Communication Commons^™

"They Want All Of Your Kids To Be Gay And Oppose God": Incivility And Othering In Yahoo! News Comments, Emily Vajjala

Masters Theses

In 2004, many newspapers in the U.S. allowed public commenting on news articles posted to their websites, however since then, many U.S. news websites have removed public comment boards, ceased archiving public comments, or turned to moderators to edit or delete hateful or overly aggressive comments (Hughey and Daniels, 2013). Yahoo!, however, continues to utilize comment boards on Yahoo! News reports, in which incivility continues to run rampant. Utilizing critical discourse analysis, this study addresses incivility and "othering" in Yahoo! News article comment sections from news reporting on LGBTQ-related stories. From a sample of 1000 Yahoo! News comments using open …

Building And Maintaining Legitimacy Online: Unicef's Use Of Facebook, John Kraps

Masters Theses

No abstract provided.

Sexual And Political Affairs: Representation Of Women In American News Media, Melissa Beal

Masters Theses

Explores representations in American news media of women who have been involved sexually with male politicians and women who are politicians through a critical rhetorical lens. Through the use of poststructural feminism, the term "mistress" is problematized. Attention is given to the news media's focus on women's bodies as sites of dangerous sexual temptations as well as the media's constant attention to women's physical features, which reduces women to objects. It is shown that similar coverage regarding bodies is not given to men. Also discusses the news media's frequent interrogation of women's minds. Explores aspects of confession and apology through …

Quench The Thirst: A Content Analysis Of The Persuasive Techniques Of Unicef's Tap Project, Rachel Chadalavada

Masters Theses

This study analyzes the persuasive techniques utilized by UNICEF's Tap Project. This water related campaign began in 2007 and since then has created four themes. These themes are: Dine out, Celebrity Tap, Facebook Push and Cellphone Challenge. The study finds that the videos employed by the Tap Project portray all six Facets of Effects. However, their usage was based on the message that was being delivered. That said, not all videos utilized all of the facets. This implies that an advertisement need not necessarily use all six Facets of Effects to be successful. The facet of association however, stood out …

Duck, Duck, Oops!: A Content Analysis Of The Crisis Surrounding Phil Robertson, Sarah Malinda

Masters Theses

The purpose of this study was to apply Benoit's theory of image restoration to apologetic discourse offered by those involved in the crisis surrounding Phil Robertson following his January 2014, GQ Magazine interview. This content analysis applied the theoretical framework to a collection of news segments, articles, and letters that contained apologetic discourse and analyzed them to identify the strategies of image restoration used. The results indicated that the most prevalent strategy used was transcendence- placing the act that caused offense in a different context. Robertson and those involved in his image restoration directed the audience's attention to higher moral …

Are Supervisory Feedback Messages A Motivational Factor To Enhance Employee Retention?, Yang Yali

Masters Theses

Employee retention is one of most valuable resources in an organization. Feedback from supervisors provides opportunities to clarify expectations, adjust goal difficulty, improve job performance, and enhance job satisfaction. The present study is intended to investigate the role that supervisory feedback messages play in employee retention decisions. The participants took a three-session survey that aimed to examine their perception of supervisory feedback received through direction-giving messages, empathy-giving messages, and meaning-making messages, as well as the effect that each kind of message had on each participant's retention intent. The follow-up interviews were conducted to explore in-depth insights on the factors motivating …

"This Is Exactly Why We Sweep Things Under The Rug:" A Polite Approach To Abc's Modern Family, Andrea Fasciano

Masters Theses

The sitcom has remained a popular choice for television viewers since its inception. They have evolved in their methods of entertaining their audiences, often depicting unlikeable characters engaging in antisocial behaviors. This study examines one such sitcom, Modern Family, through the lens of Brown and Levinson's politeness theory, and related concepts contributed by other theorists. These theorists maintain that a primary motive behind any interaction is the presentation and maintenance of a chosen identity or "face." Those actions that fail to maintain face, for either participant are called "face-threatening acts." This study attempts to determine if the characters behave in …

Lights, Camera, Vote: An Agenda-Setting Analysis Of Celebrity Endorsements And News Correlation During The 2012 Presidential Election, Amanda Jacobsen

Masters Theses

Many studies have been done in order to prove the idea that celebrity endorsements can affect elections; however little research has exposed the ongoing correlation between entertainment and news media in America. This research investigates the strong correlation between entertainment websites and mainstream news websites during the 2012 United States presidential election by way of celebrity endorsements. The sources examined included celebrity, entertainment journalism sites such as The Huffington Post, People and E! as compared to networks; ABC News, NBC News, Fox News, CNN and CBS News. Twelve celebrities were chosen by means of their given Q Score. Their announced …

Traversing Bourgeois Spaces: How A First-Generation College Student Makes Sense Of The Academy, Tabatha L. Roberts

Masters Theses

This thesis presents an autoethnographic interrogation of the intersections of identity for a first-generation college student (FGC) in the process of becoming an FGC PhD graduate/student. It explores the intersections of social class and power and how both concepts are embedded in educational practices, specifically through interpersonal relationships of teacher/student, and within institutions of higher education. Through the theoretical lenses of co-cultural theory and critical communication pedagogy, and the methodologies of autoethnography and the sensemaking paradigmatic framework it is possible to see how I interrogate my positionality as a working-class first-generation college graduate/student in the context of higher education institutions, …

Disease, War, And Famine In The Sudan And Haiti: A Crisis Noticed And A Crisis Ignored, Melissa Whalen

Masters Theses

The media acts as a gatekeeper and decides what material to cover and what not to cover. In order to better understand why one disaster receives media coverage and another crisis is virtually unnoticed by the media, the motives behind covering one story over another is analyzed in this study. Three major American newspaper articles concerning the Haitian earthquake and the crisis in Darfur are examined in order to discover the media's motives for covering Haiti over Darfur.

The Tweet's The Thing: Exploring The Intersection Of Social Media And Broadway, Hilary Sutton

Masters Theses

In 2009 the little known Broadway musical Next to Normal rose to fame through the aid of an unprecedented Twitter campaign conducted by Situation Interactive, a digital marketing agency. The Next to Normal Twitter account gathered over one million followers throughout a six-week campaign in which the Situation Interactive team joined forces with the book writer and lyricist of Next to Normal to recreate the plot in one hundred and forty-character snippets. By analyzing the data collected the researcher cultivates a collection of best practices for running a successful Twitter marketing campaign for a live experience.

The Story Of Your Life On A Single Page: Assessing The Narrative Coherence Of Life Storytelling Through Facebook's Timeline Profile Design, Joseph Marcus

Masters Theses

Facebook's transition to the Timeline profile design brought with it a new focus: Life storytelling. Walther Fisher posited the narrative paradigm as a way of understanding all communication in the form of stories. The paradigmatic component of coherence assesses the structural integrity of a narrative, the characters, and the encompassing themes found within. This study applies narrative coherence to the Timeline profile design to assess the coherence of life narratives told through individuals' Facebook Timelines. The researcher observed the Timeline profiles of 15 participants on the basis of three research questions. The researcher's observation yielded data suggesting that life narratives …

"And Do You Take This Stranger To Be Your Lawfully Wedded Wife?": The Usefulness Of Social Penetration Theory Within Premarital Counseling, Katherine Beich-Forkner

Masters Theses

With fifty percent of today's marriages ending in divorce, one begins to wonder if engaged couples should be more prepared when entering into a marriage commitment. This mixed-methods study investigates the function of social penetration theory within premarital counseling programs. The research was designed to address three questions: (1) Do engaged couples believe they know the depth and breadth of their partner adequately enough to be prepared for marriage after receiving premarital counseling? (2) Do counselors indirectly support the basic premise of social penetration theory by actively using strategies to help engaged partners reveal important aspects of the breadth and …

The Phenomenon Behind The Bite: Altercasting As It Applies To Apple Technology, Elizabeth Baldwin

Masters Theses

This paper investigates how the brand Apple markets their product so that consumers feel obligated to buy their product. By looking at five main categories of brand loyalty, environmentally friendly practices, being up-to-date with technology, pricing with value and customer service, this paper will rhetorically analyze how successful of a job it does. To get an inside look at what the public thought on the the way that Apple fulfilled their altercasting this paper analyzed what people said about Apple verses competing technology brands. By drawing overall conclusions, recording trends and making observations about the way that people had been …

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …

Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis

Masters Theses

In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …

Hangin' With Judas: A Narrative Analysis Of Stephen Adly Guirgis's 'The Last Days Of Judas Iscariot', Constance Falconer

Masters Theses

Stephen Adly Guirgis has created an era-melting play, The Last Days of Judas Iscariot, which explores the timeless debate between divine mercy and free will. A systematic application of Walter R. Fisher's narrative analysis, through form identification and a functional analysis, determined how Guirgis accomplishes persuasion. This qualitative study focused on Guirgis's narrative, using Walter R. Fisher's narrative paradigm as a framework to answer the research question(s): (1) If Guirgis's ideology and created world in The Last Days of Judas Iscariot are foreign and imagined, how is narrative probability and narrative fidelity achieved?; and, (2) How does Guirgis persuade his …

Harnessing Charisma For Leadership Training, Meagan Roper

Masters Theses

Effective leadership develops followers toward objectives that focus a group's energy to engage in its task and accomplish its goals. The following study sought to understand charismatic leadership and its role in creating transformational change. Through a mixed methods case study using surveys and interviews, this researcher sought to explain the essence of charismatic leadership. Within the organization this study investigated, this meant first establishing organizational vision for a family atmosphere and guiding members on the path to achieving that vision, generating motivation and dedication to the task goals. The researcher discovered practical communicative strategies for incorporating charismatic leadership in …

Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman

Masters Theses

Many corporate brands tend to be built on a strong foundation of culture, but very minimal research seems to indicate a thorough analysis of the role of an organizational's culture in its entirety pertaining to large corporations. This study analyzed various facets of Starbucks Coffee Company through use of the cultural approach to organizations theory in order to determine if the founding principles of Starbucks are evident in their organizational culture. Howard Schultz' book "Onward" was analyzed and documented as the key textual artifact in which these principles originated. Along with these principles, Starbucks' Website, Facebook, Twitter and YouTube page …

Ethical Ambivalence In Local Television Weathercasting: A Rossian Analysis, Vernon Keith Thompson

Masters Theses

Today’s television weathercasters are being called upon increasingly to go beyond benign weather prognostications to become the “newsroom experts” for science topics. The expectation to act as both scientists and journalists can cause ethical ambivalence (EA), a sociological condition in which, faced with conflicting norms, the subject feels that he/she is being pulled psychologically in two different directions (Jansen & Von Glinow, 1985). This thesis presents a Rossian analysis of climate change in weathercasting, a topic that captures the most important ethical tensions arising from conflicting duties within the weathercaster role, specifically: a) how might the duties of the television …

"It's Just That For The First Time, I Feel... Wicked": A Rhetorical Analysis Of Wicked's Elphaba Using Kenneth Burke's Guilt-Purification-Redemption Cycle, Patricia Foreman

Masters Theses

The purpose of this study was to examine the Broadway production, Wicked, and more specifically, the character of Elphaba, or the Wicked Witch of the West. The study utilized Kenneth Burke's theory of the guilt-purification-redemption cycle, and considered Elphaba's journey between the three steps of Burke's cycle. In order to understand this journey better, the researcher considered various facets of the show, including the script, lyrics, costuming, including attire and make-up, and interactions with other characters in the production. Elphaba's causes of guilt, including her mother's death, her relationship with Glinda, her cause in working with Animals, and failed magic …

The Rhetorical Canon Of Memory And The Assistive Use Of Mnemonics, Jonathan Bobby

Masters Theses

People often imagine at some point in their existence what it would be like to have a photographic memory. However, this mental aptitude is a misnomer, and extremely rare in humankind. What we possess from our Creator is a photographic mind. Our memory recall is based on the recognition of visual pictures that appear in our mind. The early communication theorists illustrated this recognition and described it in the fourth canon of rhetoric. Because of the advancements in information technology, memory no longer holds the significance it once did. Numerous academic texts refer to memory as the lost art of …

A Nation In Its Prime: A Pentadic Study Of Walt Disney World's Main Street, U.S.A., Casey Guise

Masters Theses

The purpose of this paper is to consider the entrance to Walt Disney World, Main Street, U.S.A., as a rhetorical text and apply Kenneth Burke's dramatistic pentad. Background is provided on rhetorical theory and The Disney Company. Meanings are derived from messages interpreted using semiotics and symbolic interaction within the location. The significance of Main Street, U.S.A., as a replica of historic architecture and an illustration of revival architecture in creating emotive messages is discussed. Further discussion includes the implications of this study on corporations and the field of rhetorical studies in addition to suggestions for further research.

Unleashing The Power Of Social Media Marketing Within Non-Profits, Through The Lens Of Social Cognitive Theory, Kerah Kemmerer

Masters Theses

While many organizations still struggle to effectively incorporate the present-day promotional framework of social media marketing, research reveals that non-profit organizations are lagging even further behind when it comes to the implementation of effective social media and interactive marketing strategies. The interactive marketing strategy model incorporates technology and media-based tactics designed to enhance marketing strategies within any industry. In this project, the primary researcher explored why non-profits are struggling to incorporate these specific strategies, and considered it through the lens of social cognitive theory. The purpose of this project was to focus on a specific non-profit organization and apply the …

Using Attachment Theory And The Hyperpersonal Model To Examine Relationship Maintenance, Satisfaction, And Affectionate Communication In Romantic Relationships, Christina J. Gentile

Masters Theses

In this study, individuals in long-distance and geographically close romantic relationships are surveyed to examine if there are differences in regards to one's relationship maintenance, affectionate communication, and relationship satisfaction via Facebook that is exhibited to a romantic partner. Attachment theory also is utilized to examine the same variables, but to assess if the results vary by attachment style. Both this theory as well as the hyperpersonal model (Walther, 1996) is used to guide this research. This model is typically used to explain why initial interactions among strangers can lead to heightened levels of communication and idealization, but limited research …

Liminal Losers: Breakdowns And Breakthroughs In Reality Television's Biggest Hit, Caitlin Rickert

Masters Theses

This study explores how The Biggest Loser, a popular television reality program that features a weight-loss competition, reflects and magnifies established stereotypes about obese individuals. The show, which encourages contestants to lose weight at a rapid pace, constructs a broken/fixed dichotomy that oversimplifies the complex issues of obesity and health.

My research is a semiotic analysis of the eleventh season of the program (2011), focusing on three pairs of contestants (or “couples” teams) that each represent a different level of commitment to the program’s values. Specifically, I focus on dramatic “breakdown” moments in which these contestants are disciplined by …

The Inmate Code: The Stories Lived And The Stories Told Of Men Behind Bars, Pauline Matthey

Masters Theses

Using Coordinated Management of Meaning, this study links socialization and identification with the intricate levels of the inmate code that male prisoners live by, or live with anyway, while being incarcerated. In doing so, the research showed that the more highly identified to the inmate code a prisoner is, the less likely he is to have a desire to coordinate the meaning of his stories lived with the stories told of others. Furthermore, this project uncovered a characteristic of metamorphosis, the TRAP, or Temporary Relapse Alluding to the Past. TRAP takes place when prisoners who have developed the ability to …

Coordination And Symbolic Convergence At The Candles Holocaust Museum And Education Center, Jessica Mcdonald

Masters Theses

Using Coordinated Management of Meaning (CMM) and Symbolic Convergence Theory (SCT), this study examines the ways in which meaning is managed between the messages of the CANDLES Holocaust Museum and Education Center and the visitors of the museum. The research shows that the museum and the museum visitors work together in order to create an overall rhetorical vision of the museum's main message, both within the museum space and beyond. Using the metaphor of conversation, this study demonstrates the three ways through which the museum and its visitors achieve the rhetorical vision: historical conversation, personal conversation, and residual conversation. In …

A Soldier's Home, Andrew O. Mclaughlin

Masters Theses

No abstract provided.

Upvoting The Audience: A Burkean Analysis Of Reddit, Doug Urbanski

Masters Theses

My thesis examines the Internet community Reddit through the rhetorical framework of Kenneth Burke, specifically his work with identification between individuals and how identification shapes communities. I focused on three sections of Reddit: World News, Ask Reddit, and Politics, and analyzed the best-voted comments of top posts from each section, focusing on how anonymous users communicate with one another and how their anonymity might influence the ways they interact. Additionally, I propose a method for instructors to use Reddit in the classroom, taking advantage of the medium's systematic anonymity.