Communication Commons^™

A Measure Of Social Behavior In Team-Based, Multiplayer Online Games: The Sociality In Multiplayer Online Games Scale (Smog), Chelsea M. Hughes

Theses and Dissertations

Video games have become a new platform for social interaction. I review the sociality of video games and the relationship between virtual- and real-world behaviors. I review and address the pros and cons of methods of measuring social behavior. Finally, I present two studies drawn from internet populations. In Study 1 (N = 250), I develop a scale, The Sociality in Multiplayer Online Games Scale (SMOG), which measures the frequency of social gaming behaviors in team-based, multiplayer online games. I hypothesized these to align on dominance and affiliation dimensions of social interaction (Kiesler, 1982). In Study 2 (N …

Innovation Among Georgian Journalism Educators: A Network Analysis Perspective, Ana Keshelashvili

Theses and Dissertations

Rapid developments in technology in recent years have disrupted the media’s traditional role as a main informer for citizens. The changes have challenged journalism educators worldwide, pushing them to innovate and experiment. One purpose of this dissertation is to examine adoption of innovations by journalism educators in Georgia, a small post-Soviet country with partly free media and lack of professional outlets, that has been and still is a beneficiary of Western aid for media development. Employing innovation diffusion theory and the network analysis perspective, this dissertation uses a census of journalism educators and journalism program leaders in Georgia to understand …

Conflicted Union: Culture, Economics And European Union Media Policy, Daphney Pernola Barr

Theses and Dissertations

The constant tension between internal market development and cultural preservation remain within European Union audiovisual media services regulatory policy. While market harmonization and liberalization are key to developing a formidable European media market, the preservation of and promotion of ‘European-ness’ depends upon the protection of cultural diversity, a necessity for a confederation of 27 sovereign nation-states with distinct cultures and languages. It may not currently be possible to reconcile the intrinsic duality of audiovisual media through EU regulatory policy mechanisms. However, a regulatory policy clearly that addresses the potential of cultural harmonization/economic liberalization conflict, that explicitly connects the EU’s audiovisual …

Family Ties: A Profile Of Television Family Configurations, 2004–2013, Samantha Ann Wiscombe

Theses and Dissertations

This study provides a content analysis of television families portrayed in family-focused programs aired between 2004 and 2013. The analysis focuses on family configuration type, parent type and marital status, and the frequency and gender of children characters, as well as each program's genre, channel type, and target audience. The study uses cultivation theory as the basis of understanding and aims to anticipate television's potential effects and raise important questions that should be addressed in future studies. Results indicate that the traditional nuclear family configuration held the largest portion of the television family landscape. The study found an increase in …

Virtual Escapes And Intercultural Explorations: How Members Of Interpals Are Using Their Online Community As A Window To The World, Ryan Scott Bartlett

Theses and Dissertations

This study utilized in-depth, one-on-one interviews to examine the experiences, attitudes, and opinions, with regard to their use of the Internet for online intercultural communication (OIC), of a culturally diverse sample of 17 members of the global online social community, Interpals. The purpose of this study was threefold: first, the study sought to determine how OIC is shaping the intercultural perceptions of English-speaking Interpals members; second, the study sought to determine how OIC shapes and/or reinforces the cultural identities of English-speaking Interpals members; and finally, the study set out to examine the various ways that English-speaking Interpals members are using …

The Italian Press And The Church: Italian Newspaper Coverage Of Lds-Related News And The Media Strategies Of The Church Of Jesus Christ Of Latter-Day Saints In Italy 2010-2012, Giulia Vibilio Matthews

Theses and Dissertations

The relationship between media and religion has been influenced by many factors in history. The Church of Jesus Christ of Latter-day Saints has received a great deal of media attention throughout the world in the past five years. In Italy, the Church National Council of Public Relations worked to provide the media with the necessary information to report accurate news about the Church. This thesis collected the information provided to the Italian media by the Church National Council and analyzed the main topic and the level of accuracy reported by the Italian media on Church-related news. The results show that …

Liberal And Conservative Newspaper Reporting Leading Up To The War With Iraq, Shirley E. Pence

Theses and Dissertations

This study seeks to determine whether there was a difference in the news reports by liberal and conservative newspapers up to the 2003 war with Iraq. When no weapons of mass destruction were found in Iraq, the news media was criticized for its failure to challenge the president's "rush to war." Through examination of two liberal and two conservative newspapers' editorials and front page news articles in four periods following the September 11 terrorist attacks, the liberal New York Times and the Washington Post were found to be less supportive than the conservaive Wall Street Journal and the Washington Times …

Rugby's Rise In The United States: The Impact Of Social Media On An Emerging Sport, Benjamin James Kocher

Theses and Dissertations

In this study, the grounded theory approach was used to conduct a qualitative study about the effects the media has on rugby players in the United States. This study involved in-depth interviews with American-born-and-raised rugby players from the top rugby colleges and universities in the United States. These interviews helped identify the role played by traditional and social media in encouraging new players to begin playing the sport of rugby. Results showed that traditional media did not play a large role in bringing out new players in the United States. However newer, social media played a much larger role. New …

Doctor Who And The Creation Of A Non-Gendered Hero Archetype, Alessandra J. Pelusi

Theses and Dissertations

This project investigates the ways in which the television program Doctor Who creates a new, non-gendered hero archetype.

Advocating For Advocacy: How Academia Affects Students' Civic And Political Engagement Outcomes, Chandler S. Johnson

Theses and Dissertations

This thesis explores the relationship between classroom interaction and students' behavioral outcomes. To investigate this relationship, the research applies the theory of planned behavior to identify civic engagement outcomes produced by teaching and classroom exposure. The results indicate that there is no significant relationship between the forms of teaching (i.e., active or passive) and behavior outcomes (e.g., self-efficacy). Nevertheless, results supported previous literature by showing that attitudes, self-efficacy, and subjective norms can predict behavioral intent. The results also showed a possible fatigue effect due to overexposure to civic and political engagement in the classroom.

The Use Of Social Media As A Communication Tool By International Development Organizations: A Case Study Of The United Nations Children’S Fund (Unicef) In Egypt, Inas Taha Abbas Hamad

Theses and Dissertations

This study investigates to understand how the United Nations development organizations in Egypt can manage social media as a communication tool to achieve their development objectives. A case study of the United Nations Children’s Fund (UNICEF), Egypt, is introduced. Using the Excellence Theory in Public Relations developed by Grunig (2002), this study examines how social media can contribute to the strategic management of the organization, rather than being a messaging, publicity, and media relations function. Through a content analysis of a number of social media pages of the UN organizations in Egypt, and in-depth interviews with four senior communication officers …

Exploring The Relationship Between Faculty Perceptions Of Chairperson-Faculty Member Communication Exchanges And Department Climate, Jodi Lynn Hallsten Lyczak

Theses and Dissertations

Leadership communication has many consequences: those that affect an organization and its outcomes, and those that affect the followers. In academia, one of the most important leadership roles is that of the departmental chairperson. Through her or his communication, the academic chairperson influences nearly every aspect of departmental life for faculty, including organizational climate. In fact, it can be argued that the chairperson helps both create and sustain the department climate for faculty.

One perspective of leadership and communication posits that leadership is enacted in the dyadic communication that occurs between the leader and the follower. According to Leader Member …

(Mascot) Nation: Examining University Engagement On College Football Teams’ Facebook Pages, Matthew J. Haught

Theses and Dissertations

In the sport of college football, engagement with fans drives revenue for the sports teams and the athletic department; the more fans buy, the more money the school gets. This study examines the ways college football teams use Facebook to engage their publics, and how that engagement builds a sense of community. Specifically, it explores six teams that represent new college football teams, midmajor teams, and state flagship institution teams. Ultimately, it seeks to explain how social media can be a force in establishing and maintaining an online community.

Handcuffing Speech: Federal Fraud Statutes And The Criminalization Of Advertising, Carmen Maye

Theses and Dissertations

The potential criminalization of deceptive advertising implicates the adequacy of regulatory oversight by the Federal Trade Commission (FTC) and the proper balance between the free flow of information and the Government’s role in consumer protection. Is there a need for, and room for, both FTC and Department of Justice (DOJ) oversight on the deceptive advertising front? These issues have ramifications for the courts, who bear the burden of adjudicating challenged applications of that policy, and also for the orderly functioning of government, which must accommodate the convergence of competing interests and divisions of authority.

Many fraudulent schemes are perpetuated without …

Am I In Danger? : Predictors And Behavioral Outcomes Of Public Perception Of Risk Associated With Food Hazards, Sang-Hwa Oh

Theses and Dissertations

Using secondary data collected in South Korea, this study explores possible factors that may affect the way the public perceives risks of food hazards. The present study incorporates scientific knowledge, socio-demographic factors, trust in information sources, news media use, and engaging in interpersonal communication as the possible factors. This study also examines how two levels of risk perception–personal and societal – are related with preventive behaviors concerning food safety. More specifically, the current study examines whether personal-level risk perception correlates more closely than societal-level risk perception with one’s intention to engage in preventive behaviors.

Findings show that personal-level risk perception …

Beating Down The Fear: The Civil Sphere And Political Change In South Carolina, 1940-1962, Sid Bedingfield

Theses and Dissertations

This dissertation contends that print culture – newspapers in particular – played a decisive role in launching the black civil rights movement and shaping the white response to it during the middle of the twentieth century. Focusing on South Carolina, this study is the first to use civil sphere theory and frame analysis to explore the role of cultural expression in the political struggle over black equality in the years immediately before and after World War II. It shows how African-American editors and other activists made strategic use of the society’s symbolic codes concerning justice, freedom, and liberty to elicit …

Social Movements, Media, And Democratization In Georgia, Maia Mikashavidze

Theses and Dissertations

A purpose of the study was to analyze the construction of reality around the Georgian media democratization movement in 2010-12. The qualitative analysis of movement statements (n=17) and in-depth interviews with movement activists (n=12) found that the movement relied on mobilizing master frames linked to the concept of democracy: free speech, access to information, fair elections, transparency, plurality, and devised an innovative frame, it concerns you. The movement pursued two goals with its framing efforts: improvements in the media environment and mobilization of citizen participation.

The quantitative analysis of news stories about the movement (n=552) by six pro-opposition, pro-government, and …

“One More Drinkin’ Song”: A Longitudinal Content Analysis Of Country Music Lyrics Between The Years 1994 And 2013, Keith Mckay Evans

Theses and Dissertations

The lyrical content of pop music has rarely been studied, particularly for country music. The lyrics of the top 50 country songs for each year between 1994 and 2013 were coded for violent, sexual and substance use-related content. Violence had increased, as had sexual references, substance use, and substance use associated with sexual activity. Of particular note is the frequency of references to alcohol; 21% of the 1,000-song sampling frame contained alcoholic references, and the average for the final five-year period (2009-2013) was 1.01 references per song. This research should serve as a springboard into further studies about the lyrical …

Revisiting The Spiral Of Silence In A Social Media Environment: Egypt’S 2014 Presidential Election As A Case Study, Heba T. Saleh Elshahed

Theses and Dissertations

With the advent of the Internet and anonymous features of online media, users have established novel platforms to voice their opinion freely without fear of negative feedback. This thesis explores the application of a long-standing public opinion theory– the spiral of silence by Elizabeth Noelle-Neumann–within the prevalent Social Networking Sites (SNS), particularly Facebook. When applying spiral of silence to online mediated environment, it seems intuitive that the lack of verbal cues and anonymity offered would serve to undermine the fear of isolation and restlessness that results in unwillingness to express minority views. This research contributes to understanding how the spiral …

The Status Of Csr In Corporate America: A Content Analysis Of The Organizations With The Top-Performing Csr Programs Within The Fortune 500, Laura C. Thomas

Theses and Dissertations

Corporate social responsibility has become an accepted part of business for organizations of any size. Organizations are not only expected to be profitable and successful, but they are also expected to be responsible global citizens. However, though this has become an accepted part of business, there remain many areas of CSR research that are under researched. This study examined the top 16 CSR programs of organizations headquartered in the United States to better understand what they communicate about their programs, their relationship with both the news media and government entities, which issues they address the most, and where they implement …

Aggression In Popular Children's Picture Books: A Content Analysis, Karen Dupree Leach

Theses and Dissertations

The purpose of this thesis is to assess children's exposure to aggression through popular children's picture books. Little research has been performed regarding aggression in such books. By analyzing 301 picture books, this study found that the average picture book contained 1.36 aggressive acts, and that aggressive acts were more likely to be included in picture books meant for older children. Verbal aggression was the most widely used type of aggression in children's picture books. There was no significant relationship between the type of character (human or nonhuman) and whether the character acted aggressively. Male characters were more likely to …

Man Shall Not Live By Bread, At All: A Netnography Of The Key Characteristics And Purposes Of An Online Gluten-Free Community, Emily Anne Bean

Theses and Dissertations

This study is a netnography of an online gluten-free community through the scope of the Facebook group "Gluten Free." The objective of this qualitative inquiry is to investigate the key characteristics of this online gluten-free community and gain a deeper understanding of member purposes for participation. Employing the method of netnography allows for an unobtrusive exploration of the community by discreetly utilizing anthropological techniques in an online setting. Despite growing awareness, no academic research has yet been conducted on the social aspects of the online gluten-free community. The thematic findings that emerged from this study were two-fold. First, this investigation …

Acceptance, Rejection, Or Somewhere In-Between: Family Communication Regarding Interracial Relationships, Lisa Martin

Theses and Dissertations

The assumption that interracial families are neither as strong nor stable as same-race families is slowly becoming an archaic opinion. While it is difficult for some to admit that some mindsets are strongly rooted in prejudice, research shows that people are capable of changing. This study specifically seeks to explore the dynamics of family communication regarding interracial marriages. The findings spotlight those individuals who are actively working to alter misconceptions through their own interracial family.

America's Heroes And Darlings: The Media Portrayal Of Male And Female Athletes During The 2014 Sochi Games, Matthew K. Curtis

Theses and Dissertations

It has been well documented that female athletes receive much less media attention than male athletes, with estimates placing coverage of male athletes at 95% of all sport-related media (Coakley, 1986). While not to that extent, studies focusing on media portrayals of Olympic athletes also confirm that the media dedicates the majority of coverage to male athletes (Duncan, 1990; Duncan & Hasbrook, 1988; Hambrick, Simmons, Greenhalgh, & Greenwell, 2010; Higgs, Weiller, & Martin, 2003; Lee, 1992; Kinnick, 1998; Pfister, 1978). Some evidence suggests that media coverage of female athletes and the recognition of their achievements are slowly increasing (Higgs et …

Covering Caraway: Arkansas Reports On Hattie Caraway's Ascent To The United States Senate, Kristin Hodges

Theses and Dissertations

When the governor of Arkansas appointed Hattie W. Caraway to the United States Senate in December 1931, she was only the second woman to sit in the chamber. Within the next year, Caraway would become the first woman to be elected and reelected to the Senate. This study analyzes the framing used by the Arkansas Democrat and the Arkansas Gazette from November 1931 to November 1932. Using double binds and the essentialism theory, this historical case study sought to identify how the news coverage described the forces, persons, and narratives that surrounded Caraway along with Caraway herself as she made …

Using Facebook As A Public Relations Tactic: A Look At How Hospitals Are Engaging With Fans, Lauren Alesha Farabough

Theses and Dissertations

Hospitals are recognizing the need to use social media with Facebook specifically being the most popular medium. This research examines how hospitals are using Facebook as a public relation tactic by looking at 12 hospitals' Facebook pages over four weeks. The research looks at the levels of engagement (likes, comments and shares) on Facebook posts and what types of post are getting the best engagement. This study also looks at posts made by others on the hospitals' Facebook timelines to see what people most posted about and how hospitals responded. All 12 hospitals had different approaches to how they used …

Gettin' Weird Together: The Performance Of Identity And Community Through Cultural Artifacts Of Electronic Dance Music Culture, Andrew Matthew Wagner

Theses and Dissertations

The growing popularity of Electronic Dance Music (EDM) on nearly every continent has given rise to the transition of EDM music from underground raves to large scale, multiple-day music festivals. Attendance at EDM events, whether at concerts or festivals, is primarily dominated by today's youth generation. The number of youth attending these events continues to grow as elements of EDM are being mixed into other mainstream music genres. This increase in the popularity of EDM has been an area of research interest in the past decades for a variety of disciplines, such as psychology, sociology, marketing, and tourism. The present …

Political Third Parties' Representation In"The Big Three": 24-Hour Cable News Networks' Ideological Construction Of The American Political Duopoly, William Breault

Theses and Dissertations

This thesis conducts content and functional analyses to investigate the amount and functions of third-party mentions in 24-hour cable news networks. Additionally, this thesis applies framing tactics, ideographs, and other rhetorical theory to examine strategies utilized to ideologically construct cognitions regarding the current American political duopoly.

My One Week, Two Month, Three Year Stand: Identifying The Sexual Script Of The Booty Call Relationship, Kayla Marie Lucht

Theses and Dissertations

Growing evidence suggests that the booty call relationship is becoming more prevalent on college campuses. The primary objective of this study is to achieve a deeper understanding through in-depth respondent interviews about the sexual script of the booty call relationship. Specifically, to inquire about the development, maintenance, and termination phases of the booty call relationship. A secondary objective is to reach better and more holistic understanding about the role of alcohol, text messages, and emotions plays in the booty call relationship. Through thematic analysis, it was found that no universal script could be set; however, there are different types of …

To Thine Own Self Be Cruel: An Analysis Of The Use Of Self-Deprecating Humor As A Rhetorical Strategy By Figures In Positions Of Authority, Brian Sorenson

Theses and Dissertations

This thesis analyzes the use of self-deprecating humor as a rhetorical strategy by figures in positions of authority. A close textual analysis is performed on eight White House Correspondents' Dinner speeches by U.S. presidents. Two speeches are analyzed from each of the four chosen presidents. The presidents whose respective uses of self-deprecating humor will be analyzed are Ronald Reagan, Bill Clinton, George W. Bush, and Barack Obama.