Communication Commons^™

Algorhythm: Commodification Of Hobbies On Social Media Platforms, Fariha Ahmed

Theses and Dissertations

Forcing the world online, the COVID-19 pandemic appeared to turn social-media-based hobbies into income-generating cash cows. Digital creative spaces became sites of capitalist logic where hobbyists came to operate as both laborers and commodities. Profit-focused algorithms operate imperceptibly, shaping creative behavior and decision-making in ways that are difficult to recognize, and even harder to resist. This thesis asks how algorithmic participation on platforms such as Instagram conditions a hobbyist, and how that conditioning can be made legible to audiences who inhabit such platforms without always seeing them. Using autoethnography, I position myself as both researcher and subject to document the …

From Deference To Dialogue: How International Gtas From High Power Distance Cultures Adapt To U.S. Classroom Dynamics, Deborah Akua Afi Appiah

Theses and Dissertations

International graduate teaching assistants (GTAs) from high power distance cultures play a significant role in undergraduate education at U.S. universities, yet they face challenges that go well beyond language proficiency. Coming from educational backgrounds where teacher authority is unquestioned and hierarchical, these GTAs must navigate American classrooms that operate on fundamentally different assumptions, where authority is earned rather than assumed, informality is the norm, and students expect to question, negotiate, and be personally known by their instructors. The present study examined how eighteen (18) international GTAs from seven (7) high power distance countries perceived and adapted to these differences while …

Leading The Temporary Workforce: Leadership Communication And Adaptation Among Seasonal Employees, Alfred Kwabena Obiri

Theses and Dissertations

Seasonal employees constitute an essential yet understudied workforce sustaining organizational operations during peak demand periods across industries. Despite the growing organizational reliance on temporary employees, organizational communication studies have primary focused on permanent employees with extended socialization periods, leaving important questions about how leadership communication operates in compressed timeframes inadequately addressed. This qualitative study examined how leadership communication practices shape seasonal employees’ adaptation, belonging, and morale within the temporal constraints characteristic of temporary employment. Drawing on organizational socialization theory, leader-member exchange theory and cultural dimensions, this study employed semi-structured interviews with 19 seasonal employees across hospitality, camp, retail, and education …

Turnover Talk: Organizational Turnover Communication And Its Effects On Turnover Intention, Organizational Identification, And Job Satisfaction, Ethan L. Carroll

Theses and Dissertations

Employee turnover intention has been a focus of organizational research within the field of communication. Communication can affect organizational culture, relational dynamics, and even information flow throughout organizations, which all have influence over employee decisions. The body of literature that pertains to turnover is vast; however, the gap that this study aimed to fill was looking at communication about turnover. The purpose of this study was to investigate and explore communication related to turnover within organizational practices and interactions. This study used a mixed methods approach that first explored the concept of turnover talk and, second, investigated the impact of …

Rhetoric Of Realignment: An Analysis Of Trump's 2024 Campaign Rhetoric, David Valadez

Theses and Dissertations

When political coalitions include groups with opposing policy goals, leaders face a challenge: satisfying all constituencies without making commitments that alienate essential supporters. The present study examines strategic ambiguity in the form of deliberately vague political messaging as a tool for managing this challenge. Combining rhetorical analysis with selectorate theory, which explains how leaders achieve and maintain power through reward distribution, the research analyzes Donald Trump’s 2024 Republican National Convention acceptance speech, focusing on immigration rhetoric.

The analysis reveals that Trump’s ambiguity was selective rather than habitual. On immigration, where tech/corporate interests wanting skilled workers clashed with nationalist groups demanding …

Customers' Perceptions Of Customer Service After The Covid-19 Pandemic, Marissa Young

Theses and Dissertations

This thesis examines how customers perceive customer service after the COVID-19 pandemic, using qualitative data from an open-ended survey to evaluate how expectations, experiences, and the meaning of service have shifted. The findings demonstrate that consumers view customer service as a holistic process influenced by interpersonal communication, operational efficiency, product availability, and pricing transparency. Participants emphasized both positive and negative encounters, stating that the COVID pandemic fostered lowered expectations due to staffing shortages and work stress, while also remaining observant of service inconsistencies. These results relate to theories of service quality, emotional labor, and organization-public relationships by illustrating how crisis …

From Stage To Screen: Hamilton: An American Musical, Emotional Communication, And Digital Audience Discourse, Christopher J. O'Quinn Jr

Theses and Dissertations

This study examines how musical theatre functions as a communicative and affective medium that extends beyond live performance into digital spaces where audiences actively construct and share meaning. Focusing on the Broadway musical Hamilton: An American Musical (throughout the thesis, I will refer to it as Hamilton), this research explores how audiences interpret, express, and create emotional responses through social media platforms. Using a modified digital ethnographic approach, data were collected from Instagram comments on posts from 2024 to 2026. Subsequently, a discourse analysis was employed to identify patterns in emotional expression, lived experience, meaning-making, performer appreciation, and shared …

Media Disparity? Analyzing The Media Coverage Of Violent Vs. Non-Violent Crimes In Central Arkansas, Alicia Dorn

Theses and Dissertations

The media's disproportionate coverage of violent crimes compared to non-violent crimes may create a skewed public perception of crime rates and safety in Central Arkansas, potentially influencing policy decisions and community relations. This research examines whether news outlets in Central Arkansas cover violent crimes more frequently than non-violent crimes and compares this coverage to actual crime statistics from law enforcement agencies. The study aims to understand the potential impact of media representation on public perception of crime. The study employed a mixed-methods content analysis of three major Central Arkansas newspapers (Arkansas Democrat-Gazette, Pine Bluff Commercial, and Hot Springs Sentinel Record) …

Investigating The Impacts Of Facial Gestures On Global Participants’ Perception Of The Speaker, Perception Of The Message, Emotional Responses, And Engagement During Video Conferencing, Hanan Mohammed Alghamdi

Theses and Dissertations

Facial expressions play a crucial role in shaping communication and emotional understanding during virtual interactions. This study investigated how facial expressions influence participants’ perceptions of the speaker, perceptions of the message, emotional responses, and engagement during video conferencing across diverse cultural contexts. A hybrid experimental design was implemented using self-administered questionnaires to collect quantitative data and examine cause-and-effect relationships. Participants were randomly assigned to one of three facial-expression conditions Positive (smiling and joyful), Negative (angry or nervous), or Neutral (expressionless) and viewed speakers representing three ethnic backgrounds: White American, Black American, and Middle Eastern. Using a seven-point semantic differential scale, …

Love At A Distance: Exploring Perceptions Of Long-Distance Relationships Through Q Methodology, Ljubica Ivanovic Klobcic

Theses and Dissertations

With technology advancing and making it easier for individuals to connect and keep in touch, long-distance romantic relationships (LDRRs) have become increasingly common. While some people thrive in these relationships despite physical separation, others find the experience stressful and unsatisfying. This study explores how individuals perceive and navigate LDRRs and what their experiences are. Using Q methodology, participants sorted and ranked statements related to their experiences. Factor analysis revealed three unique groups: Traditional Romantics, who see their relationships in traditional terms despite technology use; Debbie Downers, who perceive distance as a burden and do not feel that technology improves their …

What's The Joke Princess?: A Qualitative Analysis On The Comic Representation Of Women In Disney Sitcoms, Julia J. Lee

Theses and Dissertations

This thesis investigates the comedic representation of women in recent Disney sitcoms (2019"“2025), focusing on the framing devices, stereotypes, and situational contexts through which gendered humor is constructed and reinforced. Drawing from existing literature on comedic archetypes, the study identifies six historically dominant comedic frames and reveals eleven emergent subframes that complicate, reinforce, or expand these traditional portrayals. Through qualitative content analysis and systematic coding of selected Disney sitcoms, this study identifies consistent character traits and comedic techniques that span multiple frames and contexts, revealing how these patterns influence audience perceptions of femininity. The study situates these frames within three …

Beyond The Pitch: Teaching Emotional Labor In Advertising Education Through An Action Research Program, Michael Joseph Mallory

Theses and Dissertations

As the advertising industry continues to expand, new graduates must navigate the profession in the face of increasing challenges. With competition in the job market growing and Generation Z valuing work-life balance, the advantage of quality advertising education becomes paramount. Current advertising education does not address the challenge of emotional labor that professionals will face in the field. With limited scholarship that explores emotional regulation, communication dynamics, and client relations in an academic advertising setting, emotional labor in advertising education is explored through a thoroughly documented experiential learning study. This study employs Participatory Action Research (PAR) to investigate, develop, and …

Fantasy Novels, Romance, And Book Boyfriends: Romantic Views And Expectations Of Young Adult Women, Kennedy Dawn Morris

Theses and Dissertations

Despite its drop in popularity, reading is a pastime that is enjoyed by many. As with other forms of media, there is the question of how consuming literature impacts individuals. This research study examines how reading fantasy novels impacts the romantic views and expectations of women in emerging adulthood. Social comparison theory and parasocial relationships were utilized in order to examine how young adult women compare their relationships and relationship ideals to those of fictional characters, as well as how young adult women decide which fictional relationships and/or characters are worth their admiration. The findings of this study suggest that …

Game, Set, Empower: A Comparative Instagram Analysis Of Branding And Engagement In The Confederation Of African Football (Caf) Women’S And Men’S Champions League, Nour Abdelkader Ms

Theses and Dissertations

The rise of women’s football has placed new emphasis on digital branding, with social media becoming a vital space for visibility, engagement, and representation. This thesis investigates how Instagram content strategies influence fan engagement during the CAF Women’s and Men’s Champions League tournaments. Specifically, it examines the role of content type (match, behind-the-scenes, off-the-pitch, promotional), marketing orientation (organic, sponsored, collaborative), and post format (reel, carousel, photo, graphic) in shaping audience interaction.

Using an explanatory sequential mixed methods approach, the study analyzed 674 Instagram posts (276 CAFWCL, 398 CAFCL) and conducted semi-structured interviews with five digital sports professionals, including CAF digital …

Development Of Preventive Dental Guidelines In The Primary Healthcare Setting In Egypt: A Delphi Method, Basant Mehriz

Theses and Dissertations

This study addresses the critical need for standardized preventive dental care guidelines within Egypt's primary healthcare system amid the rising burden of oral diseases. Through a systematic two-phase methodology combining a comprehensive literature review and a Delphi consensus-building process engaging 35 dental professionals, the research established priorities for contextually appropriate preventive measures. The consensus framework revealed strong support for clinical interventions (mean of 83% agreement), particularly fluoride-based prevention; community initiatives (mean of 83%), especially school-based programs; policy measures (mean of 77%) such as workforce and educational development, though with variable support for taxation and social determinants approaches. Statistical analysis demonstrated …

Framing The Sudanese Refugee Flows To Egypt Across Traditional And Social Media., Ghada Abdullah

Theses and Dissertations

This thesis examines the framing of Sudanese refugees in Egyptian media during the first year of the Sudanese conflict (April 2023–March 2024). Employing a content analysis framework, the research investigates content from three Egyptian newspapers—Al Ahram, Al Masry Al Youm, and Al Wafd—alongside tweets from the social media platform X. The study identifies recurring frames, themes, and narratives, highlighting differences between traditional media and social media platforms in their portrayal of Sudanese refugees. Key findings reveal that neutral tone dominate traditional media, focusing on factual reporting, followed by negative, then positive tones. Conversely, social media predominantly features negative narratives, such …

Finding Meaning In Mourning: Building Empathetic Responses To Grieving Individuals Using Immersive Technologies, Brooke C. Strong

Theses and Dissertations

Immersive grief narratives offer a novel approach to fostering emotional support by deeply engaging audiences and eliciting empathetic responses. Grounded in the narrative transportation theory theoretical framework (Green & Brock, 2000), grief narrative research, and supported by existing literature on immersive media, this study examines how immersive 360-degree grief narratives compare to traditional video formats' ability to elicit sympathy, affective empathy, and cognitive empathy towards those grieving. Specifically, the study investigates how presence, conceptualized as realism and sense of being there, and narrative arousal shape empathetic responses toward individuals experiencing grief. By integrating these theoretical frameworks, this research seeks to …

The Earth's Voice: The Social, Spiritual, And Secular Justifications For The Earth's Freedom Of Expression, Ashley Tzeting Pun Eveson

Theses and Dissertations

The Earth's legal right to freedom of speech remains largely unexplored within the broader legal movement for the rights of nature, which emerged in the 1970s. While environmental law increasingly recognizes nature's rights to exist and thrive, as illustrated by legal rights granted to various natural entities--like the Whanganui River or manoomin rice--the Earth's ability to communicate remains underdeveloped. This study employs legal research analysis to examine the philosophical reasoning behind how social, spiritual, and secular frameworks justify the Earth's right to freedom of speech and expression. It explores legal guardianship, scientific data, Indigenous knowledge, and spiritual stewardship as valid …

Commercial Pressures And Editorial Independence: Egyptian Journalists' Perceptions Of Advertiser Influence In Contemporary Media, Mohamed Ahmed Salem

Theses and Dissertations

This thesis explores the complex interplay between commercial imperatives and editorial autonomy in Egypt’s contemporary media landscape, focusing on journalists’ perceptions of advertising influence. Drawing on Cognitive Dissonance Theory (CDT) and informed by Political Economy and Institutional Theory, the study investigates how Egyptian journalists navigate ethical tensions arising from advertiser demands—both state-linked and private—within a hybrid media system marked by economic precarity, political control, and digital disruption. Through 20 in-depth interviews with journalists, alongside insights from PR professionals, media managers, and academic experts, the research reveals a pervasive erosion of the editorial-commercial boundary. Journalists report widespread self-censorship, blurred content labelling, …

Decoding Symbolic Influence On Youtube Engagement, Emotion Resonance And Trust In Information Campaigns, Diwash Poudel

Theses and Dissertations

This study examined how symbolic images in YouTube videos influences viewers’ emotions, trust, and engagement with political content online. Approximately 2,000 videos were collected and analyzed, with a focus on both thumbnails and standout frames. The findings revealed that cultural symbols were particularly effective at capturing attention and evoking strong emotional reactions—especially anger and disgust. Notably, these same symbols also enhanced viewer trust, making audiences less susceptible to misinformation. Statistical tests confirmed that these effects were consistent and significant. To ensure the validity of these results, additional analyses were conducted to assess potential biases in YouTube’s recommendation algorithm, as well …

A Unique Light: The Presence, Salience And Portrayal Of Unique Religious Values On College Football Television Broadcasts, Joseph Bradford Hovey

Theses and Dissertations

A mixed-methods content analysis case study of BYU football broadcasts (2023-2024), guided by agenda setting and framing theories, was conducted to determine to what extent the unique Latter-day Saint religious values of BYU were present and salient, as well as how they were framed, on BYU football television broadcasts. Using the university's 2024 brand messaging guide as a standard for topics indicative of such religious values, the 25 game broadcasts were analyzed and coded for presence or absence of religious values along with sentiment valence in each case. Frequency tests determined that 56% of games over the two seasons included …

The Force Will Be With You"¦ Won't It? How In-Groups Grow And Develop Around Fandom Through The Lens Of Star Wars, Joseph R. Wirthlin Jr

Theses and Dissertations

The creation of Star Wars by George Lucas sparked the creation of a vast universe of films, books, television shows, toys, games, and more. Star Wars fans quickly took the reins, fleshing out the universe Lucas had created in new and exciting ways. Decades after the conclusion of the Original Trilogy, the Prequel Trilogy arrived on the scene, sparking excitement and trepidation among fans of the Original Trilogy. A decade after the Prequel Trilogy concluded and three years following the acquisition of Lucasfilm by The Walt Disney Corporation, the Sequel Trilogy arrived at an even more significant wave of mixed …

Social Belonging In Post-Resettlement Refugees: The Role Of Aid Organizations In The United States, Jessica Jean Byers

Theses and Dissertations

Since 1975, an estimated 3.6 million refugees have entered the United States (USA Facts, 2024). The months and even years following resettlement can be difficult and isolating for refugees. Previous research has shown that creating connections with others can enhance well-being, feelings of security, and self-reliance, all of which are especially needed for vulnerable populations such as refugees (Archambault et al., 2022; Giovanetti et al., 2022). Using the theory of social network analysis and semi-structured, in-depth interviews with aid organization leaders, this study seeks to understand the relationship between refugees and aid organizations during the post-resettlement phase. It also explores …

"Very Important Stuff For The Ladies": Examining Gender Differences In Celebrity Journalism, Payton E. Pingree

Theses and Dissertations

This thesis explores gender differences in celebrity journalism by analyzing 44 YouTube video interviews from the Oscars red carpet between 2014 and 2024. Using framing theory and feminist theory, the study examines how interviewers interact with male and female celebrities, focusing on four key behaviors: infantilizing, ambivalence, sexualization, and heteronormativity. Through qualitative thematic analysis of interview transcripts, the research reveals that female celebrities are often sexualized through questions about their appearance and subjected to heteronormative expectations when discussing their fashion choices and familial roles. These patterns suggest persistent sexism in celebrity journalism, potentially influencing public perceptions of women in the …

The Confidence Trap In Pr Academia: Barriers And Solutions For Female Professors, Kailey R. Thompson

Theses and Dissertations

This study examines the career barriers female public relations professors face through the lens of Brubaker et al.'s (2025) theoretical model of "The Confidence Trap." While existing research has explored gender disparities in the PR industry, limited scholarship has investigated the challenges faced by women in PR academia. This qualitative study utilizes in-depth, semi-structured interviews with 22 female public relations professors currently on the tenure track or who have earned tenure at R1 and R2 research institutions in the United States. Thematic analysis of interview transcripts revealed that traditional barriers--such as the glass ceiling, sticky floors, maternal walls, and sexism--manifest …

Tracking News Narratives: Topic Modeling, Sentiment, And Media Coverage Patterns, Alexandria G. Lai

Theses and Dissertations

This study introduces a novel content-driven influence measurement framework, built around a custom influence formula that integrates Non-negative Matrix Factorization (NMF) topic modeling, sentiment analysis, and influence metrics to analyze media narratives over time. Applied to news coverage of the 2020 U.S. presidential election and the COVID-19 pandemic, the framework identifies key topics, sentiment patterns, and influential sources. Results demonstrate its ability to distinguish between transient political controversies and sustained public health discourse while capturing shifts in media influence. While effective, refinements in topic separation, sentiment analysis, and temporal weighting could enhance adaptability. This study highlights the novel influence formula …

Cognitive Warfare In The South China Sea: Analyzing Media Influence And Public Opinion In Taiwan, Wyatt F. Blatti

Theses and Dissertations

In a time where conflict extends beyond traditional battlefields, cognitive warfare emerges as a powerful tool to influence perceptions and gain strategic advantages. This study investigates China’s cognitive warfare strategies against Taiwan through trend analysis, topic modeling, and sentiment analysis of news media articles from March 2013 to August 2024 to uncover evolving techniques and mitigation efforts. The findings highlight the potential for tracking cognitive campaigns overtime but will require more than news media alone and suggests future research to better understand indicators of cognitive warfare.

Navigating Trauma: A Linguistic Exploration Of Bilingual Trauma Expressions, Amira Mahmoud Othman

Theses and Dissertations

This study explores the relationship between language, trauma, and emotional expression among bilingual Arabic-English speakers, focusing on code-switching patterns and euphemisms, and more broadly the emotional roles of native and non-native languages in trauma narratives. Through qualitative interviews with 20 Egyptian participants, the research reveals that code-switching serves as both a linguistic and emotional tool, allowing speakers to navigate trauma by creating distance or engaging more intimately. Such codeswitching patterns include the integration of English content words within Arabic structures, morphosyntactic innovations, and gender agreement applications, reflecting the creative adaptability of bilingual speakers in emotionally charged contexts, in line with …

The Shift To Visual News Consumption: Exploring Egyptian Users' Motivations, Behaviors, And Perceptions Of News Values, Credibility, And Recognition On Instagram As A News Source., Hussein Battah

Theses and Dissertations

With the evolution of visual social media such as Instagram, news consumption and dissemination became different, focusing on Visual and Graphic content. With the current political and social-economic challenges in Egypt and the Region, such as The war in Gaza and the Egyptian economic crisis, the need for simple and immediate news updates became essential. Instagram has now satisfied that need among various users, specifically youth. This paper explores how consuming news over "Instagram" has influenced Egyptian users' perception of News Values and their definition of what to consider news. The paper also studies how several sources on Instagram have …

Revisiting The Diffusion Of Innovations Theory In The Digital Era: Adoption Of Artificial Intelligence In Social Media, Aliaa Khaled Elshabassy

Theses and Dissertations

The present study aims at revisiting the applicability of Rogers’ diffusion of innovations theory in the digital era, particularly in relation to recent advancements in Artificial Intelligence and their use in social media. The role of generational differences in influencing the adoption and non-adoption of these technologies is also explored. Drawing on the rich insights of qualitative data, the researcher adopts a multi-method approach comprising seventeen interviews with academic and professional experts and four focus group discussions among different generations to collect first-hand insights on AI adoption in the present time. AI was itself used for qualitative data analysis, including …