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Articles 181 - 210 of 826

Full-Text Articles in Communication

Social Media Influencers And Instagram Storytelling: Case Study Of Singapore Instagram Influencers, Mark Chong, Gottipati Swapna Dec 2020

Social Media Influencers And Instagram Storytelling: Case Study Of Singapore Instagram Influencers, Mark Chong, Gottipati Swapna

Research Collection Lee Kong Chian School Of Business

While the use of social media influencers (SMIs) by brands is becoming more widespread, the academic literature about SMI communication is still scarce. This is one of the first studies on SMI brand storytelling, using data mining and natural language processing to understand how SMIs tell brand stories on Instagram, what kinds of stories they tell, and the impact they have on follower engagement. The findings show that the "rise-fall" emotional arc was the most common story arc used by SMIs. In addition, SMIs frequently used the first-person perspective and featured themselves as the protagonists in their stories. Last, SMIs …

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Business Practice Of Social Media - Platform And Customer Service Adoption, Shujing Sun, Yang Gao, Huaxia Rui Dec 2020

Business Practice Of Social Media - Platform And Customer Service Adoption, Shujing Sun, Yang Gao, Huaxia Rui

Research Collection School Of Computing and Information Systems

This paper examines the key drivers in business adoptions of the platform and customer service within the context of social media. We carry out the empirical analyses using the decision trajectories of the international airline industry on Twitter. We find that a firm's decision-making is subject to both peer influence and consumer pressure. Regarding peer influence, we find that the odds of both adoptions increase when the extent of peers' adoption increases. We also identify the distinctive role of consumers. Specifically, before the platform adoption, firms learn about potential consequences from consumer reactions to peers' adoptions. Upon the platform adoption, …

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Adelaidecyc At Semeval-2020 Task 12: Ensemble Of Classifiers For Offensive Language Detection In Social Media, Mahen Herath, Thushari Atapattu, Hoang Anh Dung, Christoph Treude, Katrina Falkner Dec 2020

Adelaidecyc At Semeval-2020 Task 12: Ensemble Of Classifiers For Offensive Language Detection In Social Media, Mahen Herath, Thushari Atapattu, Hoang Anh Dung, Christoph Treude, Katrina Falkner

Research Collection School Of Computing and Information Systems

This paper describes the systems our team (AdelaideCyC) has developed for SemEval Task 12 (OffensEval 2020) to detect offensive language in social media. The challenge focuses on three subtasks – offensive language identification (subtask A), offense type identification (subtask B), and offense target identification (subtask C). Our team has participated in all the three subtasks. We have developed machine learning and deep learning-based ensembles of models. We have achieved F1-scores of 0.906, 0.552, and 0.623 in subtask A, B, and C respectively. While our performance scores are promising for subtask A, the results demonstrate that subtask B and C still …

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5 Ways To Boost Your Business Through Influencer Marketing, Patricia Lui Nov 2020

5 Ways To Boost Your Business Through Influencer Marketing, Patricia Lui

Research Collection Lee Kong Chian School Of Business

Covid-19 pandemic’s economic impact put pressure on marketing budgets. Brands are more careful when deciding how they spend the funds on digital marketing, including influencer strategy. The blog offers tips on how to tap on influencers to create brand awareness and generate business leads and conversions.

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Coupled Hierarchical Transformer For Stance-Aware Rumor Verification In Social Media Conversations, Jianfei Yu, Jing Jiang, Ling Min Serena Khoo, Hai Leong Chieu, Rui Xia Nov 2020

Coupled Hierarchical Transformer For Stance-Aware Rumor Verification In Social Media Conversations, Jianfei Yu, Jing Jiang, Ling Min Serena Khoo, Hai Leong Chieu, Rui Xia

Research Collection School Of Computing and Information Systems

The prevalent use of social media enables rapid spread of rumors on a massive scale, which leads to the emerging need of automatic rumor verification (RV). A number of previous studies focus on leveraging stance classification to enhance RV with multi-task learning (MTL) methods. However, most of these methods failed to employ pre-trained contextualized embeddings such as BERT, and did not exploit inter-task dependencies by using predicted stance labels to improve the RV task. Therefore, in this paper, to extend BERT to obtain thread representations, we first propose a Hierarchical Transformer1 , which divides each long thread into shorter subthreads, …

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Solving The Work-From-Home Conundrum, Snehal Shah, Vineeta Dwivedi Nov 2020

Solving The Work-From-Home Conundrum, Snehal Shah, Vineeta Dwivedi

Asian Management Insights

Organisations can implement long-term policies that would make working from home a win-win situation for both employers and employees. The prolonged lockdown across countries due to the Covid-19..

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A Tripartite Model Of Trust In Facebook: Acceptance Of Information Personalization, Privacy Concern, And Privacy Literacy, Sonny Rosenthal, Ole-Christian Wasenden, Gorm-Andreas Gronnevet, Rich Ling Nov 2020

A Tripartite Model Of Trust In Facebook: Acceptance Of Information Personalization, Privacy Concern, And Privacy Literacy, Sonny Rosenthal, Ole-Christian Wasenden, Gorm-Andreas Gronnevet, Rich Ling

Research Collection College of Integrative Studies

This study draws on the mental accounting perspective and a tripartite model of trust to explain why users trust Facebook. We argue that trust in Facebook is related to (1) trust in companies that collect personal data, (2) acceptance of information personalization, (3) low privacy concern, and (4) low privacy literacy. Further, we argue that privacy literacy amplifies the relationship between privacy concern and the other factors. This is because, among individuals with high privacy literacy, privacy concern is especially diagnostic of the potential harms of a loss of privacy. These arguments align broadly with theorizations about factors influencing privacy-related …

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Social Media Use Improves Executive Functions In Middle-Aged And Older Adults: A Structural Equation Modeling Analysis, Shi Ann Shuna Khoo, Hwajin Yang Oct 2020

Social Media Use Improves Executive Functions In Middle-Aged And Older Adults: A Structural Equation Modeling Analysis, Shi Ann Shuna Khoo, Hwajin Yang

Research Collection School of Social Sciences

Given the paucity of research on the cognitive implications of social media use in middle and late adulthood, we sought to understand the relations between middle-aged and older adults' social media use and their executive functions (EF)—a set of domain-general cognitive control processes—and the underlying mechanism. By analyzing a nationally representative cohort ranging from ages 40s–70s from the MIDUS Refresher Survey and Cognitive Project, we tested a serial mediation model with perception of social support and sense of control (i.e., personal mastery and perceived constraints) as sequential mediators in a structural equation modeling analysis. We found that perceived social support …

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Front Liners Fighting Fake News: Global Perspectives On Mobilising Young People As Media Literacy Advocates, Sun Sun Lim, Kai Ryn Tan Oct 2020

Front Liners Fighting Fake News: Global Perspectives On Mobilising Young People As Media Literacy Advocates, Sun Sun Lim, Kai Ryn Tan

Research Collection College of Integrative Studies

With young people at the vanguard of technology adoption and media consumption, many governments are actively incorporating young people into their public education campaigns, and young people are enlisting themselves as media literacy advocates. This article reviews a selection of such media literacy programmes to unpack their key thrusts and components so as to identify best practices and learning points. It will also closely investigate one particular youth-led effort and chart its conception, execution and development.

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We Mind Your Well-Being: Preventing Depression In Uncertain Social Networks By Sequential Interventions, Aye Phye Phye Aung, Xinrun Wang, Bo An, Xiaoli Li Oct 2020

We Mind Your Well-Being: Preventing Depression In Uncertain Social Networks By Sequential Interventions, Aye Phye Phye Aung, Xinrun Wang, Bo An, Xiaoli Li

Research Collection School Of Computing and Information Systems

Mental health has become a major concern according to WHO who estimates that more than 350 million people worldwide are affected by depression. Studies have shown that interventions and social support can reduce stress and depression. However, counselling centers do not have enough resources to provide counselling and social support to all the participants in their interest. This paper helps social support organizations (e.g., university counselling centers) sequentially select the participants for interventions. Unfortunately, previous works do not consider emotion propagation from other neighbours of the influencees and initial uncertainties of mental states and influence. Moreover, they fail to scale …

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Gamifying Place, Reimagining Publicness: The Heterotopic Inscriptions Of Pokémon Go, Orlando Woods Sep 2020

Gamifying Place, Reimagining Publicness: The Heterotopic Inscriptions Of Pokémon Go, Orlando Woods

Research Collection School of Social Sciences

This paper explores the transformative effects of augmented reality mobile games on society and space. By layering playfulness onto public space through a digital interface, augmented reality mobile games create a pervasive sense of play that can be accessed by players potentially anywhere, and at any time. Games like these can therefore be understood as heterotopic inscriptions on otherwise mundane environments. Since being released in 2016, Pokémon Go has become one of the most popular augmented reality games in the world. It gamifies place by embedding digital objects within public spaces; in doing so, it can bring about a reimagination …

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Introduction, Catherine Gomes, Lily Kong, Orlando Woods Sep 2020

Introduction, Catherine Gomes, Lily Kong, Orlando Woods

Research Collection School of Social Sciences

Contemporary society is evolving at a pace never experienced before. Existing human processes of movement and settlement are becoming more frequent, whilst advances in technology have given rise to new processes of digitally-mediated connection, community-building and content-creation. Religion intersects with all of these processes; guiding them, and being transformed by them in turn. Indeed, in the two decades or so since Rudolph’s (1997, p. 1) observation that ‘religious communities are among the oldest of the transnationals’, research into the role of religion amongst diasporic and migrant communities around the world has ‘exploded’ (Johnson 2012, p. 95).

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Manufacturing Hate 4.0: Can Media Studies Rise To The Challenge?, Sun Sun Lim Sep 2020

Manufacturing Hate 4.0: Can Media Studies Rise To The Challenge?, Sun Sun Lim

Research Collection College of Integrative Studies

This article reflects on the growing scourge of hate speech and its propagation via digital social media networks. It discusses how media studies has drawn attention to salient aspects of online hate speech including technological affordances, communication tactics, representational tropes, and audience response. It argues that insights from media studies are vital for unpacking the societal impact of the media and indeed for tackling a destructive force such as online hate speech. It further encourages media studies scholars to engage vigorously with colleagues in and across other disciplines to forge interdisciplinary research collaborations to address pressing societal issues. It urges …

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Discretionary Dissemination On Twitter, Richard M. Crowley, Wenli Huang, Hai Lu Aug 2020

Discretionary Dissemination On Twitter, Richard M. Crowley, Wenli Huang, Hai Lu

Research Collection School Of Accountancy

Using an unsupervised machine learning approach to analyze 12.8 million tweets posted by S&P 1500 firms from 2012 to 2016, we find that firms tweet more financial information around significantly negative or positive earnings announcements or accounting filings. Specifically, we observe a symmetric U-shaped relation between the number of financial tweets and the materiality of accounting information events. This relation is consistent with the theoretical prediction in Hummel et al. (2018) which assumes that managers are sensitive to their firm’s fundamental value. We document that this relation also holds for hyperlink usage in tweets about financial information around important events, …

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When Doing More Requires Knowing More: Explaining The Intention To Seek Procedural Information About Recycling, Sonny Rosenthal, Yan Wah Leung Aug 2020

When Doing More Requires Knowing More: Explaining The Intention To Seek Procedural Information About Recycling, Sonny Rosenthal, Yan Wah Leung

Research Collection College of Integrative Studies

This study examines the relationship between the intention to recycle more and the intention to seek procedural information, in this case, information about how to recycle. In contrast to prior research that used information seeking as a predictor of behavior change, this study considers behavioral intention as a predictor of intention to seek information. Regression analysis of survey data from Singapore residents confirms that prediction, explaining 27% of the variance in intention to seek procedural information. Moderation analysis suggests the effect of intention to recycle more is stronger among individuals with low recycling self-efficacy. An alternative analysis suggests the greater …

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An Attention-Based Rumor Detection Model With Tree-Structured Recursive Neural Networks, Jing Ma, Wei Gao, Shafiq Joty, Kam-Fai Wong Aug 2020

An Attention-Based Rumor Detection Model With Tree-Structured Recursive Neural Networks, Jing Ma, Wei Gao, Shafiq Joty, Kam-Fai Wong

Research Collection School Of Computing and Information Systems

Rumor spread in social media severely jeopardizes the credibility of online content. Thus, automatic debunking of rumors is of great importance to keep social media a healthy environment. While facing a dubious claim, people often dispute its truthfulness sporadically in their posts containing various cues, which can form useful evidence with long-distance dependencies. In this work, we propose to learn discriminative features from microblog posts by following their non-sequential propagation structure and generate more powerful representations for identifying rumors. For modeling non-sequential structure, we first represent the diffusion of microblog posts with propagation trees, which provide valuable clues on how …

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What The New Cabinet Line-Up Says About Leadership Continuity And Renewal, Tan K. B. Eugene Jul 2020

What The New Cabinet Line-Up Says About Leadership Continuity And Renewal, Tan K. B. Eugene

Research Collection Yong Pung How School Of Law

In a commentary, SMU Associate Professor of Law Eugene Tan discussed three features that stood out in the new Cabinet line-up after the July 10 General Election, and explained what this says about leadership continuity and renewal.

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Covid-19 And Boredom: A Photoessay, Kylie Cooper Jun 2020

Covid-19 And Boredom: A Photoessay, Kylie Cooper

Social Space

For the second time in my life, I was riding a train alone. I looked around to see what my fellow passengers were up to. A woman wearing a lime green beanie was leaned over, asleep with her mouth open. Nearby, a man was flipping through the pages of a newspaper, pausing every now and then to take a sip of his drink. Why were they on the southbound train on a foggy Saturday morning at 7:30 am?

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Followers’ Reactions To Leader Differentiation, Yuchuan Liu Jun 2020

Followers’ Reactions To Leader Differentiation, Yuchuan Liu

Dissertations and Theses Collection (Open Access)

Leaders generally differentiate their relationships with followers, for example, by providing some with more respect, trust, support, or information than others (Liden & Graen, 1980). However, the effects of such leader differentiation on followers remain inconclusive such that research suggests that leader differentiation may have negative, positive, or null effects on favorable employee work-related outcomes (for a recent review, see Martin et al., 2018). To better understand the effects of leader differentiation, utilizing leader-member exchange (LMX) theory, I considered three inherently connected properties in the leader differentiation process – LMX differentiation, LMX quality and LMX social comparison (Martin et al., …

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Greenwatch-Shing: Using Ai To Detect Greenwashing, Theodor Florian Cojoianu, Andreas G. F. Hoepner, Georgiana Ifrim, Yanan Lin Jun 2020

Greenwatch-Shing: Using Ai To Detect Greenwashing, Theodor Florian Cojoianu, Andreas G. F. Hoepner, Georgiana Ifrim, Yanan Lin

Research Collection College of Integrative Studies

The rise of fake news has resulted in a wide discrepancy between the attention given to the scientific understanding of an issue versus misinformed and sometimes purposefully disinformed claims (false information that is purposely spread to deceive people) coming from outside the scientific community. One such example relates to climate change, where a nature study shows that climate change contrarians are featured in 49% more media articles than scientists, despite the overwhelming consensus in the scientific community over the significance of anthropogenic climate change. In addition, many companies worldwide make inaccurate and often misleading claims about their environmental and social …

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Talk Like Somebody Is Watching: Understanding And Supporting Novice Live Streamers, Terrance Mok, Colin Matthew Au Yueng, Anthony Tang, Lora Oehlberg Jun 2020

Talk Like Somebody Is Watching: Understanding And Supporting Novice Live Streamers, Terrance Mok, Colin Matthew Au Yueng, Anthony Tang, Lora Oehlberg

Research Collection School Of Computing and Information Systems

We built a chatbot system–Audience Bot–that simulates an audience for novice live streamers to engage with while streaming. New live streamers on platforms like Twitch are expected to perform and talk to themselves, even while no one is watching. We ran an observational lab study on how Audience Bot assists novice live streamers as they acclimate to multitasking–simultaneously playing a video game while performing for a (simulated) audience.

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Crisis Communications: Facing Covid-19 Together Could Lead To Positive Psychological Growth, Lowri Dowthwaite Apr 2020

Crisis Communications: Facing Covid-19 Together Could Lead To Positive Psychological Growth, Lowri Dowthwaite

Social Space

Although news reports of hoarding, and panic-buying might make it hard to believe, research shows that natural disasters, like the COVID-19 pandemic, can actually bring out the best in people. Although times of significant threat or crisis can cause post-traumatic stress, research shows that so-called “adversarial growth” is just as common as a response. This is our capacity to not only overcome a crisis, but to actually grow stronger, wiser and more resilient.

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Emotions In Social Media: An Analysis Of Tweet Responses To Mh370 Search Suspension Announcement, Su Lin Yeo, Augustine Pang, Michelle L. F. Cheong, Tye Shi Jerome Quincy Yeo Apr 2020

Emotions In Social Media: An Analysis Of Tweet Responses To Mh370 Search Suspension Announcement, Su Lin Yeo, Augustine Pang, Michelle L. F. Cheong, Tye Shi Jerome Quincy Yeo

Research Collection Lee Kong Chian School Of Business

Considered one of the deadliest incidents in the history of aviation crises and labelled a “continuing mystery,” the ongoing search for the missing Malaysia Airlines Flight 370 offers no closure. With endless media attention, and negative reactions of stakeholders to every decision made by the airline, this study investigates the types of emotions found in social media posted by publics to the MH370 search suspension announcement. It content analyzed 5,062 real-time tweet messages guided by the revised integrated crisis mapping model. Our findings indicated that, in addition to the four original emotions posited, there was a fifth emotion because of …

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Are These Comments Triggering? Predicting Triggers Of Toxicity In Online Discussions, Hind Almerekhi, Haewoon Kwak, Joni Salminen, Bernard J. Jansen Apr 2020

Are These Comments Triggering? Predicting Triggers Of Toxicity In Online Discussions, Hind Almerekhi, Haewoon Kwak, Joni Salminen, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

Understanding the causes or triggers of toxicity adds a new dimension to the prevention of toxic behavior in online discussions. In this research, we define toxicity triggers in online discussions as a non-toxic comment that lead to toxic replies. Then, we build a neural network-based prediction model for toxicity trigger. The prediction model incorporates text-based features and derived features from previous studies that pertain to shifts in sentiment, topic flow, and discussion context. Our findings show that triggers of toxicity contain identifiable features and that incorporating shift features with the discussion context can be detected with a ROC-AUC score of …

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Reputation Cues As Signals In The Sharing Economy, Sonny Rosenthal, Jean Yi Colette Tan, Ting Fang Poh Apr 2020

Reputation Cues As Signals In The Sharing Economy, Sonny Rosenthal, Jean Yi Colette Tan, Ting Fang Poh

Research Collection College of Integrative Studies

Reputation cues, like star ratings, signal qualities of service providers in the sharing economy and may affect user behavior. Guided by concepts from signaling theory and using a repeated measures experiment (N = 221), this study manipulated the level of star ratings of ride sharing drivers. Intuitive findings are perceived service quality and willingness to use the service provider are higher when the star rating is high versus low. Extending prior work, perceived service quality mediates the effect of reputation on willingness, explaining 83% of the total effect. Also, the direct effect of reputation cues on perceived service quality depends, …

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Can Influencer Marketing Make Herbal Tea Cool?, Singapore Management University Mar 2020

Can Influencer Marketing Make Herbal Tea Cool?, Singapore Management University

Perspectives@SMU

A Singapore-based influencer marketing platform is tasked with the equivalent of trying to “sell bell-bottoms to Millennials”

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Gender Equality In Asia: It Might Get Uncomfortable, Richard Raymond Smith Mar 2020

Gender Equality In Asia: It Might Get Uncomfortable, Richard Raymond Smith

Research Collection Lee Kong Chian School Of Business

We did a study to take a closer look at gender equality across more than 900 companies and nearly 500,000 survey respondents.

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Detecting Fake News In Social Media: An Asia-Pacific Perspective, Meeyoung Cha, Wei Gao, Cheng-Te Li Mar 2020

Detecting Fake News In Social Media: An Asia-Pacific Perspective, Meeyoung Cha, Wei Gao, Cheng-Te Li

Research Collection School Of Computing and Information Systems

In March 2011, the catastrophic accident known as "The Fukushima Daiichi nuclear disaster" took place, initiated by the Tohoku earthquake and tsunami in Japan. The only nuclear accident to receive a Level-7 classification on the International Nuclear Event Scale since the Chernobyl nuclear power plant disaster in 1986, the Fukushima event triggered global concerns and rumors regarding radiation leaks. Among the false rumors was an image, which had been described as a map of radioactive discharge emanating into the Pacific Ocean, as illustrated in the accompanying figure. In fact, this figure, depicting the wave height of the tsunami that followed, …

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The Digital Subversion Of Urban Space: Power, Performance And Grime, Orlando Woods Mar 2020

The Digital Subversion Of Urban Space: Power, Performance And Grime, Orlando Woods

Research Collection School of Social Sciences

Digital technologies play an increasingly prominent role in the reproduction of society and space. Rather than being studied as a separate category of understanding, the ways in which such technologies intersect with and inflect upon the real world has provided a recent focus of research. Urban music is inherently spatial, but the ways in which digital technologies have enabled artists to resist injustice, to reproduce space and to reclaim the right to the city has not yet been considered. This article fills the lacuna by exploring how grime artists harness digital technologies to resist marginalization by the mainstream and create …

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With The Release Of Electoral Boundaries Report, All Eyes Now On Political Parties’ Next Moves, Tan K. B. Eugene Mar 2020

With The Release Of Electoral Boundaries Report, All Eyes Now On Political Parties’ Next Moves, Tan K. B. Eugene

Research Collection Yong Pung How School Of Law

In a commentary, SMU Associate Professor of Law Eugene Tan discussed the implications of the Electoral Boundaries Review Committee (EBRC) report and what it means for the political parties and Singapore politics in general. He expects the election to be held sooner rather than later with the ERBC report's release, and there will be little time for parties, especially the opposition, to prepare.

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