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Articles 391 - 420 of 764
Full-Text Articles in Communication
Higher Education And The American Resurgence, Edward L. Mcglone
Higher Education And The American Resurgence, Edward L. Mcglone
Association for Communication Administration Bulletin
Reviews the book "Higher Education and the American Resurgence," by Frank Newman. Published by the Carnegie Foundation for the Advancement of Teaching.
The Private Sector In The Public School: Can It Improve Education?, Kevin Marshall
The Private Sector In The Public School: Can It Improve Education?, Kevin Marshall
Association for Communication Administration Bulletin
Reviews the book "The Private Sector in the Public School: Can It Improve Education?," edited by Marsha Levine. Published by the Institute for Public Policy Research.
So You Want To Be An Administrator, Robert N. Bostrom
So You Want To Be An Administrator, Robert N. Bostrom
Association for Communication Administration Bulletin
This essay offers a balanced and candid reflection on the challenges and opportunities of academic administration during a period of economic constraint and institutional change. Framed around the dual themes of “good news” and “bad news,” the analysis situates administrative work within broader systemic shifts in higher education, including the transition from a growth economy to one of fiscal limitation, the persistence of adversarial faculty–administration relationships, and the increasing bureaucratization and unionization of academic life. Despite these impediments, the author identifies countervailing developments such as the growing recognition of communication’s central role in education, the expanding availability of professional development …
Off-Campus Summer Theatre Programs: An Administrator's Nightmare? Usc At Hilton Head, Russell Green
Off-Campus Summer Theatre Programs: An Administrator's Nightmare? Usc At Hilton Head, Russell Green
Association for Communication Administration Bulletin
This retrospective account analyzes the University of South Carolina’s Summer School of the Arts at Hilton Head Island (1967–1970) as an experiment in off-campus theatre education and institutional partnership. Conceived as a collaboration between the university and Sea Pines Plantation, the program sought to merge artistic training with a resort environment, providing intensive study and production experience for students in theatre and art. The narrative documents logistical, financial, and morale-related challenges, including limited facilities, budgetary constraints, and conflicts over food service and housing supervision. Despite these difficulties, the project succeeded in offering meaningful experiential learning and in attracting students from …
Communication And Fund Raising: It Is More Than Talking Well, Roger Smitter
Communication And Fund Raising: It Is More Than Talking Well, Roger Smitter
Association for Communication Administration Bulletin
This reflective essay analyzes the intersection of communication theory and professional fund raising through the author’s experience as a college development officer. Drawing on eighteen months of practical work, the discussion demonstrates how principles of speech communication, particularly persuasion, audience analysis, credibility, and listening, translate directly into the context of institutional advancement. The author argues that while communication training provides an essential foundation for fund raising, the profession’s results oriented nature forces a shift from theoretical reflection to applied strategy. The essay identifies parallels between rhetorical concepts and the practical demands of prospect research, donor relations, and collaborative teamwork. It …
Media And The Small College: Try Cable, Ellen Hay
Media And The Small College: Try Cable, Ellen Hay
Association for Communication Administration Bulletin
This essay examines cable television as a pragmatic pathway for small colleges to develop media capacity despite constrained budgets. It outlines the evolution of cable from signal delivery to a platform that reserves channels, facilities, and training for local access, and it surveys instructional and production uses at multiple institutions. A case study describes an introductory television production course and an arts survey at a small private university that leveraged a local cable franchise for studio time, portable equipment, editing facilities, technical support, and airtime. The initiatives expanded curricular offerings, created student produced content for community audiences, and demonstrated a …
The Speech Professional In An English Department, Bernard K. Duffy
The Speech Professional In An English Department, Bernard K. Duffy
Association for Communication Administration Bulletin
This article examines the placement of speech programs within English departments and evaluates the historical, structural, and professional implications of that arrangement. It traces the shared origins of oratory and philology that produced broad English units and explains why some institutions continue to house speech alongside literature, composition, journalism, theatre, and film. The analysis identifies liabilities that arise from disciplinary misunderstanding, staffing of basic public speaking by non specialists, and tenure and promotion reviews that apply criteria from two fields at once. It also notes potential strengths, including exposure to diverse scholarly perspectives and wider publication outlets beyond speech journals. …
Speech Soliloquy In A Liberal Arts College, Halford Ryan
Speech Soliloquy In A Liberal Arts College, Halford Ryan
Association for Communication Administration Bulletin
This article analyzes professional development strategies for a single member speech unit within a liberal arts institution. Using the setting of a one person department administratively linked to English, it advances a model of symbiosis that aligns teaching, grant seeking, and publication into a mutually reinforcing cycle. The argument urges faculty to cast down the bucket in the home context by converting recurrent course themes into research proposals, by leveraging internal funds and local or presidential library collections, and by targeting appropriate journals including state venues that welcome pedagogical and archival work. The discussion identifies national summer programs and campus …
The Role Of The Aaup At The Small College, Kenneth E. Andersen
The Role Of The Aaup At The Small College, Kenneth E. Andersen
Association for Communication Administration Bulletin
This article examines the contributions and potential functions of the American Association of University Professors within small colleges and universities, emphasizing non bargaining activities. After outlining the historical evolution of the AAUP and its foundational commitment to academic freedom, tenure, and shared governance, the discussion distinguishes the association’s service role from its increasing identification with collective bargaining. The author details resources available through the national office, including procedural guidance, advocacy in cases of dismissal or due process violations, and publication of policy documents and salary data. Particular attention is given to the value of local chapters, which can enhance collegial …
Cooperation Between The Recruiting Office And The Theatre Program Of Limited Size, Pamela Wegner
Cooperation Between The Recruiting Office And The Theatre Program Of Limited Size, Pamela Wegner
Association for Communication Administration Bulletin
This article analyzes how a small theatre program can collaborate with a campus recruiting office to attract and retain students across the liberal arts. Framing the challenge through research on creative student attrition, the discussion contends that limited size often fails to provide novelty and stimulation for highly creative students. It proposes an alternative recruiting emphasis that targets the broader student body by articulating how theatre develops flexible problem solving profiles, including initiator, diagnostician, artificer, aesthete, methodologist, and independent orientations. Examples connect these profiles to production and rehearsal practices that cultivate teamwork, evaluation, interpretation, and the translation of analysis into …
Communication Arts And Sciences In Transition, Douglas M. Trank, Sanuel L. Becker, Barbara Hall
Communication Arts And Sciences In Transition, Douglas M. Trank, Sanuel L. Becker, Barbara Hall
Association for Communication Administration Bulletin
This study presents a comprehensive appraisal of the state of communication arts and sciences departments in U.S. higher education during the mid-1980s. Drawing on survey data from 373 institutions, the research examines departmental organization, faculty demographics, curricular emphases, and budgetary trends. Findings reveal a field in ongoing transition, marked by diverse departmental structures and naming conventions, frequent reorganizations, and the separation of traditional areas such as theatre, mass communication, and speech pathology into independent units. Faculty data indicate modest levels of tenure and continuing gender disparities, though representation of women and minorities is increasing. Salary levels and resource distributions vary …
The Joys Of Administration, Patti P. Gillespie
The Joys Of Administration, Patti P. Gillespie
Association for Communication Administration Bulletin
This essay examines the challenges and satisfactions inherent in academic administration, offering pragmatic reflection rather than empirical analysis. Using the metaphor of “joys” to structure the discussion, the author outlines four dimensions of effective administrative practice: the job itself, the self, the objectives, and the necessity of humor. The argument emphasizes the variability of administrative roles, particularly department chair positions, which may range from primarily managerial to deeply academic or externally oriented. Successful administrators are characterized by congruence between personal strengths and institutional needs, as well as the capacity to delegate tasks strategically. The essay critiques the common reversal of …
Off-Campus Summer Programs — Why Bother?, Donald A. Drapeau
Off-Campus Summer Programs — Why Bother?, Donald A. Drapeau
Association for Communication Administration Bulletin
This essay examines the rationale, structure, and challenges of operating an off-campus summer theatre program under university administration, using the Jenny Wiley Theatre partnership with Virginia Tech’s Arts Management Institute as a case study. The discussion outlines the complex administrative relationship between the university, the theatre’s board of trustees, and the institute’s faculty, noting ambiguities in authority and budgetary responsibility. Despite logistical and financial strains on departmental resources, the author argues that the program yields substantial educational and institutional benefits. These include providing students with professional production experience, access to real management data for analysis, and opportunities to assume leadership …
Off-Campus Summer Theatre Programs: An Administrative Nightmare?, Lowry Marshall
Off-Campus Summer Theatre Programs: An Administrative Nightmare?, Lowry Marshall
Association for Communication Administration Bulletin
This reflective essay explores the pedagogical and administrative dynamics of off-campus summer theatre programs through the example of the University of North Carolina at Greensboro’s partnership with the Parkway Playhouse. The author characterizes such programs as both arduous and invaluable, emphasizing their role as immersive learning laboratories for students. The discussion traces the logistical and artistic challenges of combining two separate enterprises—the on-campus University Summer Repertory Company and the off-campus Playhouse—into an integrated system that balances educational rigor, production quality, and financial sustainability. Through detailed description of rehearsal processes, living conditions, and community relations, the essay illustrates how the intense …
Communication And The College-Wide Administrator: A View From Up And Out, John E. Hopkins
Communication And The College-Wide Administrator: A View From Up And Out, John E. Hopkins
Association for Communication Administration Bulletin
This essay presents a reflective analysis of how communication skills inform effective leadership in higher education and philanthropy. Drawing on personal experience as a department chair, college president, and foundation executive, the author argues that communication training equips administrators with critical competencies for addressing diverse constituencies and complex institutional demands. The discussion identifies four primary areas where communication expertise proves indispensable: listening, public speaking, group decision making, and media relations. Each is explored as both a theoretical and practical foundation for leadership. The essay also emphasizes the value of financial literacy and persuasive communication in managing organizational resources and fostering …
Using Theatre Appreciation And Universal Aspects Of Drama As Recruiting Tools, Jerry L. Schwiebert
Using Theatre Appreciation And Universal Aspects Of Drama As Recruiting Tools, Jerry L. Schwiebert
Association for Communication Administration Bulletin
This article presents a strategy for recruiting students into small or non major theatre programs through theatre appreciation courses and participatory workshops. The author identifies the main obstacles to student involvement as misconceptions about time commitment and insecurity about performance ability, arguing that directors must make programs accessible and meaningful to potential participants. The discussion describes how introductory theatre courses can serve as both audience development and recruiting platforms by incorporating play reading, performance based assignments, and playwriting exercises. These activities allow instructors to identify talented and interested students while demystifying the rehearsal process. The article also highlights the use …
Survival By Subscription And Telemarketing, Marian F. Monta
Survival By Subscription And Telemarketing, Marian F. Monta
Association for Communication Administration Bulletin
This article outlines practical strategies for small college theatre programs seeking financial stability through subscription sales and telemarketing. Framing the issue as one of economic survival, the author argues that developing independent income streams is essential for departmental growth, visibility, and autonomy within the university. The discussion presents a two stage model beginning with a subscription campaign followed by a telemarketing initiative. Drawing from experience at Pan American University, the author demonstrates how applying techniques from Danny Newman’s Subscribe Now increased subscription revenue from four thousand to twenty four thousand dollars and expanded audiences from a small black box venue …
The Down-Side Of Internships: A Clash Between The Academic And Professional Communities, Robert Abelman
The Down-Side Of Internships: A Clash Between The Academic And Professional Communities, Robert Abelman
Association for Communication Administration Bulletin
This article examines structural tensions in internship programs that arise from divergent expectations held by universities and host organizations. Using four years of program administration at Cleveland State University, the analysis differentiates internship ecologies across three settings. Nonprofit agencies often treat interns as supplemental labor with limited supervision. Small profit centered firms tend to equate internships with paying dues and expand responsibility only after extra hours and routine tasks. Large corporations frequently restrict interns to observation due to policy or union constraints. The article argues that educational value depends on active oversight by faculty through a three part framework of …
And Now, Perhaps, Grade Deflation, Gordon R. Owen
And Now, Perhaps, Grade Deflation, Gordon R. Owen
Association for Communication Administration Bulletin
This article investigates grade inflation within basic speech communication courses and reports an experiment designed to counteract it through systematic grading reform. Reviewing seven decades of literature on the problem of evaluating performance in speech instruction, the author identifies persistent subjectivity, ethical dilemmas, and pressure to reward improvement over proficiency. Drawing on national data showing widespread grade inflation across higher education, the study documents local evidence of rising grade point averages after the introduction of graduate teaching assistants in a large introductory communication course. To address the issue, the department implemented a revised grading model adapted from Robert T. Oliver’s …
Marketing’S Four P’S In Speech Communication, Isa N. Engleberg
Marketing’S Four P’S In Speech Communication, Isa N. Engleberg
Association for Communication Administration Bulletin
This article adapts the marketing framework of product, price, place, and promotion to the design and management of speech communication programs. It begins with situational analysis, linking audience analysis and needs assessment to a systematic review of markets, student consumers, and competitors. It then proposes a research strategy to generate local evidence, a marketing mix to align offerings with student needs, a process strategy to embed marketing in departmental planning, and evaluation procedures to assess outcomes. Product receives primary emphasis, with attention to instructional quality in the basic course, cocurricular activities, services, and facilities, alongside decisions about addition, modification, and …
Equivocality: The Managerial Art Of Hedging, Michele T. Myers
Equivocality: The Managerial Art Of Hedging, Michele T. Myers
Association for Communication Administration Bulletin
This article reflects on two questions in administrative practice. First, whether formal training in speech communication prepares individuals for administrative roles. Second, whether classroom models of communication correspond to organizational realities. Drawing on experience as an academic administrator, the analysis offers a qualified affirmation on both counts while challenging the field’s assumption that communication should always strive for common meaning and high fidelity. The argument advances equivocality as a strategic resource in settings marked by conflicting demands, uncertain audiences, and high stakes decisions. It synthesizes theoretical work on equivocal messaging and disqualification to explain why administrators sometimes benefit from ambiguity, …
Dewey, Russell, Whitehead: Philosophers As Educators, Malcolm O. Sillars
Dewey, Russell, Whitehead: Philosophers As Educators, Malcolm O. Sillars
Association for Communication Administration Bulletin
Reviews the book "Dewey, Russell, Whitehead: Philosophers As Educators," by Brian P. Hendley. Published by Southern Illinois University Press.
The Tower Of Business Babel: A Guide For The Correct Use Of The English Language In International Trade, Patsy G. Hammontree
The Tower Of Business Babel: A Guide For The Correct Use Of The English Language In International Trade, Patsy G. Hammontree
Association for Communication Administration Bulletin
Reviews the book "The Tower of Business Babel: A Guide for the Correct Use of the English Language in International Trade," by Nina Streitfield and Sherry Ek. Published by the Parker Pen Company.
The Oxford Accord And Evaluators, Sherwood Collins
The Oxford Accord And Evaluators, Sherwood Collins
Association for Communication Administration Bulletin
This essay critically examines the Oxford Accord, a professional position paper proposing standardized procedures for evaluating artist-teachers in academic theatre programs. It argues that while the Accord establishes well-intentioned principles, its call for departmental lists of outside evaluators introduces risks of bias, favoritism, and political manipulation. The author contends that before creating such lists, departments must clarify whether evaluations emphasize process or product and select evaluators whose credentials align with that emphasis. Effective evaluation, the essay maintains, requires sustained engagement from early production stages, not perfunctory judgments at performance time. The author advocates a system in which evaluators observe or …
The Concept Of A School Of Communication, John Lee Jellicorse
The Concept Of A School Of Communication, John Lee Jellicorse
Association for Communication Administration Bulletin
This essay traces the historical development of the communication disciplines and argues for the reintegration of their fragmented academic structures into unified schools of communication. Beginning with the rhetorical traditions of antiquity, it outlines the evolution of oral discourse education through the nineteenth and twentieth centuries, highlighting key moments such as the elocutionary movement, the separation of speech from English departments, and the emergence of specialized areas including theatre, mass communication, communication disorders, and rhetoric. The analysis attributes administrative fragmentation to uneven disciplinary growth and institutional politics, which produced inefficiency and weakened the field’s collective influence. Drawing on examples from …
How Vital Is The Basic Course In The 1980'S?, James W. Gibson, Michael S. Hanna
How Vital Is The Basic Course In The 1980'S?, James W. Gibson, Michael S. Hanna
Association for Communication Administration Bulletin
This empirical study examines the status and trends of the basic course in speech communication across U.S. colleges and universities during the mid-1980s. Drawing on survey data from 552 institutions, the analysis assesses enrollment patterns, instructional practices, faculty assignments, credit hour production, administrative support, and competition from other academic units. The findings indicate that the public speaking orientation remains the dominant model for the basic course, followed by combination formats integrating interpersonal and small-group communication. Enrollment trends show overall stability or moderate growth, particularly at universities and mid-sized colleges, with smaller institutions experiencing minor declines. Class sizes remain small, typically …
The Wisdom Of Reclaiming A Legacy, Allen S. White
The Wisdom Of Reclaiming A Legacy, Allen S. White
Association for Communication Administration Bulletin
This essay responds to William J. Bennett’s To Reclaim a Legacy, offering a balanced perspective on the report’s critique of the humanities and its relevance to theatre education. The author acknowledges the value of reaffirming the study of Western civilization and the great books but contends that Bennett’s vision is incomplete without a more inclusive, pragmatic, and pedagogically dynamic approach. The argument emphasizes that higher education in a democratic society must balance excellence with accessibility, teaching the humanities as living, applicable knowledge rather than static tradition. Using theatre as a model discipline, the essay illustrates how creative interpretation, performance, and …
Teaching New Dogs Old Tricks, Judy H. Goldberg, Mark A. Laurin
Teaching New Dogs Old Tricks, Judy H. Goldberg, Mark A. Laurin
Association for Communication Administration Bulletin
This essay examines the process of socialization, mentorship, and instructional development for new faculty members in community colleges. Framed metaphorically as “teaching new dogs old tricks,” it explores how novice instructors acquire institutional knowledge, pedagogical competence, and professional identity through stages of growth: neophyte, transitional, and competent. Each stage is characterized by shifting information needs, from managing overload and uncertainty to developing reflective practice and autonomy. The authors argue that mentoring is central to this progression, functioning as a dialogic relationship that helps instructors refine philosophy, improve confidence, and integrate effectively into the academic community. The discussion extends to the …
Teaparties In Wonderland, Or The Plight Of Theatre Technicians At Tenure Time, Paul A. Distler
Teaparties In Wonderland, Or The Plight Of Theatre Technicians At Tenure Time, Paul A. Distler
Association for Communication Administration Bulletin
This essay addresses the distinctive challenges faced by technical theatre faculty during tenure and promotion evaluations. It argues that the work of theatre technicians, though integral to production, is often misunderstood by faculty committees grounded in traditional academic disciplines. The author identifies two primary obstacles: the lack of comprehension of the technician’s specialized domain and the mismatch between evaluative emphasis on product rather than process. Unlike directors and designers, whose contributions are visible in performance, technicians demonstrate expertise through planning, construction, and problem solving—processes largely invisible to evaluators. To address this, the essay proposes a structured strategy of documentation, selection, …
Aca Seminar And Programs In New Format, J. Robert Willis
Aca Seminar And Programs In New Format, J. Robert Willis
Association for Communication Administration Bulletin
This report outlines the organization and thematic focus of the Association for Communication Administration’s fourteenth annual seminar and related programs held in November 1986 in Chicago. The seminar, structured around the theme of management and leadership, featured prominent scholars who examined evolving perspectives on organizational and educational leadership in communication contexts. Complementing the seminar, six distinct programs addressed critical administrative and pedagogical concerns, including training for new administrators, the dynamics of dual-career communication professionals, the impact of grade inflation, tenure considerations for nontraditional faculty, future management concepts, and the socialization of academic chairpersons. The events emphasized discussion and interaction among …