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Articles 181 - 210 of 447
Full-Text Articles in Communication
How Corporations Manage Industry And Consumer Expectations Via The Csr Report, Sarah Bonewits Feldner, Kati Tusinski Berg
How Corporations Manage Industry And Consumer Expectations Via The Csr Report, Sarah Bonewits Feldner, Kati Tusinski Berg
College of Communication Faculty Research and Publications
With increased stakeholder scrutiny, it is increasingly salient to consider how corporations make the case that their CSR activities are sufficient, appropriate, and successful. The CSR report is the vehicle by which organizations communicate the breadth of activities they engage in to make a difference in society. Using rhetorical analysis and surveys, we argue that the CSR report functions as a means by which corporations manage stakeholder expectations and seek to legitimate corporate behaviors. Our findings indicate that most reports are structured based on external guidelines but include the use of classic rhetorical strategies of ethos, pathos, and logos to …
Social Media As A Csr Communication Channel: The Current State Of Practice, Kati Tusinski Berg, Kim Bartel Sheehan
Social Media As A Csr Communication Channel: The Current State Of Practice, Kati Tusinski Berg, Kim Bartel Sheehan
College of Communication Faculty Research and Publications
No abstract provided.
The Role Of Channel Beliefs In Risk Information Seeking, Sharon Dunwoody, Robert J. Griffin
The Role Of Channel Beliefs In Risk Information Seeking, Sharon Dunwoody, Robert J. Griffin
College of Communication Faculty Research and Publications
No abstract provided.
Sex Segregation In Advertising Creative Departments Across The Globe, Jean M. Grow, Tao Deng
Sex Segregation In Advertising Creative Departments Across The Globe, Jean M. Grow, Tao Deng
College of Communication Faculty Research and Publications
This study explores sex segregation in advertising creative departments globally. Using data from the 2013 Standard Directory of Advertising Agencies, the authors investigate the lack of gender diversity in creative departments in 50 countries across the world. The theoretical frames that anchor this work are the sociologically based multidimensional model of sex segregation and Csikszentmihalyi’s system’s theory of creativity. In the end, this study demonstrates powerful vertical and horizontal sex segregation. Further, for the first time, this study quantifies the underrepresentation of women in advertising creative departments, demonstrating a global average of only 20.3 percent female representation in advertising creative …
Forward To The C-Span Archives: An Interdisciplinary Resource For Discovery, Learning, And Engagement, Lynn H. Turner
Forward To The C-Span Archives: An Interdisciplinary Resource For Discovery, Learning, And Engagement, Lynn H. Turner
College of Communication Faculty Research and Publications
No abstract provided.
Summit Report: Freedom Of The Press In The Twenty-First Century – An Agenda For Thought And Action - Panel Iv: The Future Of The Press And Secrecy, Jeffery A. Smith, Robert E. Drechsel, W. Wat Hopkins, Derigan Silver, Erik Ugland
Summit Report: Freedom Of The Press In The Twenty-First Century – An Agenda For Thought And Action - Panel Iv: The Future Of The Press And Secrecy, Jeffery A. Smith, Robert E. Drechsel, W. Wat Hopkins, Derigan Silver, Erik Ugland
College of Communication Faculty Research and Publications
No abstract provided.
Dealing With “Prodromes” Through Social Media: Pre-Crisis Communication Of Hyundai Regarding Its Overestimated Gas Mileage Issue, Wonjun Chung, Young Kim
Dealing With “Prodromes” Through Social Media: Pre-Crisis Communication Of Hyundai Regarding Its Overestimated Gas Mileage Issue, Wonjun Chung, Young Kim
College of Communication Faculty Research and Publications
Compared to post-crisis communication, pre-crisis communication has received little attention in strategic communication research. As the population and use of social media platforms increase, so does the role they play in strategic pre-crisis communication. Based on a message framing approach, this study focused on examining how Hyundai Motor company (hereafter Hyundai) communicated with its publics through social media channels as a platform for their strategic pre-crisis communication response to the current technical issue, regarding its models’ overestimated Miles Per Gallon (MPG) flaw. A content analysis of 303 social media messages posted by both parties produced three significant findings: i) Hyundai …
The Role Of Country Of Origin In Brand Following On Social Media Among U.S. Consumers, Jim Pokrywczynski, Kevin Keenan
The Role Of Country Of Origin In Brand Following On Social Media Among U.S. Consumers, Jim Pokrywczynski, Kevin Keenan
College of Communication Faculty Research and Publications
An understanding of how consumers interact with brands online is still in its infancy. This study will attempt to explain what motivates consumers to follow brands on social media, looking specifically at the role country and region of origin of products plays in explaining the relationship. Given the personal nature that attracts people to social media to build relationships, it is believed that the personal nature of brands originating from the social media users’ home country will heighten the likelihood that consumers track certain brands and may enhance the relationship that evolves between the brand and the consumer. A model …
Persecuting Alex Rodriguez: Race, Money And The Ethics Of Reporting The Performance-Enhancing Drug Scandal, Bonnie Brennen, Rick Brown
Persecuting Alex Rodriguez: Race, Money And The Ethics Of Reporting The Performance-Enhancing Drug Scandal, Bonnie Brennen, Rick Brown
College of Communication Faculty Research and Publications
This qualitative textual analysis considers the US press coverage of Alex Rodriguez for his alleged use of performance-enhancing drugs. It evaluates nearly 500 newspaper, magazine and broadcast reports from 2007 to 2014 on Rodriguez, as well as reader and journalistic responses, and finds issues of overt and inferential racism, stereotyping and symbolic impurity, and a crude emphasis on money in the coverage. This research considers the ethics of the press coverage through a framework of Critical Race Theory and suggests an approach rooted in communitarian ethics to foster greater social justice and balance in sports media coverage.
Professionalising Organisational Communication Discourses, Materialities, And Trends, Jeremy P. Fyke
Professionalising Organisational Communication Discourses, Materialities, And Trends, Jeremy P. Fyke
College of Communication Faculty Research and Publications
No abstract provided.
Meeting The Communication Challenges Of Training, Jeremy P. Fyke
Meeting The Communication Challenges Of Training, Jeremy P. Fyke
College of Communication Faculty Research and Publications
No abstract provided.
Humor Works In Funny Ways: Examining Satirical Tone As A Key Determinant In Political Humor Message Processing, Heather L. Lamarre, Kristen D. Landreville, Dannagal Young, Nathan Gilkerson
Humor Works In Funny Ways: Examining Satirical Tone As A Key Determinant In Political Humor Message Processing, Heather L. Lamarre, Kristen D. Landreville, Dannagal Young, Nathan Gilkerson
College of Communication Faculty Research and Publications
This multi-experiment study builds upon extant political entertainment theory, testing whether satire type (horatian versus juvenalian) cues varying processing mechanisms (message discounting versus resource allocation), and if consequential differences to argument scrutiny levels or message persuasiveness result. Using novel stimuli (e.g., animated cartoons, study one) and real-world late-night political satire (The Daily Show and The Colbert Report, study two), results suggest that satire type was a key antecedent in political humor message processing. Additionally, the varying mechanisms had differential effects on political argument scrutiny levels and message persuasiveness.
Review Of Mr. Tuba By Harvey Phillips, Jason S. Ladd
Review Of Mr. Tuba By Harvey Phillips, Jason S. Ladd
College of Communication Faculty Research and Publications
No abstract provided.
Statistical Reasoning In Journalism Education, Sharon Dunwoody, Robert J. Griffin
Statistical Reasoning In Journalism Education, Sharon Dunwoody, Robert J. Griffin
College of Communication Faculty Research and Publications
Surveys of journalism department heads in 1997 and 2008 showed general support for the need for journalism students to reason with statistical information. Stronger support was associated, in particular, with the perception that this cognitive skill would give students an advantage in the journalism job market. However, many chairs also perceived constraints to learning, such as student inability and/or unwillingness to focus on this material and the difficulty most of their faculty would have teaching it. Some of these concerns may be more perceptual than actual.
The U.S. Catholic Bishops, “Religious Freedom,” And The 2012 Presidential Election Campaign: A Reflection, Steven R. Goldzwig
The U.S. Catholic Bishops, “Religious Freedom,” And The 2012 Presidential Election Campaign: A Reflection, Steven R. Goldzwig
College of Communication Faculty Research and Publications
No abstract provided.
Euphemisms And Ethics: A Language-Centered Analysis Of Penn State’S Sexual Abuse Scandal, Jeremy Fyke, Kristen Lucas
Euphemisms And Ethics: A Language-Centered Analysis Of Penn State’S Sexual Abuse Scandal, Jeremy Fyke, Kristen Lucas
College of Communication Faculty Research and Publications
For 15 years, former assistant football coach Jerry Sandusky used his Penn State University perquisites to lure young and fatherless boys by offering them special access to one of the most revered football programs in the country. He repeatedly used the football locker room as a space to groom, molest, and rape his victims. In February 2001, an eye-witness alerted Penn State's top leaders that Sandusky was caught sexually assaulting a young boy in the showers. Instead of taking swift action against Sandusky, leaders began a cover-up that is considered one of the worst scandals in sports history. While public …
The Ethics Of Conscious Capitalism: Wicked Problems In Leading Change And Changing Leaders, Jeremy P. Fyke, Patrice M. Buzzanell
The Ethics Of Conscious Capitalism: Wicked Problems In Leading Change And Changing Leaders, Jeremy P. Fyke, Patrice M. Buzzanell
College of Communication Faculty Research and Publications
Given corporate scandals, organizational crises, and accounting irregularities (e.g. Citigroup, BP oil spill, Enron, Arthur Andersen), leadership ethics has grown in relevance. The current study takes a discursive approach to engage in a multimethod case study of a consulting and leadership development firm that takes Conscious Capitalism as the impetus for, and target of, leader development. Using constructivist grounded theory and critical discourse analysis, we reveal themes and ‘best practices’ voiced by consultants and clients for cultivating mindfulness and developing ethical leaders, as well as micro- and macro-level paradoxes, tensions, and challenges: structuring-releasing; expanding-contracting; opening up-closing; and collaborating-competing. Our critical …
Murder, Rape, And More Murder On 'Quality' Tv, Amanda R. Keeler
Murder, Rape, And More Murder On 'Quality' Tv, Amanda R. Keeler
College of Communication Faculty Research and Publications
No abstract provided.
Diagnosis: Media Amnesia (And Education), Amanda R. Keeler
Diagnosis: Media Amnesia (And Education), Amanda R. Keeler
College of Communication Faculty Research and Publications
No abstract provided.
Review Of The Age Of Responsibility: Csr 2.0 And The New Dna Of Business Edited By Wayne Visser, Christopher Wysocki, Jeremy P. Fyke
Review Of The Age Of Responsibility: Csr 2.0 And The New Dna Of Business Edited By Wayne Visser, Christopher Wysocki, Jeremy P. Fyke
College of Communication Faculty Research and Publications
No abstract provided.
Review Of The Age Of Responsibility: Csr 2.0 And The New Dna Of Business, Jeremy P. Fyke, Christopher Wysocki
Review Of The Age Of Responsibility: Csr 2.0 And The New Dna Of Business, Jeremy P. Fyke, Christopher Wysocki
College of Communication Faculty Research and Publications
No abstract provided.
Communicating Resilience: A Discursive Leadership Perspective, David H. Torres, Jeremy P. Fyke
Communicating Resilience: A Discursive Leadership Perspective, David H. Torres, Jeremy P. Fyke
College of Communication Faculty Research and Publications
In this essay we challenge whether current conceptions of optimism, hope, and resilience are complete enough to account for the complexity and nuance of developing and maintaining these in practice. For example, a quick perusal of popular outlets (e.g., Forbes, Harvard Business Review) reveals advice to managers urging them to “be optimistic,” or “be happy” so that these types of emotions or feelings can spread to the workplace. One even finds simple advice and steps to follow on how to foster these types of things in the workplace (McKee; Tjan). We argue that this common perspective focuses narrowly …
The Feminine Mystique And Me: 50 Years Of Intersections, Lynn H. Turner
The Feminine Mystique And Me: 50 Years Of Intersections, Lynn H. Turner
College of Communication Faculty Research and Publications
No abstract provided.
Promises And Challenges Of Teaching Statistical Reasoning To Journalism Undergraduates: Twin Surveys Of Department Heads, 1997 And 2008, Robert J. Griffin, Sharon Dunwoody
Promises And Challenges Of Teaching Statistical Reasoning To Journalism Undergraduates: Twin Surveys Of Department Heads, 1997 And 2008, Robert J. Griffin, Sharon Dunwoody
College of Communication Faculty Research and Publications
This research is dedicated to the memory of Victor Cohn, former science reporter for the Washington Post and often considered the dean of science writers, who collaborated on the first wave of the survey. The 1997 survey was supported by a grant from the American Statistical Association and the 2008 survey by a grant from the Communication graduate program at Marquette University. Special thanks to research assistants Kathryn Zabriskie and Gongke Li for their valuable help in the survey. The analyses and conclusions are solely those of the authors.
“The Other Hangover”: Implementing And Evaluating An Original, Student-Designed Campaign To Curb Binge Drinking, Nathan Gilkerson, Michelle Gross, Andrea M. Ahneman
“The Other Hangover”: Implementing And Evaluating An Original, Student-Designed Campaign To Curb Binge Drinking, Nathan Gilkerson, Michelle Gross, Andrea M. Ahneman
College of Communication Faculty Research and Publications
Binge drinking is a serious health and safety issue that has continued to plague college campuses, despite decades of education campaigns promoting moderation towards alcohol. As part of a student advertising competition, undergraduates were asked to develop an integrated marketing campaign focused on reducing binge drinking among college students which would successfully capture attention and resonate with their peers. The campaign the students created, called “The Other Hangover,” takes a unique approach to the binge-drinking issue—focusing attention on the social consequences of overconsumption, such as damage to one’s reputation and the loss of friendships. This case study examines …
Ssocial Norms In A New Media Environment: Influence On The Perceived Salience Of Climate Change, James T. Spartz, Dominique Brossard, Sharon Dunwoody, Robert J. Griffin
Ssocial Norms In A New Media Environment: Influence On The Perceived Salience Of Climate Change, James T. Spartz, Dominique Brossard, Sharon Dunwoody, Robert J. Griffin
College of Communication Faculty Research and Publications
This online experiment explores how cues embedded in social-networking channels such as YouTube can influence individuals’ perceptions of public opinion regarding large social issues such as climate change. Using a simple cue, the number of views listed under a YouTube video, we examine how a high or low number of views might influence viewers’ perceptions about how “others” feel regarding climate change. Results suggest that social cues in the online environment can act similarly to cues in the off-line world by influencing perceptions of public opinion. Discussion focuses on how thought-leaders might consider the influential role of social norm perceptions …
Research And Pedagogy In Intercultural New Media Studies, Robert Shuter
Research And Pedagogy In Intercultural New Media Studies, Robert Shuter
College of Communication Faculty Research and Publications
New media are ubiquitous, changing the landscape of intercultural communication. Intercultural new media studies (INMS), first introduced and conceptualized by Robert Shuter in 2012 in his article in the Journal of Intercultural Communication Research, is an exciting new field of study which explores intercultural and international communication in a digital age. It promises to contemporize existing intercultural communication theories by exploring their relevance and salience in a mediated world. INMS also offers the prospect of developing 21st century theories of intercultural communication that include new media platforms. Finally, by exploring the relationship between culture and new media, intercultural new media …
"Rogue" Athlete Endorsers: Using Social Identity Theory To Assess Brand Fit, Jim Pokrywczynski, David L. Brinker Jr.
"Rogue" Athlete Endorsers: Using Social Identity Theory To Assess Brand Fit, Jim Pokrywczynski, David L. Brinker Jr.
College of Communication Faculty Research and Publications
Athlete endorsement deals typically assume that the brand will benefit from an association with the celebrity athlete's public persona. When athletes find themselves in trouble with the law, spouses or frustrated fans, brands like Nike, Reebok, Buick, Wrangler and others must ask, 'Can these "rogue" sports celebrity endorsers resurrect their image and their endorsement power? Are there certain "rebellious" products that may be better suited for endorsement from such rogue celebrities? These are the key questions addressed in this research. Survey results asking respondents to assess real athlete endorsers with either a 'rebel' or benign brand show that matching rebel …
The Evolution Of "The Toy Department": A Content Analysis Of Newspaper Sports Sections Since 1956, John Carvalho, C. Thomas Preston Jr., James Pokrywczynski, Nicholas Kirby
The Evolution Of "The Toy Department": A Content Analysis Of Newspaper Sports Sections Since 1956, John Carvalho, C. Thomas Preston Jr., James Pokrywczynski, Nicholas Kirby
College of Communication Faculty Research and Publications
This paper presents an analysis of sports sections in eight metropolitan newspapers over six decades, from 1956 until 2006. Results demonstrated that newspapers devoted more space to sports, although a slight decrease (perhaps due to increased popularity of the Internet) was noted in 2006. Newspapers also used more locally written articles on their section front. Spectator sports coverage increased over the period, at the expense of participant sports.
Symposium On Indigenous Scholarship: The Centrality Of Culture And Indigenous Values, Robert Shuter
Symposium On Indigenous Scholarship: The Centrality Of Culture And Indigenous Values, Robert Shuter
College of Communication Faculty Research and Publications
The trend of globalization has led to a strong demand for the culture-specific or emic approach in scholarly research. It is the purpose of this paper to provide an opportunity for scholars to have their voices on the issues of indigenous scholarship. The paper consists of four essays examining the theme from four aspects, namely, the centrality of culture and communication, the Asiacentric communication paradigm, the development of Chinese communication theories, and an indigenous view of the study of resilience. It is hoped that the paper will contribute to the better understanding of indigenous scholarship and further provide a possible …