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Full-Text Articles in Communication

Ua12/2/1 College Heights Herald, Vol. 96, No. 12, Wku Student Affairs Nov 2020

Ua12/2/1 College Heights Herald, Vol. 96, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Kieser, Nick. Boyce Store, 1869 to COVID-19
  • Bertucci, Leo. Barren River COVID-19 Data Still Delayed
  • Frazier, Keilen. Joe Biden Their Time
  • Extending the Withdrawal Date Is Not Enough – Pass / D / Fail Option
  • Reynolds, Easton. WKU Extends the Deadline to Withdraw a Class
  • Mallon, Sam. WKU, Barren River Area Child Advocacy Center Initiative Aims to Curb Child Abuse, Neglect – Child Welfare Education
  • Hargrove, Matthew. Hilltoppers Drop Game at Florida Atlantic University, Southern Mississippi Visits the Hill Saturday – Football
  • Gaylord, Kaden. Time …


Ua12/2/1 College Heights Herald, Vol. 96, No. 11, Wku Student Affairs Nov 2020

Ua12/2/1 College Heights Herald, Vol. 96, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Murray, Debra. Campaigning During COVID-19
  • Stryker, Shane. Third Party Candidates Present Options Outside Democrats & Republicans
  • WKU Young Democrats
  • WKU College Republicans
  • Serrano, Francisco. A Voice of Change for the Young Generation
  • Thornton, Maggie. Kentucky’s 1st Congressional District
  • Holland, Kelley. Kentucky’s 2nd Congressional District
  • Latimer, Jacob. Senate Candidates on College-Level Issues – Mitch McConnell, Amy McGrath
  • Collins, Michael. District 20 Candidates on the Issues – Patti Minter, Leanette Lopez
  • Who’s Running for City Commission?


Ua12/2/1 College Heights Herald, Vol. 96, No. 10, Wku Student Affairs Oct 2020

Ua12/2/1 College Heights Herald, Vol. 96, No. 10, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Nutter, Abbey. Haunting on the Hill
  • Latimer, Jacob. Campus Community Expresses Their Thoughts on Buildings & Colleges Connected to Slave Owners
  • Collins, Michael. Greek Organizations Under Scrutiny for COVID-19 Violations
  • Cox, Alex. Editorial Cartoon re: Body Image
  • College Diet Culture
  • Frazier, Keilen & Anna Leachman. Carving New Paths – Southwest Kentucky Mountain Bike Association
  • E-Sports Explained
  • Gaylord, Kaden. Nothing to Celebrate About That Win – Football
  • Hargrove, Matthew. Tyrell Pigrome’s Late Touchdown Gives Hilltoppers First Win in Two Weeks – Football


Ua12/2/1 College Heights Herald, Vol. 96, No. 9, Wku Student Affairs Oct 2020

Ua12/2/1 College Heights Herald, Vol. 96, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Aboah, Henri. Blooming – Flower Shops
  • Reynolds, Easton. Record Setting Voter Turnout Expected This Election Season
  • Collins, Michael. Grocery Shopping In a Pandemic
  • Mallon, Sam. Fighting for Peace – Bowling Green for Peace
  • Tomlin, Laura. WKU Environmental Health & Safety Provides Do’s & Don’t’s for This Halloween During COVID-19
  • It’s Time for WKU to Switch to Environmentally-friendly Take-out Products – Dining Services
  • Keiser, Nick. Covering a WKU Football Game Amid the COVID-19 Pandemic
  • Hargrove, Matthew. In Ruins – Football
  • Gaylord, Kaden. The Offense Doesn’t Have …


Ua12/2/1 College Heights Herald, Vol. 96, No. 8, Wku Student Affairs Oct 2020

Ua12/2/1 College Heights Herald, Vol. 96, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Lowe, Julianna. A Look Inside – Jamison Moorehead, Quarantine
  • Burris, Lily. Day in the Life – Sharon Hunter
  • Collins, Michael & Lauren Deppen. Need to Know – COVID-19
  • Frazier, Keilen. Homecoming in Barnes-Campbell Hall – Quarantine
  • Lowe, Julianna. Survey to Student – Dining Services, Quarantine
  • Collins, Michael. Kentucky Universities’ Records on COVID-19
  • Burris, Lily. Voices on the Inside – Sam Padgett, Chris Willis, Parker Randall, River Carter, Iyanla Shackelford
  • Hargrove, Matthew. Herd Tramples WKU – Football
  • Gaylord, Kaden. Travis Hudson is the Greatest of All …


Ua12/2/1 Fit 2020, Wku Student Affairs Oct 2020

Ua12/2/1 Fit 2020, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding fitness, includes articles:

  • Dees, Marshall. Nostalgic Fun for the Child in You
  • Rock Steady, Rock Strong – Boxing
  • Dowell, Macie. Red Towel Workouts
  • Bowling Green Course Welcomes New Golfers – Bowling Green Parks & Recreation
  • Get Out, Get Fit – Parks
  • Gym Jams


Ua12/2/1 College Heights Herald, Vol. 96, No. 7, Wku Student Affairs Oct 2020

Ua12/2/1 College Heights Herald, Vol. 96, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Murray, Debra. Truckin’ Great: COVID-19 Leads to New Dining Options
  • Bertucci, Leo. WKU COVID-dashboard Lacks Active Case Count
  • Rash, Liza. Math Department Head Responds to Demotion, Reanalyzes Model 41 Days Later - Bruce Kessler
  • Kieser, Nick. Lady Topper Golf Finishes Second in Hoover Invitational
  • Cox, Alexander. Editorial Cartoon re: Scholarship Money
  • Opening Doors: New Scholarships Show that WKU Cares
  • Edmonds, Garrett. Student Government Association President Garrett Edmonds Plans for New Academic Year
  • Hargrove, Matthew. Tops Take Victory – Football
  • Gaylord, Kaden. Don’t Let This Be …


Ua77/1 Wku Spirit, Wku Alumni Relations Oct 2020

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

  • Trabue, Amanda. VP Notes
  • WKU Increases Access with Hilltopper Guarantee, Other Scholarship Program Changes
  • WKU Sets Records in Freshman Class Growth, Quality
  • Four New Members Join WKU Board of Regents – Currie Millikin, Jan West, Garrett Edmonds, Shane Spiller
  • Ethan Logan Named Vice President for Enrollment & Student Experience
  • WKU Celebrates World Teachers’ Day by Announcing Two Scholarship Programs
  • WKU Student Publications Earns Three National Pacemakers
  • WKU to Go Test Optional for Admission
  • WKU’s Panhellenic Council Earns National Recognition
  • WKU Department of Art is Now WKU Department of Art & Design
  • WKU Food Recovery Network Redirects …


Ua19/16/1 2020-21 Wku Hilltopper Basketball Preseason Prospectus, Wku Athletic Media Relations Oct 2020

Ua19/16/1 2020-21 Wku Hilltopper Basketball Preseason Prospectus, Wku Athletic Media Relations

WKU Administration Documents

2020-21 preview of the WKU men's basketball team.


Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations Oct 2020

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU from August to December 2020.


Ua3/10 President's Messages - Fall Semester, Wku President's Office - Caboni Oct 2020

Ua3/10 President's Messages - Fall Semester, Wku President's Office - Caboni

WKU Administration Documents

President's Message emails sent by Timothy Caboni to faculty & staff during fall semester, 2020.

  • Big Red Restart
  • Bowling Green/Warren County Coronavirus Workgroup
  • Climbing to Greater Heights – Strategic Plan
  • COVID-19 – Campus Climate Survey – Personnel Searches – Homecoming
  • COVID-19 Escalation
  • Diversity, Equity & Inclusion Work Group
  • End of Semester
  • Faculty/Staff Open Forum & Convocation
  • Fall Semester – Big Red Restart
  • Healthy on the Hill
  • Healthy on the Hill – Graves Gilbert Clinic
  • Hilltopper Guarantee: WKU’s Commitment to the Commonwealth
  • Salary Reductions


Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations Oct 2020

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU women's basketball team from July to December 2020.


Ua19/16/2 Football Press Releases, Wku Athletic Media Relations Oct 2020

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and statistics for WKU football team from August to December 2020.


Does Corporate Social Responsibility Help Multinational Corporations Improve Their Brand Acceptance In Emerging Markets?, Mohamed Kamil El-Gamal Oct 2020

Does Corporate Social Responsibility Help Multinational Corporations Improve Their Brand Acceptance In Emerging Markets?, Mohamed Kamil El-Gamal

Archived Theses and Dissertations

No abstract provided.


Around The College Oct 2020

Around The College

Conversations

New and Retiring Faculty;cFirst-Ever Bateman Win; Words and Music; Gold Telly Winners;Teaching Award Winners; Alumni Sharing Expertise;


All In To Help Illinois Oct 2020

All In To Help Illinois

Conversations

College of Communication alumnus Alex Hanns, deputy press secretary for Illinois Gov. JB Pritzker, describes his office's All In Illinois campaign to encourage the state's residents to take precautions to prevent the spread of the novel coronavirus. He also talks about his political activism and how it led him to major in public relations and his current career.


Serena, Inc.: Using Instagram To Build Brand Equity After A Crisis, Frauke Hachtmann Oct 2020

Serena, Inc.: Using Instagram To Build Brand Equity After A Crisis, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Serena Williams is one of the most successful athletes of all time. In addition to dominating the professional tennis circuit for decades, she has also built a massive business empire while becoming a first-time mother and wife. During this time of transition, Williams experienced a significant crisis moment during the 2018 US Open. Williams did not publicly acknowledge or apologise for the crisis and instead focused on a new sense of direction after living through the experience, much of which is documented and promoted on her Instagram account. This exploratory case study focuses on Serena Williams’s use of Instagram as …


Ua12/2/1 College Heights Herald, Vol. 96, No. 6, Wku Student Affairs Sep 2020

Ua12/2/1 College Heights Herald, Vol. 96, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Reynolds, Easton. 8 Juveniles Responsible for Recurring Water Throwing Harassment
  • Thornton, Maggie. Marching at a Distance – Marching Band
  • Reynolds, Easton. Local Small Businesses Work to Recover from Pandemic Losses
  • Hendricks, Allie & Preston Romanov. Art for All – SoKY Marketplace
  • Cox, Alex. Editorial Cartoon re: Breonna Taylor
  • Bunton, Gabrielle. I Choose Black Women Every Time
  • Nash, Slim. Commissioner Candidate Slim Nash: Your Right to Vote is Special
  • Hargrove, Matthew. Hilltoppers Look to Bounce Back Against Middle Tennessee State University – Football
  • Kieser, Nick. Budget …


Ua12/2/1 College Heights Herald, Vol. 96, No. 5, Wku Student Affairs Sep 2020

Ua12/2/1 College Heights Herald, Vol. 96, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Murray, Debra. Voting in College
  • Reynolds, Easton. WKU and Barnes & Noble Partner in 10-year Deal
  • Latimer, Jacob. Online & Hybrid Courses Pose Challenge to Professors
  • Dobbs, Jack & Anna Leachman. Last Ride: Beech Bend Park
  • Lowe, Julianna. A Call to Mitch McConnell – Ruth Bader Ginsburg
  • Stack, Madalyn. Editorial Cartoon re: Ruth Bader Ginsburg
  • Bailey, Carlos. Bowling Green City Commissioner Candidate Shares Statement on the Importance of Voting in Local Elections
  • Kieser, Nick. Football Fans Use New Ticketing App at Home Opener
  • Hargrove, Matthew. …


Ua12/2/1 College Heights Herald, Vol. 96, No. 4, Wku Student Affairs Sep 2020

Ua12/2/1 College Heights Herald, Vol. 96, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Bertucci, Leo. System Upgrade from Local Health Department Affects WKU’s COVID-19 Case Count
  • Holland, Kelley. WKU Alum Works as Photojournalist for USA Today – Harrison Hill
  • Latimer, Jacob. Nursing Students Employed at On-campus Clinic Assist with COVID-19 Testing
  • Frazier, Keilen. Dried Out – Tobacco
  • Gray, Tim. Better Together: Black Lives Matter
  • Stack, Madalyn. Editorial Cartoon re: Social Distancing
  • Send Students Home: WKU’s Campus Isn’t Safe
  • Kieser, Nick. To the Mountains – Brooks LeCompte, Track & Field
  • Warner, Casey. Hilltoppers to Host Liberty for Home Opener …


Ua12/2/1 College Heights Herald, Vol. 96, No. 3, Wku Student Affairs Sep 2020

Ua12/2/1 College Heights Herald, Vol. 96, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Reynolds, Easton. Coping with Crisis – Hurricane Katrina, COVID-19
  • Bunton, Gabrielle. Students Adjust to Hybrid Classes During COVID-19 Pandemic
  • Latimer, Jacob. WKU Student Lorena Silva Releases Springhouse
  • Celebration Despite Separation
  • Stack, Madalyn. Editorial Cartoon re: Zoom Meetings
  • Marshall, Olivia. Navigating My Sorority in a Global Pandemic – Delta Zeta
  • Warner, Casey. Review: Bowling Green Punk-rock Duo Releases Album – Dos Cobros
  • Kieser, Nick. WKU Coaches Adapt to Postponed Season – Soccer, Volleyball
  • Warner, Casey. Piggy-T – Tyrell Pigrome, Football
  • Gaylord, Kaden. Support the Players – …


China’S “Three Warfares”: People’S Liberation Army Influence Operations, Edwin S. Cochran, U.S. Department Of Defense, Retired Sep 2020

China’S “Three Warfares”: People’S Liberation Army Influence Operations, Edwin S. Cochran, U.S. Department Of Defense, Retired

International Bulletin of Political Psychology

The following article—whose author is both a retired US Army officer and retired Department of Defense civilian employee with multiple publications—focuses on Chinese information operations. Readers might wish to speculate on matters such as why the Chinese have organized the way they have, whether the organization leads to optimal integration of tools of national security/political power, and how vulnerable specific populations and even intelligence cultures are to specific types of information operations. One might even conclude that the only thing that has not changed in thousands of years has been the technology available to influence others.

This article examines the …


Ua12/2/1 College Heights Herald, Vol. 96, No. 2, Wku Student Affairs Sep 2020

Ua12/2/1 College Heights Herald, Vol. 96, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Collins, Michael. Rough Start – COVID-19
  • Thornton, Maggie. What a WKU Student Learned from Her Experience with COVID-19
  • Harkreader, Dylan & Debra Murray. Programs That Rely On Hands-on Learning Adapt to Virtual Courses
  • Meyer-Thornton, Zane. Keep It Going
  • Hurst, Courtney, Robin Lester & Trenton Peyton. What Is Intercultural Student Engagement Center?
  • Sisler, Julie. WKU Grad Student: It’s On the Administration, Not the Students
  • Kieser, Nick. Football Takes Precautions to Kick Off Season COVID-Free
  • Warner, Casey: Setting Up – Football
  • Gaylord, Kaden. Making It Safe to …


A Place To Grow: Social Media And The Small Business, Lilli Vehikite Aug 2020

A Place To Grow: Social Media And The Small Business, Lilli Vehikite

Marriott Student Review

E-commerce has revolutionaized the way we shop-- yet many small businesses have yet to embrace the growth that can come through harnessing the power of social media.


Ua12/2/1 College Heights Herald, Vol. 96, No. 1, Wku Student Affairs Aug 2020

Ua12/2/1 College Heights Herald, Vol. 96, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Rash, Liza. Math Department Head Makes a Shocking Model Regarding Potential Campus COVID-19 Death Rate
  • Bertucci, Leo. WKU Introduces COVID-19 Testing to Campus Community
  • Marshall, Olivia. How Students Can Navigate Campus Facilities This Semester
  • Bunton, Gabrielle. Campus Organizations Prepare to Engage Students Amid COVID Restrictions
  • Deppen, Laurel. On-campus Students Who Contract COVID to be Moved to New Location to Quarantine
  • Stack, Madalyn. Editorial Cartoon re: Social Distancing
  • College of Health & Human Services Should Have Been More Involved in Restart Committee
  • Deppen, Laurel. From the …


Promoting Community Engagement Through Basic User Tutorial Of Epa Geospatial Screening Tools, Jonas Nguyen Aug 2020

Promoting Community Engagement Through Basic User Tutorial Of Epa Geospatial Screening Tools, Jonas Nguyen

Master's Projects and Capstones

Social inequalities are riddled with health disparities and outcomes leading toward lower life expectancy. Communities of color, low income, and rural neighborhoods lack the voice and resources to effectively oppose industrial settlement which would likely lead to the release of toxic wastes into the water, air and ground ultimately affecting residential health. Empowering members through community engagement is a relatively new strategic process where researchers are finding mutual benefits in design, implementation, and results. This study aims to identify and promote tools for community engagement within the scope of environmental justice by working with EPA geospatial screening tools and designing …


Blame Avoidance And Image Restoration Strategies In The Mh370 Press Conferences, Ravinthar Thilaga Aug 2020

Blame Avoidance And Image Restoration Strategies In The Mh370 Press Conferences, Ravinthar Thilaga

Student Works (2020-2029)

This study focused on the relationship between the field of crisis communication and discourse analysis. The crisis of MH370 was used as a medium to explore the blame avoidance strategies opted by four public figures in addressing the public. The public figures who were used in this research were Prime Minister Datuk Seri Najib Tun Razak, Acting Transport Minister Datuk Seri Hishammudin Hussein, Director of Civil Aviation Dato’ Sri Azharuddin Abdul Rahman and MAS CEO Mr Ahmad Jauhari. The main focus of the study was to explore the press release and to illustrate the blame avoidance strategies opted during the …


The Russian Research Center At Harvard Versus Cambridge Analytica: Influencing The Public In A Cold War, Robert Joshua Howard Jul 2020

The Russian Research Center At Harvard Versus Cambridge Analytica: Influencing The Public In A Cold War, Robert Joshua Howard

Dissertations

No abstract provided.


Student-Run Agencies: A Guideline For Agency Survival, Brooke Borgognoni Jul 2020

Student-Run Agencies: A Guideline For Agency Survival, Brooke Borgognoni

Graduate Theses and Dissertations

The purpose of this paper is to study 110 student-run agencies (including advertising, public relations, integrated/digital marketing, communications, and graphics and/or design) in the U.S. by analyzing how they currently operate, what practices exist in the agencies for learning, growth, and continuation and how leadership roles of students and advisors influence the agency. This project built upon past studies of student-run agencies and expanded on the topic using the evolutionary theory of a firm by analyzing factors that determine whether it appears that a student-run agency might dissolve or last. This was determined by measuring the faculty advisor involvement level, …


Relationship Marketing And Intercollegiate Sport Promotion, Alison Fridley Jul 2020

Relationship Marketing And Intercollegiate Sport Promotion, Alison Fridley

Graduate Theses and Dissertations

The first article, a case study on a NCAA Division I Power Five university in the southeastern United States, employed a case study framework, explored target markets and exposure techniques through both the planned behavior theory and social identity theory theoretical lenses. This study aimed to better understand how university students and booster club members identify as a social group. The data emerged into four distinct themes, including communication, social interaction, connection, and hospitality. The findings suggested booster club members are primary fans and help the team generate fan interest. The importance of sociability was clear and the implications for …