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Full-Text Articles in Communication
Nonprofit Public Relationships On Social Media: The Public's Perspective, Brooke Lauren Smith
Nonprofit Public Relationships On Social Media: The Public's Perspective, Brooke Lauren Smith
Theses and Dissertations
This work explores the effect of social media on expectations held by nonprofit publics as they seek to build and maintain relationships with nonprofit organizations (NPOs) in the context of expectancy violation theory, social capital, and the situational theory of publics. Semi-structured interviews were conducted with 14 individuals who follow a nonprofit on social media to understand the public perspective on nonprofit organizations' relationship building and maintaining behaviors on social media. The study found that nonprofit publics do have specific expectations for how NPOs should build and maintain relationships on social media (i.e., high-quality posts, level of interaction being limited …
Revisiting The Personal Influence Model As An Ethical Standard In Public Relations Theory And Practice, Rita Somfai
Revisiting The Personal Influence Model As An Ethical Standard In Public Relations Theory And Practice, Rita Somfai
Theses and Dissertations
This thesis attempts to better understand the importance and application of the personal influence model in relationship building between organizations and public decision makers. The personal influence model was added by Sriramesh and Grunig (1992) as a potential fifth model to Grunig and Hunt's (1984) four models of public relations practice (as cited by Grunig in Heath, 2007); however, this essential relationship building approach has not been examined in the public relations literature as it could have been. Scholarly research since the addition of the personal influence model has mostly occurred in Asia and India. Studies on the topic have …