Communication Commons^™

Symptom Information In Direct-To-Consumer Antidepressant Advertising And College Students' Perception Of The Lifetime Risk Depression, Jin Seong Park, Jean M. Grow

College of Communication Faculty Research and Publications

While consumers’ health cognition and behavior are likely formed through multiple influences, the current study focused on the effects of exposure to specific content elements in direct-to-consumer advertising. The study revealed that consumers’ exposure to the American Psychiatric Association’s (APA) diagnostic guideline has potential to reduce their perceived lifetime risk of depression and intention to consult a health professional to discuss the health issue. The study further revealed when an antidepressant ad mentioned a long list of symptoms, exposure to the diagnostic guideline reduced risk perception and consultation intention significantly, whereas in the presence of a short list of symptoms, …

A Narrative Analysis Of Climate Change Coverage In The New York Times, 1988-2008: Social Responsibility And Weight-Of-Evidence Reporting, Valerie Marie Valentine

Master's Theses (2009 -)

Drawing on narrative analysis, this study uncovers the metanarrative that served to structure the coverage of global warming as it appeared in The New York Times over a 20-year period. This analysis indicates that The New York Times used weight-of-evidence reporting over time to underpin the architecture of the metastory, in contrast to traditional objective reporting. Weight-of-evidence reporting is recommended as a method of incorporating the majority voice of science by de-emphasizing what is considered untrue, rather than giving it the same merit, while also documenting growing evidence. This finding is situated within the context of journalism ethics. The study …

Effects Of Parental Divorce On Uncertainty Following Initial Communication With A Potential Romantic Partner, Julia Ann Hansch

Master's Theses (2009 -)

Decades of research have supported Berger and Calabrese's (1975) Uncertainty Reduction Theory (URT), which posits that reducing uncertainty is a chief goal of initial communication between strangers. This study extends the scope of URT, focusing on initial communication between strangers who see themselves as potential romantic partners. Further, this study specifically examines the potential influence of a well-researched external factor that has been found to negatively affect the way people communicate and behave within romantic relationships: parental divorce. Although many studies have assessed the impact of parental divorce on communication in developed relationships, there is little research examining its impact …

Threads Of Intersection And Distinction: Joining An Ongoing Conversation Within Organizational Communication Research, Sarah Bonewits Feldner, Scott C. D'Urso

College of Communication Faculty Research and Publications

No abstract provided.

Reviews Of Radio's Hidden Voice: The Origins Of Public Broadcasting In The United States By Hugh Richard Slotten And The Nbc Advisory Council And Radio Programming, 1926–1945 By Louise M. Benjamin, Amanda R. Keeler

College of Communication Faculty Research and Publications

No abstract provided.

Getting On The "E" List: E-Mail Use In A Community Of Service Provider, Craig R. Scott, Laurie K. Lewis, Scott C. D'Urso

College of Communication Faculty Research and Publications

This case examines how a community of organizations providing service to people experiencing homelessness made use of an electronic mail list. Current economic conditions have encouraged organizations in various sectors—including nonprofits—that might normally compete for scarce resources to collaborate with one another to increase their chances of survival. One set of tools likely to be of value in such relationships includes various online discussion technologies. An examination of this community’s email list use over a three-year period suggests a somewhat complex picture regarding technology use. More specifically, some issues both constrain and enable use. Additionally, seemingly basic and minimal uses …

The New Abridged Reporter's Privilege: Policies, Principles, And Pathological Perspectives, Erik Ugland

College of Communication Faculty Research and Publications

This Article contends that contemporary arguments about the reporter's privilege are increasingly situated within a divided framework in which protections for confidential and nonconfidential information are treated as separate interests that lack a shared theoretical justification. This is both a cause and consequence of a broader tendency among judges, legislators, journalists, and lawyers to emphasize policy-based conceptions of the privilege that are focused on case-specific calculations of harms and benefits, rather than principle-based conceptions focused on journalistic autonomy and the need for a structural separation of press and government. Policy arguments present the privilege as a narrow, utilitarian device for …

Projective Techniques In Us Marketing And Management Research: The Influence Of The Achievement Motive, Lawrence Soley

College of Communication Faculty Research and Publications

Purpose – This paper aims to examine the use of projective techniques for published marketing and management research in the USA. The paper emphasizes the influence that McClelland, Atkinson, Clark and Lowell’s study, The Achievement Motive (1953), has had on subsequent research. That work applied quantitative analysis to responses obtained using projective techniques.

Design/methodology/approach – The approaches used in this paper consist of descriptive historical methods and a literature review. The historical analysis was conducted using Kuhn’s 1967 conception of paradigms, showing that the paradigm from which projective techniques emerged – psychoanalysis – failed to gather many adherents outside the …

Commencing The Rationale For War: George W. Bush’S Address At West Point, June 1, 2002, Steven R. Goldzwig

College of Communication Faculty Research and Publications

No abstract provided.

Relational Maintenance Behaviors In The Grandchild–Grandparent Relationship, Daniel H. Mansson, Scott A. Myers, Lynn H. Turner

College of Communication Faculty Research and Publications

This study examined grandchildren's use of relational maintenance behaviors when interacting with their grandparents and how these behaviors are associated with grandchildren's perceived communication satisfaction with their grandparents and grandparent provision of communication-based emotional support. Undergraduate students (N = 238) reported on their relationships with the grandparent with whom they had the most recent interaction. Results indicate that grandchildren use (in descending order) the positivity, conflict management, tasks, assurances, networks, advice, and openness relational maintenance behaviors. Perceived grandparent provision of communication-based emotional support and grandchildren communication satisfaction with grandparents were directly and positively related to grandchildren's use of relational …

Sports Public Relations, Tom Isaacson

College of Communication Faculty Research and Publications

No abstract provided.

Review Of Jan Olsson's Los Angeles Before Hollywood: Journalism And American Film Culture, 1905 To 1915, Amanda R. Keeler

College of Communication Faculty Research and Publications

No abstract provided.

Branding The Family Drama: Genre Formations And Critical Perspectives On Gilmore Girls, Amanda R. Keeler

College of Communication Faculty Research and Publications

No abstract provided.

Consumer Ethnocentrism: A Comparison Of Arab And Western Audiences, Kevin Keenan, James Pokrywczynski

College of Communication Faculty Research and Publications

The subject of consumer ethnocentrism is discussed in the context of advertising country-of-origin effects. The literature and suggestions concerning the phenomenon in the Middle East are brought up and a study using U.S. and Egyptian samples is described. The findings show some evidence of consumer ethnocentrism in both countries, though statistical significance is only achieved with U.S. data, generally consistent with prior writing and research focused on developed versus developing countries. Special attention is given to the construct of worldliness and though not statistically significant, results suggest it may be a factor deserving additional study.

Photojournalism: Historical Dimensions To Contemporary Debates, Bonnie Brennen

College of Communication Faculty Research and Publications

This chapter offers a brief discussion of the historical context surrounding recent discussions of photography and focuses on the role of photojournalism in contemporary society. As such, it addresses the introduction of photography and its perceived ability to provide authentic documentation of "reality" and details the development of photojournalism during the twentieth century. This chapter then focuses on challenges to the documentary role of photography since the introduction of digital technologies and notes the changing role of photojournalists showcasing their current emphasis on illustrating emotional aspects of experience.

Emerging Interpersonal Norms Of Text Messaging In India And The United States, Robert Shuter, Sumana Chattopadhyay

College of Communication Faculty Research and Publications

This study examines whether there are emerging interpersonal norms of text messaging—an etiquette (“textiquette”) of texting—that guide its use in India and the United States. One hundred and thirty-seven participants recorded multiple text messages sent and received in specially designed text logs. Each log secured data on the following dimensions: (1) the context in which a text was sent and received/read; (2) who each participant was with—and the reaction of this person(s)—when the participant sent or received/read a text message; and (3) what constitutes impolite text messaging behavior. Results reveal emerging interpersonal norms of text messaging in both countries that …

Learning To Communicate In Multi-Disciplinary Teams, Stephanie Christopher

College of Professional Studies Faculty Research and Publications

No abstract provided.

A Plea For Pr Ethics Research, Kati Tusinski Berg

College of Communication Faculty Research and Publications

No abstract provided.

Review Of Kristen Haring's Ham Radio's Technical Culture, Amanda R. Keeler

College of Communication Faculty Research and Publications

No abstract provided.

Promises And Challenges Of Teaching Statistical Reasoning To Journalism Undergraduates: Twin Surveys Of Department Heads, 1997 And 2008 (Presentation), Robert J. Griffin, Sharon Dunwoody

College of Communication Faculty Research and Publications

Surveys of journalism department heads in 1997 and 2008 showed general support for the need for journalism students to reason with statistical information. Stronger support was associated, in particular, with the perception that this cognitive skill would give students an advantage in the journalism job market. However, many chairs also perceived various constraints to learning, such as student unwillingness to focus on this material and the difficulty most of their faculty would have teaching it. University goals to integrate statistical reasoning into the curriculum were associated with chairs rewarding faculty who did so. Chair responses in 2008 varied little from …

Promises And Challenges Of Teaching Statistical Reasoning To Journalism Undergraduates: Twin Surveys Of Department Heads, 1997 And 2008, Robert J. Griffin

College of Communication Faculty Research and Publications

Surveys of journalism department heads in 1997 and 2008 showed general support for the need for journalism students to reason with statistical information. Stronger support was associated, in particular, with the perception that this cognitive skill would give students an advantage in the journalism job market. However, many chairs also perceived various constraints to learning, such as student unwillingness to focus on this material and the difficulty most of their faculty would have teaching it. University goals to integrate statistical reasoning into the curriculum were associated with chairs rewarding faculty who did so. Chair responses in 2008 varied little from …

Teaching Ethics With The Help Of Hollywood, Kati Tusinski Berg

College of Communication Faculty Research and Publications

No abstract provided.

Misguided Optimism Among College Student Smokers: Leveraging Their Quit-Smoking Strategies For Smoking Cessation Campaigns, Joyce M. Wolburg

College of Communication Faculty Research and Publications

College student smokers are a unique group who typically plan to quit smoking by the time they graduate, but few succeed and those who do require multiple attempts. This study examines the strategies of college student participants who successfully quit smoking. They tell a story of trial and error in achieving their goal—one that is more likely to end in another failed attempt than a successful effort unless they learn from past mistakes. Their stories not only show misplaced optimism for quitting but also ineffective smoking-cessation efforts.

Web 2.0: Opportunities And Challenges For Advertising Educators, Mary Caravella, Daradirek Ekachai, Charles Jaeger, Debra Zahay

College of Communication Faculty Research and Publications

No abstract provided.

The Past, Present, And Future Of Human Communication And Technology Research: An Introduction, Scott C. D'Urso

College of Communication Faculty Research and Publications

No abstract provided.

“Exploring The Basement Of Social Justice Issues”: A Graduate Upon Graduation, Erika L. Kirby, Sarah Bonewits Feldner, Jay Leighter, M. Chad Mcbride, Bren Ortega Murphy, Stacy Tye-Williams, Lynn H. Turner

College of Communication Faculty Research and Publications

No abstract provided.

Connected To The Organization: A Survey Of Communication Technologies In The Modern Organizational Landscape, Scott C. D'Urso, Kristen M. Pierce

College of Communication Faculty Research and Publications

In today’s organizations, traditional and cutting-edge technologies compete for increased usage. This exploratory project provides a snapshot of the communication technology (CT) landscape by examining the use of 25 different CTs and their relations to a variety of common demographic variables. Results suggest that, although newer CTs are in use today, more traditional and established CTs such as e-mail, Internet, telephones, and voicemail still dominate the landscape.

What’S In A Name? Managing Multiple Organizational Identities In A Catholic University, Sarah Bonewits Feldner, Scott C. D'Urso

College of Communication Faculty Research and Publications

This paper examines the situation surrounding a proposed nickname change for Marquette University. The analysis draws upon current work that explores multiple organizational identities and stakeholder participation in making such a decision. The article focuses on Catholic universities and considers tensions that emerge as the faith mission interacts with the secular purposes of the organization. We argue that, rather than focusing on the faith-mission alone, Catholic universities are at their best when they attend to multiple identity targets when communicating decisions to various constituency groups.

"Regulating Sin" Across Cultures, Joyce M. Wolburg, Olesya Venger

College of Communication Faculty Research and Publications

Using text analysis, this study compares the alcohol advertising strategy in Ukraine and the United States within the context of regulatory, historical, cultural, and economic factors. Results showed that Ukrainian magazine ads contained a larger number of violations than the American ads, which complied with the letter of the law, if not the spirit. The message strategies also told different cultural stories that reflect the different ideologies for the two countries, which means that specialized advertising approaches are needed for each country. American ads situate alcohol as part of normal life, whereas Ukrainian ads demonstrate conspicuous consumption and celebrate the …

The Aims Of Public Scholarship In Media Law And Ethics, Erik Ugland

College of Communication Faculty Research and Publications

This essay urges scholars in media law and ethics to reevaluate the extent and utility of their public-scholar efforts and to consider ways that they can transfer research-based knowledge to public audiences while also playing a more deliberate role in holding media and government institutions accountable. It suggests that the devolution of standards in mass communication, the increasing encroachments on media autonomy, and the broader collapse of power into fewer hands make this a particularly urgent moment for scholars to reengage the public and to abandon their feckless neutrality on public issues. The overarching aim of public scholars ought to …