Communication Commons^™

Effectiveness Of Social Media Analytics On Detecting Service Quality Metrics In The U.S. Airline Industry, Xin Tian

Information Technology & Decision Sciences Theses & Dissertations

During the past few decades, social media has provided a number of online tools that allow people to discuss anything freely, with an increase in mobile connectivity. More and more consumers are sharing their opinions online with others. Electronic Word of Mouth (eWOM) is the virtual communication in use; it plays an important role in customers’ buying decisions. Customers can choose to complain or to compliment services or products on their social media platforms, rather than to complete the survey offered by the providers of those services. Compared with the traditional survey, or with the air travel customer report published …

An Analysis Of The Impact Of Social Media Marketing On Individuals’ Attitudes And Perceptions At Nova Community College, Nya Gibson

OTS Master's Level Projects & Papers

Social media has become prominent in the 21st century. Companies are persistently looking for ways to utilize this new platform within their marketing strategies to increase business growth. Since social media is a networking and communication platform, it is important for companies to create a voice to humanize the business and maintain foot traffic. Although there are studies on how to use social media marketing within a business, there is minimal corroboration available of how social media marketing activities influence a consumer’s buying behavior. This study investigated the effects of social media on consumer attitudes of social media marketing and …

Becoming United Statesian: Experiences Of Newly Resettled Iraqi Refugees And Iraqi Immigrants, Bnar Mustafa

Institute for the Humanities Master's Papers, Projects, and Capstones

The differences between refugees’ dreams before and after coming to the United States of America is often shocking. One might ask, “Isn’t America the country of the refugees?” The United States is the largest nation built by refugees and immigrants, yet recently resettled refugees or “new Americans” struggle in multiple and overlapping ways to reach successful resettlement. Some of the challenges they face are inherent to resettlement, others come from the socialization process, and the interplay of human beings as they exist together. Language and culture shock are the natural struggles that any internationally-relocated person experiences. The challenges that stem …

Families Communicating About Health: Conceptualization And Validation Of The Family Health Communication Quotient Scale, Erin E. Gafner

Communication & Theatre Arts Theses

Research on family health communication is based in part on the assumption that families actually communicate about a wide variety of topics pertaining to their health and wellness (or lack thereof). However, whether they do communicate about health and wellness, and exactly what they communicate about concerning health and wellness as well as how often, remains undocumented. To begin to address this problem of documenting the extent to which families talk about health and wellness, this study adapted Warren and Neer’s (1986) Family Sex Communication Quotient to create and report the preliminary validation of a new measurement instrument called the …

The Effects Of Smartphones On Social Lives: How They Affect Our Social Interactions And Attitudes, D'Juan Gladden

OTS Master's Level Projects & Papers

New technologies available with cellular devices and the introduction of smartphones have become a large part of individual’s lives in the past few decades. Smartphones have the ability to perform almost every operation necessary for individuals at any time or place. Smartphones are means for individuals to communicate quickly while interacting on other websites and social networking platforms at the same time. Each day the capabilities of smartphones continue to grow and allow users to establish more information through these mediums, without the extra work of using other devices and programs. The study investigated the daily usage of smartphones by …

An Analysis Of The Efficacy Of Climate Challenge, Nicholas Barnes, Leslie Cook, Brandon Sharpton

Undergraduate Research Symposium

The temperature in our atmosphere is steadily rising; therefore, we need a method of communicating climate risk that educates and motivates people faster than the rising sea level. Our presentation analyzes the communicative effectiveness of Climate Challenge, a game created for this purpose. We will also analyze and utilize prior research of climate change games and serious games. We gathered participants for our research using convenience and snowball sampling. We conducted a pre-test survey and post-test interview, along with a screencast-recorded playthrough of Climate Challenge. After the research session we used grounded theory and inductive thematic analysis to …

Hashmoney: Exploring Twitter Hashtag Use As A Secondary Ticket Market Price Determinant, Brendan O'Hallarn, Stephen L. Shapiro, Ann Pegoraro

Communication & Theatre Arts Faculty Publications

The growth and prevalence of sport event ticket transactions on secondary ticket market platforms such as StubHub has led to the creation of a body of academic research studying this new phenomenon. Factors such as team performance and perceptions of fairness have been explored for their relationship with the price of secondary market tickets. This exploratory study introduces a new potential price determinant – social media activity – itself a popular online phenomenon that has inspired considerable academic research. This exploratory study of prices for eight National Football League games adds use of official team hashtags on Twitter to a …

Examining Student Perceptions Of Their Knowledge, Roles, And Power In The Information Cycle, Lucinda Rush

Libraries Faculty & Staff Publications

This project report describes a collaborative effort between librarians, staff, local journalists and students at Old Dominion University (Norfolk, VA) to provide a venue for a discussion about ‘fake news’. Post-event questionnaire results are analysed to explore what students learned as a result of attending the event as well as student perceptions of their own understanding and ownership of the roles that they can play in the information cycle.

Technological Innovation: A Case Study Of Mobile Internet Information Technology Applications In Community Management, Wan Su, Xiaobo Xu, Yangchun Li, Francisco J. Martinez-Lopez, Ling Li

Information Technology & Decision Sciences Faculty Publications

The Mobile Internet Information Technology MIIT has been widely accepted as one of the most promising technologies in the next decades, having various applications and different value positions. However, few published studies explore and examine the effects of MIIT on community management. Based on the Dramaturgical Theory, this article uses a case study method to get an insightful understanding of MIIT. This article found that the MIIT was used by grid organizations to realize technological innovation and change organizational routines and structures, but eventually it was shaped by them, so this new technology was only able to embed itself into …

Spectators, Sponsors, Or World Travelers? Engaging With Personal Narratives Of Others Through The Afghan Women's Writing Project, Bethany Mannon

English Faculty Publications

This article studies the Afghan Women’s Writing Project and proposes three conceptual tools for examining the ways readers and editors of digital storytelling projects interact with writers and texts. The author advances discussions of personal narrative and the role this form of writing plays in transnational feminism and forms of humanitarian activism that increasingly take place online. Digital storytelling projects effectively circulate these personal accounts, but they benefit from scholarship that advises self-critical approaches to representing their subjects.

He Scores Through A Screen: Mediating Masculinities Through Hockey Video Games, Marc A. Ouellette, Steven Conway

English Faculty Publications

Hockey video games highlight the ways in which the video game medium shapes and conditions the experience of producing and/or performing the sport “in real life.” Indeed, the accumulation of advanced statistics in and through the constant evaluation, measurement, and surveillance which are inherent to video games—and increasingly seen as foundational for sport—reveals important contradictions not only in the way the embodied sport is played and understood, but also in terms of the proofs of masculinity upon which the sport is built. It then becomes clear that the building of masculinity and the empowerment of the character become one and …

Delving Into The Specificity Of Instructional Guidance In Social Media-Supported Learning Environments, Tian Luo

STEMPS Faculty Publications

Aim/Purpose: This study investigates the variations in student participation patterns across different types of instructional activities, learning modes, and with different instructional guidance approaches. In the current study, different variables, modes of learning (guided versus unguided), and types of guidance (social versus cognitive) were manipulated in a series of microblogging-supported collaborative learning tasks to examine to what extent and in which aspects instructional guidance affects the effectiveness and student perception of microblogging-supported learning.

Background: Despite the overwhelming agreement on the importance of instructional guidance in microblogging-supported learning environments, very few studies have been done to examine the specificity of guidance, …

Marital Satisfaction Of Turkish Individuals: The Role Of Marriage Type, Duration Of Marriage, And Personality Traits, Gökçe Bulgan, Gülşah Kemer, Evrim Çetinkaya Yıldız

Counseling & Human Services Faculty Publications

The aim of the present study was to investigate the role of marriage type (family-arranged versus self-choice), duration of marriage, and personality traits (i.e., agreeableness, conscientiousness, extraversion, openness, and neuroticism) in predicting married Turkish individuals’ marital satisfaction levels. Participants were 288 (147 female and 141 male) married Turkish individuals living in urban cities in Turkey. Hierarchical regression analyses revealed significant results for the linear combination of marriage type and duration of marriage as well as personality traits in explaining individuals’ marital satisfaction levels. More specifically, duration of marriage, agreeableness, conscientiousness, and neuroticism were found to have individual significant contributions to …

Social Media & Teacher Professional Development, Tonia A. Dousay, Tutaleni I. Asino, Tian Luo, Dan G. Krutka, Spencer P. Greenhalgh, Luke Rodesiler, Dan E. Walster, Elizabeth Langran (Ed.), Jered Borup (Ed.)

STEMPS Faculty Publications

The idea of social media’s existing application and future potential for professional development drives a growing subset of academic research. As we encourage preservice and inservice teachers to engage in these platforms to hone or refine their classroom practice, a number of questions emerge: How do we assess participation in these spaces? What uses in particular should we recommend? Further, the very notion of conducting research in these spaces also poses interesting questions. From methodologies to frameworks, commonly accepted practices help shape the future of the field. Lastly, the issue of privacy and policy poses perhaps the most significant area …

"The 100" And The Social Contract Of Social Tv, Myles Mcnutt

Communication & Theatre Arts Faculty Publications

I explore how the controversy surrounding an LGBT storyline on The 100 (2014–) points to the shifting social contracts of social media engagement between fans and the TV industry, as well as the challenges faced by fans and critics who attempted to solidify that contract in the wake of said controversy.

Social Tv Fandom And The Media Industries, Myles Mcnutt

Communication & Theatre Arts Faculty Publications

Editorial for special issue, "Social TV Fandom and the Media Industries," Transformative Works and Cultures, no. 26 (March 15, 2018).

Listening To The Song Of Life: An Autoethnographic Account Of Teaching An Undergraduate Listening Course, E. James Baesler

Communication & Theatre Arts Faculty Publications

A new approach to teaching the listening course at the undergraduate level provides opportunities for students to experience the SONG of life. SONG is an acronym for listening to the whole of life in the contexts of Self (e.g., discerning inner wisdom), Others (e.g., connecting with feelings and needs), Nature (beholding the beauty of nature), and God (e.g., discovering and connecting with the divine). A rationale and description of the new listening course is provided followed by a chronological autoethnographic account of teaching/learning the SONG of life using the four contexts as verses of the SONG with twenty undergraduate students …

Forecasting Changes In Religiosity And Existential Security With An Agent-Based Model, Ross J. Gore, Carlos Lemos, F. Leron Shults, Wesley J. Wildman

VMASC Publications

We employ existing data sets and agent-based modeling to forecast changes in religiosity and existential security among a collective of individuals over time. Existential security reflects the extent of economic, socioeconomic and human development provided by society. Our model includes agents in social networks interacting with one another based on the education level of the agents, the religious practices of the agents, and each agent's existential security within their natural and social environments. The data used to inform the values and relationships among these variables is based on rigorous statistical analysis of the International Social Survey Programme Religion Module (ISSP) …

Using Mobile Devices To Facilitate Student Questioning In A Large Undergraduate Science Class, Helen Crompton, Stephen R. Burgin, Declan G. De Paor, Kristen Gregory

Teaching & Learning Faculty Publications

Asking scientific questions is the first practice of science and engineering listed in the Next Generation Science Standards. However, getting students to ask unsolicited questions in a large class can be difficult. In this qualitative study, undergraduate students sent SMS text messages to the instructor who received them on his mobile phone and via Google Glass. Using observations, coding of texts, and interviews, the researchers investigated the types and level of questions students asked and the perceptions of the instructor and TAs on how the messages were received. From the findings of this study, it is evident that students asked …

Is Every Tweet Created Equal? A Framework To Identify Relevant Tweets For Business Research, Thad Chee

Information Technology & Decision Sciences Theses & Dissertations

It is a life or death matter for a firm to observe its environment and identify new threats or opportunities quickly. Information technology has increased firm’s speed and agility in responding to environmental changes. Social media offers a vast and timely source of environmental information that firms can readily use gauge public sentiment. Twitter is a high-speed service that allows anyone to “tweet” a message to any interested parties. Firms can access near instantaneous changes in the public mood about any topic by using Sentiment Analysis. These topics range from predicting equities prices to predicting election outcomes. A gap exists …

Lifespan Communication And Career Development Of Black Teachers: A Socio-Ecological Approach, Veronica Whinnett Hurd

Communication & Theatre Arts Theses

This thesis unlocks the lifespan story of nine Black participants as they reflected on the communicative practices that guided their career journey towards becoming a teacher. Through the lens of Bronfenbrenner’s (1979) socio-ecological development model, the microsystem, mesosystem, exosystem, macrosystem, and chronosystem were examined to understand the content of career-related memories and with whom or what the communicative experiences occurred with across the participants’ lifespan. This study also takes an in-depth look at how the content of the memories evolved across Erikson’s (1964) childhood, adolescence, and young adulthood developmental periods, and the influence of the proximal and distal socio-ecological environments …

Brüno Is So Gay, Thomas Duering

OUR Journal: ODU Undergraduate Research Journal

Few comedians are as willing to confront American culture‟s greatest taboos for the sake of a joke as Sacha Baron Cohen. Baron Cohen originally gained popularity in America with his adorably ignorant and bumbling character, Borat. According to Biography.com, “Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan was a surprise smash, bringing in more than $128 million at the box office”. Because of Borat‟s success, Baron Cohen is now known for a unique style of filmmaking in which his characters present themselves to people under false premises in an attempt to catch funny reactions on …

Caption This: Police In Pussyhats, White Ladies, And Carceral Psychology Under Trump, Alison R. Reed

English Faculty Publications

No abstract provided.

Reconceptualizing The Work Of A Content Provider For An Online Audience: A Case Study For How Pedagogical Strategies Can Provide Models Of Engagement For Producers Of Entertainment, Diane Cooke

English Theses & Dissertations

With the interconnectivity of the Internet, and the availability of affordable media compositional tools, the proliferation of online media continues to grow exponentially. However, each day is still comprised of a fixed 24 hours, with far fewer hours spent in active media consumption. Considering the global potential for content to be found (Moreville), discovered (Cormier) or spread (Jenkins), content providers are looking for ways to attract, cultivate and hopefully expand their audiences amid all this digital clutter. In the field of entertainment, this challenge is complicated when small content providers are not aligned with an online, curated network such as …

Americans’ Willingness To Communicate With Mexican Immigrants: Effects Of Ethnocentrism And Immigration Status, Stephanie Leanne Harris

Communication & Theatre Arts Theses

Prompted by the 2016 United States (US) Presidential election, the topic of Mexican immigration has come to figure prominently in contemporary societal discourse. This study explores the willingness of US citizens to communicate with Mexicans as a function of US citizens’ ethnocentrism and Mexicans’ immigration documentation status. Specifically, this study measured ethnocentrism (Neuliep & McCroskey, 1997) and general willingness to communicate (McCroskey, 1992) of US citizens and then considered the relationship of these variables to their willingness to communicate with documented and undocumented Mexican immigrants. The study also explored the potential role that various lifespan variables, such as early communication …

Intercultural Communication Training And Law Enforcement Officers: A Career-Span Analysis And Education Agenda, Amanda M. Franco

Communication & Theatre Arts Theses

This thesis examines intercultural communication training and law enforcement education at the local level by means of a qualitative case study. Emphasis is given to the role of perceptions in law enforcement/community interactions as a means of understanding current relations between groups, as well as the role that cultural understanding of this should play in the creation of training curricula. There is a greater societal issue relative to interactions between minorities and law enforcement, and this research seeks to highlight how training, specifically training related to intercultural communication, can be impactful toward increasing understanding and mending group relations.

For this …

Social Controls Through The Mirror Of Columnists' Narratives: A Content Analysis For Framing In Media, Daphne Canan

Institute for the Humanities Theses

Information dissemination is a need for human beings and it is a two way process. This two-way process can be in various formats and forms. One of the oldest ways is the newspaper, which has two types: online and print. While doing this important job, every news and column is influenced by the person who writes and edits it. The influence could be part of human nature; or it could result from an intentional selection of words, facts, and narratives. The latter emerged as an academic facet in social sciences and it is called framing. Framing theory discusses the intentional …

Bbc News: Defining Britishness In The Early Twenty-First Century, Christine Gilroy-Reynolds

English Theses & Dissertations

According to the BBC’s 2006 Royal Charter, the BBC situations itself rhetorically within the notions of ‘public value’ and its commitment to, among other things, "d) representing the UK, its nations, regions and communities; e) bringing the UK to the world and the world to the UK [...]"(2-3). In order to achieve these goals, the BBC must define that which it represents particularly when dealing with the news. While BBC News claims to be impartial, rhetorically, impartiality is impossible when committing to the pursuit of definition and representation. In defining “Britishness,” BBC News must negotiate Britain’s global position as post-colonial, …

Social Awareness Campaigns: Raising Awareness On Human Trafficking In India, Neha Pondicherry

Virginias Collegiate Honors Council Conference

Human trafficking is a persistent international problem that results in the subjugation of over 1 million people annually. The mass exploitation and abuse of humans for personal gain has taken many different forms over the span of history, including slavery, domestic servitude, labor bondage, etc. Many social media campaigns are not successful in India because they do not take into account the lack of education and minimal access to technology and other methods of communication. Rural villages actually respond most effectively to media use. In my research, I devised an entirely new social awareness campaign to be executed in India …

Narratives Of Miami In Dexter And Burn Notice, Myles Mcnutt

Communication & Theatre Arts Faculty Publications

In popular discourse around television, a series’ relationship with place is often marked through the suggestion its setting is “like a character in the show”, but this article argues against adopting this as a framework for analyzing television’s relationship with space and place. It articulates the relationship between this discourse of “spatial capital” and hierarchies of cultural capital within the television industry, limiting the types of series that are deemed to warrant closer investigation regarding issues of space and place and lacking nuanced engagement with place’s relationship with television narrative in particular. After breaking down the logic under which these …