Communication Commons^™

Tikking The Tok And Leading The Way: Teacherpreneurs Leading On Tiktok, Jori S. Beck, Derrick Riddle

Teaching & Learning Faculty Publications

Teacher shortages in the United States have increased the need for resources for teachers just learning to teach. The purpose of this study was to explore how teacherpreneurs, a type of teacher leader, are leading on TikTok. We grounded this study in the research on teacher leadership, including the five waves of teacher leadership and the most recent development of teacherpreneurship, as well as social media influencers. We qualitatively analyzed 300 videos from 30 different teacherpreneuers to determine the following themes: diverse narratives, entertainment, instructional resources, and advocacy. We describe implications for practice, including teacher preparation, as well as future …

Exploring The Role Of Mass Media In Enhancing Farmer-To-Farmer Extension Activities In Bosomtwe District, Ghana, Anthony Kwame Appiah, Enoch Kwame Tham-Agyekum, Fred Nimoh, John-Eudes Andivi Bakang, Fred Ankuyi

Journal of Human Sciences and Extension

Farmer-to-farmer extension has always existed among farmers. It helps to strengthen information flow, reduce extension costs, and empower farmers playing a crucial role in enhancing their livelihoods. Currently, scanty information exists on the role of mass media in enhancing farmer-farmer extension activities. It is against this background that this study was carried out. Descriptive and inferential statistics were used to analyze data from 400 farmers who were selected using the multi-stage sampling technique. The results show that, compared to newspapers, books, TV, radio, computers, and social media, the mobile phone is the most accessible and most used mass media tool …

Legal Chefs’ Appetizing Taglines To Engage Consumers In The Age Of Social Media: The Struggle Against Trademark Genericide, Emily Mcdonald

Journal of Food Law & Policy

Many have heard the phrases “raisin bran,” “escalator,” “nylon,” and “aspirin,” all of which are “old” trademarks that have undergone genericide. Genericide occurs when a trademark has become common from the customer’s perspective concerning specific goods or services rather than associated with the source, which is usually the company that registered the trademark. In short, businesses are no longer able to use the trademark exclusively. Another common trademark phrase that became generic was “Taco Tuesday.” In light of the prolific use of social media today, recent data and statistics show that “food” has become a predominant category and trend on …

The Exploration Of Modern Life And Nature: A Public Relations Campaign Plan For Community Artists, David Mitchell

Electronic Theses, Projects, and Dissertations

Art can unite individuals and foster a sense of community. When art is accessible, it can act as a meeting place for individuals to connect and share their experiences. It may also generate economic opportunities for artists and communities. In this scholarly document, I briefly discussed how artists, particularly community artists, use visual arts to create connections within communities and to preserve cultures. Further, I discussed the lack of research on public relations in the art field and the importance that public relations holds for visual arts. I explained the critical role my public relations plan and non-profit art organization …

Digital Storytelling Strategies For Viewer Engagement: A Rhetorical Analysis Of Youtube Videos By Nonprofit Healthcare Organizations, Maame Aba Afful

Electronic Theses and Dissertations

As reliance on digital media and social media platforms such as YouTube increases, health organizations infuse rhetorical strategies to create memorable and impactful health-related videos to raise awareness and attract support. Nonprofit healthcare organizations use digital storytelling to communicate their impact. In this study, I conduct a rhetorical analysis of five digital storytelling videos shared on the YouTube pages of nonprofit healthcare organizations to: identify how the videos leverage rhetorical appeals, point-of-view (POV), and metadata; and discuss how such strategies might influence viewer engagement or brand objectives. My findings suggest that nonprofit healthcare organizations integrate positive and negative emotional appeals …

Ai At The Helm: Transforming Crisis Communication Through Theory And Advancing Technology, Timothy Whims

All Theses

This thesis investigates the integration of artificial intelligence (AI), particularly large language models, into crisis communication, focusing on how AI technologies can enhance response strategies and stakeholder engagement during crises. By leveraging established communication frameworks such as Image Repair Theory, Situational Crisis Communication Theory, and the Discourse of Renewal, this research explores the potential for AI to improve both the speed and precision of crisis responses. The study highlights how AI can assist in monitoring public sentiment, drafting tailored responses, and managing real-time information during crisis events. However, it also addresses the limitations of AI, such as its inability to …

Social Media As Health Educator: An Assessment Of The Understandability And Accuracy Of Tiktok Content About Contraception, Julianna Coleman, Maetal Haas-Kogan, Andrea Pelletier, Rachel Stoddard, Natasha Johnson, Julia Beatini, Nora Sun, Alex Keuroghlian, Deborah Bartz

Department of Family & Community Medicine Faculty Papers

BACKGROUND: Contraception knowledge and attitudes are largely formed from conversations within one's social network. More recently, this network has expanded to include social media. As the fastest growing social media platform, we aimed to assess popular contraception videos on TikTok for content understandability, actionability and accuracy.

METHODS: This is a secondary analysis of the most viewed, contraception-specific TikTok videos that were previously coded as containing educational messaging in a content-analysis study. We assessed videos for understandability (ability to explain a key message) and actionability (identify what they can do to act on that message) using the Patient Education Materials Assessment …

Data Security In The Apple Ecosystem: An Evaluation, Kayrene Woods

Cybersecurity Undergraduate Research Showcase

This study provides a comprehensive evaluation of data security within the Apple ecosystem, focusing on the company’s privacy policies, user perceptions, and the effectiveness of its App Store review processes. Employing an interdisciplinary methodology, the research examines Apple’s commitment to data protection, emphasizing transparency and user trust. A survey of user experiences revealed varying levels of engagement and understanding of Apple’s privacy practices, with only 32.8% of respondents having read the Privacy Policy and mixed opinions on its clarity. Additionally, concerns persist about third-party app security, with 39.7% of users expressing apprehension and skepticism about Apple’s App Store review process. …

A Systematic Review Of The Effects Of Ai-Assisted Moderation On Individuals And Groups, Zehui Yu, Lukas Otto, Dennis Assenmacher, Claudia Wagner

Human-Machine Communication

This review paper provides a conceptualization of AI-assisted content moderation with various degrees of autonomy and summarizes experimental evidence for how different levels of automation in content moderation and related losses of autonomy affect individuals and groups. Our results show that current research predominantly focuses on individuallevel effects, necessitating a shift toward understanding the impact on groups. The study highlights gaps in exploring different levels of AI-assisted moderation interventions and misalignments of different conceptualizations that make comparing research results difficult. The discussion underscores the prevailing emphasis on harmful content removal and advocates for investigating more constructive moderation techniques, emphasizing the …

The Review Of The Book “Employer Branding – Eine Wissenschaftliche Analyse Des State-Of-The Art Empirischer Untersuchung Im Bereich Employer Branding” Written By Peter Kuhn, Anna Jędrzejczyk

Journal of Marketing and Consumer Behaviour in Emerging Markets

The review of the book “Employer Branding – Eine wissenschaftliche Analyse des State-of-the Art empirischer Untersuchung im Bereich Employer Branding” written by Peter Kuhn

Paper Origami For Program Development And Evaluation Training Of New Extension Employees, Ayanava Majumdar

Journal of Extension

This article describes the use of paper origami as a training tool for Extension evaluation and capacity building workshops. Three paper origami models have been developed and used consistently since 2021 to benefit 131 new Extension professionals. The use of these models added an element of pleasant surprise for workshop participants and fostered collaboration during training. This article describes the construction and usefulness of the origami models to these new employees. Post-event feedback and testimonials are very encouraging to authors who continue to develop additional origami models for training and motivation.

Motivating Marketing Research Respondents To Provide More Elaborated Answers, Michał Ścibor-Rylski

Journal of Marketing and Consumer Behaviour in Emerging Markets

Modern marketing research faces a challenge how to increase the respondents’ productivity and encourage them to give more elaborated answers in the open-ended questions. It’s relevant both for CAWI quantitative projects and the qualitative approaches. The initial research in this area shows that gamified tasks including storytelling enhancements might be a solution to the stated problem. The research project was aimed at the verification of effectiveness of the gamified methods, i.e., questions including a storytelling context, with the use of a bigger, quantitative sample of the regular marketing research respondents – participants of the professional research panel. The research was …

Enhancing Event Reputations: Insights And Recommendations For Secure And Engaging Experiences, Emma Carroll, Catriona Murphy Dr.

ICHRIE Research Reports

This research report presents evidence-based recommendations derived from focus group research to enhance the reputable value of events for practitioners in the industry. The study highlights the increasing pressure on event planners to prioritize attendee safety amidst external threats such as terrorism, pandemics, and ongoing conflicts. The findings emphasize the significant impact of these challenges on attendee behavior and perceptions, necessitating a balance between ensuring safety and delivering enjoyable event experiences. Key recommendations include the development of online reputation management protocols and the integration of semiotic analysis to align event messaging with audience expectations. These interventions seek to equip event …

Three Characters And Me(Me): Positioning Popular Culture To Unpack Emerging Teacher Identity, Gillian E. Mertens, Henry (Cody) C. Miller

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

In this article we narrate an instructional practice we implemented in two different teacher education courses that facilitated conversations about teacher identity through the use of fictional characters who were educators. This practice served two purposes in our course work: firstly, this activity presents students with an opportunity to demonstrate their media interests and career goals; secondly, this activity provides a quick, baseline assessment of how aspiring teachers view their profession and future practice. We detail student responses to this activity and consider how their choices of fictional educators fit into broader patterns we see in popular culture, specifically depictions …

Hell You Talmbout: Mixtapes As Method For Online Environmental Justice Pedagogy, Elspeth Iralu, Caitlin Grann

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

This paper takes on the mixtape as a pedagogical method for approaching urgent and critical topics within the undergraduate online classroom. Drawing on two case studies from different sections of an introductory course on environmental and social justice taught in an American studies department, we demonstrate how mixtape-inspired assignments offer a method for theorizing and enacting the connections between popular culture and critical scholarship around injustice in the humanities and social sciences while also altering the space of the classroom to promote deeper student engagement, comprehension, and reflection. We argue that introducing popular culture as both content and method within …

Using News To Start Class: How Small Daily Interactions Affect Larger Classroom Interactions, Laura M. Dumin

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

In 2013, I added an extra credit assignment to my freshmen composition classes encouraging students to bring in news stories each class period; this assignment was designed to encourage students to be more willing to participate in classroom discussions. We then spent the first few minutes of each class discussing the stories they brought. After using this assignment for a few years, I had anecdotal evidence to suggest that my students were generally more talkative in class after the first week or two of sharing news. These experiences made me want to see if I could measure some change or …

Echoes Of Exiled Journalists From Africa: Motivation, Resilience, Values And Innovation Of Global Journalism, Gregory Gondwe, Elodie Viale

Communication Studies Faculty Publications

This study examines the motivations, resilience and innovative contributions of

exiled journalists from sub-Saharan Africa, focusing on those from the Democratic

Republic of Congo (DRC), Ethiopia, Eritrea, Kenya, Somalia, Uganda and Zimbabwe.

It categorises these journalists into voluntary exiles, who leave due to a commitment

to journalistic integrity and dissatisfaction with censorship and corruption,

and involuntary exiles, who flee threats, violence or imprisonment linked to their

investigative work. Through in-depth interviews with 32 exiled journalists, the study

explores their adaptation strategies in host countries, their persistent motivations

despite significant challenges and their use of new communication technologies and

online platforms …

Would You Pay An Insta-Doctor A Visit? Social Media Personal Brands And Young Consumer Perception, Małgorzata Szwed

Journal of Marketing and Consumer Behaviour in Emerging Markets

Technological developments and the broad availability of the Internet provide constant access to social media for users. These platforms are used to communicate with friends as well as to follow other users and brands. Also, physicians have public social media profiles on which they publish both professional and personal content. The objective of the paper is to explore and understand customers’ perception of physicians’ social media use. To obtain the purpose, a qualitative research method was adopted that involved 12 semistructured interviews with people who followed physicians’ profiles on social media. The study identifies three consumer groups: social media enthusiasts, …

Texts, Affects And Teenagers: (Im)Material Transmissions Across France And Ireland, Taylor Still

Journal of Franco-Irish Studies

This article examines the circulation of texts between people, spaces and cultural perspectives, addressing disparate mediums from virtual transmission, including social media channels; to physical or material transmission in public space(s). Central to the internationalised transmission of texts, the recent emergence and popularity of channels such as TikTok and Instagram have allowed for more innovative, creative and collaborative literary practices. Focusing on young publics in particular, we interrogate how “viral” transmissive practices can work to re-produce, re-appropriate, and re-interpret literary texts. This article also focuses on the affective experience of these transmissive textual practices, and how the (non-)human interactions can …

Discretionary Dissemination On Twitter, Richard M. Crowley, Wenli Huang, Hai Lu

Research Collection School Of Accountancy

The study provides large-scale descriptive evidence on the timing and nature of corporate financial tweeting. Using an unsupervised machine learning approach to analyze 24 million tweets posted by S&P 1500 firms from 2012 to 2020, we find that firms are more likely to tweet financial information around significantly negative or positive news events, such as earnings announcements and the filing of financial statements. This convex U-shaped relation between the likelihood of posting financial tweets and the materiality of accounting events becomes stronger over time. Whereas research based on early samples concludes that firms are less likely to disseminate financial information …

Social Media Use By Dental Students In Dental Education, Ellen Lee D.D.S., Brian Chin M.B.A., Ningshu Lyu D.D.S., Yueqi Gao D.D.S.

The New York State Dental Journal

The purpose of this study is to evaluate dental student preferences for the use of social media in dental education. Our aim is to determine what students consider the best types of social media for dental education.

Experimental Evidence Of Instagram Influencers’ Impact On Well-Being, Kimberly Yiting T'Ng, Kai Qin Chan, Andree Hartanto

Research Collection School of Social Sciences

With Instagram influencers holding significant sway over public perception, their presumed psychological impact on young adults has gathered public attention. It has been claimed that influencers, known for showcasing enviable lifestyles, have the potential to affect their followers’ well-being. However, these claims have been based on correlational data that focuses on diffused indicators of social media consumption rather than specific features of Instagram. This limits our insight into the direct effects of Instagram on well-being. We experimentally investigated the effects of a brief exposure to Instagram influencers on the well-being. Our results showed that viewing profiles of demographically similar social …

Media Use, Interpersonal Communication, And Personal Relevance As External And Internal Representations Of Climate Change, Sonny Rosenthal, Pengya Ai

Research Collection College of Integrative Studies

Personal relevance is a key driver of individual climate action. It is also related to media use and interpersonal communication, which the current study examines from two perspectives. First, individuals may find climate change personally relevant because they experience it vicariously through the media and other information sources. Second, they may engage with climate change information because the issue is personally relevant. This study tested these models using structural equation modeling of online survey data from representative samples in Singapore (n = 1,997) and the United States (n = 2,009). Findings supported both models, albeit the first one more strongly. …

Digital, Social Micro-Interventions To Promote Physical Activity Among Midlife Adults With Elevated Cardiovascular Risk: An Ambulatory Feasibility Study With Momentary Randomization., Danielle Arigo, Leah M Schumacher, Kiri Baga, Jacqueline A Mogle

Rowan-Virtua School of Osteopathic Medicine Departmental Research

BACKGROUND: Although regular physical activity (PA) mitigates the risk for cardiovascular disease (CVD) during midlife, existing PA interventions are minimally effective. Harnessing social influences in daily life shows promise: digital micro-interventions could effectively engage these influences on PA and require testing.

PURPOSE: This feasibility study employed ecological momentary assessment with embedded micro-randomization to activate two types of social influences (i.e., comparison, support; NCT04711512).

METHODS: Midlife adults (N = 30, MAge = 51, MBMI = 31.5 kg/m2, 43% racial/ethnic minority) with ≥1 CVD risk conditions completed four mobile surveys per day for 7 days while wearing PA monitors. After 3 days …

Why Do People Share Social Networking Site Passwords With Their Romantic Partners? The Antecedents And Explanations For Social Networking Site Password Sharing In Romantic Relationships, Megan Vendemia, Jennifer L. Bevan

Communication Faculty Articles and Research

Our study examined antecedents and explanations for sharing social networking site passwords with romantic partners. U.S. adults currently or recently in romantic relationships (N = 948) completed an online survey assessing relationship characteristics and reasons for password sharing. Results indicated that relationship satisfaction, relationship length, and social networking site jealousy predicted password sharing. Younger participants were also more inclined to share passwords with their romantic partners. Partner distrust/suspicion reasons were negatively related to relationship satisfaction; relationship strength/security reasons were positively related to social networking site jealousy. Our findings suggest that future digital privacy interventions should emphasize both the benefits …

Hub Brief: Spamouflage Targeting Of U.S. Senator Marco Rubio, Darren Linvill, Patrick Warren

Media Forensics Hub Reports

The People’s Republic of China’s (PRC) campaign known as Spamouflage Dragon has targeted sitting U.S. Senator Maroc Rubio with an ongoing disinformation campaign. Attacks on Senator Rubio began in 2022 during his reelection campaign, apparently paused for nearly two years, but began again in September 2024 though at a much lower rate. This report will briefly outline the changing tactics Spamouflage has employed in their work against Senator Rubio.

Introducing The Transcendent Media Experience Model (Tmem), Sophie H. Janicke-Bowles

Communication Faculty Articles and Research

Eudaimonic media experiences are vast. A comprehensive theoretical model of inward- and outward-focused eudaimonic media outcomes, that can explain how they come about and how they can be discriminated, is still missing. The current manuscript introduces the Transcendent Media Experiences Model (TMEM) to categorize eudaimonic content and experiences as they pertain to healthy self-focus or outward-focused (transcendent) responses and outcomes using self-construal theory as a backbone. This model allows for a more cohesive understanding of when, how, and for whom inward- or outward focused eudaimonic media experiences develop and the mechanisms for why they do so. As such, the model …

Dangerous Speech As An Atrocity Early Warning Indicator: Measuring Changing Conflict Dynamics, Catherine Buerger, Susan Benesch

Genocide Studies and Prevention: An International Journal

Dangerous speech, any expression that can increase the likelihood that someone will commit or condone violence against members of another group, can be a powerful early warning signal of impending mass violence. However, one cannot make a list of words that are dangerous, since the effect of the message depends not only on its content, but also on how it is communicated: by whom, to whom, and under what circumstances. What may be benign in one context may be extremely inflammatory in another. Thus, effective monitoring requires deep knowledge of the local setting and structural factors. The spread of dangerous …

The Psychological Impacts Of Algorithmic And Ai-Driven Social Media On Teenagers: A Call To Action, Sunil Arora, Sahil Arora, John Hastings

Research & Publications

This study investigates the meta-issues surrounding social media, which, while theoretically designed to enhance social interactions and improve our social lives by facilitating the sharing of personal experiences and life events, often results in adverse psychological impacts. Our investigation reveals a paradoxical outcome: rather than fostering closer relationships and improving social lives, the algorithms and structures that underlie social media platforms inadvertently contribute to a profound psychological impact on individuals, influencing them in unforeseen ways. This phenomenon is particularly pronounced among teenagers, who are disproportionately affected by curated online personas, peer pressure to present a perfect digital image, and the …

Daily Stress, Problematic Social Media Use, And Executive Functions: A Daily Diary Approach, Wee Qin Ng

Dissertations and Theses Collection (Open Access)

A growing body of research suggests that daily stress may be a risk factor for problematic social media use. However, findings concerning the relation between stress and social media use are mixed, suggesting the presence of moderators that may buffer the relation between stress and problematic social media use. Further, previous studies have relied on either cross-sectional designs or longitudinal designs that may not fully capture daily experiences of stressors and social media use. To overcome these limitations, the present study utilized a 7-day daily diary study to investigate the within-individual associations between daily stress and problematic social media use. …