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Articles 631 - 660 of 1016
Full-Text Articles in Communication
The Portrayal Of Older People In Marketing Materials For Senior Centers, Jason Robert Gillespie
The Portrayal Of Older People In Marketing Materials For Senior Centers, Jason Robert Gillespie
Theses and Dissertations
This content analysis examined 128 senior center brochures and newsletters to determine how older people (those 65 years and older) were portrayed. Findings indicated that portrayals of older people in this medium that targets older people and their caretakers exclusively were overwhelmingly positive. Older people were portrayed favorably in terms of health status, personality descriptors related to level of happiness, interaction with others, mental state, as well as body image and overall evaluation. In several other categories such as energy level and activity level they were portrayed neutrally, and not a single category was dominated by negative portrayals. In fact, …
Shooting For The Skies: Leveraging Public Relations To Improve The Image Of Commercial Airlines, Elisa Durand
Shooting For The Skies: Leveraging Public Relations To Improve The Image Of Commercial Airlines, Elisa Durand
Theses and Dissertations
The goal of this study was to determine if commercial airlines can improve their image by soliciting feedback from their customer base and responding accordingly. The results of both qualitative and quantitative research methods show that travelers lack confidence in the level of concern commercial airlines hold for their satisfaction. Multiple national customer service surveys administered to travelers paint a recurring pattern of unhappy fliers who believe airlines are unaware of their concerns and needs. The results of two primary questionnaires demonstrate that airlines are not in concert with customer expectations. The data results indicate that by leveraging customer feedback …
Public Relations For Prosocial Change: A Case Study Of A Nonprofit Organization's Efforts To Gain Visibility And Support For Its Cause, Kathryn J. Burnett
Public Relations For Prosocial Change: A Case Study Of A Nonprofit Organization's Efforts To Gain Visibility And Support For Its Cause, Kathryn J. Burnett
Theses and Dissertations
This study explores the theory of prosocial public relations as proposed by Wakefield, Burnett, and van Dusen (2011). The propositions put forth by the theory are that in gaining visibility and support for prosocial causes, an organization will engage in non-confrontational (prosocial) public relations by building up internal resources, reaching out to target publics, and making connections with those publics related to the cause. This single-case study explored the public relations and communication tactics of a nonprofit organization whose mission is to provide aid and service to the poor. A Council of the Society of St. Vincent de Paul located …
Applying The Power Of Social Media To Generate Awareness And Support For Symphony Orchestras Among Younger Target Markets, Gina Bittner
Applying The Power Of Social Media To Generate Awareness And Support For Symphony Orchestras Among Younger Target Markets, Gina Bittner
Theses and Dissertations
The purposes of this exploratory investigation were to (a) provide insight to communication managers at symphony orchestras into how social media can be used in their marketing efforts and to (b) ascertain how to effectively use social media as a strategy to attract younger demographic groups (ages 19-35). The researcher distributed an online survey to communication professionals at U.S. symphony orchestras (n=220) selected at random from the 2010 Musical America Directory and conducted in-depth interviews with members of the 19 to 35 age group in the southern New Jersey area. The average survey responder demonstrated interest in social media, but …
Communicating A Centralized Message Within A Decentralized Political Movement: The Tea Party, Michael Walsh
Communicating A Centralized Message Within A Decentralized Political Movement: The Tea Party, Michael Walsh
Theses and Dissertations
This study examines the effectiveness of how well the Tea Party movement has communicated its message to both members and non-members. This research indicates that the present day populist political movement has done an exceptional job informing the public of its goals. While many non-members of the Tea Party movement disagree with its goals, they were, nonetheless, well versed in both the primary and secondary goals of the movement. Additionally, the research showed that the message has been consistent over various channels including broadcast and cable television, social media, websites, radio, and face-to-face.
A Narrative In One Scene, Aliyah C. Anglin
A Narrative In One Scene, Aliyah C. Anglin
Theses and Dissertations
Filmmakers are visual storytellers, thus it is important to understand basic film theory as well as the elements of a narrative, such as voice, look, and feel. It is just as important for filmmakers to understand how film theory and the elements of a narrative work together to effectively convey stories to the people viewing the film. In this thesis, I researched basic film theory and analyzed three personally influential movies and directors including Charlie Chaplin’s Modern Times (1936), Juan Antonio Bayona’s The Impossible (2012), and Akira Kurosawa’s The Seven Samurai (1954). I chose one technique from each of the …
Is Diesel A Dirty Word? Examing The Communication And Public Relations Challenges Faced By Auto Manufacturers Who Want To Introduce Small Diesel Engines To The American Market, Christopher Nelson
Is Diesel A Dirty Word? Examing The Communication And Public Relations Challenges Faced By Auto Manufacturers Who Want To Introduce Small Diesel Engines To The American Market, Christopher Nelson
Theses and Dissertations
Cars with small diesel engines make up a large part of the automobile market in virtually every region of the world but the United States. In this study, the researcher sought to determine if there are preexisting attitudes toward diesel fuel and engines among American consumers and whether those attitudes affect consumers' expressed opinions (i.e. buying habits) which contribute to that disparity. The researcher carried out two studies. The first was a modified Delphi study of public relations professionals in the automotive field. Respondents were given several basic questions regarding diesel engines in the American market followed by a series …
Judging The Credibility And Professionalism Of Citizen Journalism Versus Professional Journalism, Caroline Christiansen Hood
Judging The Credibility And Professionalism Of Citizen Journalism Versus Professional Journalism, Caroline Christiansen Hood
Theses and Dissertations
Because of the advent of the Internet, traditional journalism is changing. Advanced technology includes the tools for everyone to publish their thoughts, feelings, photos, and videos, allowing individuals to be citizen journalists. This experimental-design study was aimed at discovering the influence of biographies in people's judgments of the credibility and professionalism of news articles. The study involved four treatments 1: professional journalist feature article with professional journalist biography; 2: citizen journalist feature article with professional journalist biography; 3: citizen journalist feature article with citizen journalist biography; and 4: professional journalist feature article with citizen journalist biography. These treatments were used …
Fans Don't Boo Nobodies: Image Repair Strategies Of High-Profile Baseball Players During The Steroid Era, Kevin R. Nielsen
Fans Don't Boo Nobodies: Image Repair Strategies Of High-Profile Baseball Players During The Steroid Era, Kevin R. Nielsen
Theses and Dissertations
Baseball's Steroid Era put many different high-profile athletes under pressure to explain steroid allegations that were made against them. This thesis used textual analysis of news reports and media portrayals of the athletes, along with analysis of their image repair strategies to combat those allegations, to determine how successful the athletes were in changing public opinion as evidenced through the media. The contexts, media reports, and strategies of Jason Giambi, Mark McGwire, Andy Pettitte, and Roger Clemens were analyzed and revealed important implications involving effective use of image repair strategies. They provided a deeper framework for the success of mortification …
An Evaluation Of The Writing Abilities Of Entry-Level Public Relations Practitioners And The Industry Demand To Effectively Write For New Media, Diana Gervasi
Theses and Dissertations
The purposes of this exploratory investigation were to (a) evaluate the current writing abilities of entry-level public relations practitioners (b) determine the industry's demand to effectively write for new media and (c) identify educator's perceptions of entry-level public relations practitioners' writing abilities and current curriculum changes as well as future industry projections. The researcher conducted Web-based surveys of management level public relations practitioners who were all members of PRSA and telephone interviews with educators in college and university public relations programs across the country. The data collected from Web-based surveys showed a slight improvement in the perception of entry-level practitioners' …
The Effect Of Media Bias On Legislation: A Case Study Of Arizona's Senate Bill 1070 On Immigration, Rachael Burgess
The Effect Of Media Bias On Legislation: A Case Study Of Arizona's Senate Bill 1070 On Immigration, Rachael Burgess
Theses and Dissertations
In order to understand the relationship between government, media and public opinion in the case of Arizona Senate Bill 1070, Arizona's bill to combat illegal immigration. The purpose of this study was to (a) examine whether the media coverage of Arizona Senate Bill 1070 initiated government action and (b) examine whether the media coverage presented emotional or legal arguments supporting or not supporting the bill. Examining tone, use of emotional and legal arguments, subjectivity and objectivity in two national newspapers and interviewing four communications directors for the state of Arizona, the study showed the existence of media bias and subjectivity, …
Thinspiration: New Media's Influence On Girls With Eating Disorders, Victoria Stonebridge
Thinspiration: New Media's Influence On Girls With Eating Disorders, Victoria Stonebridge
Theses and Dissertations
The use of thinspiration and social networking by girls with eating disorders on social media websites and through user-generated content aids the disease in general. The purpose of this research exploration is to find out how influential these specific forms of new media are on girls with eating disorders. A content analysis will serve as the primary quantitative measure for this study. A survey, via SurveyMonkey.com, will be used to find what kind of impact new media has on girls with eating disorders. The researcher will also conduct a personal interview with an expert in the field of psychology and …
Public Relations And Marketing Techniques Used By Assisted Living Communities To Attract And Retain Residents, Brianne Rabouin
Public Relations And Marketing Techniques Used By Assisted Living Communities To Attract And Retain Residents, Brianne Rabouin
Theses and Dissertations
The purposes of this study were to determine the public relations and marketing techniques used by assisted living facilities (ALFs) to attract and retain senior residents, investigate the perception of effectiveness in PR and marketing practices among assisted living administrators and identify the role of community relations within ALFs. Consistent with previous research, interviews and surveys with assisted living professionals reveal communities operate using traditional techniques and channels including, but not limited to, newspaper ads, facility tours, community events, word-of-mouth promotion, direct-mail marketing/materials, newsletters, facility websites and professional referral development. Respondents report minimal use of new media, yet maintain an …
Redefining The Agency Model: The Benefits Of An Imc Approach, Rebecca Gatto
Redefining The Agency Model: The Benefits Of An Imc Approach, Rebecca Gatto
Theses and Dissertations
This study will seek to find out if full-service agencies are more effective than agencies that focus on only one marketing component or separate components. While some companies and agencies have fully embraced integrated marketing communications (IMC), others think the cons outweigh the pros. Many companies do not think the process of getting the individual functional groups to work together is worth the effort. The researcher conducted in-depth interviews with one full service agency, one advertising agency and one public relations agency to gain insight into the perceptions and effectiveness of IMC. A content analysis of the company websites of …
"Do It Now Or Forget It:" Daisy Bates Resurrects The Arkansas State Press, 1984-1988, Rachel Lindsey Grant
"Do It Now Or Forget It:" Daisy Bates Resurrects The Arkansas State Press, 1984-1988, Rachel Lindsey Grant
Theses and Dissertations
Historically, the black press served as a voice to its community, but after the heat of the Civil Rights Movement died down many publications struggled to find their purpose. As a result of the equality it fought for the black press declined after the 1970s. Despite the recent media trend in 1984, Daisy Bates reopened the Arkansas State Press after a 25-year absence. Since 1941, Bates and her husband, L.C. Bates, were the owners of the weekly State Press until 1959 when it suffered a backlash from the white community. The purpose of the study is to analyze how the …
The Influence Of Layout And Design On Purchasing Behavior: Examining Print Advertisements For Sneakers, Nancy Reighn-Garron
The Influence Of Layout And Design On Purchasing Behavior: Examining Print Advertisements For Sneakers, Nancy Reighn-Garron
Theses and Dissertations
The purpose of this exploratory investigation is to ascertain the influence layout and design of print advertisements has on consumers and how this influence affects purchasing behavior. This research further examines the difference in design preferences between men and women. Information acquired assists in the understanding of relationships between advertisers, marketing representatives and public relations practitioners and a targeted audience. The research findings support that men and women process advertising differently, that consumers are influenced by visual cues and provides information that is beneficial to better serve and persuade audiences to achieve successful product promotion.
Men In Public Relations: Saving An Endangered Species, Nancy Long
Men In Public Relations: Saving An Endangered Species, Nancy Long
Theses and Dissertations
It has been 25 years since the publication of The Velvet Ghetto, the seminal work on gender in public relations. Looking ahead, the study forecast a field that was "ghettoized" as the workforce became increasingly female. Has that been the case? Since the mid-eighties, women have solidified their hold at nearly all levels in the public relations industry. While the advancement of women is to be applauded, is this imbalance a good thing? The industry, to date, has ignored this trend. What strategies should be employed to make the field more diverse and balanced from a gender perspective? Now that …
25 And Alive: A Young Mom's Breast Cancer Journey, Shana Leigh Wilson
25 And Alive: A Young Mom's Breast Cancer Journey, Shana Leigh Wilson
Theses and Dissertations
The following piece is a healing memoir which was written as the thesis project for the Master of Arts program in Professional and Technical Writing at the University of Arkansas, Little Rock. The memoir details the author's diagnosis and subsequent battle with breast cancer as a 25-year-old wife and mother to two children. The author used web logs (blogs) to write about her life before, during, and after her diagnosis. As she began working on her thesis project in graduate school, she realized this was her healing narrative. The author collected and lightly edited her original blog postings from 2006-2009 …
The Role Of Public Relations Strategies And Tactics In Building Symmetric Donor Relationships, Justine Spack
The Role Of Public Relations Strategies And Tactics In Building Symmetric Donor Relationships, Justine Spack
Theses and Dissertations
This study researched relationships between nonprofit organizations and their donors. The researcher looked into the different public relations strategies and tactics that nonprofits use to build and maintain relationships with their donors, and then examined the effectiveness of those strategies and tactics. The study required a content analysis of nonprofit websites to determine the strategies and tactics that nonprofit organizations use to build relationships with their donors. It also included a focus panel of nonprofit donors who discussed which strategies and tactics donors need to establish and maintain and mutually beneficial relationship with a nonprofit organization and which strategies and …
Mixed Messages: Assessing Communication In Architectural Education And Practice, Amanda Weko
Mixed Messages: Assessing Communication In Architectural Education And Practice, Amanda Weko
Theses and Dissertations
The purpose of this study was to explore perceptions of communication in both the academic and professional architecture communities. The author addressed (a) whether profession-specific communication skills are part of any National Architectural Accrediting Board-accredited U.S. undergraduate architecture program; (b) how architectural educators feel about communication studies; and (c) how registered architects feel about communication skills in their practice. Research findings pointed to a dichotomy in academic and professional perceptions of the importance of communication training in undergraduate architecture education. While only 13.8 percent of academic programs require communication coursework directly related to architectural practice, 94 percent of architects surveyed …
Social Media, Fan Relations And The Music Industry: A Coalition Of Unsigned Artists And Record Labels, Heather Aponte
Social Media, Fan Relations And The Music Industry: A Coalition Of Unsigned Artists And Record Labels, Heather Aponte
Theses and Dissertations
The purposes of this investigation were to (a) provide the music industry with the research it seems to lack in order to understand (b) how social media will change its field and (c) how it can utilize it. To provide the knowledge necessary to adapt to the shift in musical power, the author will conduct both qualitative and quantitative research. This research includes a preliminary content analysis of comment tone on social media profiles and in-depth interviews. The researcher aims to further the understanding of social media networks and the independent musicians who use them. This will provide the music …
The Impact Of Celebrity Endorsements On The Buying Behavior Of Rowan University Students Age 18-24, Reginald Esangbedo
The Impact Of Celebrity Endorsements On The Buying Behavior Of Rowan University Students Age 18-24, Reginald Esangbedo
Theses and Dissertations
The purpose of this study was to determine the persuasiveness of celebrity endorsements on the purchase decisions of Rowan University students age 18-24, with specific regard to digital media players. The hypothesis of the study is that majority of Rowan students age 18-24 are persuaded to buy digital media players that are endorsed by celebrities they view favorably. The information gathered in the secondary research was used to develop questions for focus groups. The author of the study conducted two pre-test focus groups, after which the questions were modified. Once the questions were refined and finalized, the author conducted eight …
Academic Websites And Minority Portrayal: A Content Analysis, Aymara Jimenez
Academic Websites And Minority Portrayal: A Content Analysis, Aymara Jimenez
Theses and Dissertations
The Internet has changed the way society communicates with one another. One of the organizations that utilize the Internet in order to communicate with their audience is universities. The imagery and information that is featured in the homepages of university websites can portray a certain perception of that university. Universities were found to be diverse in the ethnic background of the persons used for their homepage imagery. The way minority characters were found to be portrayed in gave a general idea of what exist within academia as to how they view and portray minority groups.
A Content Analysis Of Exemplars In Weekly U.S. News Magazines, Lincoln Thomas Hubbard
A Content Analysis Of Exemplars In Weekly U.S. News Magazines, Lincoln Thomas Hubbard
Theses and Dissertations
This study was designed to research whether the conditions that give rise to exemplar effects in experimental designs are present in the real world, specifically by conducting a comprehensive content analysis of news articles in weekly U.S. news magazines. Exemplification studies the relationship between examples and the larger population they represent, and how examples effect consumer's perceptions and behaviors (Zillmann & Brosius, 2000). In experimental design several independent variable have been tested and have shown that people's perceptions fall largely in line with the emphasis of the exemplars presented. A stratified random sample of magazines, representative of a whole year, …
Sports And Media Relations: An Assessment By Sports Journalists Regarding Public Relations Professionals Of Professional Sports Teams Effectively Controlling The Flow Of Information, Jeffrey O'Connor
Theses and Dissertations
The study's primary goal was to determine if beat reporters who covered professional sports teams believed that PR professionals effectively controlled the flow of information to the media. To ascertain this answer, the researcher used in-depth interviews. The in-depth interviews were conducted with 24 members of the media who cover the four main professional sports leagues, namely the NHL, MLB, NBA and MLB. Results show that most beat reporters believe that the PR professionals of the teams they cover effectively control the flow of information.
Getting More Media Bang For Your Buck: Understanding Attitudes And Beliefs Toward Internet, Television, And Print Advertising, Ashley Stevens
Getting More Media Bang For Your Buck: Understanding Attitudes And Beliefs Toward Internet, Television, And Print Advertising, Ashley Stevens
Theses and Dissertations
The purpose of the following study is to provide advertisers with a better understanding of how Internet, television, and print media influence the perceptions of an advertisement and how those perceptions can influence purchasing behavior. This study uses Q Methodology, a methodology used to measure attitudes and beliefs. Three distinct groups emerged from the data labeled the Avoiders, the Traditionalists, and the Actives. Avoiders sought to bypass advertising, Traditionalists showed a liking toward traditional forms of advertising, and Actives were neither seeking out nor abstaining from viewing advertising. All three groups showed distrust toward Internet advertising.
Real Men Can Dance, But Not In That Costume: Latter-Day Saints' Perception Of Gender Roles Portrayed On Dancing With The Stars, Karson B. Denney
Real Men Can Dance, But Not In That Costume: Latter-Day Saints' Perception Of Gender Roles Portrayed On Dancing With The Stars, Karson B. Denney
Theses and Dissertations
This thesis attempts to better understand gender roles portrayed in the media. By using Stuart Hall's theory of audience reception (Hall, 1980) the researcher looks into dance and gender in the media to indicate whether or not LDS participants believe stereotypical gender roles are portrayed on Dancing with the Stars." Through four focus groups containing a total of 30 participants, the researcher analyzed costuming, choreography, and judges' comments through the viewer's eyes. From participant responses, the conclusion was made that audience members do perceive stereotypical gender roles on "Dancing with the Stars." Participants felt that costuming was the biggest indicator …
Time Out For Women Magazine: A New Magazine Prospectus Informed By A Historical Review And Qualitative Study On The Media Uses Of Mormon Women, Maurianne Dunn
Time Out For Women Magazine: A New Magazine Prospectus Informed By A Historical Review And Qualitative Study On The Media Uses Of Mormon Women, Maurianne Dunn
Theses and Dissertations
This project uses a qualitative research approach to understanding Mormon women's uses and gratifications of magazines. The first study provides a retrospective look at the uses and gratifications of readers of the Relief Society Magazine (1915–1970) in order to understand where media targeted to Mormon women has been. Through interviews, focus groups and questionnaires, the study finds the main reasons Mormon women read the Relief Society Magazine was to provide (a) a handbook for daily life, (b) a community, (c) intellectual stimulation, (d) an aspirational ideal, and (e) an escape from daily life. When the magazine ceased publication, readers felt …
Narcissism, Facebook Use And Self Disclosure, Bonnie Anne Boyd Huling
Narcissism, Facebook Use And Self Disclosure, Bonnie Anne Boyd Huling
Theses and Dissertations
This study examines the relationship between online self-disclosure, grandiose narcissism, vulnerable narcissism, Facebook use and frequency of status updates in existing self-report measures among 381 college students. Positive correlations were found between: vulnerable narcissism and Facebook status updates, and Facebook use and online self-disclosure. Following the equalization of the two different narcissism scales, college students scored higher on grandiose narcissism as opposed to vulnerable narcissism, the opposite to what was hypothesized. No correlations were found between: grandiose narcissism and Facebook status updates; grandiose narcissism and self-disclosure; and vulnerable narcissism and self-disclosure. Additionally, college women did not score higher in self-disclosure …
The Portrayal Of Older Characters In Popular Children's Books: A Content Analysis From 2000 To 2010., Jesica L. Danowski
The Portrayal Of Older Characters In Popular Children's Books: A Content Analysis From 2000 To 2010., Jesica L. Danowski
Theses and Dissertations
While picture books are often viewed as educational resources for young readers, it is crucial to not overlook the images and content this literary medium contains. Research suggests that repetitive messages encompassing a stereotypical nature cultivate lasting impressions on young audiences. One portrayal often associated with negative implications is the depictions of older characters in children's first literature. This investigation analyzed a selection of picture books from the New York Times best sellers list, the Book Sense best sellers list, and the Caldecott award winners for the years 2000–2010. In an attempt to provide a time spectrum communicating the levels …