Communication Commons^™

Dm Critical Digital Advertising, Timothy Hendrick

Faculty Publications

"Critical Digital Advertising" by Andrew McStay is as up-to-date as much as it can be with the ever-changing landscape in digital and new media.

Selling Electronic Media, Timothy Hendrick

Faculty Publications

"Selling Electronic Media" both explains the disciplines of electronic media in a comprehensive manner and incorporates how to be a competent and organized salesperson related directly to the advertising industry.

Meeting Information Needs Of Cocoa Farmers In Selected Communities In The Eastern Region Of Ghana, Dominic Agyei Dankwah, Osman Hawa

Library Philosophy and Practice (e-journal)

Purpose: This paper aims to investigate the information needs of cocoa farmers in Oda, Asamankese, Kade and Nkawkaw districts in the Eastern Region of Ghana. It seeks to identify the value cocoa farmers place on information, the various sources and services of information available to them and the level of satisfaction they derive from these sources and services.

Design/methodology/approach: This paper used the survey research. It made use of both the purposive and snowball sampling techniques to select the 4 communities and 160 respondents respectively. A total of 136 questionnaires out of 160 questionnaires that were administered were retrieved. …

Spartan Daily, December 5, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 41

Spartan Daily, December 4, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 40

Spartan Daily, December 3, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 39

Access Magazine, December 2013, San Jose State University, School Of Journalism And Mass Communications

Access Magazine

No abstract provided.

Spartan Daily, November 26, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 38

Spartan Daily, November 21, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 37

Spartan Daily, November 20, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 36

Electronic Word Of Mouth On Twitter About Physical Activity In The United States: Exploratory Infodemiology Study, Ni Zhang, Shelly Campo, Kathleen F. Janz, Petya Eckler, Jingzhen Yang, Linda G. Snetselaar, Alessio Signorini

Faculty Research, Scholarly, and Creative Activity

Background:
Twitter is a widely used social medium. However, its application in promoting health behaviors is understudied.
Objective:
In order to provide insights into designing health marketing interventions to promote physical activity on Twitter, this exploratory infodemiology study applied both social cognitive theory and the path model of online word of mouth to examine the distribution of different electronic word of mouth (eWOM) characteristics among personal tweets about physical activity in the United States.
Methods:
This study used 113 keywords to retrieve 1 million public tweets about physical activity in the United States posted between January 1 and March 31, …

Spartan Daily, November 19, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 35

Spartan Daily, November 14, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 34

Spartan Daily, November 13, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 33

Spartan Daily, November 12, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 32

Spartan Daily, November 7, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 31

Spartan Daily, November 6, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 30

Spartan Daily, November 5, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 29

Access Magazine, November 2013, San Jose State University, School Of Journalism And Mass Communications

Access Magazine

No abstract provided.

Spartan Daily, October 31, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 28

Spartan Daily, October 30, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 27

Spartan Daily, October 29, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 26

Spartan Daily October 24, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 25

Spartan Daily, October 23, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 24

Spartan Daily, October 22, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 23

Spartan Daily, October 17, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 22

Spartan Daily, October 16, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 21

Spartan Daily, October 15, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 20

Spartan Daily, October 10, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 19

Spartan Daily, October 9, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 18