Communication Commons^™

Misguided Optimism Among College Student Smokers: Leveraging Their Quit-Smoking Strategies For Smoking Cessation Campaigns, Joyce M. Wolburg

College of Communication Faculty Research and Publications

College student smokers are a unique group who typically plan to quit smoking by the time they graduate, but few succeed and those who do require multiple attempts. This study examines the strategies of college student participants who successfully quit smoking. They tell a story of trial and error in achieving their goal—one that is more likely to end in another failed attempt than a successful effort unless they learn from past mistakes. Their stories not only show misplaced optimism for quitting but also ineffective smoking-cessation efforts.

The Past, Present, And Future Of Human Communication And Technology Research: An Introduction, Scott C. D'Urso

College of Communication Faculty Research and Publications

No abstract provided.

“Exploring The Basement Of Social Justice Issues”: A Graduate Upon Graduation, Erika L. Kirby, Sarah Bonewits Feldner, Jay Leighter, M. Chad Mcbride, Bren Ortega Murphy, Stacy Tye-Williams, Lynn H. Turner

College of Communication Faculty Research and Publications

No abstract provided.

Web 2.0: Opportunities And Challenges For Advertising Educators, Mary Caravella, Daradirek Ekachai, Charles Jaeger, Debra Zahay

College of Communication Faculty Research and Publications

No abstract provided.

Connected To The Organization: A Survey Of Communication Technologies In The Modern Organizational Landscape, Scott C. D'Urso, Kristen M. Pierce

College of Communication Faculty Research and Publications

In today’s organizations, traditional and cutting-edge technologies compete for increased usage. This exploratory project provides a snapshot of the communication technology (CT) landscape by examining the use of 25 different CTs and their relations to a variety of common demographic variables. Results suggest that, although newer CTs are in use today, more traditional and established CTs such as e-mail, Internet, telephones, and voicemail still dominate the landscape.

Finding Connections Between Lobbying, Public Relations And Advocacy, Kati Tusinski Berg

College of Communication Faculty Research and Publications

This study begins to connect our understanding of lobbying and public relations as communication activities. A survey of 222 registered lobbyists in Oregon reveals the range of communication activities in which they are engaged, as well as the range of organizations on whose behalf they lobby, and their description of their occupational role. Findings suggest that many lobbyists, like many public relations professionals, do think about their role as a form of advocacy. I then conclude by noting some of the contradictions and limitations of using the term advocacy as a way of describing the communication activities.

World War I And The Mobilization Of Maternal Sacrifice: Considerations For Peace Politics, Ana C. Garner, Karen L. Slattery

College of Communication Faculty Research and Publications

No abstract provided.

Teaching Media Ethics At The Graduate Level, Kati Tusinski Berg

College of Communication Faculty Research and Publications

No abstract provided.

Newsgathering, Autonomy And The Special-Rights Apocrypha: Supreme Court And Media Litigant Conceptions Of Press Freedom, Erik Ugland

College of Communication Faculty Research and Publications

No abstract provided.

"Regulating Sin" Across Cultures, Joyce M. Wolburg, Olesya Venger

College of Communication Faculty Research and Publications

Using text analysis, this study compares the alcohol advertising strategy in Ukraine and the United States within the context of regulatory, historical, cultural, and economic factors. Results showed that Ukrainian magazine ads contained a larger number of violations than the American ads, which complied with the letter of the law, if not the spirit. The message strategies also told different cultural stories that reflect the different ideologies for the two countries, which means that specialized advertising approaches are needed for each country. American ads situate alcohol as part of normal life, whereas Ukrainian ads demonstrate conspicuous consumption and celebrate the …

What’S In A Name? Managing Multiple Organizational Identities In A Catholic University, Sarah Bonewits Feldner, Scott C. D'Urso

College of Communication Faculty Research and Publications

This paper examines the situation surrounding a proposed nickname change for Marquette University. The analysis draws upon current work that explores multiple organizational identities and stakeholder participation in making such a decision. The article focuses on Catholic universities and considers tensions that emerge as the faith mission interacts with the secular purposes of the organization. We argue that, rather than focusing on the faith-mission alone, Catholic universities are at their best when they attend to multiple identity targets when communicating decisions to various constituency groups.

The Aims Of Public Scholarship In Media Law And Ethics, Erik Ugland

College of Communication Faculty Research and Publications

This essay urges scholars in media law and ethics to reevaluate the extent and utility of their public-scholar efforts and to consider ways that they can transfer research-based knowledge to public audiences while also playing a more deliberate role in holding media and government institutions accountable. It suggests that the devolution of standards in mass communication, the increasing encroachments on media autonomy, and the broader collapse of power into fewer hands make this a particularly urgent moment for scholars to reengage the public and to abandon their feckless neutrality on public issues. The overarching aim of public scholars ought to …

Nike Women’S Advertising: A Matter Of Principle, Jean M. Grow

College of Communication Faculty Research and Publications

No abstract provided.

Finding A Home For Communication Technologies, Craig R. Scott, Laurie K. Lewis, Scott C. D'Urso, Jenn D. Davis

College of Communication Faculty Research and Publications

No abstract provided.

Dialogue, Discourse Ethics, And Disney, Rebecca Meisenbach, Sarah Bonewits Feldner

College of Communication Faculty Research and Publications

No abstract provided.

The Gender Of Branding: Antenarrative Resistance In Early Nike Women’S Advertising, Jean M. Grow

College of Communication Faculty Research and Publications

No abstract provided.

What’S In A Name? Managing Multiple Organizational Identities In A Catholic University, Sarah Bonewits Feldner, Scott C. D'Urso

College of Communication Faculty Research and Publications

This paper examines the situation surrounding a proposed nickname change for Marquette University. The analysis draws upon current work that explores multiple organizational identities and stakeholder participation in making such a decision. The article focuses on Catholic universities and considers tensions that emerge as the faith mission interacts with the secular purposes of the organization. We argue that, rather than focusing on the faith-mission alone, Catholic universities are at their best when they attend to multiple identity targets when communicating decisions to various constituency groups.

Breaking The Silence Surrounding Hepatitis C By Promoting Self-Efficacy: A Study Of Hepatitis C Public Service Announcements, Jean M. Grow, Stephanie A. Christopher

College of Communication Faculty Research and Publications

Hepatitis C (HCV) is the most common chronic blood borne virus in the United States. Despite this fact, there is a startling lack of awareness about HCV among individuals who may have contracted the virus. This study, grounded in self-efficacy theory, analyzes public service announcements (PSAs) for HCV. Using focus groups to contextualize the responses of individuals living with HCV, the authors conclude that stigma and structural barriers pose the greatest challenges for health communicators trying to reach at-risk populations. The findings suggest that expanded use of celebrity appeals, realistic drug portrayals, more extensive use of social networking in tandem …

"Selling Sin" In A Hostile Environment: A Comparison Of Ukrainian And American Tobacco Advertising Strategies In Magazines, Olesya Venger, Joyce M. Wolburg

College of Communication Faculty Research and Publications

Given that “sin” products must navigate different regulatory environments, it is important to compare cigarette advertising across cultures. Using text analysis, this study examined the message strategies and the ideological beliefs in cigarette advertising in American and Ukrainian magazines within the context of their different regulatory environments. The messages across the two countries differed in their use of creative appeals to ego, social needs, and sensory pleasure as well as their adherence to regulation. Many of the Ukrainian campaigns were reminiscent of earlier American campaigns and offer unique comparisons of cultures that are at different places historically, economically, and ideologically.

Work In Progress: Labor And The Press In 1908, Bonnie Brennen

College of Communication Faculty Research and Publications

No abstract provided.

Book Review Of A Companion To Media Studies, Edited By A. Valdivia, Sumana Chattopadhyay

College of Communication Faculty Research and Publications

No abstract provided.

The Legitimacy And Moral Authority Of The National News Council (Usa), Erik Ugland

College of Communication Faculty Research and Publications

As an institution designed to resolve disputes between the public and the American news media and to assess the ethical standards of the mainstream media, the National News Council (1973-84) was, at least in the USA, a ground-breaking institution. This study suggests, however, that the Council's work was anything but revolutionary, and that it probably did more to entrench the received tenets of American journalism than to either validate or refashion them. By applying a conventional set of ethical standards in its resolution of disputes, by repeatedly emphasizing the First Amendment rights of the media respondents, by violating its by-laws …

The Social Reality Of Depression: Dtc Advertising Of Antidepressants And Perceptions Of The Prevalence And Lifetime Risk Of Depression, Jin Seong Park, Jean M. Grow

College of Communication Faculty Research and Publications

This study is rooted in the research traditions of cultivation theory, construct accessibility, and availability heuristic. Based on a survey with 221 subjects, this study finds that familiarity with direct-to-consumer (DTC) print advertisements for antidepressant brands is associated with inflated perceptions of the prevalence and lifetime risk of depression. The study concludes that DTC advertising potentially has significant effects on perceptions of depression prevalence and risk. Interpersonal experiences with depression coupled with DTC advertising appear to significantly predict individuals' perceived lifetime risk of depression. The study ultimately demonstrates that DTC advertising may play a role in constructing social reality of …

Examining The Scope Of Channel Expansion: A Test Of Channel Expansion Theory With New And Traditional Communication Media, Scott C. D'Urso, Stephen A. Rains

College of Communication Faculty Research and Publications

This article draws on channel expansion theory to explore the selection and use of communication media by organizational members. Channel expansion theory scholars posit that media richness perceptions are dependent on experiences with communication partners, the message topic, and the communication media utilized. This study tests channel expansion theory in the context of new and traditional communication media. Respondents (N = 269) completed questionnaires regarding their use and perceptions of face-to-face, telephone, e-mail, or instant-messaging interactions. Results indicate that experience with channel, topic, partner, and social influence are all significant predictors of richness perceptions, when controlling for age and …

From Religiosity To Consumerism: Press Coverage Of Thanksgiving, 1905-2005, Bonnie Brennen

College of Communication Faculty Research and Publications

This research looks at the coverage of Thanksgiving during the past 100 years on 11 daily urban newspapers published in the United States in an effort to assess journalistic practices related to the coverage of routine news stories and to understand how through its coverage newspapers represent and interpret social, political, and economic change. The Thanksgiving holiday was chosen because it has been a traditional news story consistently covered each year in the press and an analysis of the coverage provides insights into the basic routines of journalism including news conventions, journalistic values, and norms over the past 100 years.

Demarcating The Right To Gather News: A Sequential Interpretation Of The First Amendment, Erik Ugland

College of Communication Faculty Research and Publications

The recent spate of cases in which reporters have been subpoenaed, fined, jailed, or otherwise disciplined has laid bare the divisions among the courts over the existence and scope of the “reporter’s privilege.” The cases have also exposed the doctrinal, historical, and theoretical infirmities of the broader law of newsgathering, which encompasses not only source relationships, but also rights of access to places and records, protections against civil and criminal liability for torts and crimes committed in the pursuit of news, and protections against government searches of newsrooms and phone records, among other things. Resolving these conflicts has grown more …

Barriers To Providing Mtms, Robert N. Yale, Natalie Litera, Jeremy P. Fyke, Corinne Corbett

College of Communication Faculty Research and Publications

No abstract provided.

Smoking Cessation: Why Do Smokers Fail?, Joyce M. Wolburg

College of Communication Faculty Research and Publications

Purpose:

The purpose of this article is to probe three explanations for the difficulty that cigarette smokers have in quitting: the addictive nature of the product; the failure to deliver messages with effective quit strategies; and the resistance to enacting smoking bans in bars and restaurants. It aims to argue that the latter two issues result in misplaced marketing.

Design/methodology/approach:

This article examines data from published research, interviews with smokers who have successfully quit, and government statistics to have a clearer picture of the issues.

Findings:

Smokers are exposed to anti‐smoking messages created to discourage youth from starting to smoke, …

Reporters Without Borders, Sumana Chattopadhyay

College of Communication Faculty Research and Publications

No abstract provided.

Condoms, Cigarettes, And Cell Phones: Does Brand Advertising Increase Generic Demand?, Joyce M. Wolburg

College of Communication Faculty Research and Publications

Purpose:

This article aims to stimulate discussion of how the advertising of brands affects the product category by creating generic demand.

Design/methodology/approach:

The article outlines the author's personal viewpoint.

Findings:

Although greater emphasis has been given to generic advertising's effect on brands, there is evidence that brand advertising can stimulate generic demand.

Practical implications:

The article takes the discussion of the issue to a different level.

Originality/value:

The article not only explores ways of increasing generic demand, it also provides theoretical explanations for how it can occur.