Communication Commons^™

Developing An Online Database Of Experts For The Worcester Regional Chamber Of Commerce, Zikan Chen, Douglas Grey, Pranjal Shah

School of Professional Studies

The Worcester Regional Chamber of Commerce as part of their mission to attract business to the Worcester area, want to create an online searchable database of industry experts made up of faculty members of the Colleges and Universities in the Worcester area. This online database will be placed on the Worcester Regional Chamber of Commerce Higher Education – Business Partnership page on their website. The limitations placed on this request are that the Regional Chamber as of this moment have no monetary or Information Technologies resources to provide for the realization of this request.

The proliferation of as A Service …

Cybersecurity Awareness Shrewsbury Public Schools, Brittany Crompton, David Thompson, Manuel Reyes, Xueyan Zhao, Xueke Zou

School of Professional Studies

In the 21st Century, technology reaches every aspect of our lives. As “digital citizens” we must be aware of the dangers both to our technological equipment and our personal information stored, transmitted, and processed on this equipment. The Cybersecurity Awareness curriculum developed for the Shrewsbury Public School district is designed to meet this need, as well as foster an interest in technology and ethical computer use.

Analysis Of The Point Of Sales System At Tower Hill Botanical Garden And Suggested Courses Of Action, Brian Dunn, Keerthi Bandi, Chantal Kopwa Epse Kassa, F.N.U Shelly

School of Professional Studies

As Tower Hill Botanic Garden continues to improve on its operations and enhance the experience of its visitors and members, they are on a quest for a new Point-Of-Sale (POS) system that not only works with its existing hardware and interface with Raiser’s Edge, a smartcloud fundraising and relationship management software central to the garden’s operations but also, have a restaurant module and the capability of operating both in a wireless and hard-wired environment.

The Effects Of Social Media On Music Sharing, Rachel Zucker

Senior Theses

Studying music and its evolution in a society can give researchers a clue about the culture of a group of people as a whole. I believe that studying the way that music is shared is an integral part of this. In my research, I explored the historical roots of the digitization of music, while simultaneously examining the evolution of social media networks and their role in music sharing. Through my research, I gained an understanding of the flow of music exchange in today’s society by identifying the current, dominant social media and music streaming platforms and examining how each platform …

Why Do People Continue Using Facebook: An Empirical Study From The Perspectives Of Technology Adoption And Social Contract, Chen-Wei Chang

Dissertations

Online stalking, identity theft, and other privacy-related issues have become the major reasons that impede users from continuously using their Facebook accounts. To better understand how privacy risks, among other factors, have come into play, in terms of affecting users’ intention to continue using social networking sites, the present study applies three theories (i.e., the unified theory of acceptance and use of technology 2, social contract theory, and technology continuance theory) to develop a new model for Facebook use continuance. An online survey (N = 450) was performed by administrating a random sampling method in January and February of 2014. …

Corporate Social Responsibility On Twitter, Rachel E. Deems

Journalism Undergraduate Honors Theses

Through content analysis of corporate social responsibility (CSR) on Twitter, this study examines how the country’s top and largest corporations in each of the main industries portray CSR on Twitter. The study investigates the agenda-setting potential of the CSR tweets based upon the variables examined, including (a) CSR dimension, (b) CSR topic, (c) tone, (d) stakeholders, (e) Twitter attributes, and (f) Twitter interactivity. The results indicate that CSR tweets predominantly portray the discretionary level of CSR, regardless of industry, predominantly include topics of public philanthropy, especially service-producing industries, and positive tone was used most frequently across industries. The community was …

Adapting Nonverbal Coding Theory To Mobile Mediated Communication: An Analysis Of Emoji And Other Digital Nonverbals, Carley Durante

Masters Theses

Nonverbal communication has been an area of communication theory studied for decades. Despite more daily communication occurring over mediated communication, there is a lack of research surrounding digital communication, specifically mobile-mediated communication (MMC). While there has been research conducted regarding computer-mediated communication (CMC), specifically studies examining email communication and instant messaging (IM), the mobile conversation is relatively untouched by current scholarship. This paper will streamline nonverbal coding research to set the groundwork for application and translation of nonverbal coding elements to mobile-mediated communication and the text message conversation. Even more specifically, the elements of kinesics, vocalics, and chronemics will be …

Cest: City Event Summarization Using Twitter, Deepa Mallela

Computer Science Graduate Projects and Theses

Twitter, with 288 million active users, has become the most popular platform for continuous real-time discussions. This leads to huge amounts of information related to the real-world, which has attracted researchers from both academia and industry. Event detection on Twitter has gained attention as one of the most popular domains of interest within the research community. Unfortunately, existing event detection methodologies have yet to fully explore Twitter metadata and instead rely solely on identifying events based on prior information or focus on events that belong to specific categories. Given the heavy volume of tweets that discuss events, summarization techniques can …

Context-Aware Advertisement Recommendation For High-Speed Social News Feeding, Yuchen Li, Dongxiang Zhang, Ziquan Lan, Kian-Lee Tan

Research Collection School Of Computing and Information Systems

Social media advertising is a multi-billion dollar market and has become the major revenue source for Facebook and Twitter. To deliver ads to potentially interested users, these social network platforms learn a prediction model for each user based on their personal interests. However, as user interests often evolve slowly, the user may end up receiving repetitive ads. In this paper, we propose a context-aware advertising framework that takes into account the relatively static personal interests as well as the dynamic news feed from friends to drive growth in the ad click-through rate. To meet the real-time requirement, we first propose …

On Unravelling Opinions Of Issue Specific-Silent Users In Social Media, Wei Gong, Ee-Peng Lim, Feida Zhu, Pei Hua Cher

Research Collection School Of Computing and Information Systems

Social media has become a popular platform for people toshare opinions. Among the social media mining researchprojects that study user opinions and issues, most focus onanalyzing posted and shared content. They could run into thedanger of non-representative findings as the opinions of userswho do not post content are overlooked, which often happensin today’s marketing, recommendation, and social sensing research.For a more complete and representative profiling ofuser opinions on various topical issues, we need to investigatethe opinions of the users even when they stay silent onthese issues. We call these users the issue specific-silent users(i-silent users). To study them and their …

We’Ll Want It When We Say We Want It: How The Market Speaks To The Publishing Industry Via Crowdfunding, And Why Publishers Should Listen, Alan Scott Holley

Book Publishing Final Research Papers

With its utilization of an environment as fluid and innovative as the internet, it’s no wonder that the digital revolution is an ongoing phenomenon that is reinvigorated time and time again with no signs of slowing down. As advanced digital technologies and practices are rolled out by developers and embraced by consumers, commercial companies are thrust headlong into a necessitated showing of adaptability, progressiveness, and up-to-the-minute technological fluency. For the publishing industry, these expectations have been met with a slow yet relatively steady adherence—an understandable reaction considering how so many digital innovations appeared at the time to have the express …

Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson

Graduate Theses and Dissertations

The influence of Social media on intercollegiate athletic departments has been prominent in the past few years. With tight budgets, the departments are forced to find different means of marketing and promoting their brand – through embracing Social media platforms. Research on Social media and intercollegiate athletics is limited; therefore, it is necessary to research how the departments are utilizing Social media. With the agenda setting theory as a foundation, this study explores how the 14 SEC football teams are utilizing Twitter. A total of 3,176 tweets were collected from two constructed weeks. Overall, the findings show that the information …

Social Media As A Tool To Effectively Communicate With Stakeholders: School Administrators And Superintendents' Perceptions, Steven Coleman Hampton

Dissertations

This quantitative research study analyzed the perceptions of school administrators on the effectiveness of using social media outlets to communicate with stakeholders. School administrators throughout the State of Mississippi completed an online survey developed by the researcher identifying the social media outlets they use to communicate with their stakeholders and the effectiveness of using social media outlets. Superintendents, Assistant Superintendents, Principals, Assistant Principals, and Public Relations Directors with various years of experience completed the survey. The study revealed there was a statistical significant difference between age groups of the school administrators with the concerns of using social media outlets as …

#Greysanatomy Vs. #Yankees: Demographics And Hashtag Use On Twitter, Jisun An, Ingmar Weber

Research Collection School Of Computing and Information Systems

Demographics, in particular, gender, age, and race, are a key predictor of human behavior. Despite the significant effect that demographics plays, most scientific studies using online social media do not consider this factor, mainly due to the lack of such information. In this work, we use state-of-the-art face analysis software to infer gender, age, and race from profile images of 350K Twitter users from New York. For the period from November 1, 2014 to October 31, 2015, we study which hashtags are used by different demographic groups. Though we find considerable overlap for the most popular hashtags, there are also …

Alternatives Unlimited Inc. Property Service Application, Jalpa Dave, Pennie Nataliya, Neelakshi Bali

School of Professional Studies

The purpose of this project is to propose Property service application to be enforced for documenting and managing the work orders raised throughout the residencies. The company is looking into an application that would facilitate to track and monitor the maintenance request received in a systematic order and ensuring priority work request is resolved within the set time frame. The project is to enhance the property service's work more efficiently as this will provide a high level of charge for the occupants by providing quicker response to their requests. The Objectives set to achieve for this project are realistic and …

Are You Charlie Or Ahmed? Cultural Pluralism In Charlie Hebdo Response On Twitter, Jisun An, Haewoon Kwak, Yelena Mejova, Sonia Alonso Saenz De Oger, Braulio Gomez Fortes

Research Collection School Of Computing and Information Systems

We study the response to the Charlie Hebdo shootings of January 7, 2015 on Twitter across the globe. We ask whether the stances on the issue of freedom of speech can be modeled using established sociological theories, including Huntington’s culturalist Clash of Civilizations, and those taking into consideration social context, including Density and Interdependence theories. We find support for Huntington’s culturalist explanation, in that the established traditions and norms of one’s “civilization” predetermine some of one’s opinion. However, at an individual level, we also find social context to play a significant role, with non-Arabs living in Arab countries using #JeSuisAhmed …

Mining And Clustering Mobility Evolution Patterns From Social Media For Urban Informatics, Chien-Cheng Chen, Meng-Fen Chiang, Wen-Chih Peng

Research Collection School Of Computing and Information Systems

In this paper, given a set of check-in data, we aim at discovering representative daily movement behavior of users in a city. For example, daily movement behavior on a weekday may show users moving from one to another spatial region associated with time information. Since check-in data contain both spatial and temporal information, we propose a mobility evolution pattern to capture the daily movement behavior of users in a city. Furthermore, given a set of daily mobility evolution patterns, we formulate their similarity distances and then discover representative mobility evolution patterns via the clustering process. Representative mobility evolution patterns are …

#Bg4unity: Testing The Effectiveness Of A Social Media Activism Workshop, Drew Ashby-King

Honors Projects

Social media is not only a form of communication that surrounds one’s personal life, but it has also become a platform for expressing opinions and advocating for social change. Using #BG4Unity, an anti-hate social media campaign, as a foundation I developed a workshop that aims to educate participants on the value of diversity and to increase their social media activism skills. This study found that the workshop increased participant’s attitudes toward diversity, social media activism skills, and that those who attended the workshop had increased attitudes toward diversity and social media activism skills compared to those who did not attend …

From Building Vocabulary To Talking About Family Traditions Together: Discussions On The Facebook Group “Hoisan Phrases 學講台山話”, Melissa Chen, Genevieve Leung

Creative Activity and Research Day - CARD

This poster focuses on online discourses of an online Facebook group - “Hoisan Phrases.” “Hoisan Phrases” is used to construct positive ideologies about Hoisan-wa. Using multicompetence and symbolic competence frameworks, these online interactions are sites where Hoisan-wa speakers engage in the ability “to perform and construct various historicities in dialogue with others” (Kramsch & Whiteside). Humor serves as a way of moving beyond negative ideologies of Hoisan-wa. Data comes from a corpus of three years’ worth of posts. The data demonstrates a re-envisioning of the way we view Hoisan-wa vis-à-vis online communication, and expands the domains of language use.

News In Virtual Reality, Samantha Macy

Honors Theses

Virtual reality (VR) is the next frontier of news media, but we know little about the impact is has on viewers. The goal of this experiment is to gain a better understanding of the social presence and information retained by watching news in VR. Participants will either consumer news in a VR setting, a highly interactive online format, or print. Then, using a survey, social presence and information retention were assessed. Research participants were undergraduate students at a large Midwestern university. It is expected that VR news will result in higher social presence and information retention than news in highly …

Protecting Plato, Ashley N. Putnam

Senior Year Experience Student Projects

The purpose of this project was to raise $1,200 to purchase a bulletproof, shatterproof vest for the newest member of the Pataskala Police Department K9 Unit. Recently, there have been many stories of K9s being killed in the line of duty. By providing a vest for a K9, we are hoping to protect him and allow him to continue what he does to protect the community. To raise money, we created a GoFundMe page that we shared on Facebook. We ended up raising $320 on the page and were very grateful that an anonymous donor stepped forward and donated the …

Make A Twitter Bot In Python: Iterative Code Examples, Robin Camille Davis, Mark E. Eaton

Publications and Research

A tutorial based upon the LACUNY Emerging Technologies Committee’s “Build Your Own Twitter Bot” day in December 2015, which was billed as a gentle introduction to programming in Python.

Analyzing Shared Value And Social Business Principles: A Case Study Of Honeydrop Beverages And Seven Hills Foundation, Sarah Dys, Maya Grevatt, Brianna Mirabile

School of Professional Studies

Can the business world come together with the nonprofit world to create systems to lift low income women, children, and families out of poverty? The following report aims to show how the changing principles of business have the potential to serve international populations living on less than $2USD per day. For-profit organizations working with citizen sector organizations instead of giving charity provides a sustainable model to connect profit maximization with social good.

Honeydrop Beverages is a company based out of New York that produces lemonade sweetened with honey. Their products do not contain any refined products, only using fresh and …

Doc Wayne Youth Services, Inc. Capstone Project Youth Employment And Mentoring, Bongani T. Jeranyama, Zhengjun Liu, Sarah Parsons

School of Professional Studies

In Boston, Massachusetts, young adults age 16-19 who have dropped out of high school have a very high unemployment rate of 43.8%. Additionally, in the United States of America the difference between a young adult with a high school diploma as opposed to a young adult without a high school diploma in terms of weekly income is $180 USD; between a young adult with a high school diploma versus a young professional with a bachelor’s degree is $433 USD. These numbers demonstrate the need for services that improve academic achievement, job readiness and preparedness, and youth mentorship for struggling young …

A Nonprofit Model In A For-Profit World: A Closer Look At Sheltered Workshops And Sustainability As An Employee Run Business, Bing Jang, Mitchell Perry, Nikolin Vangjeli, Laura Ducharme

School of Professional Studies

Historically, society has tended to isolate and segregate individuals with intellectual and developmental disabilities. Despite improvements such forms of discrimination continue to be a serious social problem. On October 11, 2011, the Department of Justice began an investigation into several state’s systems of providing vocational services to individuals with intellectual and developmental disabilities. This action came about due to several states being out of compliance around Title II of the Americans with Disabilities Act (ADA). Title II of the ADA prohibits discrimination on the basis of disability for all services, programs and activities provided to the public by state and …

The Analysis Of The Social Media Among The Youth In The Catholic Diocese Of Moshi And The Implications For Youth Faith Sharing, Faustine Tarimo

Masters Theses

The purpose of this study is to examine evangelization in the Catholic Diocese of Moshi in the advent of social media in the 21st century. It investigates the use of social media among youth to find out what social media young people are using and how they are using it to share their faith. It explores the question of whether the use of social media among youth helps them actively in the use in their faith. A survey of 220 youth was conducted across four Vicariates of the Catholic Diocese of Moshi. The results show themajority of the sampled population …

Educating A New Electorate

DePaul Magazine

The U.S. presidential election of 2016 been on the minds of DePaul students and faculty since at least the fall of 2015. Students, faculty and alumni in areas as diverse as real estate, public relations, political science and marketing have also been discussing state and local politics, spin and social media, pundits, debates and much more. Interviews with these various constituents illuminate the different approaches to learning about, working with, and changing the American political system. The impact of social media on the presidential election process is also explored.

Y U No Ansr? A Chronemics Analysis Of Electronic Communications, Lauren Vorderkunz

Masters Theses

This paper explores current literature related to chronemics in electronic communication to show that emailing, texting, and social media should be studied in order to understand how one’s self-esteem is affected by these forms of communication to bring about a greater awareness. This research describes a sample study of college students’ reactions to response times using a mixed methods approach, specifically an explanatory sequential model. Through an evaluation of Zimbardo’s (1999) time perspective studies, peer reviewed journal articles, and computer-mediated communication chronemic studies, this paper provides an argument that response times in electronic communications indicate priority and hierarchy between communicators …

Engineering Outreach Education Through Social Media, Katie E. Meiergerd, Dagen Valentine, Jennifer R. Keshwani, Bradley Barker

UCARE: Research Products

Familiarizing teachers and educators with Engineering and other related STEM fields is crucial in educating students, so ensuring teachers with access to these resources is important. The objective of this work is to identify ways to use social media to provide support to K – 12 educators interested in implementing engineering education with their students.

Social Media & Political Engagement: Environmental Organizations, Social Media And Political Engagement, Tyler Cate

Political Science Theses and Capstones

Social media is becoming more important in today’s digital society, but how effective is the use of social media when it comes to political engagement? How do environmental organizations use social media and is it effective in encouraging their “followers” to engage in online and/or offline political activity? I collected Facebook and Twitter data from ten environmental organizations to assess the effectiveness of each posting. I hypothesize that the groups making direct calls for action via social media receive a greater response – beyond “clicktivism” or “slacktivism” – than the groups that do not. The data includes the number of …