Communication Commons^™

Social Listening During Crises: A Practitioner Guide For Crisis Communication On Social Media, Cory Young, Hunter Simmons, Margaret Stewart

International Crisis and Risk Communication Conference

Stewart & Wilson (2016) created the STREMII model (pronounced STREAM-ee) as a means to assist institutions and organizations with social media crisis communication using a six-stage cyclical process, including: (1) social listening, (2) targeting audience(s), (3) engaging & responding, (4) monitoring and evaluating, (5) interacting, and (6) implementing changes [1] . Stewart & Young (2017) revisited the model, refining the stages to highlight the need for ongoing social listening and responsive engagement across all levels of crisis [2]. At present, the model is theoretical and applied only within a pedagogical context. In order for the STREMII model to be useful …

Analyzing Public Relations As A Strategic Management Function At Sec Universities, Whitney Harder

MPA/MPP/MPFM Capstone Projects

A changing higher education landscape – rising costs, competition and skepticism – coupled with a changing media and communications landscape – a 24/7 news cycle with fewer local journalists, new technology and the expectation of instant and constant communication – have pushed universities to try to become more effective and efficient in telling their institutional stories to multiple stakeholder groups. Institutional leaders are concerned about how higher education and their institutions present public value and communicate their impact on both the students they graduate and their communities. But how are they using public relations and communications to deliver solutions for …

Changing The Story: Implications Of Narrative On Teacher Identity, Geah Pressgrove, Melissa Janoske, Stephanie Madden

Faculty & Staff Scholarship

This study takes a qualitative approach to understanding the connections among narrative, professional identity, and reputation management in public education. Through 15 interviews and five focus groups with high-achieving teachers and administrators, researchers explored the narratives these educators share to understand and improve the story of the teaching profession. Central to the findings are societal, organizational, and community-level factors that have led to a reputation crisis for the profession of teaching and thus contribute to the national teacher shortage. Ultimately, this study points to the notion that a shift in the perception of the value of teaching and teachers can …

Uncork Your Creativity, Kayla Pretzer

Williams Honors College, Honors Research Projects

Architectural Justice Gallery and Cafe is a unique, redefined space in Strongsville that strives to create an artisan living experience by encouraging customers to shop, dine and be inspired. The cafe is a flagship location of Architectural Justice, an interior design shop in Medina. In order to showcase the diverse aspects of this new location and attract more customers to the business, the owners wanted to host another pop-up event in their space. Due to the fact that Architectural Justice Gallery and Cafe is already known for their culinary and crafting classes, the owners requested that ‘Uncork Your Creativity’ be …

Fighting Cancer With Purpose: Best Practices For Charity Event Planning, Emily Bower

Williams Honors College, Honors Research Projects

The 2017-2018 school year was the first year The University of Akron competed in the Bateman competition, a national public relations competition. The Bateman competition challenges students to research, execute, and evaluate a public relations plan within their college campus and the surrounding community. Two teams at The University of Akron successfully created and implemented a plan that benefitted the non-profit With Purpose, an organization dedicated to increasing funding and research efforts allocated toward pediatric cancer. As a member of one of those teams, the author was responsible for planning the Bateman team’s large event during the implementation period. This …

Von Star City Sports Bis #Gbr: Reflektion Von Qualität Und Leistung Der Lokalen Sportberichterstattung Im Mittleren Westen Amerikas, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Good local sports journalism reflects the community it serves and thereby develops society. This essay discusses local sports journalism in the context of collegiate athletics in Nebraska in the Midwest. It is particularly important to produce good, solid journalism in the context of sport. This reflection of local sports journalism of the University of Nebraska-Lincoln uses the following themes for analysis: context, critical media work, diversity, representation in the newsroom, and the role of owned media and branding. The essay also describes the American collegiate athletic system and a new, innovative undergraduate major in „Sports Media and Communication“ at the …

What Works And What Doesn't: An Analysis Of Brand Engagment On Facebook, Laurie Hiebert

All Graduate Theses, Dissertations, and Other Capstone Projects

Brands and organizations utilize Facebook ‘likes’ and connections in order to promote brand awareness, a positive brand image, and improve purchase intention. Compared to Twitter and Instagram, Facebook remains the dominant platform for brands to sell products and engage consumers with new and upcoming merchandise and events. Consumers are dependent on their friends ‘likes’ and comments in order to make decisions about brands more than they are brand-made posts. This study looks at brand intention, message type, and the ‘like’ to determine what messages, days, and months are the most effective in generating consumer engagement.

Volunteer Tool Kit, Lydia Brooks

Williams Honors College, Honors Research Projects

The Williams Syndrome Association is a nonprofit organization that helps raise funds and awareness about Williams syndrome. Williams syndrome is a disorder that is not very well known and has a lot of unique challenges associated with it. Individuals with Williams syndrome have serious health concerns and tend to be extremely friendly, outgoing, and empathetic. The Williams Syndrome Association is dedicated to raising funds to aid research, creating awareness for the disorder, and providing support to families that are affected by the disorder. The association recruits volunteers to put on an annual Walk for Williams Syndrome in their area. These …

Teaching The Introductory Public Relations Course: Pedagogical Recommendations, Lakesha N. Anderson

Journal of Communication Pedagogy

This article explores the foundations and the content areas that ground the introductory public relations course. Examples of two assignments designed to help students think critically, apply knowledge, and improve their writing skills are offered, as well as the identification of several challenges both students and instructors face and a brief discussion of the unique advantages provided by this course.

Journalists’ Level Of Knowledge On Empirical Research And Opinion Polling: A Study Of Kenyan Journalists, Dane M. Kiambi

College of Journalism and Mass Communications: Faculty Publications

This study examines the level of knowledge of Kenyan political reporters on a few key concepts of empirical research and opinion polling. Although data from this study are from a nonrepresentative sample, it offers important insights into levels of knowledge on an important topic in journalism. Results indicate that 63. 4 percent of the reporters did not know that survey findings from a nonrandom or nonprobability sample cannot be generalized to the population. Another 63. 4 percent did not know that sampling error cannot be computed from data that were collected using a nonrandom sample, while 49. 3 percent did …

An Examination Of The Organization-Public Relationship Dimensions Of Communication Between Museums And Its Publics, Christine Swartz

UNF Graduate Theses and Dissertations

This study examines how museums build relationships with audiences to gain financial contributions and volunteer support. Financial support to museums has been dwindling in recent years and new revenue streams are needed for low-resource museums to survive. A content analysis of 485 Facebook posts of four small and large sized museums along with a survey of 131 respondents were conducted within the theoretical lens of organization-public relations. Results from study one indicate that larger museums fared better than smaller museums in terms of transparency, authenticity and positivity measures whereas on measures of credibility both the large and the smaller museums …

Micro-Influencers’ Impact On Engagement Levels For Fashion Retail Brands On Instagram, Marilia Quiterio Capeli

UNF Graduate Theses and Dissertations

With the increase of social media usage and its relevance for the millennial generation, social media influencers rise as credible sources who influence their followers purchase behaviors. Micro-influencers have up to 400,00 followers and fashion brands are constantly collaborating with them to generate brand awareness. The purpose of this study is to analyze how micro-influencers impact engagement levels on fashion retail brands’ accounts on Instagram and what common visual patterns the posts with higher levels of engagement present. A sample of 817 posts from three different brands were analyzed to provide insight in what kind of posts generates higher engagement …

Crisis Communication In Context: History And Publication Trends, Kenneth A. Lachlan, Patric R. Spence, Matt Seeger, Christine Gilbert, Xialing Lin

Journal of the Association for Communication Administration

This study aims to describe the development of crisis communication as a subfield of Communication Studies, through an analysis of data taken from journal publications. By tracing the origins of crisis communication, this study identifies some of the primary forces that have influenced its development. Next, the results of an analysis of crisis communication articles drawn from twelve periodicals over nineteen years within the larger communication discipline are offered. The results suggest that Journal of Applied Communication Research has been the most common outlet for this subdiscipline, human subjects data accounts for less than half of the published research, and …

Audience And Public Service Advertisement About The Dangers Of Smoking, Awanis Akalili

Informasi

Public service advertisement which said "Berhentilah Menikmati Rokok Sebelum Rokok Menikmati Anda" is a warning the dangers of smoking which is aired on television. This advertisement is produced by the government to make smokers realize the dangers of smoking among young people especially students. However, this aim cannot be so easily achieved because the community nowadays is not a passive audience but it has moved into active audience. By taking four informants, this study tries to answer the question of how the student smokers among gang understand the advertising messages in public service advertisement which said "Berhentilah Menikmati Rokok Sebelum …

Public Service Ads. Of Reserving Peat Forests, Atika Atika, Achmad Bayu Chandrabuwono

Informasi

Social messages in Public Service Ads should be designed as appealing as possible because it affects the effectiveness of the advertisement. This study aims to investigate the attractiveness of public service advertisement of Preserving Peat Forests. The study uses a quantitative approach and data were collected through surveys involving respondents who work in Peat Restoration Agency in South Kalimantan. The measurement uses a semantic differential scale. The results show that informative/rational appeal of Public Service Ads Preserving Peat Forests is in the medium category, while the emotional appeal is rather low. Public Service Advertisement of Preserve Peat Forests which is …

Public Relations And Employee Performance In Nigerian Institutions Of Higher Learning, Muhammad Nura Nguru, Adamkolo Mohammed Ibrahim

Informasi

Organizations' internal publics, which generally comprises two categories of personnel, namely management staff and employees constitute some of the key elements that contribute toward realizing the goals and objectives of the organization. However, unlike non-academic organizations, institutions of higher (academic) learning have two additional categories of internal publics "” academic staff and students. This makes such institutions a bit unique. Public relations (PR) as a management function and tool is utilized by the management between itself and all categories of internal publics to facilitate smooth information dissemination and communication for enhanced job performance. Hence, a unique type of PR practice …

How To Maximize Your Small Business's Impact On Social Media, Brianna J. Arnaud

LSU New Orleans Theses and Dissertations

This thesis is meant to be a learning tool to help small businesses use free social media accounts as business marketing tools. The manual is broken down into chapters highlighting the importance of “Knowing your Audience,” “Branding,” “Constructing a Post,” “Using Visual Rhetoric,” and “Expanding your Audience.”. This thesis is inspired by scholars of English, internet linguistics, journalism, gender theory, professional writing, and rhetoric. It is also inspired by a survey of 18 small businesses in the Lafayette, Louisiana area. The survey helped to focus my research on the social media issues of small businesses in the southern region of …

Becoming Your Brand, Blake Kuzma

Honors Theses

As many young professionals now, starting a career is a very important and scary time. We are taught more and more how important it is that you present yourself in a way that is marketable to employers not only in person, but online as well. As a survey done by Jobvite in 2015, “75% of HR departments are required to search job applicants online” and also that “75% of HR professionals have rejected candidates based on information they have found online.” (Jobvite, 2015).

But beyond the advice we receive from our parents and mentors, there is very little that is …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 Class Of 2018 Fall Graduates, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald featuring December graduates.

• Commencement Schedule
• Gordon Ford College of Business
• Potter College of Arts & Letters
• Ogden College of Science & Engineering
• College of Education & Behavioral Sciences
• College of Health & Human Services

Ua12/2/1 College Heights Herald, Vol. 94, No. 14, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Heichelbech, Evan. Thanks for Reading Another Eventful Semester of News
• Austin, Emma. Earth Science Education Sees Drop, Says Research Institute
• DeLetter, Emily. Ramping Up – Enrollment
• Ziege, Nicole. Title IX Committee Stalls Completion of Investigation
• Dobbs, Jack. White Supremacist Organization Recruiting on Campus – Evropa
• Ceballo, Ivy. From Broken & Bruised to Free & Strong – Domestic Abuse
• Allen, Ellie. Editorial Cartoon – WKU White Squirrel with Christmas Gift
• Ho Ho Herald: The Herald’s 2018 Christmas Gifts
• Kohley, Chris. Sunshine Skate – SoKY Ice Rink …

Consumer Perceptions Of Labeling Claims On Poultry Products, Sarah Townley

Agricultural Education, Communications and Technology Undergraduate Honors Theses

An increasing number of consumers wants more knowledge of how the food they eat is produced, and specifically, how animals used in the production of their food are raised. One method consumers use to become more aware of production practices behind the food they purchase and consume is simply reading food labels. Labeling claims can be defined as textual, pictorial, graphic, or symbolic representation that either explicitly states or implies that a food product has a specific set of properties supported by a certification process. The purpose of this study is to gather data regarding consumer knowledge and understanding of …

Ua3/10 Happy Holidays, Wku President's Office - Caboni

WKU Administration Documents

Holiday greetings issued by WKU President Timothy Caboni to faculty & staff.

Looking Inward: Higher Education Public Relations And Internal Communication, Kelly A. Campbell

Dissertations

There has been a decline in public good will toward institutions of higher education for nearly four decades. Resultantly, the public, media, and politicians call for greater transparency. It would be beneficial for institutions of higher education to utilize strategic means to communicate their stories, successes and brand directly to various publics. A critical, albeit often an overlooked public, are the employees of the university. They can serve as ambassadors for the university interacting with outside publics. In this capacity, not only do employees need to know information about their organization to function well at their positions, they also need …

Ua12/2/1 Adulting 101, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald.

• Norvell, Abbey. Tips to Get Control of Your Finances
• Norvell, Abbey. The Building Blocks of Good Credit
• Chumbley, Sam. A Weekend for Free in Bowling Green
• Goodlett, Ryan. Trending Up: Finance Blog – Kyla Scanlon
• Chumbley, Sam. Driving Your Future – Cars
• Goodlett, Ryan. Three Tips for Financial Success
• Southers, Mariah. Crushing the Christmas Game: College Edition

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 College Heights Herald, Vol. 94, No. 13, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Breu, Natasha. Mold Plagues Universities Across State
• Stahl, Matt. Hello, Tyson Helton – Football
• Tolbert, Eleanor. College Graffiti Closing at End of the Semester
• Ziege, Nicole. Honors College Aims to Increase Applicant Pool
• Harper, Kevin. Flooded Memories – Minton Hall
• Leonard, Nicole. Holiday Pro Tips: Surviving the Holidays at Home
• Norvell, Abbey. WKU Store Celebrates a Century of Basketball
• Pritchett, Grace. School’s Out
• Webster, Mark. WKU Student Pursues Passion in Being a Local Disc Jockey – Jared Watkins
• Tolbert, Eleanor. Between the Lines – Parking …

Ua12/2/1 College Heights Herald, Vol. 94, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Heicelbech, Evan & Rebeckah Alvey. Molded – Dormitories
• DeLetter, Emily & Nicole Ziege. 348 Minton Hall Residents Spend Weekend Relocating
• DeLetter, Emily. WKU to Continue Saudi Scholarship Between Countries
• DeLetter, Emily. ROTC Celebrates 100 Years at WKU, Honors Veterans
• Non-Binary: Proposal Disregards Science, Harms Non-binary Rights
• Allen, Ellie. Editorial Cartoon re: Gender Does Not Equal Sex
• Hanks, Michelle. Teaching Diversity
• Sisler, Julie. Review: Hair and the Call to Freedom & Expression – Theatre & Dance
• Holland, Kelley. In Formation – Marching Band
• Bryant, Maxis. Fresh …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Leap Of Faith: Megachurches And The Struggle To Create A Brand Experience That Sells, Carly Middleton

Posters-at-the-Capitol

Leap of Faith: Megachurches and the struggle to create a brand experience that sells

Carly Middleton

Marcie Hinton, PhD

Department of Journalism and Mass Communications

Murray State University

As churches across the Commonwealth experience a decline in attendance, membership and giving, religious organizations are failing to connect with their audience and their organizational goals on social media. This exploratory content analysis evaluated the social media branding practices of Kentucky’s 20 megachurches and proposed areas of improvement.

A megachurch is defined as a Protestant Christian congregation with an average of 2,000 weekly attendees, including adults and children across all worship locations. …