified whole.  The …

Politeness In Malaysian Esl Classroom Directives., Khaw Aun Nee

Student Works (2010-2019)

The present study investigates teachers’ and students’ use of directives and politeness strategies in realising directives in Malaysian ESL classrooms. Using Bach and Harnish’s (1979) classification of directives and Brown and Levinson’s (1987) politeness strategies as a theoretical framework, audio recordings of three ESL lessons were analysed to examine the types of directives used by teachers and students in Malaysian ESL classrooms and the types of politeness strategies used to realise these directives. Audio recordings of interviews with participants of the current study were then examined to discover the factors that affect teachers’ and students’ use of directives and politeness …

"The Only Band That Matters": An Analysis Of The Relationship Between Punk Rock And Culture, Dillon Ferdinandi

Communication Studies

No abstract provided.

Climate Literacy In California K-12 Schools, Candice Maree Nosworthy

Communication Studies

No abstract provided.

Michael Vick's Redemption Strategy, Joseph Matthew Douglas

Communication Studies

No abstract provided.

Discovering Shifts And Trends In Beverage Packaging, Rachel Hutchinson

Graphic Communication

The purpose of this study is to better understand beverage packaging trends of today and what trends are necessary in order to profit in the industry today. It addresses aspects such as sustainability, marketing, labeling, and size and shape. In addition to determining trends on the rise, this study suggests methods in order to increase consumer appeal as well as lower production costs.

This study was based on specialized interviews with experts from different levels of the supply chain. Their insight was beneficial in understanding the current trends and the specific rationale for these shifts.

The results consist of addressing …

Major Trends In Gravure Printed Electronics, Donna Ariel Clark

Graphic Communication

Printing has become a mature industry, forcing printers to create new applications for their manufacturing process. One such application is printed electronics. The gravure printing process allows for incredible speed and exceptional quality for traditional graphic printing. Theoretically, this would be an ideal method for the commercial production of printed electronics. This study analyzes gravure’s capabilities to produce a uniform conductive ink line and what to expect in the future of gravure printed electronics. Printed line properties such as line widening and scalloped edges were determined to impede gravure’s ability to lay down a conductive ink line. Best results were …

The Construction Of Chaos: Cinematic Representations And Politics In Egypt In The 2000s, Fayrouz El Sayed Karawya

Archived Theses and Dissertations

I would like to thank my committee that made writing this thesis a real enjoyment and a fruitful learning process. My committee did not reserve any effort to help me focus on every single detail pertaining to my arguments. They provided me constantly with perspectives and references to deepen my engagement with the subject, suggested new angles and ideas to reinforce the reasoning of my case. They were supportive all the way and extremely passionate about the topic of my thesis and the larger field of my study. I am deeply grateful for Dr. Hanan Sabea, my advisor whom I …

Provenance Management In Parasite Research, Vinh Nguyen, Priti Parikh, Satya S. Sahoo, Amit P. Sheth

Kno.e.sis Publications

The objective of this research is to create a semantic problem solving environment (PSE) for human parasite Trypanosoma cruzi. As a part of the PSE, we are trying to manage provenance of the experiment data as it is generated. It requires to capture the provenance which is often collected through web forms used by biologists to input the information about experiments they conduct. We have created Parasite Experiment Ontology (PEO) that represents provenance information used in the project. We have modified the back end which processes the data gathered from biologists, generates RDF triples and serializes them into the triple …

The Communication Model And The Nature Of Change In Terms Of Deforestation In China Since 1949, Dexin Tian, Chin-Chung Chao

Communication Faculty Publications

This article explores the communication model and nature of change in terms of deforestation in China since 1949. Through Lasswell’s communication model and the theory of change and via historical analysis and extended literature review, we have discovered: First, Mao’s government adopted an effective one-way top-down communication model with Chinese characteristics during 1949 and 1978, which facilitated deforestation in China leading to massive economic dislocation and immense waste of resources. Second, the Chinese government’s change to practical ideology brought about new administrative practices of enacting forest protection laws and reorientating the relevant workforces to use available technologies for the production …

Projective Techniques For Advertising And Consumer Research, Lawrence Soley

College of Communication Faculty Research and Publications

No abstract provided.

The Need For Effective Visual Communication: How Website Design Can Further The Success Of The Cal Poly Women’S Lacrosse Team, Bonnie J. Burtis

Journalism

This paper argues that an efficient and successfully built website is crucial to the future success of college sports websites. By focusing on the Cal Poly Women’s Lacrosse team and its website, visual communication research gives insight into what works and what does not. The fundamental and design elements examined include: text elements, site navigation, accessible links, presence of news, communication and graphics (visual design). These are the elements that promote success and efficiency. Compared to other websites built and maintained by teams in the women’s lacrosse league, Cal Poly’s lacks foundational website material. General website research proves this and …

Labeling Disability In America, Nicole C. Webster

Communication Studies

This paper explores how labels are used in regard to disabilities in the dominant American culture. Ignorance is the link between language and discrimination and inequalities for people with disabilities. Americans can be educated through disability studies so as to become capable of empathizing with and enabling, rather than disabling, their compatriots.

A Metaphorical Analysis Of Martin Luther King Jr.'S "I Have A Dream" Speech, Joseph (Joe) Ciesinski

Communication Studies

No abstract provided.

Intercultural Communication With Semester At Sea: A Former Student To New Student Guide, Brooke Applegarth

Communication Studies

No abstract provided.

Effects Of The Emo Music Genre, Vincent Piccone Mazzaferro

Communication Studies

No abstract provided.

Cubesat Developers' Workshop 2010, Tracy Owens, Ryan Race

Communication Studies

This project is the narrative component of the 7th Annual CubeSat Developers' Workshop 2010 planning process. It reviews the steps and team dynamics over the seven months spent coordinating the conference for the Aerospace Department. It was the first time that students from the Communcation Studies Department were brought in to help with the event, and the gap between the College of Liberal Arts and the College of Engineering was bridged.

Wine Advertising To The Millennial Generation, Jessica R. Luke

Communication Studies

No abstract provided.

The Rhetorical Subversion Of Populism: Palinism In The 2008 Election, Allison Margaret Kearney

Communication Studies

No abstract provided.

Modernizing The Colonial Labor Subject In India, Valerian Desousa

CLCWeb: Comparative Literature and Culture

In his article "Modernizing the Colonial Labor Subject in India" Valerian DeSousa discusses how the colonial project in India sought to counter the labor movement's evolving anti-colonial consciousness through law, the primary signifier of British dominance. DeSousa argues that colonial labor law was an instrument of "governmentality," a way of deploying the authority of the state, both in India and in Africa where the law encoded meanings of property and subjectivity. In India, labor law was the means to "reconstruct" the "traditional" worker and to constitute a "modern" and "efficient" labor subject to fit into the new industrial vision taking …

Robert Clive And Imperial Modernity, Nigel Joseph

CLCWeb: Comparative Literature and Culture

In his article "Robert Clive and Imperial Modernity" Nigel Joseph analyzes the work of Robert Clive by postulating the questions of why Clive would be emblematic of the bleak modernity of Tocqueville, Weber, and Foucault? Rapacious yet docile, personally ambitious yet capable of curbing ambition in others, Clive seems to be an anomalous figure. Joseph posits that Clive's career is a metaphor for both the trajectory of the imperial state and for the imperial subject. In order to retain his Indian-derived wealth, Clive is forced into a series of paradoxical postures: beginning as the archetypal private marauder, he transforms himself …

Nordestina Modernity In The Novels Of Freitas, Queiroz, And Lispector, Fernanda Patricia Fuentes Muñoz

CLCWeb: Comparative Literature and Culture

In her article "Nordestina Modernity in the Novels of Freitas, Queiroz, and Lispector" Fernanda Patricia Fuentes Muñoz discusses aspects of the Nordeste — the northeastern region of Brazil — in Emília de Freitas's A Rainha do Ignoto (1899), Rachel de Queiroz's O Quinze (1930), and Clarice Lispector's A Hora da Estrela (1977; The Hour of the Star, 1992, Trans. Giovanni Pontiero). The region has traditionally been seen as located on the margins of modernity and as a site of underdevelopment in the Brazilian imaginary in opposition to the affluent Southeastern region. The construction of this binary opposition suggests a model …

New Modernity, Transnational Women, And Spanish Cinema, Maria Van Liew

CLCWeb: Comparative Literature and Culture

In her article "New Modernity, Transnational Women, and Spanish Cinema" Maria Van Liew discusses aspects of migration to Spain in the context of histories of colonialism, racism, and sexism as represented in Spanish filmic narration. The flow of human traffic defies two aspects of European modernity: Non-linear time is reflected in the cycle of arrival/return/return as the nation relies on liminal subjects to determine its status as a progressive "First World" nation and in the effort to align representations of these cultural encounters accordingly, illusions of autochthonous national identity formations become dependent on practices of inclusion and, at times, cooptation …

Understanding The Psychological Motives Behind Microblogging, Lin Qiu, Angela K. Y. Leung, Jun Hao Ho, Qi Min Yeung, Kevin Joseph Francis, Pei Fen Chua

Research Collection School of Social Sciences

This research aims to understand the psychological motives behind microblogging. We conducted two studies to investigate if social exclusion and existential anxiety would lead to a high tendency to microblog. Our results show that participants did not use microblogging to satisfy their needs for social connection and affiliation, but highly extraverted participants did use it to relieve their existential anxiety.

Representations Of Women Athletes In The Media, Sarah Kustok

College of Communication Theses and Dissertations

This study took a critical historical content analysis of the media’s coverage of women’s athletics through the 1990’s and into the early part of the 2000’s. Not only was there massive growth in the quantity of coverage for women’s sports, but specifically for the U.S. Women’s soccer team. As media depictions showed this particular team displaying both masculine and feminine characteristics on and off the field, the idea of gender fluidity proved to be accepted and cherished by society. It is possible for women to perform or enact traditionally masculine or feminine identities throughout their daily lives. The U.S. Women’s …

Selling True Stories: A Cultural Analysis Of Manufactured Realism In The Docudrama Crime Film, Jamie Schleser

College of Communication Theses and Dissertations

This paper examines the cultural function of docudrama crime films. The docudrama is a hybrid of the conventional Hollywood fiction film and the documentary. Blurring fact and fiction, these films manufacture an illusion of realism around the framework of the standard feature film using visual and narrative appeals to real life and real events. By asserting that they are "based on a true story," these films are able to shape and enhance a desired reading of the text in order to convey a particular social message to audiences. To understand the initial development of the docudrama crime form and how …

Stopping The Wind-An Exploration Of The Hawaiian Sovereignty Movmement, Krystle R. Klein

College of Communication Theses and Dissertations

Hawaiian philosophy attributes certain God elements to its existence. The sun symbolizes Life. The water symbolizes the fluidity of life, and time is exemplified by the wind. Each element contains and yin/yang component, such as salt water to fresh water, and night to day. Time, however, lacks this component. Time can only move forward. The wind can only move in one direction. As the Hawaiians fight to restore their culture and rights, they are attempting the great feat of stopping the wind.

This film documents that process, and explores through a historical implication and into a context of modernity, whether …

Palimpsests: Salvage, Sacrifice, And The Subject Of Truth In Photographs, Joshua L. Comer

College of Communication Theses and Dissertations

A palimpsest is a new inscription on old materials, a form of media offering a hybrid yet hierarchical sense of time. Turning frequently to the writings of Alain Badiou, Roland Barthes, and Walter Benjamin, I examine two zines published in the wake of the death of a Chicago street artist and the confessional postcards of Frank Warren’s PostSecret mail art project to understand the formal traits and claims to truth photographs exhibit when they are transformed into palimpsests. The present intrudes on the past in these media, incompletely erasing or overwriting history to show the gaps in context and what …

Introduction To New Modernities And The "Third World", Valerian Desousa, Jennifer E. Henton, Geetha Ramanathan

CLCWeb: Comparative Literature and Culture

No abstract provided.

Aesthetics, Nationalism, And The Image Of Woman In Modern Indian Art, Kedar Vishwanathan

CLCWeb: Comparative Literature and Culture

In his article "Aesthetics, Nationalism, and the Image of Woman in Modern Indian Art" Kedar Vishwanathan discusses how developments in visual culture impacted India's configuration as nation. Between 1880-1945 in Bombay (Mumbai) and Calcutta (Kolkata) a burgeoning visual culture developed in service of anti-colonial nationalism. Used as a method to imagine a nation free of colonial rule, in particular images of women proliferated in private and public spaces. Crucial to this development was the reformulations of modernity based on an ambivalent combination of British and Indian vernacular art. Vishwanathan focuses on how the female was appropriated for the cause of …