Communication Commons^™

Wright State University Men's Soccer Media Guide 1987, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 1987 Men's Soccer team. This guide includes photographs, player stats, game results, and records.

Alumnews, January/February 1987, Alumni Association, Wright State University

AlumNews

Sixteen page issue of the AlumNews newsletter. This newsletter focuses on news about programs, events, and activities for alumni from Wright State University.

The Wright Stater, Winter 1987, Wright State University

The Wright Stater

Thirteen page issue of the Wright Stater, which was published periodically from 1968-1990. The Wright Stater often covered events on campus, news about alumni, and more.

Wright State University Golf Media Guide 1987, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 1987 Men's Golf team. This guide includes photographs, player stats, game results, and records.

The Bison: 1987, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

The Cost Efficiency And Communication Effects Associated With Brand Name Exposure Within Motion Pictures, Eva Marie Steortz

Graduate Theses, Dissertations, and Problem Reports (ETD)

Brand name products have been making appearances on the silver screen since the beginning of the cinema. Jack Daniels bourbon made its film debut when Joan Crawford served it in the 1945 movie, Mildred Pierce. However, only recently has such a great effort been exerted by those involved in this "advertising" technique. Many credit this growing trend to E.T., Steven Spielberg's lovable little alien creature, who followed a trail of Reese's Pieces to a documented 65 percent increase in sales for the Hershey company in 1982.

Interestingly, there is no research available concerning the communication effects associated with a brand …

“Open Endings”: A Proposed Theatre-In-Education Program Exploring Adolescent Suicide, Joan Elizabeth Disburg

Dissertations and Theses @ UNI

"'Open Endings': A Proposed Theatre-in-Education Program Exploring Adolescent Suicide" is a descriptive study the purpose of which is to establish the theoretical basis for and the process of the development of a Theatre-in-Education program exploring the complex social issue of adolescent suicide. Chapter One introduces the study and presents a review of related literature in the two areas: adolescent suicide and Theatre-in-Education. Chapter Two establishes the theoretical base for the use of the specific dramatic form, Theatre-in-Education, for the exploration of the complex social, adolescent suicide. Four major theorists have been selected for this theoretical treatment: Richard Courtney, Robert J. …

Promoting The Department Within The Institution, Thomas M. Scheidel

Association for Communication Administration Bulletin

This article outlines effective strategies for departmental leadership and institutional advocacy based on a case study from the University of Washington’s Department of Speech Communication. Emphasizing the chair’s central role in promoting departmental visibility and influence, the discussion identifies two essential requirements: active advocacy and evidence-based representation. The chair must serve as a visible and persuasive representative of the department through continual institutional engagement, cultivating relationships across administrative levels, and contributing to governance through service on committees. Equally important is the use of demonstrable evidence—teaching excellence, curricular strength, scholarly productivity, and faculty service—to substantiate departmental claims of quality. Drawing on …

The Department Chair And Merit Salary Increases, Anita Taylor

Association for Communication Administration Bulletin

This article analyzes the administrative and ethical challenges faced by department chairs in implementing merit-based salary systems within higher education. Drawing on the author’s decade of administrative experience, it examines how varying institutional structures (from unionized, step-based systems to wholly merit-driven allocations) shape the chair’s discretion and accountability. Using the case of George Mason University, the discussion details procedures for goal-setting, annual review, and salary distribution, highlighting tensions between equity, gender parity, and institutional policy. The article critiques both the subjectivity of qualitative evaluations and the rigidity of quantitative point systems, arguing for a balanced, evidence-informed approach to faculty assessment. …

Ideas, Comments, And Suggestions On Theatre Administration, Donald L. Loeffler

Association for Communication Administration Bulletin

This article offers a comprehensive account of effective departmental management within a university theatre program, emphasizing practical organization, personnel selection, and administrative collaboration. Using the Department of Speech and Theatre Arts at Western Carolina University as a model, the discussion details the chair’s responsibility for building a cohesive administrative environment through the strategic hiring of qualified secretarial staff, faculty cooperation, and student commitment. The paper underscores the importance of accurate bookkeeping, courteous communication, and efficient operations as extensions of the department’s public image. It also addresses recruitment and retention practices, faculty evaluation procedures, and cross-departmental cooperation in theatre, music, and …

Corporate Management Strategies: Applications For Communication Administrators From Iacocca: An Autobiography, Ladonna Mcmurray Geddes

Association for Communication Administration Bulletin

This article interprets Lee Iacocca’s managerial philosophy for application in academic and communication administration. Framing Iacocca’s principles of motivation, accountability, and leadership within a university context, the discussion explores how participatory management and clear goal articulation can improve departmental performance. The analysis emphasizes Iacocca’s model of “management by wandering around” as a strategy for maintaining visibility and fostering open communication. It also adapts his quarterly review system and “equality of sacrifice” concepts to faculty evaluation and workload distribution. Drawing from administrative experience, the author proposes a Distribution of Effort Agreement to formalize faculty commitments across teaching, research, and service, aligning …

Applications From In Search Of Excellence By Thomas Peters And Robert Waterman, Jr., Robert S. Goyer

Association for Communication Administration Bulletin

This article interprets Thomas Peters and Robert Waterman’s In Search of Excellence (1982) for application in academic administration, particularly within communication departments. The analysis outlines the authors’ critique of the rational-analytic management model and their advocacy for a value-driven, people-centered approach to organizational effectiveness. Goyer argues that while analogies between corporate and academic contexts are imperfect, two of Peters and Waterman’s eight principles—“productivity through people” and “simultaneous loose-tight properties”—offer meaningful guidance for departmental leadership. The first emphasizes creating an environment in which every faculty member’s contributions are recognized and rewarded through systematic yet flexible evaluation. The second highlights the chair’s …

Hiring Practices At An Independent College, Richard W. Platt

Association for Communication Administration Bulletin

This article details the hiring process for communication faculty at Marist College, an independent liberal arts institution with a growing communication arts program. It outlines institutional structures, administrative procedures, and decision-making protocols involved in recruitment and selection. Emphasis is placed on the interaction between program-level planning, divisional coordination, and centralized administrative approval. The paper documents each stage of hiring—from needs assessment and position authorization to advertisement, search committee formation, candidate evaluation, interviewing, and appointment. The description highlights the integration of affirmative action compliance, equitable search practices, and procedural transparency. Faculty expectations include teaching, research, and service responsibilities consistent with the …

Aca News

Association for Communication Administration Bulletin

This issue of ACA News provides organizational updates and reports on leadership transitions, conference activities, and new administrative initiatives within the Association for Communication Administration (ACA). J. Robert Wills of the University of Texas at Austin assumed the ACA presidency, succeeding Robert K. Tiemens, while Robert M. Smith of Wichita State University was named President-Elect. Newly elected Executive Committee members included Robert E. Davis, Martha Nell Hardy, and James Symons. The bulletin also lists referees and paper submission data for the 1986 publication year, reflecting high participation and a 32% acceptance rate. Salary data from national sources are summarized for …

Minutes Of The Executive Committee Meeting Chicago November 12, 1986

Association for Communication Administration Bulletin

The annual meeting of the Association for Communication Administration (ACA)'s Executive Committee, held in November 1986 in Chicago, Illinois.

The State Of Mass Communication, Ellen Wartella

Association for Communication Administration Bulletin

This article evaluates the state of mass communication as an academic field, examining its organizational, educational, and theoretical conditions in the mid-1980s. The discussion situates mass communication within a context of growing public, institutional, and industrial interest in media and communication technologies. Three major areas are identified. Organizationally, the field is experiencing departmental consolidation and debate over nomenclature as traditional speech and journalism programs merge into unified communication units. Educationally, enrollments are expanding rapidly, yet faculty shortages and an industrial hiring model threaten academic rigor. Theoretically, the discipline faces tensions between professional training and liberal arts orientations, as well as …

Assessing The Health Of The Profession: A Diagnosis Of Theatre, Douglas N. Cook

Association for Communication Administration Bulletin

This article assesses the overall condition of theatre as both a professional and academic field within the broader context of the performing arts. Using a metaphor of medical diagnosis, the analysis identifies theatre as a “fabulous invalid”—ailing but resilient. National data demonstrate the expansion of regional and nonprofit theatre, with significant growth in professional companies, productions, and employment since the 1970s, despite persistent financial instability. The discussion links this professional growth to developments in theatre education, including the proliferation of degree programs, the acceptance of the MFA as a terminal degree, and the emergence of cooperative relationships between professional and …

Faculty Involvement In Departmental Decision Making, Don B. Morlan

Association for Communication Administration Bulletin

This article examines the complex relationship between departmental leadership, faculty participation, and administrative accountability in decision-making within academic units. Drawing on literature from organizational management and personal experience across both public and private institutions, the analysis argues that the degree of faculty involvement in departmental decision making is less a matter of chair preference than a product of institutional structure and administrative culture. While participatory models—such as Theory Z and Likert’s human relations frameworks—are often idealized, actual practice is constrained by hierarchy, accountability, and resource dependence. The essay proposes that effective chairs must balance consultation with authority, aligning faculty expectations, …

Reflections Of A First-Year Department Head, Blaine Goss

Association for Communication Administration Bulletin

This reflective essay documents the first year of administrative experience as a new department head at New Mexico State University. Organized around three themes—learning the job, learning the system, and being the “new man in town”—the narrative traces the author’s transition from faculty member to administrator. The discussion emphasizes the paradoxical nature of departmental leadership: the chair functions simultaneously as manager, faculty colleague, and intermediary between conflicting demands. Early lessons concern balancing responsiveness to faculty, staff, and central administration, navigating institutional routines and politics, and managing expectations from multiple constituencies. The essay highlights the emotional and cognitive challenges of leadership, …

A Leader Among Peers: The New Department Head's Role In Faculty Development, Lorayne W. Lester

Association for Communication Administration Bulletin

This article examines the department chair’s role in fostering faculty development as a central dimension of effective academic leadership. Arguing that professional growth is too often treated as a peripheral administrative concern, the discussion contends that faculty development must be understood as a continuous and reciprocal process that benefits both the department and the chair. Drawing on research on administrative burnout and personal experience, the analysis distinguishes between chairs who overextend themselves in operational management and those who sustain professional vitality through active teaching and scholarship. Faculty development, the article maintains, requires the cultivation of research productivity, teaching quality, and …

The Piper, The Animals, And The Hustler, Patti P. Gillespie

Association for Communication Administration Bulletin

This article analyzes the economic and ideological transformations confronting higher education during the Reagan era and their implications for academic independence. It identifies three interrelated developments: the increasing dependence of universities on corporate funding, the widening salary disparities among faculty, and the evolution of the department chair into a fund-raising administrator. The discussion warns that emerging partnerships between universities, government, and private industry threaten to form a “military-industrial-educational complex,” compromising scholarly autonomy and reshaping curricula toward corporate priorities. Faculty marketization, driven by differential utility to corporate sponsors, is shown to exacerbate internal inequities and distort academic values. Finally, the paper …

Hiring Practices In An Ma Program, Kenneth D. Frandsen

Association for Communication Administration Bulletin

This article provides a detailed account of faculty recruitment and hiring practices in the Department of Speech Communication at the University of New Mexico, focusing on strategies for achieving program stability within a master’s-level institution. The discussion identifies the department’s dual challenge: maintaining rigorous hiring standards while managing the instability created by faculty turnover. Operating as a “committee of the whole,” the faculty conducts affirmative action–compliant searches that emphasize collaboration, transparency, and collective decision making. Candidates are assessed for their fit within the department’s tripartite mission of teaching, research, and service, with balanced competence across all areas preferred. Particular attention …

Hiring Faculty At Doctoral Institutions, Patti P. Gillespie

Association for Communication Administration Bulletin

This article examines the distinct challenges of faculty recruitment in doctoral-granting institutions, proposing a structured framework for balancing departmental needs, institutional goals, and candidate qualifications. Gillespie articulates six “laws of hiring” that collectively emphasize balance, probability, faculty quality, publication assessment, student feedback, and long-term recruitment strategy. The first principle defines hiring as a process of equilibrium—balancing competing departmental and institutional interests. The second underscores the probabilistic nature of selection, advocating for evidence-based rather than intuitive decisions. The third and fourth stress the importance of institutional pedigree and demonstrable scholarly productivity, while the fifth highlights consultation with former graduate students as …

Mfa Degree Programs: Where Are They Going?, Russell E. Green

Association for Communication Administration Bulletin

This article examines the proliferation and sustainability of Master of Fine Arts (MFA) degree programs in theatre, arguing that the rapid increase in such programs has created a system-wide imbalance between available training opportunities and viable employment for graduates. Drawing on data from the National Association of Schools of Theatre and the University/Resident Theatre Association (U/RTA), the discussion documents trends in enrollment, expenses, and recruitment practices that contribute to what the author describes as an “anemic” marketplace. The analysis identifies administrative pressure to maintain full-time equivalencies (FTE) and high enrollment as a driving factor in lowering admissions standards and expanding …

Part-Time And Temporary Faculty In Theatre, Patti P. Gillespie

Association for Communication Administration Bulletin

This article examines the increasing reliance on part-time and temporary faculty in university theatre programs and identifies the pedagogical, artistic, and administrative implications of their use. It argues that part-time and temporary faculty fulfill three primary functions: they introduce new ideas and creative approaches into established departments; they maintain vital links between academic and professional theatre; and they provide specialized expertise that complements permanent faculty strengths. The discussion distinguishes theatre from other disciplines whose centers of innovation are academic, emphasizing that the creative core of theatre remains in professional practice. Accordingly, guest artists, designers, and actors serve as essential conduits …

The Rights Of Part-Time And Temporary Theatre Faculty, Joe Filippo

Association for Communication Administration Bulletin

This article critically examines the working conditions and institutional treatment of part-time and temporary theatre faculty in higher education. Drawing on practical examples from departmental experience, the discussion identifies pervasive inequities in pay, benefits, job security, and professional recognition. It argues that adjunct instructors—often highly qualified and essential to departmental operations—are constrained by structural hierarchies that deny them access to institutional resources, decision-making privileges, and equitable workloads. The analysis highlights how such disparities perpetuate a two-tier faculty system, eroding morale and academic cohesion. Specific issues include inadequate office space, exclusion from faculty governance, limited access to secretarial or developmental support, …

Suggestions For Stimulating Research, J. David Johnson

Association for Communication Administration Bulletin

This article outlines specific strategies department chairs can use to promote and sustain faculty research within academic communication programs. Recognizing research as a cornerstone of departmental credibility, faculty advancement, and institutional growth, the paper categorizes thirty-two initiatives into three levels of administrative commitment—minimal, moderate, and maximum effort. Minimal strategies include public recognition of research, promotion of internal grants, and mentoring partnerships between experienced and inexperienced faculty. Moderate proposals expand to include research colloquia, merit-based incentives, clerical and travel support, and formal structures such as a departmental research committee. Maximum-effort initiatives involve establishing research centers, securing computing and clerical resources, and …

Educating Managers: Executive Effectiveness Through Liberal Learning, Russell T. Church

Association for Communication Administration Bulletin

Reviews the book "Educating Managers: Executive Effectiveness Through Liberal Learning," by Joseph S. Johnston: Jossey-Bass Publishers.

Assessing The Health Of The Profession: A Diagnosis Of Speech Communication, Kenneth E. Andersen

Association for Communication Administration Bulletin

This article assesses the condition of the speech communication discipline amid ongoing financial pressures, demographic shifts, and institutional change in higher education. Reviewing the retrenchment concerns of the early 1980s, the discussion finds that while some departments merged or closed, overall disciplinary health remains stable, with new programs emerging in community colleges and other expanding institutions. The analysis identifies continuing challenges—declining faculty salaries, growing reliance on part-time instructors, and intensifying competition for resources—while noting the opportunities presented by rising student interest in applied and professional communication. The paper emphasizes the need for departments to maintain flexibility, strengthen political and administrative …

A Prognosis For The Field Of Communication, Erwin P. Bettinghaus

Association for Communication Administration Bulletin

This essay presents an optimistic evaluation of the communication discipline, arguing that the field’s institutional growth, intellectual diversification, and expanding public visibility signal long-term vitality. Evidence of strength includes increased student enrollment across subfields, greater institutional funding, steady employment opportunities, growing recognition by industry and government, and a maturing research culture that has moved beyond foundational definitional debates. Nonetheless, the analysis identifies several risks: declining graduate student recruitment due to market competition, internal fragmentation following departmental reorganization, and ideological polarization between professional and theoretical approaches. The forecast anticipates continued growth driven by technological innovation, heightened demand for communication teachers, and …