Communication Commons^™

Demystifying Operational Definition And Levels Of Measurement, Arvind Diddi

Proceedings of the New York State Communication Association

Teaching mass communication research methods at the undergraduate level attains an increased challenge because students at this stage seem to be more focused on skill-based courses in order to work in various media-related professions. Most of them have difficulty in comprehending that learning research methods is beneficial to them as it helps build their analytical and logical thinking. Among various aspects of research methods such as trying to figure out the link between theory and method, a constant struggle for beginners is to understand what is an operational definition and the levels of measurement. The key lies in demystifying research …

Putting The Social In Social Media: How Human Connection Triggers Engagement, Stephanie Adomavicius

Proceedings of the New York State Communication Association

Social media has become the preferred channel of information and has altered patterns of interaction and connection. As a result, society now revolves around a two-way form of communication with constant dialogue and instant responses. Public relations practitioners have had to adapt and change their strategy in order to keep up with the times, and because of this, engagement is now considered to be a measurement of success.

In terms of social media, engagement is how users interact with content and participate in online conversations. This study will uncover what causes people to engage on social media and identify the …

Going Remote: Marketing Library Resources And Services, Lin Wu, Sarah Thompson, Jennifer M. Langford, Kaylee Strahan

Southern Chapter/Medical Library Association Annual Conference

Objectives

• Describe the library’s efforts in restructuring marketing strategies strategies to reach out and engage library patrons in a virtual environment

• Examine the impact of the efforts on library services and resource access

Ua12/2/2 Talisman, Wku Student Affairs

WKU Administration Documents

Fall 2021 Talisman:

• Brandt, Jess. Editor’s Letter
• Ode to Tali Brandt, Jess, et al. What is Your Talisman?
• Plescia, Audrey. Nature’s Apothecary – Addison James
• Stephens, Grace. Rose Petal Syrup
• Spears, Kayla. Flip the Beat – Joseph Jones
• Lunte, Hailee. My Own Eden
• Quinn, Jack. Deep Sleep – Jim Williams, Hypnotist
• Roth, Elizabeth. Chain Reaction – Howard’s Cycling & Fitness
• Donnelly, Rose. Spoilers
• Rooted in Red – Homecoming
• McCormick, Megan. In Her Hands – Abbey Lewis
• Spears, Kayla. When I Worked at the Cracker Barrel Gift Store
• Poindexter, Katie. Unearthed – Mammoth Cave
• Williams, Erik. Turning the Page
• Wilson, Gabby. …

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU women's basketball team from August to December 2021.

Ua3/10 President's Messages - Fall Semester, Wku President's Office - Caboni

WKU Administration Documents

President's Message emails sent by Timothy Caboni to faculty & staff during fall semester, 2021.

• Convocation
• COVID-19 Vaccine
• End of Semester
• Fall Semester – Topper Fest
• Homecoming
• Living Learning Communities
• Margaret Munday
• MASTER Plan – Topper Directions
• National Philanthropy Day – WKU Opportunity Fund
• Parent & Family Weekend
• Summer Reflections/Fall Semester
• Tornado – Student Death
• Tornado Damage
• Tornado Recovery
• Vacation Hours / Salaries
• WKU Emergency Student Assistance Opportunity Fund

Ua45/1 Registrar Updates, Wku Registrar

WKU Administration Documents

Newsletter created by and about the WKU Registrar's Office.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU basketball team from August to December 2021.

Masculinity, Car Culture, And Carbon Emissions, Benjamin C. Hasenkopf, Robert F. Steiner Ii

Student Publications

Car culture is a subculture that exists in which people value the aesthetic, cultural, or historical significance of certain vehicles, and who often use their own vehicle as a means of self expression. We assumed that car culture was a dominantly male subculture and wanted to evaluate whether gender in advertising was related to fuel efficiency. We wanted to see how each decade would differ in the terms of the number of gender targeted advertisements. We also wanted to see how fuel economies and marketing strategies changed over time. We also wanted to compare fuel economies of cars that were …

Eureka: Identifying What It Means To Practice Student- Centered Teaching In A Hypermodern Age, Audra Diers-Lawson

Journal of Communication Pedagogy

Contemporary professional reports and research suggest that in corporate communication and related programs, we are not creating environments for modern students to thrive nor are we meeting the industry’s expectations in a ‘hypermodern’ world. Using personal ethnography, this article to analyzes industry-articulated limitations in the knowledge and skill sets of new communication practitioners, reviews contemporary literature identifying the learning needs of today’s students, and proposes a set of best practices based on the literature and the author’s own journey as a higher education practitioner of 20 years. Best practices identified incorporate elements of entertainment, engagement, and an ‘open-world’ approach that …

Ua42 Division Of Extended Learning & Outreach, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Division of Extended Learning & Outreach.

Social Media’S Innate Feature Of Social Interaction And Engagement That Are Utilized By The Marketing Industry, Zayna Qaissi

The Cardinal Edge

No abstract provided.

The 2021 Ipr Future Of Communications In Asia Report, Sarah Crawshaw, Alexis B. Fitzsimmons, Tina Mccorkindale, Pang, A., Stephen Thomas, Su Lin Yeo

Research Collection Lee Kong Chian School Of Business

IPR interviewed 27 senior communications executives who work for Asian-headquartered companies, specifically in mainland China, Hong Kong SAR, Japan, South Korea, Thailand, Singapore and India, through February 2020. Interviews were transcribed and a thematic analysis was conducted. In light of the COVID-19 pandemic, IPR conducted follow-up focus groups with nearly 20 senior communications leaders in Asia in November and December 2020 to better understand the long-term impact of the pandemic on communications in the region. These sessions were conducted according to Chatham House rules, so the participants’ identifiers have been removed.

Precision Public Health Campaign: Delivering Persuasive Messages To Relevant Segments Through Targeted Advertisements On Social Media, Jisun An, Haewoon Kwak, Hanya M. Qureshi, Ingmar Weber

Research Collection School Of Computing and Information Systems

Although established marketing techniques have been applied to design more effective health campaigns, more often than not, the same message is broadcasted to large populations, irrespective of unique characteristics. As individual digital device use has increased, so have individual digital footprints, creating potential opportunities for targeted digital health interventions. We propose a novel precision public health campaign framework to structure and standardize the process of designing and delivering tailored health messages to target particular population segments using social media–targeted advertising tools. Our framework consists of five stages: defining a campaign goal, priority audience, and evaluation metrics; splitting the target audience …

Cialdini's Principle Of Liking And The 2016 Presidential Election, Dylan M. Ureno

Montview Journal of Research & Scholarship

What was the impact of celebrity endorsements on the 2016 presidential election between Donald Trump and Hillary Clinton? To answer this question, celebrities and their endorsements were evaluated from a persuasion standpoint. Celebrity endorsements have often been used in the marketing world and the political world. This persuasive strategy has been effective and utilizes several persuasive concepts to influence consumers. Through a review of the literature, it has been demonstrated that this tactic utilizes concepts such as meaning transfer, heuristics, and reference cues to persuade the consumer. In this same manner, celebrity endorsement tactics were applied to many political campaigns …

Ua12/2/1 Fresh Start, Vol. 97, No. 1, Wku Student Affairs

WKU Administration Documents

College Heights Herald magazine regarding returning to WKU in person after COVID-19 lockdown.

• Stone, Damon. Fresh Faces, Familiar Traditions Come to Campus with Incoming Class – Class of 2025
• Jones, Jake. WKU Commons Sees Delays, Expected to be Completed In the Fall – University Libraries
• Murray, Debra. Living Learning Communities Bring a New Sense of Home to WKU
• Murray, Debra. What You Missed on the Hill This Summer – Garrett Conference Center, First Year Village, Munday Hall, COVID-19, Retirement
• Fisher, Brittany. Reclaiming the Hill – MASTER Plan
• Burris, Lily. Dear Readers
• Stryker, Shane. The Usual Take on My Unusual College …

Alcohol Advertisements On Social Media: A Study Of How Alcohol Advertisements On Social Media Platforms Appeal To Young People, Alexis Campbell

Journalism Undergraduate Honors Theses

Underage drinking is not uncommon and is associated with a number of school, social, legal, emotional, behavioral, health problems, and even death. This research seeks to explore alcohol-related social media advertisements across a variety of alcohol types, alcohol brands, and social media platforms. This was accomplished by a content analysis of the most popular alcohol brands’ advertisements on the Internet that examined the strategies used to appeal to consumers and the overall content patterns and characteristics of online alcohol advertisements. The strategy used differed by brand and alcohol type, but the most common themes included “taste,” “seasonal,” “holiday,” “recipe,” and …

Corporate Social Advocacy On The Blm Movement: A Content Analysis Of Corporate Responses Via Instagram, Oromidayo Racheal Tunji-Ajayi

Electronic Theses and Dissertations

Black Lives Matter (BLM) has been a concern in the US since 2013, thereby becoming an increasing interest. Several US corporations’ attention has been drawn to BLM due to its radical strategy on social media to facilitate engagements. Research shows that a company's engagement in activism by taking a stance on socio-political issues often records growth. Also, scholars have focused on corporate responses to BLM through the lenses of the implications or intentions of the brand’s engagement. This study, however, analyzes 236 corporate Instagram BLM posts through the lenses of the attributes of their responses. It is assumed that brand …

Exploring Latinx Alumni Donor Motivations At Hispanic Serving Institutions, Monica Alejandre

Electronic Theses, Projects, and Dissertations

Higher education is a funding priority every state should invest in. However, the great recession of 2008 left a catastrophic impact on how public universities in the United States are funded thus mobilizing higher education institutions to seek external support. This focus has led to public universities developing advancement programs to cultivate and solicit alumni support. With the average alumni giving rate at 10% across the nation and 2.8% more specifically for HSIs, and more Latinx students graduating with their bachelor’s degrees, it is important for universities to understand philanthropic motivations among their Latinx alumni population.

This study explored Latinx …

Media And Social Media Best Practices For Feminist Activist Groups And Organizations, Arien Rozelle

The Seneca Falls Dialogues Journal

Feminist organizations and activist groups from the Women’s Suffrage movement to the Women’s March have utilized media relations tactics and techniques to share organizational messages. Over time, the art of media relations has evolved from a tactical role to a strategic necessity, one that is vital to the success of any activist organization or group as they seek to inform, educate and/or persuade their intended audience through the use of media and social media.

This essay identifies best practices for feminist activist groups and organizations to help begin or improve their media relations efforts, ranging from initial hiring, to media …

Telling A New Story Of Obsessive-Compulsive Disorder: Narrative Versus Argument Communication Effects On Ocd Stigma And Recognition, Ashlyn Blaire Soileau

LSU Master's Theses

This study utilizes narrative persuasion theory to investigate the effect of narrative and argument appeals when communicating about Obsessive-Compulsive Disorder (OCD) to the public. This study tested stigma and recognition of OCD with a 2x2 factorial between-subject design using advertisement types and gender as the independent variables. Findings showed that communication type and gender do not affect OCD recognition. However, a univariate ANCOVA analysis, when controlling for empathy and OCD experience. The results revealed that gender and ad type did affect OCD stigma. Also, women showed lower stigma scores for social restrictiveness when seeing the narrative appeal when contrasted with …

Post-Gender Performance In Billie's "Project Body Hair", Kelsey Dux

McNair Scholars Program

As the first shaving company to show women's body hair, Billie appears to be challenging traditional binary gender norms in advertising with a new mode called "post-gender advertising." Analyzing Billie’s 2018 ad "Project Body Hair," I argue that traditional/binary gender performances compete with post-gender/nonbinary performances, reinforcing essential femininity norms while appearing to resist them.

An Analysis Of The Presence Of Dialogic Communication Features On Indiana Environmental Organizations' Websites, Jessica Moon

LSU Master's Theses

Dialogic communication is a two-way form of communication that allows entities such as organizations and their publics to share their viewpoints and contribute to decision-making processes openly and equally. The Five Dialogic Principles of Public Relations (ease of use of the interface, usefulness of information, conservation of visitors, generation of return visits, and dialogic loop) is a framework that has been used to examine this form of communication online. Research has shown that organizations’ websites have a generally low presence of features related to the Five Dialogic Principles. The goal of the present study was to determine the …

Preferred Methods Of Communication Of Millennial Alumni Of The University Of Arkansas’ Agricultural Education, Communications And Technology Department And The Impact Of Brand Community On Potential Philanthropy, Wells William Clark

Graduate Theses and Dissertations

Higher education institutions depend upon alumni support (Gaier, 2005). Understanding how those institutions communicate with alumni about methods of financial giving is necessary in securing their support. The concept of brand community, an idea formed through social relationships amongst consumers of a common brand, regardless of location, who acknowledge their overlapping interests and share traditions and a sense of duty related to the brand (McAlexander et al., 2006; Muniz & O’Guinn, 2001), can contribute to desired behaviors such as donations and engagement in alumni groups. Exploration of this concept was conducted in relation to young alumni (those graduating from 2008-2018).The …

Ua1b3 Report & Recommendations, Wku Naming & Symbols Task Force

WKU Administration Documents

Report of the WKU Naming & Symbols Task Force.

Ghana's Public Diplomacy Under Kwame Nkrumah, Isaac Antwi-Boasiako

Conference Papers

The concept of public diplomacy is one of the trending approaches in modern international relations and diplomacy. Communicating and engaging effectively with the foreign public in a particular nation by a government to achieve its foreign policy objective is every government’s goal. The field of public diplomacy as an academic discipline in Ghana in particular and Africa has not received much attention compared to the Western World. This article attempts to bridge this gap by opening Ghana’s public diplomacy to academic scrutiny that has, as yet, been underdeveloped. This paper’s principal objective is to bring to light the public diplomacy …

Ua19/16/1 2021 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2020-21 season.

Annual Report, 2020-2021, University Of Mississippi. School Of Journalism And New Media

Annual Reports

No abstract provided.

People-First Promotion: Rallying Library Workers During Covid-19 And Beyond, Katy Kelly, Christina A. Beis, Ann Zlotnik, Maureen E. Schlangen

Roesch Library Faculty Publications

COVID-19 forced workers around the world to face the realities of closed buildings, precarious employment situations, and challenges to their well-being. This article will showcase how library workers’ resilience during COVID-19 depended on people, not buildings, and a people-first public relations strategy was employed to reveal that distinction. The authors, a team of librarians and communicators, share three pandemic-era communication stories developed to put people at the forefront of initiatives and messaging: a revamped marketing strategy for a research appointment service puts faces to the work and student support; the cancellation announcement of a beloved annual event reveals how the …

Challenging Hegemony And Power In The Sixteenth Century: The Discourse Of Voluntary Servitude As Antecedent Of Critical Public Relations Theory, César García

All Faculty Scholarship for the College of Arts and Humanities

This article applies La Boétie’s concept of voluntary servitude to public relations historiography through a historic-critical analysis. Written in the same Renaissance era than other early history books of the history of public relations such as Machiavelli’s The Prince, The discourse of voluntary servitude (1552-1553) reveals to the publics the power that would lie in their refusal to engage with the authority (or in other words, the state, the prince or the monarch). The result is that, through a postmodern approach of emphasizing dissensus, the concept of voluntary servitude and its encouragement of activism and passive resistance can be considered …