Communication Commons^™

Digital Media, Political Priming, And The Strategy Of Donald J. Trump’S 2024 Presidential Campaign, Emma Dayton

Senior Honors Theses

This thesis applies the priming theory of communications and examines its effectiveness in the political realm, specifically, within the digital strategies implemented throughout the 2024 presidential campaign of Donald J. Trump. It was asked to what extent Donald Trump’s digital political priming on social media influenced the most important issues to voters in the 2024 election. The use and impact of rhetoric, images, and partnerships were analyzed in this study to determine the extent to which Trump was able to influence the issues voters deemed as most important. By comparing Trump’s social media use with polling showing the economy and …

The Impact Of Social Media Algorithms On Information Consumption, Emily Scott

Communications and Digital Media Theses

This research examines the profound impact of social media algorithms on information consumption in an era defined by rapid digital transformation. Social media platforms, powered by sophisticated algorithms, personalize user experiences to maximize engagement. These algorithms raise concerns about the formation of filter bubbles and echo chambers, limiting exposure to diverse perspectives, and reinforcing existing beliefs. This study investigates how algorithms prioritize content, the effects on users, and the influence of AI in distorting news and information. It explores the ethical responsibilities of social media companies in mitigating the negative impacts of algorithmic curation and promoting a more balanced and …

'Haven't You Heard? I'M The Internet Girl': Katseye Fan Discussions And Parasocial Relationships On Tiktok, Kristin Tuttle

Journalism Undergraduate Honors Theses

This study examines how fans of the girl group KATSEYE interact with each other on TikTok and explores how their discourse may reflect indicators of parasocial relationships. The study is guided by parasocial relationship literature, participatory culture theory, and the Celebrity Attitudes Scale (McCutcheon, Lange, & Houran, 2002), which identifies varying levels and intensities of celebrity worship and emotional investment. The study addresses two research questions: RQ1: How do KATSEYE fans talk about the group and interact with one another on TikTok, and RQ2: How are indicators of parasocial closeness expressed in KATSEYE fan discourse? To answer these questions, a …

You Have Come Too Close To Give Up: The Use Of Social Media By Black Men During Their Doctoral Process, Lamarcus Jermaine Hall

All-Inclusive List of Electronic Theses and Dissertations

The purpose of the dissertation is to determine how and to what extent social media contributes to and supports the success of Black men as they obtain their terminal degrees. A qualitative study collected and analyzed data from the research question, “What are the experiences of Black men who used social media during their doctoral degree process?” Eleven participants from various U.S. regions were interviewed. This research is based on Critical Race Theory (CRT) and Social Network Theory (SNT), which offer frameworks to understand how social media helps participants achieve their terminal degrees. Using a narrative inquiry approach, I highlight …

Soft Life Or Survival? The Digital Rebranding Of Black Womanhood In Online Culture, Elizabeth Revangil

Communications and Digital Media Theses

This thesis examines how Black women are using digital media, specifically the popular social media platform, TikTok, to redefine femininity through the soft life SOFT LIFE OR SURVIVAL 2 movement. Historically, Black womanhood has been tied to strength, resilience, and survival, leaving limited space for softness and emotional vulnerability. This tends to create unrealistic expectations, and an undeniable societal pressure on Black women to perform. In recent years, social media has created opportunities for Black women to challenge these expectations and present alternative definitions of the Black women identity, reshaped around peace, emotional well-being, and softness instead of strength. Using …

Scrolling Fatigue: How Continuous Short-Form Video Consumption Affects User Attention And Satisfaction, Maribeliy Ramos Jimenez

Communications and Digital Media Theses

This thesis focuses on the negative effects that derive from continuous short-from video consumption. It specifically examines the relationship between user scrolling fatigue, attention, and satisfaction with constant usage of short-form video platforms. It mainly focuses on the use of digital platforms such as TikTok, Snapchat, Facebook, and Instagram. This research builds on previously examined empirical investigations that analyzed the effects of scrolling through short-form video digital platforms influences users’ memory, stress, and procrastination. The research analyzes the possible connection with the use of survey-based quantitative methods. The study aims to determine how users process the continuous exposure to short-form …

Branding The Protector And Helper: How The U.S. Army National Guard Presents Itself In Humanitarian Outreach, Aaron Otoo Acromond

Electronic Theses and Dissertations

This study examines how the United States Army National Guard constructs and communicates its humanitarian identity during domestic disaster response through official social media. Addressing limited scholarship on how hybrid military institutions frame their roles in domestic crises, the research applies qualitative content analysis to visual and textual posts from official Facebook and Instagram accounts during three disasters: Hurricane Ian (2022), the Hawaii Wildfires (2023), and Hurricane Helene (2024). The analysis identifies three communication themes: operational preparedness and technical capacity, humanitarian assistance to affected civilians, and collaboration with civilian agencies. These narratives portray the National Guard as a professional and …

The Effects Of Excessive Smartphone Use On Interpersonal Relationships, Lisa M. Whitesell

Electronic Theses, Projects, and Dissertations

Smartphones are integral to daily life, generating a propensity for overuse that raises concerns about the potentially adverse effects on social connections and communication. Previous research is primarily quantitative, focused on male subjects outside the United States, and has not explored the impact of smartphone use on relationships from the perspective of close friends and family. This study addresses the gap by applying qualitative methodologies using a more balanced gender sample in the United States. Semi-structured interviews will capture participants’ experiences and perceptions of how excessive smartphone use affects their interpersonal relationships. Open-ended questions will explore smartphone use patterns, the …

Quantifying Macrophyte Ecosystem Services And Improving Environmental Nonprofit Messaging, Peyton R. Hughey

All Theses

Environmental nonprofits are essential to the management and restoration of our natural spaces. They are also tasked with engaging the public via outreach, education, and advocacy. As natural spaces are degraded, the ability of environmental nonprofits to deliver on their missions will become increasingly important. This study aimed to improve two approaches to environmental nonprofits’ missions: ecological restoration and social media communication.

Environmental nonprofits operate with limited resources, and ecological restoration can be an exhaustive task; therefore, we explore functional restoration as a tool. In this study, we focus on the use of functional, trait-based restoration to restore ecological function …

Connection Through Crisis: A Thematic Analysis Of Dialogic Public Relations And Renewal In Social Media Posts From Nonprofit Organizations During Hurricane Helene, Cassidy L. Gruber

All Theses

During a crisis, nonprofit organizations must communicate quickly and ethically with their stakeholders to maintain a good relationship. Data was collected from nonprofit organizations’ Instagram and X accounts during a one-month period surrounding Hurricane Helene in 2024 to see how organizations were communicating with their stakeholders during a crisis. This study found that nonprofit organizations were implementing elements of dialogic communication and renewal into their social media messages. It was also found that national and global organizations were more vocal than local and regional organizations during the crisis. This research highlights the importance of communicating ethically with stakeholders during a …

Log Off To Level Up: The Effect Of Social Media Hiatus On Goal Pursuit, Nekysha L. Y. Jalil, Yong Han Tan, Andree Hartanto, Eddie M. W. Tong

Research Collection School of Social Sciences

Concerns are growing that social media, with its constant notifications and attention-grabbing content, may distract individuals and hinder progress toward important goals. Despite its pervasive presence in our lives, the impact of social media on goal achievement has not been thoroughly studied. This within-subject experimental study aims to investigate the effects of social media hiatus (SMH), a short abstinence from social media usage, on goal pursuit processes. Participants (N= 107) completed daily diaries over three consecutive days of SMH and three days of regular social media use. SMH was manipulated by blocking participants’ access to multiple social media platforms. The …

Resilience, Stress, And Emotion Regulation In College Students: A Moderated Mediation Model Of Tiktok Engagement, Samuel Bibat, Jon Thang, Hui Zhang, Hannah Carrie, Jessica Golden

Journal of Social, Behavioral, and Health Sciences

This study examined associations between stress, resilience, emotion regulation (ER), and TikTok use. Data were collected from 101 undergraduate students (M_age = 20.04, SD_age = 4.02) at a Midwestern private university. Participants completed self-report measures of TikTok use and intensity (i.e., emotional attachment), resilience, perceived stress, and intrapersonal and interpersonal ER. Mediation and moderated mediation analyses were conducted using PROCESS macro models. Stress mediated the relationship between resilience and TikTok use but not intensity. Interpersonal ER moderated the resilience–stress link, with higher interpersonal ER amplifying the negative association between resilience and stress, which in turn was linked …

A Stress-Induced Digital Escapism Framework For Understanding The Link Between Stress And Problematic Social Media Use, Hwajin Yang, Frosch Yi Xuan Quek, Xiu Hui Salin Yap, Yue Qi Germaine Tng, Gilaine Rui Ng

Research Collection School of Social Sciences

Given that stress is a significant risk factor for problematic social media use, understanding the underlying psychological mechanisms is essential. We introduce the Stress-Induced Digital Escapism (SIDE) framework, which posits that negative internal emotional responses to external stressors may increase reliance on maladaptive emotion regulation strategies that fail to alleviate distress. These processes may, in turn, strengthen escapism motives that lead to seeking emotional relief through compulsive social media use. Using structural equation modeling (N = 238), we examined three integrated psychological pathways—negative stress reactions, maladaptive emotion regulation strategies, and escapism motives—as sequential mediators linking external demands to problematic social …

Romanticizing 'Monsters': Sexualized Digital Fandom Of The Menendez Brothers, Kimberly M. Brooks

All Theses

This study was conducted to explore the expressions of sexualized fandom and parasocial relationships within the context of true crime. The Menendez Brothers were chosen as the case to focus on due to the Netflix dramatization ‘Monsters: The Lyle and Erik Menendez Story’ release and online popularity. Reddit was the platform chosen for data collection because of the longstanding presence of true crime followers participating in dialogue on the platform. The r/MenendezBrothers thread was chosen to collect data from because of its large following and large number of weekly contributions. Sprinklr, the social media analytics platform, was employed to gather …

Creating A "Good Person": Netiquette And Instagram, Melissa S. Danai-Nolder

Theses, Dissertations and Culminating Projects

This project aimed to ask the question, “How does digital etiquette, or netiquette, lead to socialization of self-presentation on Instagram?” I interviewed 15 students classified as "Generation Z" who attend a northeastern university and have an Instagram account. This was done using a convenience sample of participants who were asked to participate in the interview. Done by the convenience of the individuals who were at the location at the time. The results indicate a disconnect between wanting to be seen as a “good person” and the means used to paint this image. Netiquette plays a role in crafting self-presentation, as …

Voices Of A New Era: A Discursive Psychology Study Of Influencer-Follower Discourse On Tiktok, Andrea Guerrero Hernandez

Electronic Theses and Dissertations

The present study researched and investigated the discourse of five mega fashion influencers on TikTok, as well as the discourse of 15 followers engaging with fashion influencer content on the same platform. The theory used to guide this study was discursive psychology theory, which provided the groundwork for understanding how both influencers and followers position their identities, justify their actions and decisions, and construct their reality. The primary aim of this research is to deepen understanding of how influencer discourse shapes follower discourse, identifying recurring patterns, contradictions, and the ways in which tensions are negotiated. The findings reveal a range …

Comment Sections As Counterpublics; Negotiating Public Discourse In Indonesia’S Digital Media Sphere, Leon Woltermann

Wacana, Journal of the Humanities of Indonesia

This article examines the potential of YouTube comment sections as spaces of commoning in Indonesia’s digital media sphere. Drawing on the concept of counterpublics – that is, parallel discursive arenas where marginalized groups circulate counter discourses and voice their interests – it explores how users negotiate access to the digital public sphere and oppose dominant narratives. The article employs a mixed-methods approach, integrating quantitative and qualitative methods into the analysis of the data, to investigate both the structural features (based on comment metadata) and the discursive content of comments. I argue that the comment sections’ dynamic, non-binding structure facilitates open …

Framing Digital Donation: Innovation And Audience Engagement In Short Video Fundraising On Douyin, Qiuyi Chen

Journal of Nonprofit Innovation

Short video platforms are increasingly adopted by nonprofit organizations as tools for charitable communication and fundraising. However, limited research has examined how donation appeals are structured and interpreted within these environments. Existing studies focus on emotional appeal, influencer involvement, and algorithmic visibility, yet donation is often treated as a behavioral outcome rather than as a communicative process.

This study conceptualizes charitable donation as a social situation that must be framed and recognized by audiences in short video contexts. Drawing on Goffman’s frame analysis and employing the Visual–Verbal Video Analysis (VVVA) method, the study analyzes 32 publicly available videos from a …

Is Less More? An Analysis Of Microblogs Vs. Discussion Forums As Tools For Understanding The Public, Marco Castillo

Publications and Research

Social media platforms offer valuable tools for public administrators seeking to assess public sentiment on policy issues, especially in urban areas with diverse stakeholder interests. This study investigates how public administrators can leverage social media by comparing communications on Reddit’s discussion forum platform with X’s microblogging platform. I hypothesize that Reddit fosters more subjective, nuanced discussions, providing richer insights into public sentiment. To test this, sentiment and regression analyses are conducted on communications about urban cycling on both platforms. Results indicate that while Reddit facilitates deeper exploration of public issues, X also effectively assesses public sentiment. The study concludes by …

Platform Affordances, Produsage, And The Attention Economy: From Red (Taylor’S Version) To The Life Of A Showgirl, Angela Rose Asuncion

The Manuscript: Journal of Taylor Swift Studies

Social media platforms increasingly operate as infrastructures of visibility, shaping the conditions under which cultural content is produced, circulated, and recognised (van Dijck et al.; Nieborg and Poell). This article examines Taylor Swift’s Red (Taylor’s Version) and The Life of a Showgirl as two distinct visibility configurations emerging from the affordances and algorithmic logics of TikTok and Instagram. Drawing on platform studies (Abidin), celebrity theory (Dyer; Marshall; Marwick), and participatory culture and produsage (Jenkins; Bruns), the study employs a QCA-inspired configurational approach (Ragin) to analyse how clusters of affective cues, aesthetic strategies, parasocial signals, and circulation patterns generate contrasting visibility …

Media Framing Of The Bawku Conflict In Ghana: An Analysis Of Cultural Biases, Narratives, And Peacebuilding Implications, Falilatu Saaka

Master of Arts in Media and Communication Plan II Graduate Projects

This research examines the media framing of the Bawku conflict in Ghana, focusing on how cultural biases shape the portrayal of ethnic disputes and influence public perception. Utilizing a qualitative discourse analysis grounded in Framing Theory and Afrocentric critique, the study analyzes ten news reports from major Ghanaian media outlets to identify patterns of bias, narrative construction, and ideological positioning. Findings reveal that media coverage predominantly emphasizes security and stability, often at the expense of addressing deeper political, economic, and historical factors. Language, imagery, and sourcing choices tend to reinforce stereotypes, skewing public understanding towards ethnic dichotomies, particularly between the …

Expanding The Pantheon Of “Place-Myth”: Media-Induced Travel In College Students Who Study Abroad, Isabella M. Shevetz

Honors College Theses

Media-induced tourism refers to any travel that is in some part motivated by the consumption of mass media related to that location. Media-induced tourism and mass-tourism have led to nation branding and destination marketing across the globe, two industry phenomena that have worked to skyrocket tourism in places where it was not previously a large driver of the local economy. The expansion of mass media availability and the birth of social media mean the media roles of producer and audience member have blurred. Ordinary people now have the influential power of large media corporations. In destination marketing, the user-generated content …

The Evolution And Impact Of Fashion Marketing In The Age Of Social Media, Lillie L. Warrington

Honors Theses

This research paper aims to analyze the effect of social media on consumer behavior in fashion marketing by investigating how fashion brands have adapted their strategies to leverage social media platforms effectively and exploring the role of social media influencers in shaping brand perception and consumer loyalty. By addressing these objectives, this research seeks to contribute to the growing body of knowledge on digital marketing in the fashion industry, offering valuable insights.

The study will be conducted through a comprehensive review of existing research and primary research, including a survey of 143 participants, to better understand how social media affects …

Pilattes; A Campaign With Prickly Pear Coffee Co., Grace Elizabeth Lappenga, Karis Grace Joe, Abigail Brooke Encalade

SPARK Symposium Presentations

The Prickly Pear Coffee Co. campaign sought to build awareness and community engagement around the brand’s new mobile camper location in Franklin, Tennessee. Founded by Annika Baylis, Prickly Pear Coffee Co. is a Christ-centered brand that began as a mobile espresso cart during the COVID-19 pandemic and grew into a Nashville staple with multiple storefronts.

With the new Franklin location facing limited awareness and a reduced marketing budget following complications from the January 2026 ice storm, three students in Belmont University’s PR Campaigns class conducted a situation analysis that included audience research, social media audits, and influencer identification. These insights …

Lessons Learned For Improving Trainee Engagement And Utilization Of Education And Training Materials For Cancer Research, Katerina M. Santiago, Tania Galindo, Michaela A. Dinan

Advances in Cancer Education and Quality Improvement

Background: A core component of the National Cancer Institute Cancer (NCI) Cancer Center Support Grant requires cancer centers to coordinate research career enhancement and related activities. The Yale Cancer Center, an NCI-designated comprehensive cancer center, established the Cancer Research Training and Education Coordination (CRTEC) component in 2016. In response to the needs of trainees, CRTEC has developed several initiatives that we have identified and described here as best practices to engage and support trainees.

Methods: We had 2 aims to improve engagement: 1) increasing our visibility and trainee awareness of CRTEC and nurturing bidirectional communication and 2) offering …

Taman Kota Sebagai Ruang Publik Dalam Meningkatkan Intraksi Sosial, Reakreasi, Dan Ekspresi Budaya Masyarakat Perkotaan, Tar Isa Wulan Dari

Jurnal Sosial Humaniora Terapan

Urban parks represent a strategic form of public space that plays a significant role in supporting social life in urban communities. This study aims to analyze the role of urban parks as public spaces in enhancing social interaction, recreational activities, and cultural expression among urban residents. The research employs a literature review and descriptive analysis of relevant previous studies. The findings indicate that urban parks function as social interaction spaces that bring together diverse community groups regardless of age, social status, or cultural background, thereby strengthening social cohesion and a sense of belonging. In addition, urban parks provide recreational facilities …

Coverage, Traits, And Geographic Distribution Of Online Surgeon Reviews: Large-Scale Cross-Sectional Analysis, Michael Geng, Carlos Riveros, Yash B. Shah, Sanjana Ranganathan, Kai Fok, Renil Sinu Titus, Vatsala Mundra, Eusebio Luna Velasquez, Dharam Kaushik, Allan S. Detsky, Angela Jerath, Benjamin N. Breyer, Yusuke Tsugawa, Christopher J. D. Wallis, Raj Satkunasivam

Student Papers, Posters & Projects

BACKGROUND: The use of online physician rating platforms has significantly increased and has been shown to influence physician selection. There are limited data on the use of these platforms for rating surgeons.

OBJECTIVE: In this study, we sought to assess the geographic distribution of and patterns in rating scores of surgeons in the United States. Additionally, we examined rating volumes across different surgical specialties and the association between peer-nominated and patient-initiated ratings on online rating platforms in the United States.

METHODS: We conducted a cross-sectional study by identifying 201,154 surgeons in the United States via the National Plan and Provider …

Hungary For More? Russian Storm-1516 Narratives And Engagement Tactics Targeting Hungary’S 2026 Parliamentary Election., Ella Murray, Darren Linvill, Patrick Warren

Media Forensics Hub Reports

This report identifies and analyzes a coordinated influence operation aligned with the Russian Storm-1516 ecosystem and targeting Hungary’s 2026 election. The campaign leverages a network of inauthentic social media accounts to disseminate fabricated narratives, amplify political attacks, and undermine trust in Hungarian opposition leader Péter Magyar and the TISZA party. The campaign reflects a broader evolution in Russian influence operations, combining established narrative laundering techniques with new amplification strategies. These include the use of fabricated media outlets, paid influencers, and a network of commercial marketing accounts with links to Africa. The campaign leverages likely compensated influencer accounts as well as …

Cowpox And Counterpublics: A Rhetorical Analysis Of Anti-Covid Vaccine Conspiracy Theories On Social Media, Cole Melton '26

Honor Scholar Theses

In order to better understand why people construct and perpetuate anti-COVID vaccine conspiracy theories, I perform a rhetorical analysis of some conspiracy theories widespread on social media during the height of the COVID vaccination effort. I begin with a literature review, highlighting the history and efficacy of vaccine technology, gathering characteristics and definitions of conspiracy theories, and reviewing the history of the anti-vaccine movement. Ultimately, I argue that anti-COVID vaccine conspiracy theorists understand vaccination as an attack on personal rights by the U.S. government, prompting the conspiracy theorists to establish an ideological institution rival to the U.S. government that would …

Translating Research For The Public: Lab And Online Engagement, Hannah Jiron

Posters - 2026

In the world of psychological research, we spend countless hours in the lab gathering data that has the potential to change lives. But if that data stays locked away in spreadsheets or professional journals, it remains "invisible" to the very people who need it most. As our research moves into the digital age, we have a unique opportunity to "uncloister" science taking it out of the lab and bringing it into the community. This poster explores why simply having good data isn't enough. For research to truly matter, it requires active management and a heart for public outreach. We argue …