Communication Commons^™

Centering Relation In Media Literacy Practice, Paul Mihailidis, Bobbie Foster, Shannon Burth, Srividya Ramasubramanian, Melissa Tully, Patrick Johnson

Journal of Media Literacy Education

As calls for media literacy in formal and informal learning spaces continue to grow, educators’ understanding of media literacies and their purposes remains complex. In 2021, the authors of this paper led a multi-methods research project on media literacy education in the United States, focusing on impact and equity. Findings showed that educators share a commitment to equity and justice but are unclear on how to incorporate them into their work. In response, our research team developed a field guide that maps out equitable media literacy practices for classrooms and communities. In this study, we detail the findings from 11 …

Digital Literacy For Participating In Presidential Election: A Study On Indonesian Students, Marwiyah Marwiyah, Labibah Zain, Aliva D. Kamila, Thoriq T. Prabowo

Journal of Media Literacy Education

Digital literacy is needed during the presidential election. This study aims to determine the level of digital literacy of Indonesian students concerning what they do with social media information in facing the 2024 presidential election. We conducted a survey in which questionnaires were used as a research instrument to measure the four digital competencies: technical skill, information usage, communication, and creation. The questionnaires are sent to four Indonesian public universities. One hundred ninety-seven students from four State Islamic Universities (Universitas Islam Negeri) participated in this study. We used the mean and percentage score for the data analysis. The research result …

Assessing Media And Information Literacy: Scale Development And Measurement Among College Students, Erlis Cela, Alban Tufa, Melsena Danglli

Journal of Media Literacy Education

Media and Information Literacy (MIL) is a topic discussed by many authors in recent years. Several authors have developed measurement scales and validated them mainly among students and teachers who have media and information literacy knowledge. Although no evidence is tracked for any research conducted, MIL has been an unexplored field in the Western Balkans region. This article delves into developing and testing a scale for measuring the level of Media and Information Literacy among students in Albania. Firstly, it employs an exploratory qualitative approach, with the use of focus groups, the results of which contributed to the design of …

Measuring Adults’ Media Literacy Skills And News Media Literacy Knowledge In The Context Of Age, Gender, And Education Level, Agnese Davidsone, Vineta Silkane, Ianis Bucholtz

Journal of Media Literacy Education

In this study, we examine the relationships between self-reported media literacy skills, actual knowledge of news media literacy, and three sociodemographic factors: age, gender, and level of education. Data were collected through an online survey among a national sample of adults (n = 871) in Latvia. A significant positive correlation was found between all self-reported media literacy subscales and the knowledge subscales of news media literacy. Age was moderately negatively related to self-reported media literacy skills and weakly negatively related to news media literacy knowledge. The level of education was weakly positively correlated with both media literacy skills and …

Cognitive Diagnosis Of Media And Digital Literacy Knowledge Schema In Mexican High School Students, Janneth Trejo-Quintana, Guadalupe E. Morales-Martinez, Betsabe Hernandez-Alvarez

Journal of Media Literacy Education

This research explored the mental representation of media and digital literacy (MDL) in 242 Mexican high school students through a definitional task based on the natural semantic networks technique. The participants defined ten target concepts related to MDL, using verbs, nouns, and adjectives as definers, and then they rated each definer with a scale from 1 to 10. The smaller the number, the lower the quality of the definer to conceptualize the target, while the higher the rating, the higher the quality of the definer to define it. The participants showed a beginner level in MDL despite their daily navigation …

Provision Of Brand Information And Critical Reasoning Predict Advertising Literacy, Eugene Zheng Yao, Alexandra List

Journal of Media Literacy Education

This study investigated students’ critical reasoning about commercials, as an aspect of advertising literacy. Critical reasoning was examined under two different experimental conditions. That is, students were tasked with watching four different commercials with 1) brand information provided or not, and 2) asked to engage in critical reasoning or not. The commercials chosen used various production techniques (e.g., socially conscious marketing) to mask their persuasive message. Students provided with brand information within commercials had significantly higher critical reasoning scores when viewing two, out of the four, commercials, and significantly higher overall Analysis of Persuasive Intent (API) scores and brand recall. …

Ua12/2/1 College Heights Herald, Vol. 100, No. 3, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period February 17 - April 20, 2025.

• Wilborn, Price. You Matter & You Are Not Alone
• Smith, Kane. Peggy Crowe Reflects on Counseling Center in Face of Staff Shortages
• Stafford, Hallie. Help with Horses – New Beginnings Therapeutic Horse Riding
• Hawkins, Kaylee. How a WKU Professor Helps Improve Student Mental Health – Jay Gabbard, National Alliance on Mental Illness Recovery Support Group
• McMahon, Jake. More Than a Coach – Brent Chumbley, Track & Field
• Simpson, Libby. WKU’s American Foundation for Suicide Prevention Brings Mental Health Into the Light
• Hardesty, Emma. Trans …

Capturing Tradition: The Business, Branding, And Personal Identity Of Senior Portraits In The Modern South, Xenia R. Minton

Honors Theses

The rise of college students starting photography businesses, particularly in graduation portraits, has transformed the creative and entrepreneurial landscape in the South. This thesis explores the senior portrait culture at the University of Mississippi, analyzing its rapid growth through the perspectives of photographers and academic experts in Southern Studies. Grounded in eight years of experience as a photographer, this study examines the evolution of the industry, business strategies, and cultural significance. Through interviews with seasoned senior portrait photographers and Southern Studies professors, this research investigates how regional traditions, social media, and consumer expectations have shaped the profession. By analyzing these …

What You See Is Not What You Get: Food Advertising Amidst The Global Overweight And Obesity Pandemic, Marija Ocokoljic

Journal of Marketing and Consumer Behaviour in Emerging Markets

The tandem issue of obesity and overweight is a serious global issue that has attained pandemic scale. Media, particularly advertising, plays an active role in shaping perceptions and behavioural patterns, influencing both how and what people eat. This paper analyses food advertising in Serbia in 2023 in the context of promoting dietary habits. Content analysis of commercials aired on a selection of television stations during the year showed the overwhelming prevalence of ads for food high in fat, sugar, and salt (HFSS), with confectionary products in lead positions. Commercial narratives centre on framing them as sources or catalysts for joyful, …

The Current - Volume 35 Issue 12, Nova Southeastern University

Student Newspapers

No abstract provided.

Revolting Drag: Filth, Horror, And The Queer Art Of Monstrosity, Claire-Scott A. Lynch

LSU Master's Theses

This thesis examines how The Boulet Brothers’ Dragula, a horror-themed reality drag competition series, uses monstrosity as a tool of queer resistance. In contrast to mainstream drag representations, which often promote assimilationist ideals, Dragula embraces filth, grotesqueries, and failure as strategies of disrupting normative structures. Grounded in queer theory and queer of color critique, this thesis uses thematic analysis to explore how Dragula mobilizes monstrosity to resist normative portrayals of queerness. Through close analysis of the show’s season finales, the study identifies three major themes: grotesque aesthetics, beyond the binary, and identity as resistance. These findings reveal how Dragula positions …

Ua45 Registrar Updates, Wku Registrar

WKU Administration Documents

Newsletter created by and about the WKU Registrar's office.

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU women's basketball team in spring 2025.

Ua19/16/2 Ahletics Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding general activities of the WKU Athletics Department for spring 2025.

Ua19/16/2 Volleyball Press Relations, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU volleyball team in spring 2025.

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU track teams in spring 2025.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU football team in spring 2025.

Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU soccer team in spring 2025.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU men's basketball team in spring 2025.

Ua35/3 Provost's Message, Wku Provost

WKU Administration Documents

Spring 2025 Provost's Messages issued to faculty & staff via email. Topics include awards, budget cuts, grants, Transdisciplinary Opportunity Program and administrative decisions.

Newsletter, Wku Staff Senate

Staff Council

Newsletter created by WKU Staff Council to report on work accomplished.

Does Ai Help Or Harm? Why And How Ai Use Influences Workplace Outcomes And Employee Well-Being, Haille Trimboli, Reka Lassu

Education Division Scholarship

Although the recent surge in excitement surrounding artificial intelligence (AI) might suggest it is a new development, AI has been applied in organizations for over forty years (Fanti et al., 2022; Markelius et al., 2024). Indeed, the term "artificial intelligence" itself emerged in the 1950s during a research project at Dartmouth College, where it was used to describe "machines able to simulate human intelligence" (Haenlein & Kaplan, 2019, p. 3). Most recently, in 2022, the landscape of AI use for laypeople greatly changed when OpenAI introduced ChatGPT, a generative AI tool, to the public; ChatGPT is an advanced AI language …

When Online Gambling Was Legalized, Did We As A Society Think About The Long Term Consequences?, Joshua Linnehan

Interdisciplinary Senior Seminar

Legalized online gambling has increased the amount of problematic gamblers, due to companies such as DraftKings and FanDuel advertising their product, and the governments in US and Canada having a liberation point of view when it comes to people’s free will to gamble. This paper covers the rise of sports betting since its legalization, and how it impacts various demographics of people in order to understand the limits of sports betting and to not be persuaded to gamble irresponsibly by outside influences.

Ua3/10 President's Messages - Spring Semester, Wku President's Office - Caboni

WKU Administration Documents

President's Message emails sent by Timothy Caboni to faculty & staff during spring semester, 2025.

• Accreditation
• Budget
• Buildings
• Cherry Hall Renovation
• Commencement
• Enrollment / Recruitment
• Legislation
• Semester Kickoff
• Semester Review
• Student Retention
• Summer Review

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU golf teams in spring 2025.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU tennis teams in spring 2025.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU softball team in spring 2025.

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU baseball team in spring 2025.

Code^Shift Newsletter Spring 2025, Srividya Ramasubramanian, Manaswini Pillai

CODE^SHIFT Research

No abstract provided.

Cpec In The Shadows Of Fifth Generation Warfare And The Dynamics Of Propaganda Model, Muhammad Usman Sahibzada, Wenshan Jia

Communication Faculty Articles and Research

Purpose – The clear patterns of bias and propaganda such as narrative framing and selective reporting are severely affecting the public opinion and policymakers. Overall, the study shows that media depiction of CPEC conditioned by the propagandistic model and 5GW strategies carries deep meanings for global politics. In addition, there is the necessity to increase media literacy and strategic communication so as to direct the complications of these projects. Transparency and international cooperation become important for regional stability as well as informed public discourse.

Design/methodology/approach – The qualitative analysis of media content is carried out for this research across the …