Communication Commons^™

About Facebook - Change At The Social-Networking Juggernaut Creates New Opportunities For Law Library Outreach, Jennifer L. Behrens

Faculty Scholarship

No abstract provided.

An Empirical Analysis Of Mobile Voice Service And Sms: A Structural Model, Youngsoo Kim, William B. Vogt, Ramayya Krishnan, Rahul Telang

Research Collection School Of Computing and Information Systems

In addition to the wireless telephony boom, a similar exponential increasing trend in wireless data service - short message service (SMS) - is visible as technology advances. We develop a structural model to understand how mobile users behave, especially how they consume voice, and services. Specifically, we measure the own- and the cross-price elasticities of these services. The cross-price elasticity is of significant importance because marketing activities are critically influenced by whether the goods are substitutes or complements. The research context poses significant econometric challenges due to three-part tariff, sequential discrete plan choice and continuous quantity choices. Using detailed individual …

Ua12/2/1 College Heights Herald, Vol. 83, No. 16, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Reaching Students With Facebook: Data And Best Practices, Daniel Mack, Anne Behler, Beth Roberts, Emily Rimland

E-JASL: Electronic Journal of Academic and Special Librarianship (1999-2009, Volumes 1-10)

Abstract

This paper presents data on Facebook inquiries one librarian received over the course of a semester at Pennsylvania State University and discusses best practices for Facebook use as an outreach tool. We discuss ways to reach out to our users through this Social Networking Community and encourage reference questions and requests for research consultations. We recommend that library professionals whose positions require them to interact with undergraduates seriously consider making use of Facebook.

Consumer-Generated Media (Cgm): An Exploratory Study Of Various Forms, Value To Consumers, And Marketing Practitioners, And Global Implications, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

This paper examines consumer-generated media (CGM), also called user-generated Web sites or social media. The Internet is clearly dynamic in nature, and CGM will be of interest to marketers as e-commerce races ahead. The basis for the growth and the importance of such sites will be explored to improve our understanding of their development and use by marketers. Our research will consider the domestic and global behaviors, and findings will be useful for both researchers and marketing practitioners who seek to understand issues relevant to CGM and associated marketing tactics and their ability to accomplish marketing objectives, particularly related to …

Perceived Importance And Future Use Of Online Channels Of Distribution By Small Businesses In The United States And Australia: An Exploratory Study, Irene J. Dickey, William F. Lewis, John Vanbeveren

Management and Marketing Faculty Publications

Online marketing is important to small-business owners and operators because they are typically faced with limited budgets to design and implement traditional marketing programs. This paper compares the perceived importance of specific online marketing tactics and their anticipated future use of online marketing tactics by small businesses in the United States and Australia. Results of the study reveal that both in the United States and in Australia, there is a growing use of online marketing tactics to accomplish marketing objectives. While most online marketing tactics were effective in both the United States and Australia, there were some statistically significant differences.

National Culture And Its Effects On Knowledge Communication In Online Virtual Communities, Keng Siau, Fiona Fui-Hoon Nah, Min Ling

Research Collection School Of Computing and Information Systems

Online virtual communities provide a powerful means of knowledge sharing. Despite the prevalence of online virtual communities, there is a paucity of research to investigate the effect of national culture differences on knowledge sharing in online virtual communities. Are there differences between online virtual communities from different national cultures? This research studies the differences in knowledge-sharing activities between US-based and China-based online virtual communities. Hofstede's dimensions of national culture serve as the theoretical foundation for this research.

A Blogger's Blog: Exploring The Definition Of A Medium, Danah Boyd

Reconstruction: Studies in Contemporary Culture

[First paragraph of Introduction]

While blogging is piquing the interest of mainstream media, youth, academic researchers, and entrepreneurial Silicon Valley, only a fraction of Internet users read blogs and many do not even know what the term means. Reports on how many people read blogs vary (Rainie 2005, Comscore 2005), but even in the United States, less than 50% of Internet users read blogs and many do not even know when they do (Buchwalter 2005). Numerous tools have been built to support blogging and people have extended those tools to do a wide variety of things that may or may …

Thoughts On Blogging By A Poorly Masked Academic, Michael Benton

Reconstruction: Studies in Contemporary Culture

[First paragraph]

My first attempt at blogging was the creation of Dialogic. I was working as an adjunct in 2004 at the University of Kentucky and developing original media literacy projects and assignments online. I had heard reports that universities might start claiming that course work developed on their servers would be technically the property of the university that owned the server. The precarious nature of adjunct life makes us susceptible to rumor, so I began to search for a new, cheap, relatively unmonitored forum to develop course work and to archive the wealth of information I was finding online. …

Blogademia, Craig Saper

Reconstruction: Studies in Contemporary Culture

[First paragraph]

Academics, especially in the arts and humanities, have taken to blogs like ducks to water. At the same time, some of these blogs, especially those produced by graduate students and untenured faculty, have opened themselves to charges of wasting time gossiping about colleagues, and wallowing in unprofessional discourse, instead of working on serious scholarship. One blogger told me confidentially,

I just password-protected my blog for the period of my job search after reading this article in the Chronicle of Higher Ed, I actually got in trouble with my senior colleagues last semester for making a posting about …

[Introduction:] Blogging And (Expatriate) Identity, Lauren Elkin

Reconstruction: Studies in Contemporary Culture

In Lettres parisiennes: Histoires d'exil, an exchange of letters on exile between francophone writers Nancy Huston and Leila Sebbah, Huston, a native of Alberta, Canada who moved to Paris in her early twenties, explains that she doesn't write in cafes because she would hate to be mistaken for the stereotypical "American in Paris": "one of those young women who I resemble a little too closely, with their blue, blue eyes and their bizarrely healthy skin, who you find sitting at café tables scribbling ostensibly in their diaries ("today: Mona Lisa") or filling out postcards ("Dear John, can you believe …

My Life In The Panopticon: Blogging From Iran, Esther Herman

Reconstruction: Studies in Contemporary Culture

[First paragraph]

The Panopticon is a prison that was developed in the 19th century. All of the cells face inward toward a tower. Guards sit in the tower where they can see everything that is happening within the cells. The prisoners cannot see the guards. They do not even know if a guard is in the tower or not. The prisoners feel watched whether they are being watched or not. As such, they internalize the notion of being watched and become their own guards.

Why I Blog: Part 1, Michael Benton (Compiler)

Reconstruction: Studies in Contemporary Culture

No abstract provided.

Why I Blog: Part 2, Michael Benton (Compiler)

Reconstruction: Studies in Contemporary Culture

No abstract provided.

Two Papers, Me In Between [External Link], Lilia Efimova

Reconstruction: Studies in Contemporary Culture

No abstract provided.

The Lo(N)G Revolution: The Blogosphere As An Alternative Public Sphere?, Anna Notaro

Reconstruction: Studies in Contemporary Culture

[First paragraph]

It is a familiar argument that we are witnessing a period of major cultural and technological upheaval, yet this recognition is rarely related to a recognition of the long history of critical reflection on the nature of cultural and social change. One of the aims of this essay is to consider the most recent discussions over technology and its political impact in the light of the seminal arguments of Raymond Williams. In Television: Technology and Cultural Form. (1974) Williams writes:

Over a wide range from general television through commercial advertising to centralised information and data-processing systems, the technology …

Webfestschrift For Wealth Bondage [External Link], (Blog) The Happy Tutor

Reconstruction: Studies in Contemporary Culture

No abstract provided.

The Blogging Of Everyday Life, Tama Leaver

Reconstruction: Studies in Contemporary Culture

[First paragraph]

Writing in the early 1980s, Michel de Certeau, one of the most influential theorists of 'the everyday', warned:

Marginality is today no longer limited to minority groups, but is rather massive and pervasive; this cultural activity of the non-producers of culture, an activity that is unsigned, unreadable, and unsymbolized, remains the only one possible for all those who nevertheless buy and pay for the showy products through which a productivist economy articulates itself. Marginality is becoming a universal. A marginal group has now become a silent majority.[1]

Throughout The Practice of Everyday Life, de Certeau argues for …

Internet Pr And New Gratifications In Sports: A New Way Of Communication Between Sports Organizations And Fans, Chang Wan Woo

All-Inclusive List of Electronic Theses and Dissertations

This thesis uses content analysis, specifically thematic analysis, to investigate the message boards on Major League Baseball (MLB) teams' Web sites in order to 1) recognize in what ways sports teams' Internet message boards meet the unique gratifications of sports fans; and, 2) identify ways that sports PR practitioners can use Internet message boards for better (more gratifying) communication with sports fans. Thematic analysis of eight MLB teams' Web sites (the four with the highest winning percentages and the four with the lowest winning percentages) was conducted using Katz, Gurevitch, and Hass (1973) five gratifications categories and one additional "other" …

Library 2.0 Theory: Web 2.0 And Its Implications For Libraries, Jack M. Maness

University Libraries: Faculty Scholarship

This article posits a definition and theory for "Library 2.0". It suggests that recent thinking describing the changing Web as "Web 2.0" will have substantial implications for libraries, and recognizes that while these implications keep very close to the history and mission of libraries, they still necessitate a new paradigm for librarianship. The paper applies the theory and definition to the practice of librarianship, specifically addressing how Web 2.0 technologies such as synchronous messaging and streaming media, blogs, wikis, social networks, tagging, RSS feeds, and mashups might intimate changes in how libraries provide access to their collections and user support …

New Innovations In State Legislatures: An Examination Of The Successes Of Diffusion And The Potential Of Personal Home Pages, Amber Jean Reetz Narro

Dissertations

This dissertation examined state legislators’ dissemination of innovations on their websites by determining the extent to which state legislators’ web sites reflect “best practices” as recommended by Park and Choi (2002) and Jewell (1982). The researcher utilizes content analysis to determine which legislators employ tools of sophistication, as well as relationship-building tools. In addition, the researcher interviewed webmasters across the country to determine the limitations placed on legislators. Finally, the researcher examined legislator and constituency demographics. Using chi-square analysis, the researcher determined if there were relationships between the tools on the websites and the demographics of the legislator and constituency …

Media Convergence And Virtual Communities: Current And Future Implications For Civic Inclusion, Lamees Magedy El Baghdady

Archived Theses and Dissertations

This thesis has a multi disciplinary approach. It integrates the study of virtual communities and media convergence research with a broader social milieu that is represented in two levels of research the micro level and the macro one. Among the significances of this thesis, is that it is considered to be the first academic investigation in the Arab World that tackles this theme of research.

Furthermore, the researcher triangulates both a quantitative and qualitative methods as the methodological framework for the thesis. The main research sample consists of 500 Egyptian youth, who are members of virtual communities.

Besides, while the …

Watching The Watchdog: Bloggers As The Fifth Estate, Stephen D. Cooper

Communications Faculty Research

This author is inclined to think that social structures which evolve through the voluntary interactions and exchanges among people, such as the blogosphere, tend in general to be more beneficial than structures created through the deliberate exercise of power, however well-intentioned, such as regulatory bureaucracies. That idea cannot be fully explored here. For our purposes, we can simply note that the blogosphere would seem to be a near-perfect instantiation of the ideal discourse.

The "Data Slant": Why Lack Of Media Generated By Minority Users Online Is An Offline Problem, Laura R. Rochet

Maurer Student Articles

User-generated media, such as blogs, vlogs, and podcasts, are rapidly becoming an integral aspect of political and commercial discourse. However, the information derived from this media is fundamentally biased due to the disproportionately low amount of minority user-generated media on the Web. In order to correct what I term the “data slant,” politicians and commercial entities must seek information from minorities offline to supplement data derived from user-generated media online, or markedly increase investment in measures designed to bridge the digital divide—the primary source of the data slant problem. Failure to act will lead to the neglect of a significant …

Bloggers Beware: The Five Commandments For Bloggers, Warren B. Chik

Research Collection Yong Pung How School Of Law

There is a need for Singapore bloggers to be aware of legal issues arising from their online diaries, particularly in the light of the recent cases involving seditious remarks made online by bloggers that resulted in jail terms and fines; and earlier in the year, a dispute arose over allegedly defamatory speeches made by a blogger about A*STAR’s Chairman, Philip Yeo, which was resolved amicably, but not without an apology. The threats of legal repercussions in the form of civil lawsuits and criminal charges serve as reminders of the potential legal problems that can arise from blogging, and indeed from …

Choosing Online Partners In The Virtual World: How Online Partners Characteristics Affect Online Dating, Man-Lin Feng

Graduate Student Dissertations, Theses, Capstones, and Portfolios

This study used a deductive approach examining how online partners' characteristics impacted online users in the following areas: (1) Appearance (including looks, height &weight), (2) Financial Prospects, (3) Age, (4) Self-disclosure, (5) values and beliefs. This study was focused on three important factors of online users: (1) Gender, (2) Age, and (3) Motive.

Quantitative survey methods were used in this study. The research study used descriptive analysis, relationship analysis, Independent-Samples T-Test and ANOVA analysis to test the variables between groups, among groups, and between or among different variables. This research focused on 20 to 45 year olds because most people …

Aggregation Techniques To Characterize Social Networks, Sara E. Sterling

Theses and Dissertations

Social network analysis focuses on modeling and understanding individuals of interest and their relationships. Aggregation of social networks can be used both to make analysis computationally easier on large networks, and to gain insight in subgroup interactions. Aggregation requires determining appropriate closely knit subgroups as well as choosing a measure or measures to represent the network data. This thesis provides the analyst with several techniques for using aggregation to analyze the characteristics of social networks. The contribution of this research lies in its ability to analyze a wide variety of social network structures and available data through two methods for …

A Review Of Cyberactivism: Online Activism In Theory And Practice, Kevin Eric De Pew

English Faculty Publications

No abstract provided.

Predicting The Success Of Commercial Aska Services, In The United States And Abroad, Kate Lyons, Jenny M. Baum

Publications and Research

This article discusses the quality of commercial and library-sponsored AskA services and uses this as a prediction for the success of the programs. The authors also explore the idea of the commoditization of information and its acceptance rates in different countries, and use these to predict the success of commercial and library-sponsored AskA services both in the United States and abroad.

Crossing Offline And Online Media: A Comparison Of Online Advertising On Tv Web Sites And Online Portals, Louisa Ha

School of Media and Communication Faculty Publications

This paper presents findings of a study comparing the advertising on the web sites supported by offline media and on the dot.com media that only have online presence. The study analyzes the advertising strategies of leading U.S. TV networks' web sites and online portals, which respectively represent web sites with strong offline media support and web sites with no offline media counterparts respectively. TV networks' advertising strategies were identified based on a spectrum of brand extension and brand integration strategies. The results show that even with the strong offline support of the TV networks, TV web sites are much more …