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Full-Text Articles in Communication

An Evaluation Of Masters Programs In Speech Communication By Region, Deborah A. Roach, Larry L. Barker Jan 1984

An Evaluation Of Masters Programs In Speech Communication By Region, Deborah A. Roach, Larry L. Barker

Association for Communication Administration Bulletin

Using peer evaluation as its central method, this article assesses regional perceptions of speech communication master’s programs whose highest degree is the MA or MS. It reviews prior approaches to evaluating academic quality, including objective indicators and reputation based assessments, then explains a regional survey design adapted from earlier doctoral program studies. The results are reported in regional tables that group institutions by rating ranges and identify programs lacking enough information for evaluation. The discussion emphasizes limits in respondent knowledge, uneven program visibility, and the difficulty of using peer ratings when information about master’s programs is not widely shared. The …


Should Community College Instructors Publish?, Judy H. Goldberg, Alvin A. Goldberg Jan 1984

Should Community College Instructors Publish?, Judy H. Goldberg, Alvin A. Goldberg

Association for Communication Administration Bulletin

Written as a position piece on scholarship in two year institutions, this article argues that community college instructors should publish when they have worthwhile ideas to share, but should not be required or expected to publish as a condition of their role. It describes community colleges as teaching and service oriented institutions with open admission policies, diverse student populations, community outreach responsibilities, and heavy instructional loads. The article distinguishes scholarly responsibility from institutional obligation, noting that publication may be personally valuable but often falls outside community college mission, reward structures, and faculty workload expectations. It contributes to communication administration by …


Community College Faculty Should Engage In Research For Publication, James Crocker-Lakness Jan 1984

Community College Faculty Should Engage In Research For Publication, James Crocker-Lakness

Association for Communication Administration Bulletin

Responding to arguments against publication requirements for community college instructors, this article makes a case for research and publication as contributors to instructional quality, institutional reputation, and professional vitality. It defines research broadly as organized creative inquiry that can include historical, critical, analytic, descriptive, or experimental work, and frames publication as regional or national dissemination through books, journals, conferences, or consultation. The article challenges the separation of teaching from research, arguing that community college faculty can generate useful knowledge in pedagogy, applied expertise, and disciplinary problems. It acknowledges costs such as time and administrative support, while emphasizing potential benefits for …


Evaluation Of Research And Creative Work, Robert C. Dick Jan 1984

Evaluation Of Research And Creative Work, Robert C. Dick

Association for Communication Administration Bulletin

Examining promotion, tenure, and salary review standards, this article considers how communication and theatre departments might evaluate research and creative work fairly. It uses university policy language to frame research and creative activity as major criteria alongside teaching and service, then raises questions about the relative value of refereed articles, books, book chapters, accepted manuscripts, book reviews, edited materials, and convention papers. The article also addresses creative activity in theatre and media production, asking how directing, technical work, performance criticism, and reviewed productions should be documented and assessed. It contributes to communication administration by emphasizing the need for clear departmental …


Evaluation Process Of Communication Activities, Philip J. Mcfarland Jan 1984

Evaluation Process Of Communication Activities, Philip J. Mcfarland

Association for Communication Administration Bulletin

Concerned with faculty review standards for communication activities, this article argues that directors of forensics, readers theatre, broadcasting, and related programs should be evaluated as administrators of academic programs rather than as auxiliary personnel. It describes the extensive teaching, coaching, research, production, travel, budgeting, and organizational responsibilities involved in activity direction. The article recommends that evaluators first understand the educational purpose and professional philosophy behind a program, then assess whether program activities advance sound instructional objectives. It also suggests reviewing participation, events, performances, competitive activity, production quality, and director performance using standards related to subject mastery, student sensitivity, presentation, and …


Minutes Of The Aca Business Meeting Jan 1984

Minutes Of The Aca Business Meeting

Association for Communication Administration Bulletin

These minutes document the ACA Annual Business Meeting held on November 10, 1983, in Washington, DC. The minutes address officer and committee reports, regional and national convention programming, departmental data, departmental evaluation, theatre administration, faculty development, legal education, new officers, and recognition of outgoing leadership.


Professionalism In Educational Theatre: Professional Studio Acting Teaching In The University, Donald Biehn Jan 1984

Professionalism In Educational Theatre: Professional Studio Acting Teaching In The University, Donald Biehn

Association for Communication Administration Bulletin

The essay discusses professional studio acting instruction as a structured approach to theatre education within university settings. It defines studio teaching as sequenced acting training guided by a consistent point of view, then outlines goals related to craft, confidence, enjoyment, and preparation for professional work. The piece considers organizational issues such as curriculum sequence, faculty continuity, teaching philosophy, production choices, and the integration of working professionals. It also addresses personal attitudes toward students, acting craft, professional theatre, and the pressures placed on student performers. By arguing that university theatre programs can combine professional acting methods with broader education, the essay …


The Path To Excellence: Quality Assurance In Higher Education, Bobby R. Patton Jan 1984

The Path To Excellence: Quality Assurance In Higher Education, Bobby R. Patton

Association for Communication Administration Bulletin

Reviews the book "The Path to Excellence: Quality Assurance in Higher Education," (1983) by Lawrence R. Marcus, Anita O. Leone and Edward D. Goldberg. ASHE-ERTC/Higher Education Research Report.


Evaluating Teaching, Stephen W. King Jan 1984

Evaluating Teaching, Stephen W. King

Association for Communication Administration Bulletin

Reviews the book "Evaluating Teaching," (1983) by Kenneth O. Doyle, Jr. Published by Lexington Books,


Association For Communication Administration Bulletin, Complete Volume 47 Jan 1984

Association For Communication Administration Bulletin, Complete Volume 47

Association for Communication Administration Bulletin

This is the complete Volume 47 from 1984 for the Association for Communication Administration Bulletin.


Aca News Jan 1984

Aca News

Association for Communication Administration Bulletin

This news item summarizes ACA organizational updates for 1984, including presidential succession, selection of a president elect, executive committee elections, and planning for the annual seminar and national convention. It also describes ACA sponsored and co sponsored regional convention programming focused on faculty evaluation, faculty development, speech communication as a liberal art, technology, general education, administrative communication, small college administration, and manuscript activity for the Bulletin.


Minutes Of The Aca Executive Committee Jan 1984

Minutes Of The Aca Executive Committee

Association for Communication Administration Bulletin

These minutes document an ACA Executive Committee meeting held on November 9, 1983, in Washington, DC. The minutes address budget and dues changes, convention planning, committee charges, affiliation discussions, archives, survey policies, doctoral rating study procedures, membership recruitment, and faculty development projects.


Departmental Status In The 1980s, William E. Arnold Jan 1984

Departmental Status In The 1980s, William E. Arnold

Association for Communication Administration Bulletin

This article reports findings from an ACA survey on the status of communication and theatre departments in higher education during the early 1980s. It examines department names, budget conditions, enrollment patterns, faculty demographics, undergraduate curricula, graduate programs, and administrative problems connected to broader economic pressures. The article presents descriptive data on departmental growth, budget changes, major requirements, service course activity, program structure, faculty rank, faculty composition, and graduate student recruitment. It also identifies issues facing departments, including faculty needs, travel support, capital budgets, operations funding, and enrollment changes. By summarizing conditions across responding programs, the article offers a reference point …


One Step Beyond, Ladonna Geddes Jan 1984

One Step Beyond, Ladonna Geddes

Association for Communication Administration Bulletin

This article considers how communication education can connect classroom concepts to practical skills, career development, and workplace responsibilities. It argues that communication administrators and faculty should make clearer links between disciplinary concepts and areas such as management, training, evaluation, planning, organizational development, and human resource development. The article encourages departments to review curricula for skill development, consider career planning activities, support faculty participation in nontraditional programs, and reassess professional meetings as sites for networking and applied learning. It frames communication as a discipline with broad relevance to changing employment patterns, adult learners, and organizational needs. The article is especially relevant …


Response To “One Step Beyond”, Donald W. Zacharias Jan 1984

Response To “One Step Beyond”, Donald W. Zacharias

Association for Communication Administration Bulletin

A response essay evaluates a prior argument calling for communication departments to connect disciplinary concepts more directly to marketable skills, career development, and workplace applications. It cautions against broad claims that speech communication has neglected practical relevance, noting that many departments already attend to applied areas such as organizational communication. The essay supports critical review of curricula and faculty reward systems, but recommends a broader strategic planning process before departments make major changes. That process includes examining social, economic, and political conditions, assessing departmental and institutional values, and reviewing available human, fiscal, and technical resources. The piece situates curriculum reform …


Professionalism In Educational Theatre, Clyde Bassett Jan 1984

Professionalism In Educational Theatre, Clyde Bassett

Association for Communication Administration Bulletin

The essay reviews debates about professionalism in college and university theatre programs, placing contemporary concerns within a longer history of practical theatre training in higher education. It summarizes recurring issues raised in a panel on educational theatre, including administrative support, program objectives, faculty qualifications, facilities, student recruitment, curriculum design, faculty assignments, production practices, and retention standards. The piece distinguishes professionalized training from broader liberal arts or extracurricular approaches while noting the difficulty of balancing rigorous practical preparation with general education. It also addresses whether professional theatre programs should emphasize laboratory training for majors, public performance, or broader institutional outreach. The …


Making The Transition From A Large University To An Established Small College Department, William A. Ternent Jan 1984

Making The Transition From A Large University To An Established Small College Department, William A. Ternent

Association for Communication Administration Bulletin

The essay offers guidance for faculty moving from large university settings to established small college communication departments. It contrasts large university assumptions about specialization, research, graduate programs, and abstract inquiry with small college expectations centered on teaching, responsiveness, institutional history, and student interaction. The piece cautions against treating the small college as a career refuge or undeveloped frontier, arguing instead that successful transition requires attention to local needs, curricular growth, cooperative program development, and the ability to solve immediate institutional problems. It also emphasizes the reduced resources and expanded responsibilities often found in small college settings. The essay contributes to …


Making The Transition From A Large University To A New Small College Department, Malthon Anapol Published Posthumously Jan 1984

Making The Transition From A Large University To A New Small College Department, Malthon Anapol Published Posthumously

Association for Communication Administration Bulletin

The essay reflects on moving from a large university communication program to chairing a newly created mass communication department at a small college. It situates the transition within enrollment pressures, student interest in career oriented curricula, and small colleges’ growing attention to communication as a program area. The piece discusses differences in students, course development, curriculum priorities, equipment needs, support services, faculty relationships, administrative access, and quality of life. It describes the challenges of building a new department with limited resources while developing options in broadcasting, journalism, advertising, and public relations. The essay contributes to communication administration by emphasizing program …


Small Colleges: A New Frontier?, Robert N. Hall Jan 1984

Small Colleges: A New Frontier?, Robert N. Hall

Association for Communication Administration Bulletin

The essay considers whether small colleges offer a distinctive setting for communication education within debates about liberal learning, vocational pressure, and declining enrollments. It situates communication within the humanities and argues that liberal arts training develops capacities closely aligned with communication study, including speaking, listening, critical analysis, adaptability, ethical judgment, and continued learning. The piece contrasts job focused education with broader preparation for careers and work, emphasizing that students and advisors often need clearer explanations of how communication connects to employment and public life. It suggests that small college departments may be especially well positioned to link communication, liberal learning, …


Academic Rewards And The Coaching Of Forensics: A Modest Proposal, N. Edd Miller Jan 1984

Academic Rewards And The Coaching Of Forensics: A Modest Proposal, N. Edd Miller

Association for Communication Administration Bulletin

Addressing academic reward systems for forensic directors and coaches, this article proposes that coaching forensics should receive recognition not only as teaching but also as research activity. It reviews the difficulty of categorizing forensic coaching within tenure, promotion, and merit systems, especially when compared with creative activity in theatre or media production. The article argues that effective coaching requires critical appraisal of evidence, problem formulation, argument development, organization, interpretation, and presentation, all of which resemble research processes. It recommends limited research credit for active and effective coaching while preserving expectations for traditional scholarship. The article also outlines possible evaluation criteria, …


Interdisciplinary Speech Communication: A Small School Alternative, Betty Jo Hyde Welch Jan 1984

Interdisciplinary Speech Communication: A Small School Alternative, Betty Jo Hyde Welch

Association for Communication Administration Bulletin

Set within statewide scrutiny of new undergraduate programs, this article describes the creation of an interdisciplinary speech communication degree at a small university campus. The program was developed under constraints requiring little duplication of existing state programs and reliance on current faculty, facilities, and resources. The article explains how faculty from several disciplines planned a curriculum combining speech, English, computer science, modern language, philosophy, psychology, and anthropology. It outlines a structure built around general education, a communication core, and a student designed collateral emphasis area. The article also reports subsequent program growth and movement toward independent departmental status. It contributes …


Undergraduates As Colleagues: Using Undergraduates As Teaching Assistants In The Basic Course, Wilbur H. Baisinger, Gary L. Peterson, Bonnie Spillman Jan 1984

Undergraduates As Colleagues: Using Undergraduates As Teaching Assistants In The Basic Course, Wilbur H. Baisinger, Gary L. Peterson, Bonnie Spillman

Association for Communication Administration Bulletin

Using a small college basic course as a case study, this article describes a model for involving undergraduate teaching assistants in oral communication instruction. The program responds to pressures created by high enrollment, limited full time faculty, no graduate assistants, and institutional expectations for small laboratory sections. It outlines a team taught format in which faculty present lectures and supervise assistants, while selected undergraduates lead laboratory sessions, grade assignments, consult with students, and participate in weekly planning meetings. The article emphasizes careful selection, structured activities, close grading supervision, and regular feedback as safeguards. It contributes to communication administration by presenting …


Faculty In Community Colleges Should Conduct Research For Publication, Carol S. Hopson Jan 1984

Faculty In Community Colleges Should Conduct Research For Publication, Carol S. Hopson

Association for Communication Administration Bulletin

Challenging the idea that community college faculty should be defined only as teachers, this article argues that research and publication are necessary for instructional improvement, professional identity, and institutional credibility. It traces the historical image of junior colleges as teaching institutions, then notes changes in student populations, instructional conditions, faculty credentials, and community college roles. The article identifies different categories of community college faculty and argues that instructors should investigate student needs, teaching materials, workloads, class size, developmental education, and classroom methods rather than relying on university based research. It also rejects myths that research is administratively irrelevant, incompatible with …


Evaluation Of Service: Department Through Professional Organizations, Bobby R. Patton Jan 1984

Evaluation Of Service: Department Through Professional Organizations, Bobby R. Patton

Association for Communication Administration Bulletin

Organized around the definition, recognition, and reward of service, this article examines how communication and theatre faculty contributions should be evaluated within departmental, university, professional, and community settings. It reviews service criteria from other academic units, then argues that some activities in speech and theatre are better classified as teaching, research, scholarship, or creative activity rather than service. The article identifies legitimate service work, including administration, program coordination, advising, committee assignments, professional association leadership, editorial work, and community engagement tied to faculty expertise. It also outlines a merit review process and argues that service should be articulated clearly, documented carefully, …


An International Visiting Fellowship Scheme: A United States And Australia Program, Harry Irwin Jan 1984

An International Visiting Fellowship Scheme: A United States And Australia Program, Harry Irwin

Association for Communication Administration Bulletin

Centered on communication program development in Australia, this article describes an international visiting fellowship at Kuring-gai College of Advanced Education in Sydney. It situates the program within the growth of applied communication studies in Australian higher education, especially the advanced education sector’s emphasis on vocationally oriented curricula. The article explains how the fellowship brought United States communication scholars to assist with curriculum development, staff development, teaching, research, learning materials, library resources, and professional seminars. It also discusses recruitment, selection, institutional fit, and the eventual suspension of the program because of financial constraints. The article contributes to communication administration by presenting …


Toward A Definition Of The Field: Local Constraints And National Coherence, E. Culpepper Clark Oct 1983

Toward A Definition Of The Field: Local Constraints And National Coherence, E. Culpepper Clark

Association for Communication Administration Bulletin

Reflecting on communication studies at the University of Alabama at Birmingham, this article questions whether a national field definition would meaningfully resolve local problems of identity, curriculum, and administrative recognition. It describes a department combining speech communication, mass communication, and linguistics, where student demand and public perception have made mass communication more visible than speech. The article considers possible unifying labels, including rhetoric and public communication, while noting practical limits created by professional tracks, degree requirements, community needs, and institutional expectations. It argues that departments will continue to be judged by what they do rather than by field labels, and …


Theatre Programs In American Colleges And Universities, Samuel L. Becker, J. Ann Selzer, Hyeon Cheol Choi Oct 1983

Theatre Programs In American Colleges And Universities, Samuel L. Becker, J. Ann Selzer, Hyeon Cheol Choi

Association for Communication Administration Bulletin

Reporting the first phase of a national study, this article examines theatre programs in American colleges and universities through questionnaires completed by administrative officers. The study estimates program types, faculty staffing, graduate enrollment, teaching load, production load, artistic work policies, faculty turnover, and theatre heads’ job satisfaction. It also considers the representation of women and minority group members among theatre faculty and graduate students. The findings show that the MFA is the dominant graduate theatre degree, that women make up about half of graduate students but a smaller share of full time faculty, and that programs offering the MFA tend …


Teaching Research Methodology And Writing In The Graduate Communication Program, Lawrence B. Rosenfeld Oct 1983

Teaching Research Methodology And Writing In The Graduate Communication Program, Lawrence B. Rosenfeld

Association for Communication Administration Bulletin

Using editorial experience as a point of departure, this article argues that graduate communication programs must give sustained attention to research methodology and scholarly writing. It links publication to professional advancement while emphasizing broader benefits of research training, including skepticism, problem solving, careful inference, and responsible evaluation of evidence. The article identifies recurring manuscript problems involving significance, research design, statistical method, writing clarity, documentation, and physical presentation. It also suggests that weak research often reflects not only technical problems but also attitudes toward inquiry, communication, and professional contribution. The article contributes to graduate education by connecting research instruction, writing pedagogy, …


Retrenchment, The Department, And The Association, Kenneth E. Andersen Oct 1983

Retrenchment, The Department, And The Association, Kenneth E. Andersen

Association for Communication Administration Bulletin

Examining retrenchment as both an institutional process and a disciplinary concern, this article argues that communication departments must prepare for financial stress through careful planning, shared governance, and visible evidence of program quality. It distinguishes short term financial emergencies from longer term resource erosion and emphasizes that faculty should participate in decisions affecting educational policy, tenure, staffing, and program structure. The article identifies criteria often used in retrenchment reviews, including mission, quality, centrality, cost, support, demand, and duplication. It also describes how professional associations can help departments before and during review by providing disciplinary identity, evaluative standards, publications, consultants, guidelines, …


Saving The Speech Communication Department: A Symposium, Andrew D. Wolvin Oct 1983

Saving The Speech Communication Department: A Symposium, Andrew D. Wolvin

Association for Communication Administration Bulletin

Introducing a symposium on departmental survival, this piece frames speech communication as both increasingly important to American business and industry and vulnerable within higher education retrenchment. It summarizes evidence that workplace communication depends heavily on listening, speaking, interpersonal interaction, interviewing, writing, persuasion, and small group problem solving, while noting that some universities have considered eliminating speech communication departments despite strong enrollments. The introduction connects these pressures to ACA’s survival strategies work and previews case studies from departments facing institutional threat. It emphasizes faculty cohesion, departmental quality, campus political support, and professional resources as important factors in defending speech communication programs.