Communication Commons^™

Deception In Advertising: A Content Analysis Of The Legal Parameters Of Deception, E. Carla Mitchell

Theses and Dissertations in Business Administration

One of the primary attributes of a free market economy is the uninhibited flow of truthful information regarding the goods and services available in the marketplace (Azcuenaga 1995). This free flow of information, in the form of advertising, enhances market performance by informing consumers and enabling firms to compete equitably based on the attributes of their offerings. Studies reveal that, for the vast majority of marketing managers, the regulatory environment serves as the primary influence in advertising strategy development and decision-making (Davis 1994). However, in their theory development, behavioral researchers often ignore the legal aspects promulgated by the FTC. Furthermore, …

Using The Internet To Provide Authentic Professional Development For Beginning Teachers, Anthony Herrington, Janice Herrington, Arshad Omari

Research outputs pre 2011

How can the Internet be used to provide authentic professional development for newly appointed teachers? This paper reports on work-in-progress of an industry partnership research study between Edith Cowan University education staff and students, and the Education Department of Western Australia teachers and curriculum advisers. The study involves developing a web site to assist novice teachers solve realistic school-based problems and will involve approximately 120 K-7 and middle school teachers from ECU who have undertaken training in the use of the website. Teachers appointed in 2003 from the university cohort will be invited to use the website in their first …

Exploring The Development Of Learning Communities In Online Settings, Ron Oliver, Christopher Brook

Research outputs pre 2011

This paper discusses the notion of community as an outcome of working within an online environment. In particular, the paper explores the concept of users' development of a sense of community as an outcome of working within an online environment designed to support the professional and personal development of its users. The paper discusses previous research, which has explored the development of a sense of community and reports a study that investigates the development of a sense of community among users of a community-oriented site supporting teachers' professional development. The data gathered in this inquiry provided evidence that the users …

Online Learning Design For Dummies: Professional Development Strategies For Beginning Online Designers, Ron Oliver, Janice Herrington

Research outputs pre 2011

Much of the conventional development of Web-based learning environments stems from design strategies that are based on providing delivery of the course content. Contemporary courseware delivery systems encourage teachers to see the design of online learning as settings as a process of electronic delivery of content and information. As a consequence Web-based courses have tended to display limited evidence of an underpinning learning design and varying degrees of use of the opportunities and affordances of the new technologies. This paper provides an overview of instructional design principles that can guide beginning designers in the creation of Web-based learning materials that …

Formalising The Description Of Learning Designs, Ron Oliver, Barry Harper, John Hedberg, Sandra Wills, Shirley Agostinho

Research outputs pre 2011

This paper describes an activity being undertaken by researchers involved in the AUTC funded Project: Information and Communication Technologies and Their Role in Flexible Learning. The project is seeking to investigate and develop generic and reusable frameworks for the provision of technology-enhanced high quality learning experiences in higher education. To achieve this, the researchers have been exploring ways to formalise generic descriptions of some learning designs that foster knowledge construction and problem solving. This paper provides a summary of the work that has been undertaken and describes the generic descriptions that have been developed in this process.

Authentic Activities And Online Learning, Ron Oliver, Janice Herrington, Thomas Reeves

Research outputs pre 2011

There has been a renewed interest in the role of student activities within course units as constructivist philosophy and advances in technology impact on educational design and practice. This paper proposes ten characteristics of authentic activities, based on a substantial body of educational theory and research, which can assist teachers to design more authentic activities for online learning environments. The paper includes a short review of the literature, together with the list of characteristics attributed to appropriate authors and theorists. The paper concludes with a discussion of how the affordances of Internet technologies can facilitate the operationalisation of authentic activities …

Open Online Assessment: Keeping The Tutors Honest!, Corri Barrett, Joseph Luca

Research outputs pre 2011

Tutors often find it difficult to mark consistently across all students in their classes. Students will occasionally complain about marking inconsistencies noticed when they compare assignments. The task of maintaining consistency in marking becomes much more difficult when all students can openly see everybody’s solutions, marks and tutors’ comments. This task becomes even more difficult when the marking of tutors from other classes is also available to be seen openly. This case study describes a learning environment that had four tutors in four separate classes with a total of 85 students. Students were required to post solutions to an online …

Satisfying Real Client Requirements Through Student-Centred Coursework, Kenneth Ireland, Pina Tarricone, Joseph Luca

Research outputs pre 2011

This paper outlines a rationale and course design strategy used for creating a course that was student-centred and focused on satisfying the needs of industry clients through project work. The pedagogical underpinnings of the course are based on authentic assessment, which is used to promote motivation and interest of students in a higher education institution. Students were given the opportunity in a multimedia development course to develop real E-commerce business solutions. This is the third evolutionary development of the unit. The design of the unit now reflects contemporary pedagogy, taking into consideration the needs of students and the changing requirements …

Promoting Student Learning Through Peer Tutoring - A Case Study, Barnard Clarkson, Joseph Luca

Research outputs pre 2011

The literature abounds with information about peer tutoring and the benefits that it can bring to student learning. This case study sought to explore ways of using peer tutoring to enhance the learning experience of a group of higher education students in a multimedia course, who had access to learning resources in an online environment. It illustrates how easily and effectively the basic principles of peer tutoring can be adapted and implemented following explicit guidelines from the literature.

A Question Of Balance: Using Self And Peer Assessment Effectively In Teamwork, Joseph Luca, Catherine E Mcloughlin

Research outputs pre 2011

There is a growing emphasis that students should develop professional skills in the course of their education. These include team skills, problem solving skills, decisionmaking skills, communication skills, information literacy skills, time management skills and many others. To develop such skills, tertiary learners have to engage in tasks that are likely to help students reflect on their own success in completing tasks, and that of their peers. In the literature on learning and self-regulation, self and peer assessment are important strategies used to help develop these skills as well as helping to promote skill transfer to the workplace. On-line learning …

Did The World Really Change On 9/11?, Lelia Rosalind Green

Research outputs pre 2011

In setting myself the question 'Did the world really change an 9/11 ?', I tie myself into two discussions. The first is an exercise in comparing and contrasting perceptions around the pivotal date of September 11, 2001: what was the world 'really' like prior to the attacks on America (as they came to be called) and what is it 'really' like now? The use of the word 'really' here flags the operation of value judgements; any estimation of change around this event is laden with personal perspectives. The second discussion is the one I deal with first: is there a …

Beyond W3c: Truvision - Enhanced Online Learning For People Blind Or Vision Impaired, Ron Oliver, Frank Bate

Research outputs pre 2011

This paper describes the design and development of TruVision, an online learning environment designed to enable blind and vision impaired students to develop skills and expertise in elementary and advanced information processing strategies to enable them tom seek full-time employment within industry in such positions as administrative assistants, Help Desk personnel and data entry operators. Truvision is a product within The Flexible Learning Toolboxes Project , a component of the Australian Flexible Learning Framework for the National Vocational Education and Training System 2000-2004 (AFL Framework). The AFL Framework is designed to support the accelerated take-up of flexible learning modes and …

Developing Evaluation Frameworks For Assessing Quality Ict-Based Learning In Higher Education, Ron Oliver, John Hedberg, Barry Harper, Sandra Wills, Shirley Agostinho

Research outputs pre 2011

This paper describes the evaluation of high quality learning designs which are being selected for possible redevelopment in a National Project funded by the Australian University Teaching Committee (AUTC). The project focuses on "Information and Communication Technologies (ICTs) and Their Role in Flexible Learning" and is evaluating over 50 projects with a view to developing a range of software tools, templates and/or guidelines based on those that are deemed to be effective ICT-based learning projects. The approach is unique in that it tries to pinpoint the key attributes of ICT-based projects that make them suitable for application in other contexts …

A Typology For Identifying Teachers' Progress In Ict Uptake, Barnard Clarkson, Ron Oliver

Research outputs pre 2011

This paper describes the design of an instrument to help identify teachers' level of ICT uptake. The instrument takes the form of a typology matrix comprising four stages in ICT uptake across a continuum describing teachers' levels of dependence. Identification of teachers' positions in the typology matrix is determined by their affective, cognitive and demonstrated states of ICT application and use. The paper describes the process of determining the position of two elementary school teachers within the typology and discusses the reliability and validity of the instrument and the placement process.

Keeping An Anchor Watch: Industry Partnership A Basis For Learning, Catherine E Mcloughlin, Joseph Luca

Research outputs pre 2011

During the 1990’s Australia has heard the call for graduates equipped with generic skills as a key theme in the development appropriate curriculum and pedagogy. In tertiary contexts, skills and knowledge are often decontextualised and transferable, and work-related skills are not accorded sufficient emphasis in teaching and assessment. The present study is an example of industry involvement on tertiary learning and assessment enhances the student experience and contextualises the curriculum. The context of the study is a project management unit at tertiary level that utilising online learning and self-directed learning pedagogies. The design of the environment is presented within a …

Successful Teamwork: A Case Study, Pina Tarricone, Joseph Luca

Research outputs pre 2011

Why are some teams successful and others unsuccessful? What criteria or attributes are needed for success? Contemporary teaching and learning practice over the past few years in higher education institutions has seen a proliferation of open-ended constructivist learning designs that incorporate collaboration. This has promoted the need for identifying essential attributes needed for successful teamwork. This study reviews the literature with a view of identifying a framework that educators can use to help promote effective teamwork in their classes. A case study is used to investigate two teams of final year multimedia students completing a project-based unit, in which teamwork …

Designing For Reflection In Online Courses, Ron Oliver, Janice Herrington

Research outputs pre 2011

Reflection can be described as both an individually-mediated and a socially-mediated process. In this paper we describe an online unit in a Graduate Certificate of Online Learning that has been designed to enhance the opportunities for students to reflect on their learning. Rather than being promoted as a learning strategy to supplement the unit curriculum, reflection has been integrated fully within the course design. Students are encouraged to reflect as they complete their chosen project (reflection-in-action) and in a more sustained and extended manner (reflection-on-action) as they write up their experiences in an article of publishable quality. The technology and …

Experiential Learning On-Line: The Role Of Asynchronous Communication Tools, Catherine E Mcloughlin, Joseph Luca

Research outputs pre 2011

The needs of learners are changing rapidly and continually in response to an environment that is characterised by change at economic, political and technological levels. There is greater pressure on universities to work more closely with employers in contributing to the process of economic development through the creation of a skilled workforce. Universities are becoming increasingly flexible in their responses to meeting the lifelong learning agenda. Online experiential learning is an essential element in the move towards more situated and professional orientations and with the drive to providing students with real world working knowledge. Asynchronous communication tools and tasks are …

Enhancing The Quality Of The Student Experience Online: Revisiting The Imperative Of Learning As Socially Based, Catherine E Mcloughlin, Joseph Luca

Research outputs pre 2011

Delivery of quality educational services and opportunities is becoming increasingly more complex as Web-based learning tools and support structures continue to evolve. Although much effort is devoted to examining the use of technology to teach course content, an emerging area of some importance in online teaching is how to enhance the student experience of learning and communicating online. Associated with this is the creation of social and supportive environments for learning when there is little face-to-face contact between distance learners and their teachers. This paper provides a framework and a set of strategies that can be used to create a …

From Impartial Objectivity To Responsible Affectivity: Some Ethical Implications Of The 9/11 Attacks On America And The War On Terror, Lelia Rosalind Green, Steven Maras

Research outputs pre 2011

In this paper we trace same of the ways a responsibility to affect might be thought of in the wake of the events of 9/11, and examine what it might mean to shift the orientation of journalistic ethics away from an ethics based on objectivity to an ethics of affectivity.

University Reporter - Vol. 06, No. 05 - January 2002, University Of Massachusetts Boston

1996-2009, University Reporter

No abstract provided.

The Role Of Rhetoric Content In Charismatic Leadership: A Content Analysis Of A Singaporean Leader's Speeches, Hwee Hoon Tan, Gladys Wee

Research Collection Lee Kong Chian School Of Business

This study provides an extension to the Charismatic Leadership theories by delineating the roles of rhetoric content: in frame alignment and trust building. Propositions were developed from past literature on the rhetorical behaviors of Charismatic Leadership and the interpersonal trust literature. An empirical study was then conducted to test the propositions developed and it was found that Mr. Lee Kuan Yew use the Singapore National Day Rally speeches in limited ways to align frames and build trust.

Terra Incognita, Leslie Hill

Reconstruction: Studies in Contemporary Culture

No abstract provided.

To Blend In The Place You're In, But With A Mind To Do Something: The Practice Of Merging In James Dickey's To The White Sea, Casey Clabough

Reconstruction: Studies in Contemporary Culture

[First paragraph]

In a final sortie the day before the great fire-bombing raid on Tokyo in the last months of World War II, Muldrow (his first name is purposefully never given), an American tail gunner, parachutes from his burning B-29 into the city. Protected at first by the smoke-blackened anarchy on the ground, he journeys north, away from the chaos and ruin of Tokyo, instinctively drawn toward Japan's sparsely-populated northern island of Hokkaido, a frozen, desolate sanctuary he is certain will assure his survival. With little more than a knife and a small map of Japan he makes his way …

Becoming Native, Patricia Monaghan

Reconstruction: Studies in Contemporary Culture

[First paragraph]

With relentless beaks, a squad of crows attacked a winter field. It was a fine fair Irish field, sweeping upwards in the pale sunlight towards a dark bulwark of rhododendrons surrounding a single gnarled oak, beneath which three ruddy cattle grazed. Welcoming this peaceable scene as an excuse to slow my journey, I parked on the verge and walked to the field's iron gate.

Writing Identity Into Space: The Relationship Between Ethnography, Autobiography, And Space In Bronislaw Malinowski's A Diary In The Strict Sense Of The Term And Claude Lévi-Strauss's Tristes Tropiques, Lawrence Phillips

Reconstruction: Studies in Contemporary Culture

[First paragraph]

From a number of disciplinary perspectives autobiography has always presented a challenge to more or less discrete modes of reading and evaluating the text. To read autobiography as a literary text is to suppress its close relationship to the writer, however fictionalised and evasive the writing subject might be about a textual identity so closely related to his or her public persona. On the other hand, to read it as history or a documentary presentation of a life is to fail to acknowledge the heavy use of literary techniques and imbedded subjectivity that makes autobiography what it is. …

See Me, Touch Me, Feel Me':(Im)Proving The Bodily Sense Of Masculinity, Marc Ouellette

Reconstruction: Studies in Contemporary Culture

[First paragraph]

Ultimately, this paper stems from two cultural strands which intersect in one cultural form, self-improvement advertising aimed at men. The first of these is the figure of the new man, which appeared in the mid-1980s. The novelty lies in the positioning of masculine bodies precisely for the purpose of being seen. The available criticism was not equipped to account for these positionings. The second cultural strand, the proliferation of technologies which alter the body itself, as opposed to its coverings, makes the gap in the criticism more apparent. The two cultural trends intersect most noticeably in the advertisements …

Burgeoning Politics And The Janus-Faced Journal, Matthew Wolf-Meyer

Reconstruction: Studies in Contemporary Culture

No abstract provided.

Ideology And Public Sphere: A Preliminary Bibliography, Giorgio Bertellini, C. Paul Sellors

Reconstruction: Studies in Contemporary Culture

Bibliography accompanies Bertellini & Sellors article Breaking the Mimetic Contract: Notes on Ideology, Intersubjectivity, and Film Theory

Navigating The Starless Night: Strategies For Understanding Autobiogeography, Matthew Wolf-Meyer, Davin Heckman

Reconstruction: Studies in Contemporary Culture

[First paragraph]

Ancient mapmakers relied upon the presence of celestial bodies for their conceptualization of the world, for their external knowledge-making tools, as if a far-off body could help to make sense of our terrestrial life/as if it couldn't. Cosmology, as a practice, relied on the construction of an external body of knowledge that the local meaning-maker could situate him- or herself into, and more broadly, their entire society and culture -- the interior is determined by its relationship to the exterior (or the exteriorized). For the ancient Greeks then, the font of Western culture, this cosmology works at once …