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Articles 31 - 60 of 655
Full-Text Articles in Communication
Narrativizing The Holidays: Event Branding Through Commodity Narrative Campaigns, Peighton Hinote
Narrativizing The Holidays: Event Branding Through Commodity Narrative Campaigns, Peighton Hinote
Masters Theses
Event planning and coordination often view events to be standalone, existing only until the event has passed. However, this thesis looks to serialize events to exist long after a single event takes place. Through the application of narrative, myth, and floating signification through the lens of semiotics theory, this thesis aims to create evergreen content for public relations practitioners in their efforts to promote events. The contents of this thesis focus on theory and application, allowing the two to enrich one another. Furthermore, this thesis practically applies foundational concepts from scholars like Fiske (1987, 1990) and Barthes (1957, 1970, 1978) …
How All In Are We Really?: An Examination Of Eastern Illinois University’S “All In” Branding Campaign’S Impact On Tenured Faculty Members’ Organizational Identification And Commitment, Melissa A. Stone
Masters Theses
Organizations are constantly putting out messages to the world, and many of these external messages speak on behalf of the organization’s internal members. While organizations often thoroughly examine whether these messages have the intended effect on target audiences, current research lacks answers to how internal members perceive and are impacted by these messages. To gain greater insight into the relationship between an organization’s external messages and the impact those messages have on internal members, this thesis examines Eastern Illinois University’s “All In” branding campaign and its perceived effect on tenured faculty members’ organizational identification and commitment. Ten tenured-faculty members were …
Terministic Screening And Conspiracy Theory In Political Communication: A Critical Analysis Of Trump’S Rhetorical Ties To Fair And Alex Jones Through “Invasion” Immigration Discourse, Emily A. Wiedeman
Masters Theses
This study focuses on the political and social communicative implications that result from mirrored anti-LatinX immigration discourses from three different political entities: President Donald Trump, special-interest hate group the Federation for Immigration Reform (FAIR), and conspiracy theorist Alex Jones. Through a critical communication lens, the author presents and discusses the influence of presidential communication, and its ability to contribute to and bolster xenophobic political undertones, creating a communicative environment that functions to empower and embolden proponents of racially based discrimination. Further, this study discusses the power presidential communication has to legitimize, normalize, and amplify the racist and xenophobic anti-LatinX discourses …
Creative Thesis Project: Handbook For Developing Trust With Gender And Sexual Minority Students In A Campus Health Care Clinic, Anne E. Pettit
Creative Thesis Project: Handbook For Developing Trust With Gender And Sexual Minority Students In A Campus Health Care Clinic, Anne E. Pettit
Masters Theses
Trust is an important element in patient-provider relationships in the health care field. Patient trust in the provider is linked to higher satisfaction of care, better adherence to treatment plans, overall higher success in health care visits, and better likelihood of seeking out medical care in the future. Trust can be difficult for health care providers to establish with gender and sexual minority (GSM) patients due to health care’s well known history of harassment and discrimination against the GSM community. The Handbook for Developing Trust with Gender and Sexual Minority Students in a Campus Health Care Clinic addresses health care …
Using Sport Identification & Rhetorical Strategy: Evaluating An Ncaa D1 Collegiate Football Team’S Social Media Presence, Maria Baldwin
Using Sport Identification & Rhetorical Strategy: Evaluating An Ncaa D1 Collegiate Football Team’S Social Media Presence, Maria Baldwin
Masters Theses
Using social media platforms to build identification amongst stakeholders is of increasing importance for a growing range of organizations. Social media represents a powerful tool for marketing and developing business. In sports organizations, the use of social media can build identification amongst a fanbase by using George Cheney’s (1983) rhetorical strategies. The purpose of this study was to explore the content of a regional D1 university football team’s twitter and Instagram platforms, using a content analysis to clarify the organization’s use of rhetorical strategies and design elements to foster sport identification amongst their social media fanbase. Many sports organizations use …
Political Communication, Marita Gronnvoll
Political Communication, Marita Gronnvoll
Syllabi
The purpose of this course is to explore various aspects of political communication in the UnitedStates. Our first topic will be presidential rhetoric and the rhetorical presidency. As we explorethis topic, we will investigate the historical development of presidential communication and themajor genres which help shape and structure that communication. Our second topic will bepolitical campaigns and the evolution of the “long campaign,” particularly its inescapableconnection to mass media. Our third topic will be grassroots and resistance politicalcommunication. Here, our focus will be on the nontraditional approaches taken by ordinarycitizens and citizen groups as they strive to have their voices …
Introduction To Speech Communication, Sara Gronstal
Introduction To Speech Communication, Sara Gronstal
Syllabi
This course focuses on the fundamental principles of selecting, analyzing,evaluating, organizing, developing, and communicating information, evidence, and points ofview orally. The course includes instruction in techniques of listening and informative,persuasive, and reactive speaking.
Argumentation And Critical Thinking, Ryan Mcdaniel
Argumentation And Critical Thinking, Ryan Mcdaniel
Syllabi
This class will study how to build, critique, and adapt arguments within a climate ofdisagreement. You will practice gathering and evaluating evidence, selection andevaluation of reasoning, and the production, criticism and refinement of both oral andwritten arguments.
Introduction To Speech Communication, Ryan Mcdaniel
Introduction To Speech Communication, Ryan Mcdaniel
Syllabi
This course focuses on the fundamental principles of selecting, analyzing, evaluating,organizing, developing, and communicating information, evidence, and points of vieworally. The course includes instruction in techniques of listening and informative,persuasive, and reactive speaking.
Introduction To Speech Communication, W. Robinson
Introduction To Speech Communication, W. Robinson
Syllabi
This course focuses on the fundamental principles of selecting, analyzing,evaluating, organizing, developing, and communicating information, evidence, and points ofview orally. The course includes instruction in techniques of listening and informative,persuasive, and reactive speaking.
Production I, Scott Walus
Production I, Scott Walus
Syllabi
This production-centered course teaches the foundational elements of visual storytelling through video,television, and film. These foundational elements include narrative construction, visual composition,genre aesthetics, visual brand development, characterization, and non-linear editing in order tocommunicate a unified message through video, audio, and graphics.
Television Criticism, Scott Walus
Television Criticism, Scott Walus
Syllabi
Television remains the greatest shared cultural force for explaining the world and providing possibilitiesfor living in that world. The average household spends 59.5 hours a week watching televisual content.From early childhood through old age viewers connect with characters who they will never meet andinvest deeply into a narrative that will never end. This course takes an in-depth examination into howtelevision keeps us watching and the complex meanings present in even the most innocuous programming.
Persuasion, Marita Gronnvoll
Persuasion, Marita Gronnvoll
Syllabi
This class will study symbolic communication intended to influence beliefs, attitudes, values, andbehaviors. The course will focus on the critical assessment of persuasive messages, with additionalattention to the theories and research behind persuasive message construction.
Topics In Media History, Jeffrey Owens
Topics In Media History, Jeffrey Owens
Syllabi
Topics in Media History provides an in-depth study of the history of one particular medium (e.g. film, radio, television, or the internet). It will cover the development of media technology, the structure of media institutions and their regulation, and the social and cultural significance of these media. This class is repeatable with change in topic.
Advanced Public Relations Writing And Production, Rashmi Thapaliya
Advanced Public Relations Writing And Production, Rashmi Thapaliya
Syllabi
This class focuses on the strategic management of multipleorganizational communication channels and the production of written content acrossdifferent platforms. Students learn how to manage, produce, and coordinate writtencontent and how to engage internal and external stakeholders using a variety ofcommunication channels (off- and online) available to non- and for-profit organizations.
Communication & Popular Culture, Marita Gronnvoll
Communication & Popular Culture, Marita Gronnvoll
Syllabi
This course examines popular culture and the emergence of mass culture in the United States. Itstarts from the premise that popular culture, far from being a frivolous or debased alternative to“high culture”, is in fact an important site of popular expression, social instruction, and culturalconflict, and thus deserves critical attention. We examine theoretical texts that help us to “read”popular culture, even as we study specific forms and artifacts of popular culture: from televisionshows to Hollywood movies, graphic novels to advertisements, and popular music to fiction.Throughout the course, we ground what we call “culture” in political, economic, and socialcontexts. We pay …
Techniques For Tas In Speech, Richard Jones
Techniques For Tas In Speech, Richard Jones
Syllabi
Supervised experience for graduate teaching assistants in Communication Studies. Must betaken for both Fall and Spring semesters and may not be applied toward the degree in CommunicationStudies.
Interviewing, W. Robinson
Interviewing, W. Robinson
Syllabi
This course will provide the opportunity to clarify, illustrate, expand andupdate concepts, principles and research in the field of interviewing by reading, discussing andpractice/application. We will look at the importance of, types of, and purposes of interviewing.Hopefully, together, we will experience a practical course that does not simply ask students tolearn how-to performance skills; but also starts them thinking about the process and demonstratesthe relevance of interviewing for daily life (WI).
Introduction To Speech Communication, Rodney Marshall
Introduction To Speech Communication, Rodney Marshall
Syllabi
This course focuses on the fundamental principles of selecting, analyzing,evaluating, organizing, developing, and communicating information, evidence, and points ofview orally. The course includes instruction in techniques of listening and informative,persuasive, and reactive speaking.
Introduction To Public Relations, Michael Gill
Introduction To Public Relations, Michael Gill
Syllabi
This course surveys the history, growth and practice of public relations while also addressing major contemporary issues facing practitioners today. It introduces students to the basic concepts and principles of the practice, focusing on approaches, uses, tools, and methods. The course provides students with the foundation necessary to be successful in the field and understand current trends in the profession and academic discipline.
Television & Video Development, Scott Walus
Television & Video Development, Scott Walus
Syllabi
This course focuses on the development process of both the creation of television and video content aswell as that of the individual producer. Students will learn about the industry, future careers, the resourcesand opportunities available at EIU, pre-production formats (scripts, storyboard, pitches), the narrativestructure, logistics, and types of productions. This course prepares students for navigating productions, amajor or minor in media, and their profession after graduation.
Communication And Aging (Online Course), Elizabeth Gill
Communication And Aging (Online Course), Elizabeth Gill
Syllabi
A survey of the research in key areas related to aging and communication. Course introduces central theories of communication and aging and approaches to studying intergenerational communication. Communication’s influence on societal attitudes about aging and intergenerational communication, and the impact of communication on issues of independence, wellbeing, healthcare, close personal relationships, decision-making, and other communicative contexts related to aging will be examined.
Communication And Conflict Management (Online Course), Elizabeth Gill
Communication And Conflict Management (Online Course), Elizabeth Gill
Syllabi
This course examines the nature of interpersonal conflict, its causes and consequences. The focus is on application of communication theories and research that illuminate why people behave as they do in conflict. The course also focuses on how to effectively manage conflicts and improve interpersonal communication quality.
Communication In Families, Elizabeth Gill
Communication In Families, Elizabeth Gill
Syllabi
This course provides an examination of communicative structure,function, and process among family members. The family system as a whole and major subsystems(parent-child, siblings, spouses) are explored. Emphasis is on the role ofcommunication in the construction, maintenance, and change of family relationshipsthroughout the family lifecycle.
Communication In Health Professions (Online Course), Elizabeth Gill
Communication In Health Professions (Online Course), Elizabeth Gill
Syllabi
A study of the role communication plays in health professions. The course focuses on the impact of communication on patient-provider interactions and health-related outcomes. Communication skill development and communicative best practices for a variety of healthcare providers are emphasized.
Introduction To Communication Theories, Richard Jones
Introduction To Communication Theories, Richard Jones
Syllabi
How does communication work? Why does communication work thatway? Scholars in communication studies begin to answer these questions through the applicationof communication theory. This course serves as an introduction to a broad range ofcommunication theories related to interpersonal, group and public, intercultural, media, gender,and organizational communication. This core course is required for communication majorsbecause it serves as a building block for upper level communication courses that depend upon aworking knowledge of communication theories and processes. This course serves as part of youroverall training as a communication scholar/professional in regards to critical thinking, analyticthinking, critical reading, and listening skills. In this …
Introduction To Speech Communication, Richard Jones
Introduction To Speech Communication, Richard Jones
Syllabi
This course focuses on the fundamental principles of selecting, analyzing, evaluating, organizing, developing, and communicating information, evidence, and points of view orally. The course includes instruction in techniques of listening and informative, persuasive, and reactive speaking.
Communication Research, W. Robinson
Communication Research, W. Robinson
Syllabi
How do you find answers to questions you have? How do you ask the“right” questions? How do you solve problems and puzzles related to information retrieval,processing, and organization? How do you synthesize in writing the information you find?These are all important questions that this course will help you address. Developing a strongunderstanding of and ability to use research methods is a practical and important skill forstudents of communication studies to use in other college classes, internships, future careers,and graduate school education.
Communication Theory, W. Robinson
Communication Theory, W. Robinson
Syllabi
A survey of communication theories in rhetorical, public, interpersonal,organizational, and mediated contexts.
Case Studies In Organizational Communication, Samantha Szczur
Case Studies In Organizational Communication, Samantha Szczur
Syllabi
This course examines key issues inOrganizational Communication through an analysis of case studies. Students will apply various theories of Organizational Communication to real-‐‑life (or real-‐‑life inspired) cases from contemporary organizational settings.