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Articles 751 - 754 of 754
Full-Text Articles in Communication
The Permanency Of Journalism Or Some Newspapers Have A Historical Value, Raymond H. Pfau
The Permanency Of Journalism Or Some Newspapers Have A Historical Value, Raymond H. Pfau
Bachelors’ Theses
The one big criticism of the use of newspapers in the writing of historical happenings is that the newspapers are unreliable. I grant that there are errors in the newspapers, but in my thesis, I say that some newspapers are of a historical value. In the first place I shall show that newspapers, as chronicle of facts, are valuable to historians and again the general makeup and the entire contents of newspapers are reflections of the physical, mental and moral conditions of the times. This matter I shall treat first. After showing the newspapers in this light, I shall try …
Psychology As Used In Advertising, Martin Lang
Psychology As Used In Advertising, Martin Lang
Bachelors’ Theses
Advertisers many years ago made little use of psychology in their campaigns — at least they claimed the same. But when their advertisements are alalyzed and the motives found to which they appealed in their copy, it is seen that they acted according to the everyday tendencies if mankind and truthfully employed psychology.
Characters In Ink, Max Resnick
Characters In Ink, Max Resnick
Bachelors’ Theses
This thesis has been written from the Creative Student's point of view; the student who not alone has a liking for the world of letters but at the same time is guided by the age-old wanting to express himself in that medium which is to him the Alpha and the Omega of all human expression. The serious student sees not alone the completed work but between the lines he can read the character of the author, determine the life he lead, tell of the things he dreamt and longed for, feel the people with whom the author cam in contact …
Business Value Of Trade Journalism, Arthur Joseph Hantschel
Business Value Of Trade Journalism, Arthur Joseph Hantschel
Bachelors’ Theses
Tightened competition, increased specialistic production and service, demand that a large field be covered thoroughly with specific knowledge and information on marketable goods and service in order to enable producers and manufacturers to increase sales, or to maintain a consistent output of any product; this requires that all possible avenues of distribution be utilized, some of these avenues extending thousands of miles from the center of production or manufacture, into foreign territory, and in competition with many articles of the same kind or related utility. Such thorough knowledge and information is supplied to those who most require it through the …