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Articles 451 - 480 of 752

Full-Text Articles in Communication

Official And Unofficial Civil Religious Discourse, Steven R. Goldzwig Mar 2002

Official And Unofficial Civil Religious Discourse, Steven R. Goldzwig

College of Communication Faculty Research and Publications

This essay discusses Roderick P. Hart's unique contribution to the scholarly investigation of civil religion in America. The essay also comments on traditional rhetorical constructions of civil religious discourse manifest in the presidential public address of George W. Bush. The essay concludes by offering evaluative commentary on three sets of innate tensions that complicate rhetorical constructions of civil religion: Church and state, republicanism and liberalism, and pluralism and secularism.

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History, Hate And Hegemony: What's A Journalist To Do?, Bonnie Brennen, Lee Wilkins Jan 2002

History, Hate And Hegemony: What's A Journalist To Do?, Bonnie Brennen, Lee Wilkins

College of Communication Faculty Research and Publications

No abstract provided.

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Public Perceptions Of The Midwest’S Pavements: Policies And Thresholds, David Kuemmel, Richard Robinson, Ronald C. Sonntag, Robert J. Griffin, James K. Giese Jan 2002

Public Perceptions Of The Midwest’S Pavements: Policies And Thresholds, David Kuemmel, Richard Robinson, Ronald C. Sonntag, Robert J. Griffin, James K. Giese

Marketing Faculty Research and Publications

A 5-year, pooled fund study with the Iowa, Minnesota, and Wisconsin departments of transportation assessed the public's perceptions of pavement improvement strategies and developed thresholds of satisfaction using the departments' physical indices, such as pavement ride and condition on rural, two-lane highways in the states. Approximately 3,600 drivers in the three states were involved in the three phases of the project, which included 18 focus groups, 400 statewide surveys in each state, and 2,300 targeted surveys across the three states. A multidisciplinary team from Marquette University and a mass media survey lab conducted the studies. A summary of focus group …

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A Psychographic Analysis Of Generation Y College Students, Joyce M. Wolburg, James Pokrywczynski Sep 2001

A Psychographic Analysis Of Generation Y College Students, Joyce M. Wolburg, James Pokrywczynski

College of Communication Faculty Research and Publications

Generation Y is regarded as the elusive new youth market, whose members are as resistant to advertising efforts as were members of Generation X before them. To investigate various factors that influence the use of advertising among the college segment of Generation Y, a survey was administered to a random sample of 368 college students. Questions probed self-identity, relevance of depictions in the media, and the informational value of advertising across eight media. Results show that gender and a variety of personality traits such as introversion/extroversion affect both the perceived value of advertising as an information source and the relevance …

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Communication Technology And Intercultural Education: A Report On Pedagogy, Deleasa Randall-Griffiths, Daradirek Ekachai Jul 2001

Communication Technology And Intercultural Education: A Report On Pedagogy, Deleasa Randall-Griffiths, Daradirek Ekachai

College of Communication Faculty Research and Publications

No abstract provided.

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In Danger Of Dilution?, Bonnie Brennen Apr 2001

In Danger Of Dilution?, Bonnie Brennen

College of Communication Faculty Research and Publications

No abstract provided.

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Public Perceptions Of The Midwest's Pavements: Explaining The Relationship Between Pavement Quality And Driver Satisfaction, James K. Giese, Robert J. Griffin, David Kuemmel Jan 2001

Public Perceptions Of The Midwest's Pavements: Explaining The Relationship Between Pavement Quality And Driver Satisfaction, James K. Giese, Robert J. Griffin, David Kuemmel

College of Communication Faculty Research and Publications

A three-phase study involving focus groups and sample surveys was conducted in three Midwestern states to assess the amount of satisfaction that motorists who drive on rural, two-lane state highways have with the pavement characteristics of those highways and to explain the relationship between the actual physical condition of the pavements and motorists' satisfaction. Consistently in each state, the direct relationship between pavement quality and driver satisfaction was mediated by cognitive structure—a set of five specific beliefs motorists have about the pavement. The part of the study that (a) applies a powerful psychological model to the task of …

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Misplaced Marketing: Why Television Is The “Wrong” Environment For Public Service Advertising Campaigns, Joyce M. Wolburg Jan 2001

Misplaced Marketing: Why Television Is The “Wrong” Environment For Public Service Advertising Campaigns, Joyce M. Wolburg

College of Communication Faculty Research and Publications

Notes that research has shown that advertising efforts to promote social causes rarely reach meaningful levels of effectiveness. Points out that while the media provide the right emotional climate for advertising messages that encourage consumption, it follows that the media provide the wrong environment for messages that discourage consumption or other behaviors. Concludes that money spent might best be redirected to other prevention efforts that more directly accomplish the social program’s goals.

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The "Risky Business" Of Binge Drinking Among College Students: Using Risk Models For Psas And Anti-Drinking Campaigns, Joyce M. Wolburg Jan 2001

The "Risky Business" Of Binge Drinking Among College Students: Using Risk Models For Psas And Anti-Drinking Campaigns, Joyce M. Wolburg

College of Communication Faculty Research and Publications

To assist creators of public service announcements and anti-drinking campaigns, this study provides an in-depth examination of the risks of binge drinking from the perspective of college students. Using current risk models for guidance, key elements from the qualitative data in the study are addressed, including perceived risks and their severity, vulnerability to risks, self-efficacy, response efficacy, benefits from ritual functions, and other costs or benefits based on students' attitudes and beliefs. An integrated risk perception model is introduced. Student participants enumerated extensive risks; however, they generally felt invulnerable to the consequences. Most adopted a management style of “taking chances” …

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The Minnesota News Council: Principles, Precedent And Moral Authority, Erik Ugland Dec 2000

The Minnesota News Council: Principles, Precedent And Moral Authority, Erik Ugland

College of Communication Faculty Research and Publications

This study addresses the Minnesota News Council’s moral authority–that is, its ability to serve as a referent for the ethical or moral choices of others–and how its authority might be affected by perceptions of its legitimacy. After analyzing all of the Council’s 125 written determinations, we argue that the Council’s legitimacy and authority could be enlarged by clearer statements of ethical principles, explicit expressions of standards of conduct, and more consistent references to past determinations.

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Accounting For The Complexity Of Causal Explanations In The Wake Of An Environmental Risk, Lee Ann Kahlor, Sharon Dunwoody, Robert J. Griffin Aug 2000

Accounting For The Complexity Of Causal Explanations In The Wake Of An Environmental Risk, Lee Ann Kahlor, Sharon Dunwoody, Robert J. Griffin

College of Communication Faculty Research and Publications

In 1993, Milwaukee-area residents experienced a nationally publicized outbreak of cryptosporidium, a parasite, which infested the metropolitan drinking supply and sickened some 400,000 people. Using survey data gathered from 610 adult residents in the wake of that outbreak, this study looks at predictors of the complexity of people’s understanding of two causal components of the outbreak: 1) how the parasite got into the water supply and 2) how it causes illness once in the human body. Analysis of open-ended data indicated that, consistent with the knowledge gap hypothesis, socioeconomic status is a significant predictor of differences in explanatory complexity. And, …

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The Tricks Of Academe, Lawrence Soley Jan 2000

The Tricks Of Academe, Lawrence Soley

College of Communication Faculty Research and Publications

No abstract provided.

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Advertising And Culture: Variations On The Theme Of Individualism In Korean And American Magazine Advertising, Joyce M. Wolburg, Hoh Kim Jan 2000

Advertising And Culture: Variations On The Theme Of Individualism In Korean And American Magazine Advertising, Joyce M. Wolburg, Hoh Kim

College of Communication Faculty Research and Publications

Social scientists regard the U.S. and the Republic of Korea as countries with opposing cultural values. Given this contrast, the advertising of each culture is expected to differ. An examination of magazine advertising indicates that American ads strongly express the individualistic culture; however, the Korean ads not only express collectivistic ideas but individualistic ones as well. Although this phenomenon is not entirely surprising given the strength of Western influence, Korean individualistic messages are different from American individualistic messages. This suggests that expressions of individualism in ads blend with the elements of each culture to produce uniquely different messages ..

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Review Of The View From "On The Road": The Rhetorical Vision Of Jack Kerouac, Steven R. Goldzwig Jan 2000

Review Of The View From "On The Road": The Rhetorical Vision Of Jack Kerouac, Steven R. Goldzwig

College of Communication Faculty Research and Publications

No abstract provided.

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Communication And Freedom: An Althusserian Reading Of Media-Government Relations, Bonnie Brennen Jan 2000

Communication And Freedom: An Althusserian Reading Of Media-Government Relations, Bonnie Brennen

College of Communication Faculty Research and Publications

This essay draws on the work of French philosopher Louis Althusser, particularly his contributions to the development of ideology, in an assessment of the relationship between communication ana freedom. Althusser's understanding of freedom as an ideological creation not only privileges the role of ideology in the construction of social relationships, but also calls into question the complex interplay between media, society, and freedom. The current billion-dollar anti-drug public service announcement deal is interrogated in an effort to illustrate how the United States government has been inserting ideologically driven propaganda into prime time television shows with the full co-operation and approval …

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The Relationship Of Risk Information Processing To Consideration Of Behavioral Beliefs, Robert J. Griffin, Kurt Neuwirth, James K. Giese, Sharon Dunwoody Aug 1999

The Relationship Of Risk Information Processing To Consideration Of Behavioral Beliefs, Robert J. Griffin, Kurt Neuwirth, James K. Giese, Sharon Dunwoody

College of Communication Faculty Research and Publications

A model proposes that the form of information processing individuals apply to risk information from the media and other sources affects the number of behavioral beliefs they consider to be important to their judgments about performing risk-reducing behaviors and eventually influences the stability or maintenance of those behaviors. This study found that deeper, more systematic processing of risk information is positively related to behavioral belief accession and consideration across two communities and three risks (two health risks and one ecological risk). Education, representing processing capacity, enhances this relationship.

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Civil Rights In The Postmodern Era: An Introduction, Steven R. Goldzwig Jul 1999

Civil Rights In The Postmodern Era: An Introduction, Steven R. Goldzwig

College of Communication Faculty Research and Publications

No abstract provided.

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Review Of God's Long Summer: Stories Of Faith And Civil Rights, Steven R. Goldzwig Jul 1999

Review Of God's Long Summer: Stories Of Faith And Civil Rights, Steven R. Goldzwig

College of Communication Faculty Research and Publications

No abstract provided.

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Understanding The "Social Gifts" Of Drinking Rituals: An Alternative Framework For Psa Developers, Debbie Treise, Joyce M. Wolburg, Cele C. Otnes Jul 1999

Understanding The "Social Gifts" Of Drinking Rituals: An Alternative Framework For Psa Developers, Debbie Treise, Joyce M. Wolburg, Cele C. Otnes

College of Communication Faculty Research and Publications

Binge drinking behavior has been described as the most significant health hazard on college campuses today. Using definitions of ritual behavior drawn from the literature, the authors conducted focus groups, depth interviews, and participant observations to explore the ritualized nature of alcohol beverage consumption among college students at two large universities. The themes that emerged provide an understanding of the rituals associated with college student drinking. With the drinking-as-ritual interpretation as a theoretical framework, the authors discuss how developers of public service announcements (PSAs) could capture and contextualize drinking rituals and thus make PSAs more relevant to the target audience. …

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The Relationship Of Information Sufficiency To Seeking And Processing Risk Information, Robert J. Griffin, Sharon Dunwoody, Kurt Neuwirth, James K. Giese May 1999

The Relationship Of Information Sufficiency To Seeking And Processing Risk Information, Robert J. Griffin, Sharon Dunwoody, Kurt Neuwirth, James K. Giese

College of Communication Faculty Research and Publications

Based in part on Eagly and Chaiken’s (1993) Heuristic-Systematic model of information processing, we develop and test part of a model that focuses on characteristics of individuals that might predispose them to seek and process information about health and environmental risks in different ways. Specifically, the part of the model being tested proposes that three main predictors —(1) the need for sufficient information to allow one to deal with the risk, (2) one’s perceived personal capacity to acquire needed information, and (3) beliefs about the usefulness of information in various channels — will influence the extent to which a person …

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Using Systematic Thinking To Choose And Evaluate Evidence, Robert J. Griffin Jan 1999

Using Systematic Thinking To Choose And Evaluate Evidence, Robert J. Griffin

College of Communication Faculty Research and Publications

No abstract provided.

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Narrative Analysis Of Sexual Etiquette In Teenage Magazines, Ana C. Garner, Helen M. Sterk, Shawn Adams Dec 1998

Narrative Analysis Of Sexual Etiquette In Teenage Magazines, Ana C. Garner, Helen M. Sterk, Shawn Adams

College of Communication Faculty Research and Publications

Expanding on existing research on women's magazines, this essay examines the sexual etiquette developed in advice columns in magazines popular among teenage women. Over a span of 20 years, the advice has changed very little. Serving the rhetorical function of field guides and training manuals, teen magazines limit women's sociality and sexuality within narrowly defined heterosexual norms and practices. The rhetoric of sexual etiquette encourages young women to be sex objects and teachers of interpersonal communication rather than lovers, friends, and partners. Young women are being taught to subordinate self for others and to be contained.

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Review Of The Governance Of Cyberspace, Bonnie Brennen Sep 1998

Review Of The Governance Of Cyberspace, Bonnie Brennen

College of Communication Faculty Research and Publications

No abstract provided.

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Applying An Information Seeking And Processing Model To A Study Of Communication About Energy, Robert J. Griffin, Kurt Neuwirth, Sharon Dunwoody Aug 1998

Applying An Information Seeking And Processing Model To A Study Of Communication About Energy, Robert J. Griffin, Kurt Neuwirth, Sharon Dunwoody

College of Communication Faculty Research and Publications

Analysis of a survey of two Great Lakes cities develops and tests part of a model that focuses on characteristics of individuals that might predispose them to seek and process information about risks in different ways. Support is found for the model’s propositions that information sufficiency (a person’s sense of the amount of information needed to cope with a health risk) is based partially on affective response to the risk, which is based in part on perceptions of key characteristics of the risk. Support is less strong for the proposition that felt normative pressures to possess information may also affect …

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Civil Rights And The Cold War: A Rhetorical History Of The Truman Administration And The Desegregation Of The United States Army, Steven R. Goldzwig Jan 1998

Civil Rights And The Cold War: A Rhetorical History Of The Truman Administration And The Desegregation Of The United States Army, Steven R. Goldzwig

College of Communication Faculty Research and Publications

No abstract provided.

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Messages Of Individualism In French, Spanish, And American Television Advertising, Ronald E. Taylor, Joyce M. Wolburg Jan 1998

Messages Of Individualism In French, Spanish, And American Television Advertising, Ronald E. Taylor, Joyce M. Wolburg

College of Communication Faculty Research and Publications

Individualism is a central value in French, Spanish, and American cultures. However, what it means to be an individual and how this is expressed varies among cultures. This study explores the ways that television advertising reflects individualism in French, Spanish, and American cultures and uses a qualitative approach that allows coding categories to emerge from the three countries' samples rather than imposing previously defined categories from a single culture. The study identifies six main advertising message strategies across the three cultures: the Efficient Individual, the Sensual Individual, the Attractive/Healthy Individual, the Esteemed Individual, the Performant(e) Individual, and the Intellectual Individual. …

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Values, Affect And Risk Perception, Kurt Neuwirth, Sharon Dunwoody, Robert J. Griffin Nov 1997

Values, Affect And Risk Perception, Kurt Neuwirth, Sharon Dunwoody, Robert J. Griffin

College of Communication Faculty Research and Publications

Three pilot studies provided data exploring the roles of values, threats to these selfsame values and emotions in the perception of risk. Results indicate that judgements about risk are associated with a wide variety of values and perceived threats to values. The findings also revealed that the negative emotions such as sadness, worry, anger, disgust, helplessness and uncertainty were significantly related to risk perception. The authors' discussion advances the view that the range of topics considered appropriate to risk communication can be extended to the area of public opinion and rhetorical studies.

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Public Or Private? E-Mail And The Ethics Of Privacy, Bonnie Brennen, David Primeaux Sep 1997

Public Or Private? E-Mail And The Ethics Of Privacy, Bonnie Brennen, David Primeaux

College of Communication Faculty Research and Publications

No abstract provided.

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Job Satisfaction In Newspaper Ad Departments, James Pokrywczynski, John Crowley Jan 1997

Job Satisfaction In Newspaper Ad Departments, James Pokrywczynski, John Crowley

College of Communication Faculty Research and Publications

The results of a study indicate that newspaper advertising employees are not as dissatisfied as their editorial counterparts but that they are the least satisfied of any group in the advertising industry.

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Learning From News Stories About Risk, Kurt Neuwirth, Sharon Dunwoody, Robert J. Griffin Nov 1996

Learning From News Stories About Risk, Kurt Neuwirth, Sharon Dunwoody, Robert J. Griffin

College of Communication Faculty Research and Publications

The present study contrasts experimental subjects’ reactions to and knowledge held as a result of exposure to news stories about hazards in the environment. Subjects (n=246) viewed six news stories created especially for the experiment. Three stories were of general interest to students (on effective time use, apartment hunting tips and a possible change in academic standards) and three stories were about hazards (a parasite in the campus water supply, an illness caused by chemically treated library books, and fluorescent lighting affecting grades). Results indicate that rates of learning about the characteristics of a hazard occurred at high levels when …

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