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Singapore Management University

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Full-Text Articles in Communication

On Predicting Religion Labels In Microblogging Networks, Minh Thap Nguyen, Ee Peng Lim Jul 2014

On Predicting Religion Labels In Microblogging Networks, Minh Thap Nguyen, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Religious belief plays an important role in how people behave, influencing how they form preferences, interpret events around them, and develop relationships with others. Traditionally, the religion labels of user population are obtained by conducting a large scale census study. Such an approach is both high cost and time consuming. In this paper, we study the problem of predicting users' religion labels using their microblogging data. We formulate religion label prediction as a classification task, and identify content, structure and aggregate features considering their self and social variants for representing a user. We introduce the notion of representative user to …


Impact Of Social Media On Power Relations Of Korean Health Activism, Kyu Jin Shim Jul 2014

Impact Of Social Media On Power Relations Of Korean Health Activism, Kyu Jin Shim

Research Collection Lee Kong Chian School Of Business

This case study explores how the Korea Leukemia Patient Group (KLPG) uses social media in its internal communication strategy and how that empowers its relationship with external counterparts. The findings of this study indicate that the local health NGO’s communication strategy is changing in response to the increased effectiveness and impact of social media. With the use of social media like Twitter, the KLPG can construct an issue-based advocacy group quickly and effectively. Consequently, more legitimacy and representativeness through collected support from general publics has further empowered the KLPG. Yet, the sustainability component in the relationships built through social media …


Lifetime Lexical Variation In Social Media, Lizi Liao, Jing Jiang, Ying Ding, Heyan Huang, Ee Peng Lim Jul 2014

Lifetime Lexical Variation In Social Media, Lizi Liao, Jing Jiang, Ying Ding, Heyan Huang, Ee Peng Lim

Research Collection School Of Computing and Information Systems

As the rapid growth of online social media attracts a large number of Internet users, the large volume of content generated by these users also provides us with an opportunity to study the lexical variation of people of different ages. In this paper, we present a latent variable model that jointly models the lexical content of tweets and Twitter users’ ages. Our model inherently assumes that a topic has not only a word distribution but also an age distribution. We propose a Gibbs-EM algorithm to perform inference on our model. Empirical evaluation shows that our model can learn meaningful age-specific …


Women (And Men) Can Have It All, Singapore Management University Jun 2014

Women (And Men) Can Have It All, Singapore Management University

Perspectives@SMU

Value of caregiving must be recognised for men and women to be truly equal


Parasocial Relationship Via Reality Tv And Social Media: Its Implications For Celebrity Endorsement, Siyoung Chung, Hichang Cho Jun 2014

Parasocial Relationship Via Reality Tv And Social Media: Its Implications For Celebrity Endorsement, Siyoung Chung, Hichang Cho

Research Collection Lee Kong Chian School Of Business

The purpose of this study was to explore the ways in which audiences build parasocial relationships with media characters via reality TV and social media, and its implications for celebrity endorsement and purchase intentions. Using an online survey, this study collected 401 responses from the Korean Wave fans in Singapore. The results showed that reality TV viewing and SNS use to interact with media characters were positively associated with parasocial relationships between media characters and viewers. Parasocial relationships, in turn, were positively associated with the viewers’ perception of endorser and brand credibility, and purchase intention of the brand endorsed by …


Online Community Transition Detection, Biying Tan, Feida Zhu, Qiang Qu, Siyuan Liu Jun 2014

Online Community Transition Detection, Biying Tan, Feida Zhu, Qiang Qu, Siyuan Liu

Research Collection School Of Computing and Information Systems

Mining user behavior patterns in social networks is of great importance in user behavior analysis, targeted marketing, churn prediction and other applications. However, less effort has been made to study the evolution of user behavior in social communities. In particular, users join and leave communities over time. How to automatically detect the online community transitions of individual users is a research problem of immense practical value yet with great technical challenges. In this paper, we propose an algorithm based on the Minimum Description Length (MDL) principle to trace the evolution of community transition of individual users, adaptive to the noisy …


Socio-Physical Analytics: Challenges & Opportunities, Archan Misra, Kasthuri Jayarajah, Shriguru Nayak, Philips Kokoh Prasetyo, Ee-Peng Lim Jun 2014

Socio-Physical Analytics: Challenges & Opportunities, Archan Misra, Kasthuri Jayarajah, Shriguru Nayak, Philips Kokoh Prasetyo, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

In this paper, we argue for expanded research into an area called Socio-Physical Analytics, that focuses on combining the behavioral insight gained from mobile-sensing based monitoring of physical behavior with the inter-personal relationships and preferences deduced from online social networks. We highlight some of the research challenges in combining these heterogeneous data sources and then describe some examples of our ongoing work (based on real-world data being collected at SMU) that illustrate two aspects of socio-physical analytics: (a) how additional demographic and online analytics based attributes can potentially provide better insights into the preferences and behaviors of individuals or groups …


Does Latitude Hurt While Longitude Kills? Geographical And Temporal Separation In A Large Scale Software Development Project, Patrick Wagstrom, Subhajit Datta Jun 2014

Does Latitude Hurt While Longitude Kills? Geographical And Temporal Separation In A Large Scale Software Development Project, Patrick Wagstrom, Subhajit Datta

Research Collection School Of Computing and Information Systems

Distributed software development allows firms to leverage cost advantages and place work near centers of competency. This distribution comes at a cost -- distributed teams face challenges from differing cultures, skill levels, and a lack of shared working hours. In this paper we examine whether and how geographic and temporal separation in a large scale distributed software development influences developer interactions. We mine the work item trackers for a large commercial software project with a globally distributed development team. We examine both the time to respond and the propensity of individuals to respond and find that when taken together, geographic …


Seeking Information About Climate Change: Effects Of Media Use In An Extended Prism, Shirley S. Ho, Benjamin H. Detenber, Sonny Rosenthal, Edmund W. J. Lee Jun 2014

Seeking Information About Climate Change: Effects Of Media Use In An Extended Prism, Shirley S. Ho, Benjamin H. Detenber, Sonny Rosenthal, Edmund W. J. Lee

Research Collection College of Integrative Studies

This study replicates and extends the planned risk information seeking model (PRISM) in the context of impersonal risk by incorporating media use as an antecedent of risk information seeking intention. Results indicate that the model applies equally well to Singaporeans’ climate change information seeking intention as it does in the context of personal health information, suggesting that the model is generalizable across different risk and cultural contexts. Findings suggest that media use is an important source of perceived knowledge and, indirectly, sufficiency threshold, which clarifies the role of actual information seeking in risk perceptions and future information seeking.


Media Frames And Cognitive Accessibility: What Do "Global Warming" And "Climate Change" Evoke Partisan Minds?, Jonathon P. Schuldt, Sungjong Roh May 2014

Media Frames And Cognitive Accessibility: What Do "Global Warming" And "Climate Change" Evoke Partisan Minds?, Jonathon P. Schuldt, Sungjong Roh

Research Collection Lee Kong Chian School Of Business

Decades of research demonstrate that how the public thinks about a given issue is affected by how it is framed by the media. Typically, studies of framing vary how an issue is portrayed (often, by altering the text of written communication) and compare subsequent beliefs, attitudes, or preferences—taking a framing effect as evidence that a media frame (or frame in communication) instantiated a particular audience frame (or frame in thought). Less work, however, has attempted to measure frames in thought directly, which may illuminate cognitive mechanisms that underlie framing effects. In this vein, we describe a Web experiment (n = …


On Modeling Community Behaviors And Sentiments In Microblogging, Tuan Anh Hoang, William Cohen, Ee Peng Lim Apr 2014

On Modeling Community Behaviors And Sentiments In Microblogging, Tuan Anh Hoang, William Cohen, Ee Peng Lim

Research Collection School Of Computing and Information Systems

In this paper, we propose the CBS topic model, a probabilistic graphical model, to derive the user communities in microblogging networks based on the sentiments they express on their generated content and behaviors they adopt. As a topic model, CBS can uncover hidden topics and derive user topic distribution. In addition, our model associates topic-specific sentiments and behaviors with each user community. Notably, CBS has a general framework that accommodates multiple types of behaviors simultaneously. Our experiments on two Twitter datasets show that the CBS model can effectively mine the representative behaviors and emotional topics for each community. We also …


Do You Know The Speaker?: An Online Experiment With Authority Messages On Event Websites, Kwan-Hui Lim, Binyan Jiang, Ee Peng Lim, Achananuparp Palakorn Apr 2014

Do You Know The Speaker?: An Online Experiment With Authority Messages On Event Websites, Kwan-Hui Lim, Binyan Jiang, Ee Peng Lim, Achananuparp Palakorn

Research Collection School Of Computing and Information Systems

With the widespread adoption of the Web, many companies and organizations have established websites that provide information and support online transactions (e.g., buying products or viewing content). Unfortunately, users have limited attention to spare for interacting with online sites. Hence, it is of utmost importance to design sites that attract user attention and effectively guide users to the product or content items they like. Thus, we propose a novel and scalable experimentation approach to evaluate the effectiveness of online site designs. Our case study focuses on the effects of an authority message on visitors' browsing behavior on workshop and seminar …


Reading In The Mobile Era: A Study Of Mobile Reading In Developing Countries, Mark West, Han Ei Chew Apr 2014

Reading In The Mobile Era: A Study Of Mobile Reading In Developing Countries, Mark West, Han Ei Chew

Research Collection Office of Impact

Millions of people do not read for one reason: they do not have access to text. But mobile phones and cellular networks are transforming a scarce resource into an abundant one. Drawing on the analysis of over 4,000 surveys collected in seven developing countries and corresponding qualitative interviews, this report paints a detailed picture of who reads books and stories on mobile devices and why. The findings illuminate, for the first time, the habits, beliefs and profiles of mobile readers in developing countries. This information points to strategies to expand mobile reading and, by extension, the educational and socio-economic benefits …


Recurrent Chinese Restaurant Process With A Duration-Based Discount For Event Identification From Twitter, Qiming Diao, Jing Jiang Apr 2014

Recurrent Chinese Restaurant Process With A Duration-Based Discount For Event Identification From Twitter, Qiming Diao, Jing Jiang

Research Collection School Of Computing and Information Systems

Due to the fast development of social media on the Web, Twitter has become one of the major platforms for people to express themselves. Because of the wide adoption of Twitter, events like breaking news and release of popular videos can easily catch people’s attention and spread rapidly on Twitter, and the number of relevant tweets approximately reflects the impact of an event. Event identification and analysis on Twitter has thus become an important task. Recently the Recurrent Chinese Restaurant Process (RCRP) has been successfully used for event identification from news streams and news-centric social media streams. However, these models …


Smu Achievements -- Smu Infographics, Singapore Management University Mar 2014

Smu Achievements -- Smu Infographics, Singapore Management University

Research Collection Office of Corporate Communications and Marketing

Despite being a young university, SMU has garnered numerous achievements and has been honoured with many accolades as a result of its world-class research and distinguished teaching. Here's an at-a-glance look at just some of them!


On Predicting User Affiliations Using Social Features In Online Social Networks, Minh Thap Nguyen Mar 2014

On Predicting User Affiliations Using Social Features In Online Social Networks, Minh Thap Nguyen

Dissertations and Theses Collection (Open Access)

User profiling such as user affiliation prediction in online social network is a challenging task, with many important applications in targeted marketing and personalized recommendation. The research task here is to predict some user affiliation attributes that suggest user participation in different social groups.


How To Be A Super Intern -- Smu Infographics, Singapore Management University Feb 2014

How To Be A Super Intern -- Smu Infographics, Singapore Management University

Research Collection Office of Corporate Communications and Marketing

An internship plays an integral role in your holistic career exploration journey, by exposing you to different career options. Even though most interns strive to perform well during their internships, not everyone can be a Super Intern. So we’ve listed some super tips to help you make a super impression!


Social Correlation In Latent Spaces For Complex Networks, Freddy Chong Tat Chua Feb 2014

Social Correlation In Latent Spaces For Complex Networks, Freddy Chong Tat Chua

Dissertations and Theses Collection (Open Access)

This dissertation addresses the subject of measuring social correlation among users within a complex social network. Social correlation is closely related to the measurement of social influence in social sciences. While social influence focuses on the existence of causal influence among users, we take a computational approach to measure correlation strength among users based on their shared interactions. We call this social correlation. To formally model social correlation, we propose a framework which contains two major parts. The first part is that of representing users behavior in a computationally efficient and accurate manner. For example, social media users perform many …


Round Up Of The Top Smu Social Media Content In 2013 -- Smu Infographics, Singapore Management University Feb 2014

Round Up Of The Top Smu Social Media Content In 2013 -- Smu Infographics, Singapore Management University

Research Collection Office of Corporate Communications and Marketing

The best of our social media posts in 2013, as decided by you! Find out what you liked, viewed, shared or commented on most in this infographic.


Financial Aid Guide 2014 -- Smu Infographics, Singapore Management University Feb 2014

Financial Aid Guide 2014 -- Smu Infographics, Singapore Management University

Research Collection Office of Corporate Communications and Marketing

At SMU, we believe no deserving undergraduate student should be denied an education. Learn about our comprehensive financial initiatives and have a peace of mind to focus on your studies at SMU. Download the Financial Aid Guide 2014 now!


Smu Open House 2014 -- Smu Infographics, Singapore Management University Feb 2014

Smu Open House 2014 -- Smu Infographics, Singapore Management University

Research Collection Office of Corporate Communications and Marketing

Don't get lost in the urban jungle! Let this map help you plan your route during the SMU Open House 2014, happening on 1 and 2 March!


How To Identify Innovation Opportunities Simply And Quickly -- Smu Infographics, Singapore Management University Jan 2014

How To Identify Innovation Opportunities Simply And Quickly -- Smu Infographics, Singapore Management University

Research Collection Office of Corporate Communications and Marketing

Becoming a successful entrepreneur requires a keen eye for identifying new business opportunities. Download this infographic to find out how QaDIM™, or Quick and Dirty Innovation Method, can help you to spot and capitalise on fresh opportunities easily!


10 Tips For Choosing Your University -- Smu Infographics, Singapore Management University Jan 2014

10 Tips For Choosing Your University -- Smu Infographics, Singapore Management University

Research Collection Office of Corporate Communications and Marketing

We know the process of choosing the right university can be overwhelming and challenging as you sift through voluminous information and try to answer all those questions popping inside your head. So we’ve come up with a list to help you make that all-important decision! Download this infographic to find out what are the top 10 considerations you should make before making the life-changing decision!


Postgraduate Programmes -- Smu Infographics, Singapore Management University Jan 2014

Postgraduate Programmes -- Smu Infographics, Singapore Management University

Research Collection Office of Corporate Communications and Marketing

SMU offers a wide range of postgraduate programmes designed to nurture a new generation of leaders with the regional perspectives, insights and expertise needed to drive Asia’s economies and societies forward. View this for a snapshot of all the programmes available, and how each of them will transform you professionally and personally.


Top 7 Reasons Why Students Choose Smu -- Smu Infographics, Singapore Management University Jan 2014

Top 7 Reasons Why Students Choose Smu -- Smu Infographics, Singapore Management University

Research Collection Office of Corporate Communications and Marketing

From our unrivalled interactive pedagogy to the many opportunities our students get to travel around the world, the list goes on. There are plenty of reasons why students choose to study at the Singapore Management University, but we’ve listed out the top seven! Download this infographic to find out how you too can Discover a Different U!


Changing Views On Media Ethics And Societal Functions Among Students In Singapore, Benjamin Hill Detenber, Sonny Rosenthal Jan 2014

Changing Views On Media Ethics And Societal Functions Among Students In Singapore, Benjamin Hill Detenber, Sonny Rosenthal

Research Collection College of Integrative Studies

This panel study assessed changes in ethical ideology and beliefs about the societal function of media over the course of undergraduate communication education in Singapore. First, students' agreement with the ethical principles of truth telling, independence, and accountability increased. Second, change in agreement with the ethical principle of minimizing harm was negatively related to change in justification of contentious newsgathering methods. Third, belief that the media should function as a watchdog increased and that it should serve national development decreased. Change in these variables was inversely correlated. We relate these findings to global contexts and make recommendations for curriculum development.


Public Broadband Investment Priorities In The United States: An Analysis Of The Broadband Technology Opportunities Program, Robert Larose, Johannes M. Bauer, Kurt Demaagd, Han Ei Chew, Wenjuan Ma, Yumi Jung Jan 2014

Public Broadband Investment Priorities In The United States: An Analysis Of The Broadband Technology Opportunities Program, Robert Larose, Johannes M. Bauer, Kurt Demaagd, Han Ei Chew, Wenjuan Ma, Yumi Jung

Research Collection Office of Impact

In 2009, U.S. Congress approved $7.2. billion to accelerate the deployment of advanced broadband networks and services to unserved and underserved regions of the country. Although primarily a short-term response to the economic crisis, the appropriation also indicates a willingness to seek a new balance between private sector and public sector initiatives in the development of the nation's broadband infrastructure. This paper is a first step in assessing the potential impact of the new government initiatives. It discusses in detail one component of the overall program, the Broadband Technology Opportunities Program (BTOP). The rationales and objectives of BTOP and its …


Social Media For Supply Chain Risk Management, Xiuju Fu, Rick S. M. Goh, J. C. Tong, Loganathan Ponnanbalam, Xiaofeng Yin, Zhaoxia Wang, H. Y. Xu, Sifei Lu Dec 2013

Social Media For Supply Chain Risk Management, Xiuju Fu, Rick S. M. Goh, J. C. Tong, Loganathan Ponnanbalam, Xiaofeng Yin, Zhaoxia Wang, H. Y. Xu, Sifei Lu

Research Collection School Of Computing and Information Systems

With the rapid increase of online social network users worldwide, social media feeds have become a rich and valuable information resource and attract great attention across diversified domains. In social media data, there are abundant contents of two-way and interactive communication about products, demand, customer services and supply. This makes social media a valuable channel for listening to the voices from the market and measuring supply chain risks and new market trends for companies. In this study, we surveyed the potential value of social media in supply chain risk management (SCRM) and examined how they can be applied to SCRM …


Factors Influencing Research Contributions And Researcher Interactions In Software Engineering: An Empirical Study, Subhajit Datta, A. S. M. Sajeev, Santonu Sarkar, Nishant Kumar Dec 2013

Factors Influencing Research Contributions And Researcher Interactions In Software Engineering: An Empirical Study, Subhajit Datta, A. S. M. Sajeev, Santonu Sarkar, Nishant Kumar

Research Collection School Of Computing and Information Systems

Research into software engineering (SE) education is largely concentrated on teaching and learning issues in coursework programs. This paper, in contrast, provides a meta analysis of research publications in software engineering to help with research education in SE. Studying publication patterns in a discipline will assist research students and supervisors gain a deeper understanding of how successful research has occurred in the discipline. We present results from a large scale empirical study covering over three and a half decades of software engineering research publications. We identify how different factors of publishing relate to the number of papers published as well …


Topicsketch: Real-Time Bursty Topic Detection From Twitter, Wei Xie, Feida Zhu, Jing Jiang, Ee Peng Lim, Ke Wang Dec 2013

Topicsketch: Real-Time Bursty Topic Detection From Twitter, Wei Xie, Feida Zhu, Jing Jiang, Ee Peng Lim, Ke Wang

Research Collection School Of Computing and Information Systems

Twitter has become one of the largest platforms for users around the world to share anything happening around them with friends and beyond. A bursty topic in Twitter is one that triggers a surge of relevant tweets within a short time, which often reflects important events of mass interest. How to leverage Twitter for early detection of bursty topics has therefore become an important research problem with immense practical value. Despite the wealth of research work on topic modeling and analysis in Twitter, it remains a huge challenge to detect bursty topics in real-time. As existing methods can hardly scale …