Communication Commons^™

Livestrong Or Lie Hard: A Pentadic Analysis Of Deception And Reputation Management In 'The Armstrong Lie', Harper D. Anderson

Theses and Dissertations

Kenneth Burke's pentadic analysis has been a staple within the context of rhetorical criticism since the early days of critical communication studies. Throughout the years it has evolved from a heavy text criticism to application to film and documentary. The Armstrong Lie is another documentary that highlights the controversial actions of former seven-time Tour de France champion, Lance Armstrong. This film provides an opportunity in which the pentadic analysis can be applied in order to really dissect the message that is being told. Through application of the pentadic analysis to The Armstrong Lie it is possible to identify the true …

Is Video Enjoyment Deeper For Those With Adhd?, Daisy Kristina Milman

Theses and Dissertations

To find if video enjoyment was deeper for people with ADHD (attention deficit/hyperactive disorder) than for their non-ADHD peers, subjects with ADHD, and without, had their eye movement tracked during video exposure to determine average saccade rates. I interviewed subjects using pre-tested statements to establish periods of flow state (a measure of enjoyment). Results indicate that there is a deeper sense of enjoyment for people with ADHD, as subjects with ADHD passed a greater average time in flow state during video consumption (27% compared to 21%). Furthermore, the effects of flow state on the eye movement of those with ADHD …

Mythology Of The Angry Black Man: An Analysis Of Cornelius Eady’S Brutal Imagination As A Rhetorical Counter-Narrative, Junior Ocasio

Theses and Dissertations

This thesis examines how Cornelius Eady’s book of poetry, Brutal Imagination, rhetorically serves as a counter-narrative to the fictional construction of Black characters blamed for committing crimes. Brutal Imagination gives voice to Mr. Zero, Eady’s name for the fictional character Susan Smith created in 1994, whom Smith blamed for kidnapping her children. Thus, by using a counter-narrative lens, this thesis analyzes how fictional creations can alter the socially constructed identity of the “angry” Black man.

"I Knew College Was In The Cards For Me: "A Thematic Analysis Of The Communicative Messages Foster Youth Receive About Post -Secondary Education, Lashawnda Kilgore

Theses and Dissertations

A college education is an indicator of success. Unfortunately, research shows that foster youth are attending college at a very low rate. This research study was conducted to understand the messages foster youth receive about college and the impact those messages have on their post-secondary education decisions. Using qualitative interviews, I investigated the communicative messages former and current foster youth received that encouraged or discouraged them in their pursuit of a post-secondary degree. Specifically, I focused on messages former and current foster youth received from their parents/caregivers, peers, school counselors, and social workers.

Through data analysis, three message types were …

Etika E Portaleve Në Kosovë, Albina Zeneli

Theses and Dissertations

Ky punim do të përmbaj të dhëna sa i përket fakteve se a respektohet etika në portalet e Kosovës. Kjo temë kishte mjaft rëndësi ngase ka të bëj me një pjesë të ndjeshme të njerëzve që janë të prekur direkt apo indirekt nga portalet dhe nga mos etika që ata përdorin dita ditës. Etika, në radhë të parë njerëzore e më pas e punës duhet të jetë rregulli strikt i çdo gazetari. Nga kjo temë mund të mësohet edhe me raste konkrete se cilat kanë qenë shkeljet etike.

-Në kapitullin e parë do trajtojmë të gjitha të dhënat si lloj …

Network Vs. Netflix: A Comparative Content Analysis Of Demographics Across Prime-Time Television And Netflix Original Programming, James Corfield

Theses and Dissertations

This content analysis examines how prime-time television and Netflix original programming represent and portray ethnicity, age, occupation, criminality, gender and sexuality. More specifically, this study provides an updated study from previous television research, comparing various demographics across multiple television platforms and genres. Findings revealed that there has been an increase in the sheer number of minority and female characters in prime-time television and Netflix programming, however, the roles in which these marginalized groups are cast is still less assertive and meaningful than those roles held by White and male characters. Overall, the findings in this study can be used to …

The Institute Of New Feelings: Plastic Identities And Imperfect Surfaces, Weijian Zhou

Theses and Dissertations

Digital media are moldable spaces where an image is simultaneously a thought. This instance and flexibility enables digital existences to be malleable, transformative, situational, and unstable. They are plastic images. Video games generate digital bodies that are a fusion of subjectivities and cybernetic simulations, in a perceivable and ambiguous process. Such bodies are extensions of ourselves, being girlish, imperfect, unfinished and happening—digesting and emitting clusters of feelings, regardless of our biological gender and age. The performative experience of play is progressively departing from spectacle, gambling and competition, and increasingly shifting towards an emotional journey of alternate realities, spreading subjectivities into …

Open / Close: Assimilating Immersive Spaces In Visual Communication, Anika Sarin

Theses and Dissertations

I am interested in two spaces obverse to each other: open and closed. An open space develops organically based on how people inhabit it. Interacting with an open space is a dynamic, sporadic, multisensory, immersive, and subjective experience. In such spaces, we are confronted with an alternative aesthetic, one that is in conflict with the seamlessness of a closed space. A closed space is anchored on definite variables like structure, use and boundaries. While interaction between people and space is important, the space is tightly controlled and interaction is designed. Through this thesis project, I present a method that metaphorically …

Framing Marijuana: A Study Of How Us Newspapers Frame Marijuana Legalization Stories And Framing Effects Of Marijuana Stories, Hwalbin Kim

Theses and Dissertations

The current study was initially designed to look at how the issue of marijuana legalization was presented in U.S. newspapers and how news frames could influence the audiences’ attitudes or behavioral intentions. To investigate these questions, two different types of research methods were employed: content analysis and experiment. Using framing theory as a theoretical framework, this study found that marijuana legalization has been largely described as a legislation issue or a law enforcement issue, and medical benefit and medical risk were most frequently mentioned attributes to support and oppose marijuana legalization. Findings indicated that news frame could influence the public’s …

The Allure Of Isis: Examining The Underlying Mechanisms That Helped The Islamic State In Iraq And Syria, Alexander Luchsinger

Theses and Dissertations

This dissertation examines the effects of exposure to media content related to the Islamic State in Iraq and Syria (ISIS) and its effect on support for the group. Using a survey of Muslim adults living in the United States (N = 396), this study sought to understand the influence of media exposure on identification, empathy and attitudes toward ISIS, and how they relate to behavioral intention to support the group. Using social cognitive theory as a theoretical framework, these relationships were assessed using mediation analyses to measure the relationships between variables. Findings indicate that identification, empathy, and attitudes are all …

International Twitter Comments About 2016 U.S. Presidential Candidates Trump And Clinton: Agenda-Building Analysis In The U.S., U.K., Brazil, Russia, India And China, Jane O’Boyle

Theses and Dissertations

Based on agenda-building theory, this study performs content analysis on 6,019 international Twitter comments about Trump and Clinton in the 10 days prior to the 2016 U.S. presidential election. Even excluding bots and trolls, the preponderance of Twitter comments were positive about Trump and negative about Clinton, in the U.S., Russia, India and China. In the U.K. and Brazil, Twitter comments were largely negative about both candidates. Twitter sources and topics were also identified and explored to expand knowledge about the evolving role and effect of agenda-building in six nations, and around the world.

Is That Online Review Fake News? How Sponsorship Disclosure Influences Reader Credibility, Mark W. Tatge

Theses and Dissertations

In a randomized between-subjects design, participants (N =595) were assigned one of three online reviews containing disclosure statements (no disclosure, no sponsor, sponsored) denoting whether the author of an online review was paid by an advertiser or whether the review was independent of ad sponsorship. Hayes and Preacher’s bootstrapping procedure was used to test the indirect and direct effects of related to a hypothesized model examining the impact of review disclosure on perceived credibility and purchase intention. The impact of two covariates – involvement and media literacy – was assessed to see if these variables had a potential confounding impact …

Designing Effective Messages To Promote Future Zika Vaccine Uptake, Jeanine Guidry

Theses and Dissertations

The Zika virus is associated with the devastating birth defect microcephaly, and while a vaccine was not yet available in early-2017, several were under development. It is imperative to identify effective communication strategies to promote uptake of a new vaccine, particularly among women of reproductive age. Moreover, though the Zika outbreak has received much social media attention, little is known about these conversations on Instagram. The purpose of this dissertation, therefore, was to understand current Zika-focused communication on Instagram and to inform effective communication strategies to promote future Zika vaccine uptake intent.

The study aims were: (1) explore Zika conversations …

Hydraulic Fracturing In The United States: A Framing Analysis, Kenneth Stephen Cardell Jr.

Theses and Dissertations

This research considers the issue of hydraulic fracturing, a controversial method of extracting natural gas from shale and coal deposits. The technology, commonly referred to as “fracking,” has only been employed on an industrial scale since the late 1990s and is increasingly becoming the focus of news coverage. In this thesis research, a representative sample of both national and regional newspaper coverage on the issue of hydraulic fracturing is analyzed, looking at several key elements of framing. This study also examines differences in issue framing between the national elite press and regional news sources, as well as based upon partisanship. …

Negotiating Desire: Resisting, Reimagining And Reinscribing Normalized Sexuality And Gender In Fan Fiction, Charity A. Fowler

Theses and Dissertations

Fan studies has examined how fan fiction resists heteronormativity by challenging depictions of gender and sexuality, but to date, this inquiry has focused disproportionately on slash, to the exclusion of other genres of fan fiction. Additionally, scholars disagree about slash’s subversive effects by setting up a seemingly stable dichotomy—subversive vs. misogynistic—where one does not necessarily exist.

In this project, I examine multiple genres of fan fiction—namely, slash arising from bromances; femslash from female friendships; incestuous fan fiction from dysfunctional familial relationships; and polyamorous fics. I chose fics from four televisions shows—NBC’s Revolution, MTV’s Teen Wolf, the CW’s The …

Restoration, Shannon M. Slaight-Brown

Theses and Dissertations

The marks I make in clay have different characteristics, and the physical mark of one’s fingertips or visual record of the hand is personal and intimate. This visible activity is the evidence of my constant presence and control within each object. Its repetitive meditation produces a private relief from my persistent anxieties. This exploration for me is not only visual, but also physical. This is the start of my infatuation with the idea of pattern. It has its own discrete visual language and modes of communication; and through my research I am developing a method of intercommunication.

Examining The Relationship Between Virtual School Size And Student Achievement, Sherrill Waddell

Theses and Dissertations

The purpose of this study is to examine the relationship between virtual school size and student achievement in virtual schools in a southwestern state. Enrollment size and the following areas were studied in an attempt to determine student achievement: STAAR English Language Arts/Reading, STAAR Math, STAAR Science, and STAAR Social Studies testing scores in regards to race. This quantitative study used nonexperimental research utilizing a distribution approach. The effect of virtual school size on student achievement in a southwestern state was examined. Specifically, student achievement was defined by student passing rates on individual tests of the STAAR examination. This research …

Transformimi I Gazetarisë Së Shkruar Në Gazetarinë Online, Besart Troshupa

Theses and Dissertations

Tematizimi i një çështjeje të tillë lidhet me zhvillimet dinamike në transformimin e gazetarisë, krahas përparimit të teknologjisë informative në Kosovë, sidomos pas përfundimit të luftës, 1999 - 2016.

Tema është ndarë në katër kapituj:

1. Në kapitullin e parë do të flasim për historikun e gazetave në Kosovë që nga viti 1945 ( ku bëhet fjalë për gazetën “Rilindja), vijon pastaj me: “Koha Ditore”, “Kosova Sot”, “Zëri”, “Epoka e Re” e të tjera. Nga kjo analizë do të paraqesim jetëgjatësinë e tyre, kohën e botimit, kohën e mbylljes dhe gazetat të cilat i kanë mbijetuar kohës.

1. Në kapitullin e dytë, …

Effectiveness Of Online Health Communities: Assessment Of Social Support And Stress, Amit Saha

Theses and Dissertations

With increasing prevalence of autism spectrum disorder (ASD) among the younger generation, there is a shortage of adequate resources to deliver care for the individuals dealing with autism. Families dealing with autism face enormous economic costs and emotional stress to provide care for personnel diagnosed with ASD. Globally, almost two billion people use social media regularly to connect and stay in touch with their friends, family, and acquaintances irrespective of distance. For the families dealing with autism, social media provide an open and easily accessible platform to share, gather and exchange information. Systematic analysis of this extensive interaction among autism …

How Public Relations Firms Do Pr For Themselves Through Corporate Social Responsibility, Melissa Elise Steckler

Theses and Dissertations

Corporate social responsibility has become an increasingly important topic within the workplace. This subject continues to garner further attention and scrutiny, especially with regards to public relations firms and their CSR-related engagements because of how practical motivations for charitable giving may blend with the nature of their business. Public relations professionals were interviewed to uncover information regarding each firm's CSR programs and level of engagement, in addition to textual analysis that included the PR firms' websites, social media presence, and what the media has said about the firms' CSR efforts. Findings revealed five cross-company patterns with regard to CSR made …

Social Supers: A Content Analysis Of Non-Physical Aggressions In Popular Superhero Movies, Ian Trent Gillespie

Theses and Dissertations

In recent years superhero movies have skyrocketed in popularity, bringing with them plots and characters that tend to exhibit high levels of aggression. As social learners, humans often learn from what they observe, and especially emulate characters they admire – including fictional superheroes and villains. Consequently, this study content analyzed non-physical aggressions (verbal aggression, relational aggression, and violent ideation) in the top 25 highest grossing superhero movies between 2005 and 2015. Results found an average of 171.8 acts of non-physical aggression per movie. Females in these movies were also significantly more likely to engage in verbal and relational aggressions, which …

Assessing Diversity Among Corporations In Brazil: An Exploratory Study, Helga Sheyla Pereira

Theses and Dissertations

The purpose of this thesis is to explore what corporations in Brazil, whether with Brazilian headquarters or not, are doing in regards to communicating their diversity practices and initiatives to the public. Understanding these companies' positions on diversity can paint a better picture of how much Brazil has advanced on diversity in the workplace matters, since the topic started coming about in discussions in the 1990s (Fleury, 2000). A sample of 15 companies was selected from Exame magazine "Melhores e Maiores Ranking 2014" (2015), and a content analysis of each company's website was performed during the summer of 2016, based …

An E-Government Analysis Of State Legislatures' Social Media Use, Karen Sue Connell

Theses and Dissertations

This study analyzes the use of social media by state legislative bodies, broken down by a combination of legislative body (House, Senate, or general legislature) and by party (Republican or Democrat). I analyzed Twitter and Facebook posts for each of these groups during the week of January 11-15, 2016, specifically looking for four improvements: transparency, policy making, public services, and knowledge management and cross-agency cooperation. The research questions are: RQ1: Which social media platforms are state legislatures using? RQ2: What improvements are the state legislatures using in their social media output? RQ3: Is there a significant difference in the improvements …

Mass Media’S Cultivation Effect On Islamic, Muslim, And Qur’Anic Prejudice, Shanna J. Carlson

Theses and Dissertations

This thesis explores the power of the mass media’s ability to cultivate reality in terms of the threat of Islam. A rhetorical analysis of the messages portrayed by the mass media is then compared to the findings of the study. While the study did not find any significant correlation between consumption of media and fear of Muslims, the Qur’an, or Islam, it did find a strong negative correlation between inter-group contact and salience of stereotypes.

Ndikimi Në Rritje I Internetit Ndaj Televizionit: Rasti I Kosovës, Anisa Rada

Theses and Dissertations

Ndikimi i internetit dhe i televizionit në jetën tonë të përditshme është shumë i madh. Përveç ndikimit në rritje, ky punim analizon kulturën dhe sfidat e internetit dhe televizionit në aspektin kulturor të zhvillimit të shoqërisë në Kosovë. Duke pasur parasysh këtë dhe duke u bazuar në disa analiza studimoreështë kuptuar se interneti dhe televizioni janë mediumet më me ndikim në Kosovë, por ka një tendencë në rritje të ndikimit të internetit ndaj televizionit. Por, interneti e veçmas mediat sociale vazhdojnë të konkurrohen fuqishëm nga televizioni dhe do të vazhdojë të jetë në garë edhe për një arsye tjetër: ka …

A Statistical Approach To Characterize And Detect Degradation Within The Barabasi-Albert Network, Mohd-Fairul Mohd-Zaid

Theses and Dissertations

Social Network Analysis (SNA) is widely used by the intelligence community when analyzing the relationships between individuals within groups of interest. Hence, any tools that can be quantitatively shown to help improve the analyses are advantageous for the intelligence community. To date, there have been no methods developed to characterize a real world network as a Barabasi-Albert network which is a type of network with properties contained in many real-world networks. In this research, two newly developed statistical tests using the degree distribution and the L-moments of the degree distribution are proposed with application to classifying networks and detecting degradation …

Measuring Strategic Communications, Jeffrey A. Ranta

Theses and Dissertations

The convergence and integration of communication disciplines is a daunting challenge for educators. Traditional distinctions of advertising, public relations, and integrated communication are becoming blurred by the growth of social media and other new media channels. The advent of strategic communications is a newer iteration of this coalescence of technology, analytics, and practice.

Silos of branding, issues management, media relations, image management, research, and many other communications (applied and specialty) as well as skills and traits are being combined in favor of a more comprehensive, strategic communications approach. The multi-platform, multi-disciplinary communicator is becoming the expected product of undergraduate programs …

Standing Ground: Situational Crisis Communication Theory And The Church Of Jesus Christ Of Latter-Day Saints Handbook Policy Change, Natalie Marie Tripp

Theses and Dissertations

Situational crisis communication theory (SCCT), experimentally created by W. Timothy Coombs in 2007, is designed to help crisis managers evaluate a crisis situation and craft an effective response strategy based on the organization's crisis history, the crisis type, and prior reputation with stakeholders.This thesis examined the November 2015 controversial handbook policy update from The Church of Jesus Christ of Latter-day Saints, which ruled same-sex marriage as grounds for excommunication. Exploring the policy change as a crisis in the context of SCCT and comparing the Church's crisis response strategies with the recommended strategies of SCCT exposes a gap in current SCCT …

That's Disgusting: The Role Of Disgust In Nonprofit Marketing Campaigns, Tyler N. King

Theses and Dissertations

Nonprofit organizations face a unique challenge in communicating their messages in a marketing saturated world. The author of this research studied how nonprofit organizations used fear, disgust and empathy in their marketing campaigns to see if the use of these emotions would have an effect on six different factors. The results of this study showed how the use of distress can be used to amplify the feelings people have when they see images that contain both fear and disgust.

We're Friends Right? Dialogical Strategy Effects In Csr Facebook Posts On Perceived Organizational Trust And Authenticity, Casey J. Mcdonald

Theses and Dissertations

A study examining the effects of public relations' dialogical communication strategies on stakeholder's perceptions of trust and authenticity of organizations was conducted. The experiment was tested on organizational Facebook posts broadcasting a corporate social responsibility message. While "Human Voice" had no affect on perceived trustworthiness or authenticity, Dialogical Loop was found to significantly effect stakeholder perceptions of authenticity, but not trustworthiness. Due to the presence Dialogical Loop in the form of replies to user comments, users perceived the organization as less authentic. Ruminations about possible implications for public relations theory and practice on social media as well as recommendations for …