Communication Commons^™

What Nurses Say: Communication Behaviors Associated With The Competent Nursing Handoff, Anne Claiborne Ray Streeter

University of Kentucky Doctoral Dissertations

Communication competence and medical communication competence served as the theoretical framework for this research that seeks to identify specific communication behaviors associated with what nurses say constitute a communicatively competent patient handoff at the nursing change of shift. Data collected from 286 nurses responding to an online modified Medical Communication Competence Scale posted at www.allnurses.com supported the hypotheses that information exchange (information giving, seeking and verifying) and socioemotional communication behaviors are rated more highly in the best patient handoffs than in the worst ones. Research questions found that the incoming nursing role rated behaviors associated with information verifying and socioemotional …

Cycling As A Political Act: The Framing And Culture That Create A New Social Movement, Mitchael Lee Schwartz

University of Kentucky Master's Theses

This study analyzes the bicycling community of Lexington, Kentucky. Interviews and participant observation were conducted in order to better understand the structure of Lexington’s cycling community, revealing three prominent groups/types of cyclists: (1) road cyclists, (2) underground/urban cyclists, and (3) commuters. The characteristics of each group are discussed, with particular attention devoted to the underground/urban cyclists, due to their politically-minded culture. Building from prior social movement literature, the unique framing processes of the underground/urban cycling group are analyzed in order to explore the group as a new social movement. Finally, the potential for a broader cycling movement based upon interests …

Relational Maintenance Behaviors In The Grandchild–Grandparent Relationship, Daniel H. Mansson, Scott A. Myers, Lynn H. Turner

College of Communication Faculty Research and Publications

This study examined grandchildren's use of relational maintenance behaviors when interacting with their grandparents and how these behaviors are associated with grandchildren's perceived communication satisfaction with their grandparents and grandparent provision of communication-based emotional support. Undergraduate students (N = 238) reported on their relationships with the grandparent with whom they had the most recent interaction. Results indicate that grandchildren use (in descending order) the positivity, conflict management, tasks, assurances, networks, advice, and openness relational maintenance behaviors. Perceived grandparent provision of communication-based emotional support and grandchildren communication satisfaction with grandparents were directly and positively related to grandchildren's use of relational …

Consumer Ethnocentrism: A Comparison Of Arab And Western Audiences, Kevin Keenan, James Pokrywczynski

College of Communication Faculty Research and Publications

The subject of consumer ethnocentrism is discussed in the context of advertising country-of-origin effects. The literature and suggestions concerning the phenomenon in the Middle East are brought up and a study using U.S. and Egyptian samples is described. The findings show some evidence of consumer ethnocentrism in both countries, though statistical significance is only achieved with U.S. data, generally consistent with prior writing and research focused on developed versus developing countries. Special attention is given to the construct of worldliness and though not statistically significant, results suggest it may be a factor deserving additional study.

The Interaction Between Marketing Dynamics And The Perception Of Healthy Food Choices, Shalini Perera

Theses : Honours

The present focus on healthy living has created many business opportunities including the health food market. With the increase interest and the rapid growth, many significant changes with regard to people's perception and interactions with food choices are inevitable. Therefore, this study seeks to expand the marketing literature with regard to interaction between marketing dynamics and perceptions of healthy food choices. The sample consisted of 150 survey questionnaire respondents. The unit of analysis for this research was identified as the Edith Cowan University and therefore the sample was drawn from within the university. The research framework for the study was …

An Exploration Of The Impact Of Brand Personality On Consumer Buying Intentions Toward Specialist Stationery Products Across Age Groups, Chalinun Aurmanarom

Theses : Honours

The market for stationery products is constantly evolving particularly in light of technological influences and changes in the range of items available beyond single category products. Customers now seek more than pens and paper products; rather they are looking towards convenient specialist stationery one-stop-shop options. This research aimed to provide insight into consumers' specialist stationery products (SSPs) purchasing intentions across different age groups. A qualitative design via focus groups was used to gather consumer information. This process allowed for expressions of personal feelings and emotions relating to SSPs purchasing experiences to be captured. The findings revealed that brand personality is …

Hiv /Aids In 2010: A Case Study Of Four Australian Publications, Peder Qvale

Theses : Honours

This is the first research project on press coverage of HIV (Human Immunodeficiency Virus) and AIDS (Acquired Immune Deficiency Syndrome) in Australia for 11 years. The study contains a content analysis of four Australian publications between January 1st and March 31st, 2010. In addition, the health editors at The Australian and The West Australian were interviewed to establish what considerations are made when deciding to publish an article dealing with HIV/AIDS. The latest report from UNAIDS estimated that globally, over 33 million people were living with HIV, and two million people died from AIDS-related illnesses in 2008. HIV infection rates …

Facebook Usage Predicted By Sense Of Community And 'Loneliness', Alison Bagworth

Theses : Honours

Facebook Usage Predicted by Sense of Community and 'loneliness' Face book is one of a growing number of social networking sites (SNSs) that are currently being used by young adults to compliment face-to-face interactions. The use of these sites raises questions in relation to how their function may be compared to measurements of more traditional communication. This research measured Sense of Community (SoC) and 'loneliness' in young adults in order to predict usage of Facebook. Participants were 154 Facebook users (82% female, mean age 23.66) who completed an online survey with four components (demographics, Facebook usage, SoC Index, and …

A Study Of How Social Media Is Being Integrated Into The Irish Pr Industry And The Effects Of This On The Profession., Denise Haran

Theses

This thesis explores the effects that social media is having on the Public Relations (PR) profession in Ireland it also looks at the characteristics of PR 2.0. In this it aims to look at particular aspects of the industry to see how they are being affected by social media including monitoring, reputation management, communication models and traditional media usage as well as looking at which social media platforms are used. The study will also look at PR professionals opinions on social media in Ireland.

A qualitative research design was chosen for this study and the primary method of data collection …

How Independent Irish Music Artists Are Practising Online Pr Techniques By Utilising Social Media Tools., Áine Cullen

Theses

This Dissertation explores how the evolution of social media is enabling Irish Independent music artists to publicise their music. It aims to explore the online public relations techniques that Independent Irish music artists are using and determine whether they are embracing it.

A qualitative research design was chosen and the primary method used to gather the data were in-depth interviews with PR professionals in the music industry, PR directors, major record labels. Independent record labels and Irish music artists that practice social media.

The research findings reveal how beneficial social media are for Independent music artists and show how social …

Assessing The Impact Of Social Media On The Celebrity Industry: A Public Relations Perspective, Jessica O'Sullivan

Theses

There has been an increased interest from academics, public relations professionals and industry professionals in the importance of social media in the role of public relations. This study aims to contribute to the understanding of the effect social media has on the celebrity industry, from a public relations perspective.

A qualitative research design was chosen, and the primary methods used to gather the data were semi-structured interviews with online communication professionals from the public relations industry and an online music producer who uses various forms of social media to distribute and promote his music. All interviewees were chosen due to …

The Changing Face Of Print Media : How New Attitudes To Communication By Both Industries Could Affect Public Relations., Paul Kennedy

Theses

Digital media is a phenomenon that has affected many industries, particularly both print media and public relations. Communication is something is at the heart of both of these industries. In this thesis, communication theory is explored in a digital media and print newspaper context, in relation to these industries. It is explored how both industries are using similar techniques, and the merit of these approaches are investigated and discussed. Included in this are the value of new news outlets and new and old business models. Opinions on modem media relations are investigated and the weight of third- party endorsement is …

Politics 2.0 : The Emergence Of New Media And Its Impact On Political Communication In Ireland: A Public Relations Perspective, Gerald Counihan

Theses

Political communication occurs as a by-product of any political action. It can either be managed or not. The traditional methods of communication are still very prevalent in Irish political communication. The party maintains a strong role in communicating, but it does not infringe overly much on is national and local representatives.

The traditional mass media are play a crucial role in facilitating communication but the emergence of web 2.0 applications in social media is slowly beginning to revolutionise political communication in Ireland.

The evolution of communications tools over the past number of years has revolutionised the PR industry, and therefore …

A Web 2.0 Strategy For The Meek School Of Journalism And New Media, Lauren Zimmerman

Electronic Theses and Dissertations

This paper explains the evolution of the web from a "read only" format to a "read and write" format in which users generate content also. Using the components of a Web 2.0 platform, such as blogging, social networking, and podcasting, a strategy for the Meek School of Journalism and New Media is proposed. This strategy aims to help recruit new students to the school as well as inform current students about events and news. Recommendations included in the paper will discuss specifically how the meek school of journalism can adopt a Web 2.0 strategy with the assistance of its faculty, …

Projective Techniques In Us Marketing And Management Research: The Influence Of The Achievement Motive, Lawrence Soley

College of Communication Faculty Research and Publications

Purpose – This paper aims to examine the use of projective techniques for published marketing and management research in the USA. The paper emphasizes the influence that McClelland, Atkinson, Clark and Lowell’s study, The Achievement Motive (1953), has had on subsequent research. That work applied quantitative analysis to responses obtained using projective techniques.

Design/methodology/approach – The approaches used in this paper consist of descriptive historical methods and a literature review. The historical analysis was conducted using Kuhn’s 1967 conception of paradigms, showing that the paradigm from which projective techniques emerged – psychoanalysis – failed to gather many adherents outside the …

The Administration Of Community College Blogs: Considering Control And Adaptability In Loosely Coupled Systems, Troy A. Swanson

Educational Leadership & Workforce Development Theses & Dissertations

The purpose of this study using a multiple case study method is (1) to further the understanding of how community college administrators and blog authors strike a balance between organizational control and adaptability when implementing and using blog technologies and (2) to create a model that will help administrators better strike this balance within a loosely coupled system of college units and individuals. The rise of Web 2.0 technologies, which allows for direct publication to the Internet, presents two conundrums for community colleges: the conundrum of control and the conundrum of adaptability. As the oldest implementation of Web 2.0 technologies, …

A Study Of Communication In Baby Boomers' Romantic Relationships And The Effects Of Their Children's Communication About The Relationships, Lois B. Nemetz

LSU Doctoral Dissertations

This study contributes to our knowledge of life-span communication by examining the communication of the Baby Boomer generation (born 1946-1964) as they re-enter the dating scene. Although Baby Boomers' early years of dating (the 1960's, 1970's, and 1980's) occurred in a time of new-found freedom, especially in sexual relationships, the experience of dating several decades later brings many complications due to aging and children. The intent of this study was not to generalize that all Baby Boomers would express the views stated in this study, but to show the complexity of this generation, and to present a theoretical framework for …

"Do It For Me, My Dear": Structuration And Relational Dialectics Among Mother-Daughter Dyads In Lebanese Arranged Marriages, Khaled Nasser

LSU Doctoral Dissertations

This research applied a two-step triangulation approach to the study of mother-daughter communication in arranged marriages among the religious Sunnis of Beirut, Lebanon. Combining the theory of structuration and relational dialectics in one theoretical framework, the study investigated the role of mother-daughter interactions in the socialization of the daughter into the marital experience. The study investigated the process of marital socialization by first surveying 199 mother-daughter dyads, representing 398 individuals. In the second step, in-depth interviews were conducted with 12 families (three interviews per dyad), randomly selected out of the 199 surveyed pairs. The dyadic data analysis of the surveys …

Commodifying Scarcity: Society, Struggle, And Spectacle In World Of Warcraft, Kevin Moberly

English Faculty Publications

Overrun by monsters and tyrants, and ravaged by fanaticism, excess, and greed, World of Warcraft offers players a chance to struggle metaphorically against that which oppresses them: the excesses of late capitalism as they are represented by the game’s spectacular antagonisms. In order to take advantage of this opportunity, however, players must employ the very thing through which their oppression is manifested. Interpellated into the game as fetishized images, players must construct themselves and function in accordance with the limitations imposed upon them by the race and class of their characters. Players, as such, are incorporated into World of Warcraft’s …

Removing The Checks And Balances That Hamper Democracy: Play And The Counter-Hegemonic Contradictions Of Grand Theft Auto Iv, Marc A. Ouellette

English Faculty Publications

Grand Theft Auto IV provides an unparalleled opportunity to consider the outcomes when textual play and game play not only intersect, but operate in concert. Indeed, the two are inextricably linked to each other and to the social commentary which contributes to the game's story, humor, and thematic unity. This article considers the modes of textual play in Grand Theft Auto IV, as well as the locations and situations when players encounter them while playing the game. It also explores the subversive of potential of textual play as it relies on and departs from game play, and attempts to …

The Experience And Expression Of Emotion Within Stepsibling Relationships: Politeness Of Expression And Stepfamily Functioning, Emily Lamb Normand

Department of Communication Studies: Dissertations, Theses, and Student Research

While scholars agree there are emotional challenges associated with the divorce and remarriage process, little is known about how stepsiblings interact and manage the experience and expression of emotion within their stepfamily. The current investigation examined the frequency of experience, intensity, and expression of positive, strong negative, and weak negative emotion within stepsibling relationships over time. Using Politeness Theory as a framework, the study also investigated if an association existed between stepsiblings’ use of politeness strategies during the expression of emotion and stepsiblings’ perception of the quality of their relationship and their perception of the entire stepfamily. Participants were 187 …

Reporting Hiv In Papua New Guinea: Trends And Omissions From 2000 To 2010, Trevor A. Cullen

Research outputs pre 2011

This article presents the findings from a longitudinal content analysis on the reporting of HIV (Human Immunodeficiency Virus) in Papua New Guinea’s two national newspapers—The National and Post-Courier—in 2000, 2005 and 2010. The authors tried to answer two key questions: Did press coverage of the disease increase and did the topics change or remain the same? Data from the content analysis showed that coverage of the disease increased significantly during the ten-year study period, and that the framing of the disease moved beyond representing HIV as purely a health story to one that was linked to socio-economic conditions and cultural …

"Don't Throw Anything Away!" Greenwashing In Public Relations, Christopher Devauld, Lelia Green

Research outputs pre 2011

As environmentalism becomes increasingly popular, the importance of environmental language, images and ideas becomes more critical. This paper discusses the significance of environmental communication and its potential role as a “green” cloak for environmentally destructive practices and companies. Although there are many examples of the corporate use of “greenwash”, this paper illustrates the concept using one of Shell Oil’s controversial advertisements from 2007. Greenwash is a communications strategy which uses environmental images and language to make corporate activity appear eco-friendly, whether or not it is environmentally destructive. Through content analysis, visual decoding, and with reference to findings by regulators, the …

Using Nicknames, Pseudonyms And Avatars On Heartnet: A Snapshot Of An Online Health Support Community, Debbie Rodan, Lynsey Kay Uridge, Lelia Green

Research outputs pre 2011

Cardiovascular disease remains one of the leading causes of death and long-term disability for the ageing Australian population. During recovery from a heart event, many people seek an alternative to traditional support groups and look to the Internet and World Wide Web to establish a connection with others who have had a similar experience. HeartNET provides just such an alternative support structure for anyone affected by heart disease. One issue faced by members of any online support community is whether to remain anonymous by using pseudonyms, nicknames or avatars or whether to accept a certain level of risk, usually in …

Rare's Implementation Strategies Of Environmental Conservation In Indonesia, Alvaro Arvizo

Open Access Theses & Dissertations

Like most developing nations, Indonesia is at a crucial stage in its modern political and economic history. Opposing forces are constantly at work, a government struggling to make Indonesia a modern nation and the economic demands of a growing population. This presents the country with a multitude of problems. One of several is that nature's resources are exploited for personal economic gain with no regard for the long-term effects. This is a major concern for environmental conservation and non-profit government organizations (NGOs) worldwide. The American NGO Rare is at the forefront of this issue. Its aim is to meet community …

Protean Storytellers: Journalists' Identities In An Uncertain Future, Lourdes Miriam Cueva Chacón

Open Access Theses & Dissertations

Journalism is undergoing a crisis period and, even though publishers, journalists and scholars do not agree about the future of news media industries, certainly they agree that what was once the dominant model of journalism is now changing drastically. Journalists are facing dynamic and changing environments that demand from them to develop new skills and to perform new roles. This is the environment where the new generation of journalists is forming, forcing them to rethink their future careers. For this research students' narratives where collected to determine the rhetorical ways in which students articulate their identity as journalists, what were …

Popular Plotlines And Passionate Conversations: Interpreting The Sex And The City Breast Cancer Storyline, Monica Victoria Alvillar

Open Access Theses & Dissertations

Using the framework of entertainment-education as a media strategy, the present study sought to determine how viewers of Sex and the City (SATC) interpreted its highly gripping breast cancer storyline through conversations and group sense-making. Some 17 heavy viewers of SATC, all women, participated in this study, watching three episodes of the SATC breast cancer storyline in small group contexts. The viewings sparked conversations and discussion on a variety of topics, and five major themes emerged from an analysis of the transcripts: (1) personal identification with SATC's characters, especially with Samantha, (2) the importance of social support during a cancer …

The Effects Of Comedic Media Criticism On Media Producers, Lindsay Nicole Newport

LSU Master's Theses

Leaning heavily on the media criticism and soft news literatures, the study analyzed comedic media criticism and the effect (if any) it has on the practices of media producers by studying a early 2009 exchange between The Daily Show host Jon Stewart and Mad Money with Jim Cramer host Jim Cramer. In the exchange, Stewart criticized the financial advice Cramer doles out on Mad Money, suggesting that Cramer perhaps knowingly leads his viewers astray with ill-advised stock tips. A quantitative content analysis of claims (N=510) pulled from Mad Money transcripts both before and after Stewart’s criticism of Cramer revealed little …

The Act Of Raising Donors: An Assessment Of Fund-Raising Stewardship Practices In Healthcare Institutions, Megan Lee Moses

LSU Master's Theses

The concept of stewardship within fund raising literature stems from the public relations theories of relationship management, which involve maintaining mutually beneficial relationships between an organization and its publics. With the current economic crisis, non-profit organizations see the need to focus more time and attention on maintaining and fostering relationships with existing donors, and therefore, the idea of stewardship stands an area of great interest to scholars and fund-raising practitioners alike. This study seeks to evaluate the role and formalization of stewardship in the fund-raising process, the current tactics practitioners use to practice stewardship, and better understand the limitations to …

Twittering To The Top: A Content Analysis Of Corporate Tweets To Measure Organization-Public Relationships, Haley Edman

LSU Master's Theses

Corporations worldwide are realizing the potential to build relationships with publics using social media. The microblogging site, Twitter, has transformed from a platform in which people merely update the Twitterverse about their daily activities to a communication channel where interpersonal conversations between millions of users thrive. As public relations practitioners, it is important to utilize new media to reach out to publics in order to build mutually beneficial relationships. This study examines how 47 corporations use Twitter as a communication and relationship-building tool and works towards developing guidelines for practitioners on using and evaluating their communication efforts on Twitter. Grounded …