Communication Commons^™

Gotta Be Fresh: Comedy Central’S Workaholics, Masculinity, And Paratextual Decay, Adamandrew Lenox

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis examines social media marketing materials for Workaholics, a sitcom aired on Comedy Central from 2011 to 2017, to study paratextual temporality/ephemerality, the “brand as friend” social media strategy, and how masculinity is articulated through paratexts. The project incorporates theories from the fields of social media and internet marketing studies, television content and industry studies, and promotional paratext studies. Research centered on 100 Workaholics X (formerly Twitter) posts, published from January 2012 to March 2017. Posts were collected using Google Chrome extension TwExportly. Qualitative textual and content analysis of these paratexts results in three categories of findings. First, I …

Express Yourself! Biculturalism, Ethnic Identity & Expression Through Instagram, Zanira Ghulamhussain

Theses - ALL

This qualitative study examines the relationship between biculturalism, ethnic identity, and Instagram use among second-generation Pakistani-Americans. To answer the research questions for this cross-sectional study, the method of virtual, semi structured in-depth interviews was utilized to collect data. Through interviews with second-generation Pakistani-Americans, the researcher explored how Instagram use intersects with ethnic identity and bicultural experiences. Interview data was collected, transcribed, analyzed, and categorized into various themes. Results suggest that Instagram plays a significant role in shaping and expressing ethnic identity, providing a platform for connection, cultural exchange, and personal exploration. This study contributes to understanding the role of social …

Logging On To Act Out: Understanding Aggressive Personality Traits In Cyberbullies And Cyberbully-Victims, Joy R. Burton

Theses - ALL

Cyberbullying and harassment are pervasive issues online. Certain personality characteristics may make some individuals more inclined to cyberbully than others. This study explores whether aggressive personality characteristics and factors like gender and social media habits are predictive of whether a person cyberbullies, and to what extent. Responses from an online survey of adults distributed via MTurk (n = 189) found a majority of participants (81.5%) report being ridiculed online to some extent in the past year, though most report low levels of cyberbullying. There is a positive relationship between cyberbullying and aggression among adults; physical aggression was by far the …

Persuasion Knowledge As A Continuum: Understanding Engagement In Livestream Commerce Between China And The U.S., Bryce Whitwam

Dissertations - ALL

Livestream shopping on social media platforms represents a merging of real-time social interaction and e-commerce. This dissertation examines the divergent engagement levels of Chinese and American consumers in livestream commerce by integrating the Persuasion Knowledge Model (PKM) and the Heuristic-Systematic Model (HSM) to explain differences in trust formation and purchase behaviors. While cultural convergence theory suggests increasing similarities in digital commerce behaviors across markets, findings reveal that persuasion knowledge development, shaped by exposure to commercial persuasion attempts, creates distinct information-processing patterns that persist despite technological convergence. Through a mixed-method comparative study, this research demonstrates that Chinese consumers in a mature …

Predicting Crisis: Using Computational Methods To Forecast Crisis Conditions, Michelle Marie Johnson

Dissertations - ALL

The vast scale of digital information generated daily provides unprecedented opportunities to analyze human behavior in ways that can improve crisis prediction and response. This dissertation introduces PREDICT, a theoretical framework that reconceptualizes crises as predictable phenomena rather than unknowable disruptions. Grounded in chaos theory and complex systems theory, PREDICT operationalizes crisis prediction through three constructs: Perceived Rupture of Equilibrium (PRE), Dynamic Interactions (DI), and Crisis Trajectory (CT). These constructs enable a shift from reactive crisis management to proactive crisis forecasting by identifying early signals of instability, modeling stakeholder interactions, and mapping potential crisis trajectories. To test PREDICT, this study …

Ua35/7 Class Of 2025 Commencement, Wku Gatton Academy Of Mathematics & Science

WKU Administration Documents

Commencement program for the WKU Gatton Academy of Mathematics & Science with list of graduates.

The Impact Of Digital Storytelling In Nonprofit Marketing: Increasing Donor Engagement, Haley Cote

Honors Theses

Digital storytelling has emerged as a powerful tool in nonprofit marketing, reshaping how organizations engage donors, communicate their mission, and drive action. This thesis explores the impact of digital storytelling in nonprofit marketing, analyzing how nonprofit organizations leverage various digital platforms – websites, email marketing, social media—and frame their messages to enhance donor engagement. Using framing theory as a foundation, the research examines how the way nonprofit messages are structured influences donor perception and behavior. Through a literature review, case study analysis of Charity: Water, and survey data, thstudy evaluates key storytelling techniques such as positioning the donor as the …

The Influence Of Narrative Point Of View In Fanfiction On Character Identification And Parasocial Romantic Attraction, Rachel Delaurenti, Alex Cocoros, Lourdes Duque, Sean Oriotis, Jonathan Jauregui

Student Scholar Symposium Abstracts and Posters

This study examines how narrative point of view influences character identification and parasocial romantic feelings in fan fiction. In order to conduct this research, an experiment was conducted in which participants read fan fiction about their chosen media figure (celebrity or fictional character) written in one of three perspectives: first-person self-insert, third-person self-insert, or third-person original character. Participants then responded to a series of questions regarding identification and physical and emotional parasocial romantic attraction. Following statistical analysis of the survey data, the study yielded results that indicate that there are stronger levels of identification and physical parasocial romantic attraction when …

Dancing On My Own: Examining Character Development In Hbo’S Girls, Phoebe Portnoy

Honors College Theses

In recent years, the HBO series Girls has experienced a resurgence in viewership and public discourse. Situated within the landscape of postfeminist television, there have been many conversations about how the show represents the privileged, self-involved, and unmotivated behaviors of many millennials. However, there was a lack of research focused on the growth of the lead characters from the series’ beginning to its end. I conducted a textual analysis of Girls, examining the four main characters’ development in career, romance, and female friendship. I examined their goals, emotions, and actions in these categories throughout seven episodes across three seasons …

The Kinship Of Creatives, Saba Saif Ur Rehman

MFA in Illustration & Visual Culture

This research essay contends that artists and creative individuals must recognize their agency in shaping societal narratives, particularly during times of technological and political upheaval. The essay draws on the insights and contributions of visionaries like Walter Benjamin, Ursula K. Le Guin, and Tomm Moore to emphasize the power of imagination and creativity in addressing real-world issues. It argues that previous technological advances have often reinforced hierarchical and oppressive systems, benefitting a select few while neglecting the masses. As we enter the fourth Industrial Revolution, this essay calls the artists to reclaim their tools from being co-opted for exclusionary and …

Advertising To Children: A Content Analysis Of Ryan's World, Cora Denny

Departmental Honors & Graduate Capstone Projects

Ryan’s World is a children's toy review YouTube channel with over 36 million followers and features kid YouTuber Ryan Kaji. A qualitative content analysis of the YouTube channel Ryan’s World was conducted to observe the rhetorical strategies the videos employ to sell Ryan’s World products, as well as how those strategies compare to traditional advertising. An analysis of twelve videos resulted in dominant themes of increasing brand familiarity and product performance of Ryan’s World products. These were accomplished through the use of traditional advertising rhetorical strategies such as product placement, special effects, appeals, and more. The study shows that the …

To What Extent Is Social Media A Tool For Political Mobilization?, Bridget Westrum

Political Science Theses and Capstones

This study looks at the potential impacts of social media advocacy on mobilizing the pubic. Drawing from the Pew Research Center’s 2018 American Trends Panel, I look at Americans’ views of technology, political involvement, and their perceptions of social media and online engagement. I found that younger respondents view social media as more important to their political engagements. I find a significant relationship between census region and perceived importance of social media on issue involvement, as well. Respondents from the southern United States who consider themselves to be "very liberal" report a greater influence of social media on their involvement …

Newsletter, Wku Staff Senate

Staff Council

Newsletter created by WKU Staff Council to report on work accomplished.

The French Connection: The Exponential Growth Of Rhode Island Women's Basketball, Mark C. Radigan

Senior Honors Projects

Since the arrival of Head Coach Tammi Reiss and Associate Head Coach Adeniyi Amadou to Kingston in 2019, the University of Rhode Island Women’s Basketball program has emerged from mid-major obscurity to become a regional and conference juggernaut with a reputation for developing young women on the court and in life. Many factors have contributed to this meteoric rise, but one that stands out is the program’s reliance on international recruiting to close the skill gap with other mid-major programs, with a particular focus on recruiting within France. This project aimed to highlight the impact of this recruitment strategy on …

A Mixed-Method Examination Of Social Media Influencers’ Source Characteristics In Sponsored Health Campaign Messaging: An Application Of Psychological Reactance Theory, Lauren Pick

Communication (PhD) Dissertations

Social media influencers (SMIs/influencers) are frequently used for marketing and public relations purposes (i.e., influencer marketing), but can be leveraged to avoid resistance to health campaign messages. Guided by psychological reactance theory (PRT), the purpose of this dissertation was to (a) uncover micro-influencer characteristics that mitigate reactance toward sponsored social media posts, (b) investigate whether influencers induce less reactance than non- influencers when disseminating sponsored health content, and (c) experimentally test whether influencer source characteristics mitigate reactance to sponsored health messaging. In Study One, focus groups with Gen Z Instagram users (N = 12) identified SMI use of controlling, “one …

When 'Weird' Means 'Dangerous': Viruses And Firewalls In Affective Polarization, Nathan J. Locke

All Theses

As traditional sources of epistemic authority face declining trust, alternative narratives have gained prominence - often leveraging the emotional and cultural resonance of seemingly simple terms. In the 2024 election cycle, the term “weird” emerged as a potent meme in American political discourse. Using a memetic perspective that incorporates elements of framing theory and Social Judgment Theory, this thesis investigates the use and reaction to “weird” and its role in shaping perception of Donald Trump, his political allies, his followers, and his opposition during and immediately after the 2024 Presidential election. The memetic perspective, which views ideas as units of …

The Guardian The Month Of May 2025, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of May 2025. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Gender, Politics, And Power: How Women Presidential Candidates Are Framed By News Narratives, Victoria Hernandez

Graduate Theses and Dissertations

The aim of this study was to look at the coverage of the presidential campaigns of Hillary Clinton in 2016 and Kamala Harris in 2024 during the Democratic National Convention, and analyze the differences in regard to gender, race, and political bias. The examination of these news narratives helps explore a question of whether journalists report with bias when covering politics. The researcher analyzed 11 published pieces from five mainstream media outlets. Findings of the study show that bias is unavoidable even when a journalist strives for objectivity which does not exist in newsrooms across the political spectrum. The findings …

Community Media Coalitions: Best Practices To Support Healthy Local News Ecosystems, Stepfanie E. Alfonso

Electronic Theses, Projects, and Dissertations

Local U.S. journalism is in crisis. Communities across the country are suffering from a loss of local outlets, journalists, and a shortage of original coverage that addresses critical information needs. Yet, community media coalitions (CMCs) offer a promising solution. These coalitions bring together media outlets, educational institutions, and civic organizations to collaboratively support local news ecosystems. However, little is known about these coalitions or how to effectively build and operate them from the perspective of their creators.

To address this information gap, a guidebook was created titled A Best Practices Guide for Community Media Coalition Building: How to Wrangle All …

Intersectionality In Tennis (Wta) Sports Media, Emily Stoner

Honors Program: Senior Projects (Public)

This “applied knowledge” project investigates and observes intersectionality in tennis sports media via the women’s professional tour (WTA). Intersectionality in Tennis (WTA) Sports Media analyzes how intersectionality as a concept and social justice lens impacts and is impacted by media. By considering intersectional identities and their implications in sports media narratives and coverage, this piece displays some telling patterns and perpetuations.

At the professional level, tennis certainly does not garner the most profit or attention, but it provides a unique world of intersecting identities, cultures, geography and tradition. This work aims to shed light on the state of sports media, …

Ua12/2/2 Talisman: Connection, Wku Student Affairs

WKU Administration Documents

Spring 2025 Talisman:

• Alali, Cecilia & Ragan Harrington. Connection
• Hardesty, Emma. On a Roll – Dungeons & Dragons
• Muscutt, Carson. Grinding Through Life – Molotov Skateshop
• Cox, Kate. Stopwatch
• Harrington, Ragan. 1 Campus, 7 Strangers – Logan Hesse, Nicholas Basile, Spencer Winterbottom, Alliyah Jones, Alex Gehring, Annie McClurg, Rowan Finley
• Vickers, Abigail. Forged in Combat – Mixed Martial Arts
• Wood-Morris, Oli. Survivors to Neighbors – Bosnian Refugees
• Jordan, Shylin. Severed Roots
• Bivens, Emily. Behind the Screen – Social Media
• Dean, Clarissa. Shear Talent – Shake Rag Barbershop
• Sutton, Avery. For the Love of the Old – Thrift Shopping
• Phelps, Maggie. …

Parlez-Vous Français? You Betcha: Revitalizing A French Cultural Center By Connecting To Its Minnesota Roots, Ashley R. Flygare

Research & Creative Achievement Day

The Alliance Française Minneapolis-St. Paul (AFMSP) is an independent chapter of an international organization aimed at promoting the French language and various francophone cultures. It provides language instruction, cultural programming, social events, and access to a range of resources. However, participation in its events and courses has declined in recent years, putting the organization’s financial stability at risk. This project employs research and analysis to identify strategic and creative solutions to help AFMSP thrive.  A review of applied research was conducted, which included industry reports, performance data, and local cultural trends. Key insights revealed the need for enhanced community engagement, …

Media Quiteracy: Why Digital Disconnection Belongs In The Media Literacy Curriculum, Katie Day Good, Michelle Ciccone

Journal of Media Literacy Education

In this essay, we introduce media quiteracy, which we use to conceptualize and describe the valuable learning that can happen through the refusal to take up new media or the act of pausing or ceasing its use. We see media quiteracy as an active and generative approach to learning and argue for its inclusion in the media literacy curriculum. We trace the history of critical engagement with technologies within education and then articulate what media quiteracy can look like in practice. We surface and discuss three potential obstacles to teaching media quiteracy, which include the ways in which it …

Centering Relation In Media Literacy Practice, Paul Mihailidis, Bobbie Foster, Shannon Burth, Srividya Ramasubramanian, Melissa Tully, Patrick Johnson

Journal of Media Literacy Education

As calls for media literacy in formal and informal learning spaces continue to grow, educators’ understanding of media literacies and their purposes remains complex. In 2021, the authors of this paper led a multi-methods research project on media literacy education in the United States, focusing on impact and equity. Findings showed that educators share a commitment to equity and justice but are unclear on how to incorporate them into their work. In response, our research team developed a field guide that maps out equitable media literacy practices for classrooms and communities. In this study, we detail the findings from 11 …

Digital Literacy For Participating In Presidential Election: A Study On Indonesian Students, Marwiyah Marwiyah, Labibah Zain, Aliva D. Kamila, Thoriq T. Prabowo

Journal of Media Literacy Education

Digital literacy is needed during the presidential election. This study aims to determine the level of digital literacy of Indonesian students concerning what they do with social media information in facing the 2024 presidential election. We conducted a survey in which questionnaires were used as a research instrument to measure the four digital competencies: technical skill, information usage, communication, and creation. The questionnaires are sent to four Indonesian public universities. One hundred ninety-seven students from four State Islamic Universities (Universitas Islam Negeri) participated in this study. We used the mean and percentage score for the data analysis. The research result …

Assessing Media And Information Literacy: Scale Development And Measurement Among College Students, Erlis Cela, Alban Tufa, Melsena Danglli

Journal of Media Literacy Education

Media and Information Literacy (MIL) is a topic discussed by many authors in recent years. Several authors have developed measurement scales and validated them mainly among students and teachers who have media and information literacy knowledge. Although no evidence is tracked for any research conducted, MIL has been an unexplored field in the Western Balkans region. This article delves into developing and testing a scale for measuring the level of Media and Information Literacy among students in Albania. Firstly, it employs an exploratory qualitative approach, with the use of focus groups, the results of which contributed to the design of …

Measuring Adults’ Media Literacy Skills And News Media Literacy Knowledge In The Context Of Age, Gender, And Education Level, Agnese Davidsone, Vineta Silkane, Ianis Bucholtz

Journal of Media Literacy Education

In this study, we examine the relationships between self-reported media literacy skills, actual knowledge of news media literacy, and three sociodemographic factors: age, gender, and level of education. Data were collected through an online survey among a national sample of adults (n = 871) in Latvia. A significant positive correlation was found between all self-reported media literacy subscales and the knowledge subscales of news media literacy. Age was moderately negatively related to self-reported media literacy skills and weakly negatively related to news media literacy knowledge. The level of education was weakly positively correlated with both media literacy skills and …

Cognitive Diagnosis Of Media And Digital Literacy Knowledge Schema In Mexican High School Students, Janneth Trejo-Quintana, Guadalupe E. Morales-Martinez, Betsabe Hernandez-Alvarez

Journal of Media Literacy Education

This research explored the mental representation of media and digital literacy (MDL) in 242 Mexican high school students through a definitional task based on the natural semantic networks technique. The participants defined ten target concepts related to MDL, using verbs, nouns, and adjectives as definers, and then they rated each definer with a scale from 1 to 10. The smaller the number, the lower the quality of the definer to conceptualize the target, while the higher the rating, the higher the quality of the definer to define it. The participants showed a beginner level in MDL despite their daily navigation …

Provision Of Brand Information And Critical Reasoning Predict Advertising Literacy, Eugene Zheng Yao, Alexandra List

Journal of Media Literacy Education

This study investigated students’ critical reasoning about commercials, as an aspect of advertising literacy. Critical reasoning was examined under two different experimental conditions. That is, students were tasked with watching four different commercials with 1) brand information provided or not, and 2) asked to engage in critical reasoning or not. The commercials chosen used various production techniques (e.g., socially conscious marketing) to mask their persuasive message. Students provided with brand information within commercials had significantly higher critical reasoning scores when viewing two, out of the four, commercials, and significantly higher overall Analysis of Persuasive Intent (API) scores and brand recall. …

Ua12/2/1 College Heights Herald, Vol. 100, No. 3, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period February 17 - April 20, 2025.

• Wilborn, Price. You Matter & You Are Not Alone
• Smith, Kane. Peggy Crowe Reflects on Counseling Center in Face of Staff Shortages
• Stafford, Hallie. Help with Horses – New Beginnings Therapeutic Horse Riding
• Hawkins, Kaylee. How a WKU Professor Helps Improve Student Mental Health – Jay Gabbard, National Alliance on Mental Illness Recovery Support Group
• McMahon, Jake. More Than a Coach – Brent Chumbley, Track & Field
• Simpson, Libby. WKU’s American Foundation for Suicide Prevention Brings Mental Health Into the Light
• Hardesty, Emma. Trans …