Communication Commons^™

A Comparison Of Fundamental Network Formation Principles Between Offline And Online Friends On Twitter, Felicia Natali, Feida Zhu

Research Collection School Of Computing and Information Systems

We investigate the differences between how some of the fundamental principles of network formation apply among offline friends and how they apply among online friends on Twitter. We consider three fundamental principles of network formation proposed by Schaefer et al.: reciprocity, popularity, and triadic closure. Overall, we discover that these principles mainly apply to offline friends on Twitter. Based on how these principles apply to offline versus online friends, we formulate rules to predict offline friendship on Twitter. We compare our algorithm with popular machine learning algorithms and Xiewei’s random walk algorithm. Our algorithm beats the machine learning algorithms on …

Friendship Maintenance And Prediction In Multiple Social Networks, Roy Ka-Wei Lee, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Due to the proliferation of online social networks (OSNs), users find themselves participating in multiple OSNs. These users leave their activity traces as they maintain friendships and interact with other users in these OSNs. In this work, we analyze how users maintain friendship in multiple OSNs by studying users who have accounts in both Twitter and Instagram. Specifically, we study the similarity of a user's friendship and the evenness of friendship distribution in multiple OSNs. Our study shows that most users in Twitter and Instagram prefer to maintain different friendships in the two OSNs, keeping only a small clique of …

Understanding The Influencers Of Second-Hand Apparel Shopping Behavior, Robyn Hobbs

Theses and Dissertations (Comprehensive)

Shopping for second-hand apparel is rapidly growing and has become a notable segment of the retail market. The purpose of this study is to determine what influences consumers when shopping second-hand for apparel products in-store and online. According to the existing literature, a number of key factors play significant roles for second-hand apparel shopping consumer decisions. They include: social, costs, trends and environmental influencers. Past research has not concentrated in-depth on the hedonistic and social influences of second-hand apparel shopping, financial factors, and time spent shopping for second-hand apparel. This study has observed the socio-demographic profile of second-hand shoppers, what …

Lurkers, Creepers, And Virtuous Interactivity: From Property Rights To Consent To Care As A Conceptual Basis For Privacy Concerns And Information Ethics, D. E. Wittkower

Philosophy Faculty Publications

Exchange of personal information online is usually conceptualized according to an economic model that treats personal information as data owned by the persons these data are ‘about.’ This leads to a distinct set of concerns having to do with data ownership, data mining, profits, and exploitation, which do not closely correspond to the concerns about privacy that people actually have. A post-phenomenological perspective, oriented by feminist ethics of care, urges us to figure out how privacy concerns arrive in fundamentally human contexts and to speak to that, rather than trying to convince people to care about privacy as it is …

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …

Viability Of Using Twitter To Support Peer Instruction In Teacher Education, Tian Luo, Danielle E. Dani, Li Cheng

STEMPS Faculty Publications

This paper reports on a case study in which Twitter served as a backchannel to mediate and support the peer-teaching activity in a face-to-face teacher education course. Surveys and interviews were utilised to understand the effectiveness of the Twitter integration and students' perceived learning in a Twitter-supported peer teaching environment. Tweets were used to determine how preservice teachers used Twitter to support peer instruction. Most students were able to use the Twitter platform to produce and retrieve peer feedback, while some encountered technical difficulties. Our current analysis suggests the Twitter-based peer feedback was moderately successful in this peer teaching activity. …

Towards A Requirement Framework For Online Participation Platforms, Astrid Hellsmanns, Claudia Niemeyer, Margeret A. Hall, Tom Zentek, Christof Weinhardt

Interdisciplinary Informatics Faculty Proceedings & Presentations

Online participation platforms (OPPs) are frequently used by public institutions to involve citizens in political opinion forming and decision making. A literature re-view reveals different approaches to evaluate these OPPs. These approaches focus only on partial requirements of participation processes. In this research in progress, we develop and pretest an interdisciplinary literature-based requirement frame-work. It includes the categories usability, security, information, transparency, inte-gration, and mobilisation. Our aim is to close the research gap of a context-specific analysis and evaluation of OPPs.

Is Social Media A Threat Or Can It Be A Trusted Agent?, William Ward, Katherine Cole-Miller, Ann Fruhling, Kathryn M. Cooper

Interdisciplinary Informatics Faculty Publications

There is a prevailing belief within the United States Department of Defense (DOD) that social media is a threat to national security, leading to restrictions in workplace use of social-media applications. However, instead of dismissing social media as a threat, leaders should be asking whether or not the information received via social media can be trusted, thus leveraging the information-sharing capabilities of social media. This article presents a theoretical case for quantifying social media trustworthiness by exploring the factors that influence trust in social media and proposing a trust framework to be used to quantify trustworthiness.

A Formative Evaluation Of A Smartphone Application For Couples: The Affectionate Gesture Planner, Patrick Robert Bortz

Theses and Dissertations--Family Sciences

The Affectionate Gesture Planner (AGP) is a smartphone application (i.e., “app”) that aims to increase relationship satisfaction for couples in long-term relationships by prompting couples to complete loving acts for each other on a daily basis. The AGP app is informed by concepts from social exchange theory and the investment model (Rusbult, 1983), which predict that increasing the mutual exchange of beneficial investments to the relationship improves the quality and stability of the relationship. The present study is a formative evaluation on the prototype of the AGP app. Based on participant feedback, the AGP app will be improved prior to …

Topic Analysis Of Tweets On The European Refugee Crisis Using Non-Negative Matrix Factorization, Chong Shen

CMC Senior Theses

The ongoing European Refugee Crisis has been one of the most popular trending topics on Twitter for the past 8 months. This paper applies topic modeling on bulks of tweets to discover the hidden patterns within these social media discussions. In particular, we perform topic analysis through solving Non-negative Matrix Factorization (NMF) as an Inexact Alternating Least Squares problem. We accelerate the computation using techniques including tweet sampling and augmented NMF, compare NMF results with different ranks and visualize the outputs through topic representation and frequency plots. We observe that supportive sentiments maintained a strong presence while negative sentiments such …

Factors Influencing Young Bystanders' Decisions To Intervene When Witnessing Cyber-Aggression: A Mixed Methods Exploration, Lisa Jodi Patterson

Theses: Doctorates and Masters

With the modern proliferation of computers, the Internet and smart phones, adolescents are at increased risk of cyber-aggression: negative, harmful behaviour expressed through electronic means and aimed at an individual (or group of individuals). Cyber-aggression can have serious consequences for the social, emotional and physical health of both targets and perpetrators. Some experts recommend tackling cyberaggression using the strategies applied to face-to-face forms of aggression and bullying in school environments. One such strategy is to encourage peer bystanders to intervene in a positive way, which has been demonstrated to influence both the duration and severity of bullying episodes in the …

The Religion Of Social Media: When Islam Meets The Web, Zaina Salem

Williams Honors College, Honors Research Projects

The purpose of this feature article is to identify the reasons why some social media users disclose their religious beliefs through sites such as Facebook and Twitter. According to the Pew Research Center, 20 percent of Americans share their faith online. After a series of in-depth interviews, I discovered that for some, religious-related posts serve as personal religious reminders. Others share their religious views on social media to feel a sense of community, or to eliminate stereotypes and ignorance surrounding their religion.

#Instagramele: Learning Spanish Through A Social Network, Pilar Munday, Yuly Asencion Delaney, Adelaida Martín Bosque

Languages Faculty Publications

Social networking (SN) tools have the potential to contribute to language learning because they promote linguistic interactions in person-to-person communication, increasing the opportunities to process input in the L2, engaging learners in negotiation of meaning and requiring learners to produce L2 output, as proposed in the interactionist theory by Long (1985, 1996). These virtual personal connections with other learners and language experts around the world could provide a rich environment for sociocultural language exchanges (following the principles of the sociocultural approach proposed by Lantolf, 2002, based on the work of Vygotsky, 1978) that may increase motivation for learning, develop L2 …

Law Enforcement’S Social Media Punitive Anomaly, Christopher Lloyd Freeman

Online Theses and Dissertations

This research is a descriptive study of the misuse of social media in law enforcement from 2011 to present. The research will use a content analysis of social media policies coupled with survey of 10 questions administered anonymously to students at the Department of Criminal Justice Training. This mixed method approach will attempt to explain the growing number of police officers and other law enforcement employees who find themselves in violation of the agency policies. The survey consists of Likert scale style questions concerning the agreement with and understanding of social media policies, as well as the perception of privacy …

Towards An Infodemiological Algorithm For Classification Of Filipino Health Tweets, Ma. Regina Justina E. Estuar, Kennedy E. Espina, Delfin Jay Sabido Ix, Raymond Josef Edward Lara, Vikki Car De Los Reyes

Department of Information Systems & Computer Science Faculty Publications

Finding innovative ICT solutions to enhance the Philippines’ health sector is part and parcel of the Philippine eHealth Strategic Framework and Plan 2020 program. This study sees the opportunity of using collected Twitter data to create a model that processes tweets to produce a dataset that may be relevant in the field of epidemiology and infodemiology. Through the collection of relevant tweets, future studies may make use of the output of this research for various purposes, such as the improvement of epidemiological systems of the Department of Health in support of the eHealth strategy. In this study, we …

Trends In Commercial-Off-The-Shelf Vs. Proprietary Applications, Vijay K. Agrawal, Vipin K. Agrawal, A. Ross Taylor

Journal of International Technology and Information Management

This study examines factors valued by IS managers in deciding if COTS software is a viable alternative to proprietary software. The results indicate managers who anticipate increased usage of COTS packages in 5 years used the same top three factors in the formation of their decisions to adopt COTS as their colleagues who anticipated either zero change in COTS usage or an increased usage of proprietary software used in deciding not to adopt COTS software. Managers anticipating increased COTS usage had a statistically significant higher value for each of those items compared to managers not anticipating growth in COTS software.

Online Trust Cues: Perceptions And Application, Antonina A. Bauman

Journal of International Technology and Information Management

This qualitative study analyzes perceptions of online trust cues as identified by shoppers from three countries: Germany, Russia, and the USA. A novel approach of the repertory grid method is used to study online trust cues in business-to-consumers commercial online transactions. This study resulted in the list of web site elements and features that consumers recognize as trust cues and use to evaluate e-vendor’s trustworthiness. Findings show that out of fourteen categories of online trust cues, identified by online shoppers, three categories of online trust cues are found to be common across three cultures while eleven categories are culture specific. …

Evaluation Of Classification And Ensemble Algorithms For Bank Customer Marketing Response Prediction, Olatunji Apampa

Journal of International Technology and Information Management

This article attempts to improve the performance of classification algorithms used in the bank customer marketing response prediction of an unnamed Portuguese bank using the Random Forest ensemble. A thorough exploratory data analysis (EDA) was conducted on the data in order to ascertain the presence of anomalies such as outliers and extreme values. The EDA revealed that the bank data had 45, 211 instances and 17 features, with 11.7% positive responses. This was in addition to the detection of outliers and extreme values. Classification algorithms used for modelling the bank dataset include; Logistic Regression, Decision Tree, Naïve Bayes and the …

The Perceived Business Benefit Of Cloud Computing: An Exploratory Study, Thomas Chen, Ta-Tao Chuang, Kazuo Nakatani

Journal of International Technology and Information Management

The objective of the research is to study the benefits of cloud computing perceived by adopters and examine the impact of moderating factors on the relationship between the type of cloud computing and the perceived benefit. The moderating factors include firm size and value-chain activities. A measurement instrument of a 5-point Likert scale was administered on businesses of different sizes in Taiwan. The benefit of cloud computing measured in the study were: cost reduction, improved capability and enhanced scalability. The results show that the perceived benefit of cloud computing varies depending on the type of cloud computing, the value chain …

The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala

College of Journalism and Mass Communications: Faculty Publications

We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …

The Relationship Between College Students' Use Of Facebook And Their Feelings Of Alienation From Their Institution, Oleksandr Komarenko

All Graduate Theses, Dissertations, and Other Capstone Projects

Today's college students are digital natives who have grown up using technology, such as social network systems (SNSs). SNS use, and specific behavior patterns, have been linked to a variety of psychological and social outcomes. The sense of disconnection from a student's institution, known as alienation, is one significant factor that can be detrimental to students' social and academic experience and performance in college (Gordon, 1998; Loo & Rolison, 1986; Suen, 1983). This study explores the association between Facebook relationship maintenance behaviors (FRMB; Ellison, Vitak, Gray, & Lampe, 2014) and alienation from their university, and whether FRMBs and alienation are …

How Health Care Professionals Use Social Media To Create Virtual Communities: An Integrative Review, K Rolls, Margaret M. Hansen Edd, Msn, Rn, D Jackson, D Elliott

Nursing and Health Professions Faculty Research and Publications

Background: Prevailing health care structures and cultures restrict intraprofessional communication, inhibiting knowledge dissemination and impacting the translation of research into practice. Virtual communities may facilitate professional networking and knowledge sharing in and between health care disciplines.

Objectives: This study aimed to review the literature on the use of social media by health care professionals in developing virtual communities that facilitate professional networking, knowledge sharing, and evidence-informed practice.

Methods: An integrative literature review was conducted to identify research published between 1990 and 2015. Search strategies sourced electronic databases (PubMed, CINAHL), snowball references, and tables of contents of 3 journals. Papers that …

Table Of Contents

Journal of International Technology and Information Management

Table of Contents for Volume 25 Number 4

Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith

Journal of International Technology and Information Management

Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e-marketing). E- marketing draws from traditional marketing principles, while also expanding the types of strategies available to companies. Websites, social media, and online marketplaces are just some examples of how businesses are leveraging e-marketing approaches to connect with potential customers. In formulating sound e-marketing strategies, it is important for …

Healthcare System-Use Behavior: A Systematic Review Of Its Determinants, Jiming Wu

Journal of International Technology and Information Management

To understand patient and physician behavior, researchers have investigated the determinants of using healthcare information systems. Although this stream of research has produced important findings, it has yet to appreciably advance our understanding of system-use behavior in healthcare. To fill this gap, the current paper employs a systematic review to synthesize past research, reveal the key determinants of healthcare system usage, and illuminate a deeper understanding of the topic. This study thus helps healthcare researchers expand their baseline knowledge of these core determinants and conduct more fruitful future research on system-use behavior in healthcare.

Newsrooms And Social Media, Hanna E. Steinker

Williams Honors College, Honors Research Projects

The purpose of this research is to identify how local newspapers and newsrooms are converging to social media. An Ohio newspaper, The Post volunteered to have its Facebook Pages analytics studied over the course of two months, August through September. A constructed week was formed and four of the company’s Facebook Pages were analyzed. The study intends to examine the current social media position of The Post, assess the potential or areas of growth, and create a best practices manual to propel the selected newspaper’s social media accounts forward. Unlike traditional newspaper consumers, social media users tend to gather their …

The Future Of Arabic Music: No Sound Without Silence, Nesma Magdy Khodier Vcuq

Theses and Dissertations

For centuries, Arabic music has been intrinsically linked to Arab culture and by extension bonded to the environmental landscape of the region, reflecting their emotions, moods, and behaviors. Numerous technological advancements in the latter half of the twentieth century, have greatly affected the rich legacy of Arabic music, significantly impacting the natural progression of traditional Arabic musical genres, scales, and instrumentation.

This thesis serves as an introduction to generative methods of music production, specifically music generated through gestures. Through generative music, and its unique ability to map gestures to different musical parameters, music can be produced using computer algorithms.

The …

The Relationship Between Problem-Solving Ability/Eating Motivation And Perceived Quality Of Life In Individuals Diagnosed With Celiac Disease, Vincenzo Zaccheo

PCOM Psychology Dissertations

Celiac disease (CD) is a digestive disorder resulting from gluten intolerance that leads to damage of the small intestine. The only current available treatment for CD involves adherence to a strict gluten-free diet. Due to the restrictive nature of this treatment diet, and the increasing prevalence of CD in recent years, much research has been conducted examining factors that impact the quality of life (QOL) of individuals with CD. However, there has been a dearth of literature identifying those factors which can be modified within a treatment setting. Thus, a need for further research in this area was identified. Through …

The Constructive Healing Powers Of Dance Rhetoric, Emmy Ciabattoni

Honors Theses and Capstones

No abstract provided.

On Analyzing Geotagged Tweets For Location-Based Patterns, Philips Kokoh Prasetyo, Palakorn Achananuparp, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Geotagged social media is becoming highly popular as social media access is now made very easy through a wide range of mobile apps which automatically detect and augment social media posts with geo-locations. In this paper, we analyze two kinds of location-based patterns. The first is the association between location attributes and the locations of user tweets. The second is location association pattern which comprises a pair of locations that are co-visited by users. We demonstrate that through tracking the Twitter data of Singapore-based users, we are able to reveal association between users tweeting from school locations and the school …