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Full-Text Articles in Communication

Ua12/2/2 Talisman: Pulse, Wku Student Affairs Apr 2024

Ua12/2/2 Talisman: Pulse, Wku Student Affairs

WKU Administration Documents

Spring 2024 Talisman:

  • Hunter, Leah. Pulse
  • Muscutt, Carson. High on Bluegrass – Jordan Riehm
  • Meyers, Jeffrey. Science of Movement – Exercise Science
  • Murray, Debra. Pasture to Plate – Agriculture
  • Murray, Debra. Vegetarian Tortilla Soup
  • Coffee, Bobbi. Passion, Pain, Curiosity – Innovation Campus
  • Story, Miriam. Drafts of a Postcard (October 2023)
  • Johnston, Katelyn. Beyond Sound – Deaf
  • Hunter, Leah. One Good Week – Madison Weis
  • Alali, Cecilia. Crafted Cadence – Speech Team
  • Blankenship, Alisa. Loving You
  • Sandlin, Ellie. Here After – Death
  • Booth, Pandora. Rooted in Rhythm – Step Shows
  • Booth, Pandora. Horoscopes
  • Pulse Playlist


Hgs-3 The Influence Of A Tandem Cycling Program In The Community On Physical And Functional Health, Therapeutic Bonds, And Quality Of Life For Individuals And Care Partners Coping With Parkinson’S Disease, Leila Djerdjour, Jennifer L. Trilk Apr 2024

Hgs-3 The Influence Of A Tandem Cycling Program In The Community On Physical And Functional Health, Therapeutic Bonds, And Quality Of Life For Individuals And Care Partners Coping With Parkinson’S Disease, Leila Djerdjour, Jennifer L. Trilk

SC Upstate Research Symposium

Purpose Statement: Several studies have shown that aerobic exercise can have a positive impact on alleviating symptoms experienced by individuals with Parkinson's disease (PD). Despite this evidence, the potential benefits of exercise for both PD patients and their care partners (PD dyad) remain unexplored. This research project investigates the effectiveness, therapeutic collaborations, and physical outcomes of a virtual reality (VR) tandem cycling program specifically designed for PD dyads.

Methods: Following approval from the Prisma Health Institutional Review Board, individuals with PD were identified and screened by clinical neurologists. The pre-testing measures for PD dyads (N=9) included emotional and cognitive status …


Foraging Culture In Iceland: Understanding The Transfer Of Plant Knowledge And Personal Views On Foraging, Ella Jane Maurer Apr 2024

Foraging Culture In Iceland: Understanding The Transfer Of Plant Knowledge And Personal Views On Foraging, Ella Jane Maurer

Whittier Scholars Program

Foraging is a broad topic, practiced in different locations throughout history. This study looks into the specific practices, values, and views of foraging in Iceland. There is little previous research that has been done, working with Icelanders, and hearing their stories. Through conducting several interviews of local Icelanders with different backgrounds and a brief six-question survey via the Inaturalist application, this study looks into exactly that. By compiling stories from the interview and survey data, themes were highlighted collecting similar and contrasting statements on ways plants are foraged, opinions on Icelandic foraging culture as a whole, and ways knowledge is …


U.S. Government Agency Podcasts, Bert Chapman Apr 2024

U.S. Government Agency Podcasts, Bert Chapman

Libraries Faculty and Staff Presentations

Presents podcasts from U.S. Government agencies which can be discovered through the U.S. Government Publishing Office's Catalog of Government Publications. Agencies whose podcasts are presented include the National Institutes of Health, U.S. Peace Corps, U.S. Department of Agriculture, Government Accountability Office (GAO), National Park Service, Department of Justice, Federal Reserve System, and U.S. Naval War College.


Design And Test The Effectiveness Of Interpretive Signs Using Eye Tracking And Biometric Data, Hadara Gordon, Wendy Miyazaki Mar 2024

Design And Test The Effectiveness Of Interpretive Signs Using Eye Tracking And Biometric Data, Hadara Gordon, Wendy Miyazaki

Baker/Koob Endowments Awarded Projects

Recreational trails on forested lands should satisfy the needs of recreationists, safeguard important habitats, and maintain the natural environment (Kortenkamp et al., 2021). Appropriate management is critical because of the increasing number of visitors. Signs are a cost-effective method to reduce the negative impacts on visitors and enhance visitor experiences (Brown et al., 2010). This research aimed to investigate how visitors pay attention to signs, view the trail surrounded by trees and behave in a natural space.


Sex And Gender In Ageing And Longevity: Highlights From An International Course, Giuseppina Candore, Giulia Accardi, Anna Aiello, Giovannella Baggio, Tiziana Bellini, Vittorio Calabrese, Anna Paola Carreca, Ignazio Carreca, Anna Masucci, Monica Cattaneo, Serena Dato, Danilo Di Bona, Luca Fabris, Caterina Gambino, Gabriele Di Lorenzo, Claudio Franceschi, Mattia Emanuela Ligotti, Maria Cristina Manfrinato, Annibale Alessandro Puca, Martina Tamburello, Roberta Vassallo, Calogero Caruso Feb 2024

Sex And Gender In Ageing And Longevity: Highlights From An International Course, Giuseppina Candore, Giulia Accardi, Anna Aiello, Giovannella Baggio, Tiziana Bellini, Vittorio Calabrese, Anna Paola Carreca, Ignazio Carreca, Anna Masucci, Monica Cattaneo, Serena Dato, Danilo Di Bona, Luca Fabris, Caterina Gambino, Gabriele Di Lorenzo, Claudio Franceschi, Mattia Emanuela Ligotti, Maria Cristina Manfrinato, Annibale Alessandro Puca, Martina Tamburello, Roberta Vassallo, Calogero Caruso

Translational Medicine @ UniSa

Gender medicine is a multidisciplinary science and represents an important perspective for pathophysiological and clinical studies in the third millennium. Here, it is provided an overview of the topics discussed in a recent course on the Role of Sex and Gender in Ageing and Longevity. The paper highlights three themes discussed in the course, i.e., the interaction of gender/sex with, i) the pathophysiology of age-related diseases; ii), the role of genetics and epigenetics in ageing and longevity and, iii) the immune responses of older people to pathogens, vaccines, autoantigens, and allergens. Although largely unexplored, sex and gender are modulators …


Outpatient Fall Prevention In Ambulatory Adults 65 Years Old And Over, Dorothy L. Osborne-White Jan 2024

Outpatient Fall Prevention In Ambulatory Adults 65 Years Old And Over, Dorothy L. Osborne-White

Doctor of Nursing Practice (DNP) Scholarly Projects - Archive

Background: In the United States (U.S.), falls are the leading cause of injury among adults 65 and over, resulting in 36 million falls yearly (Moreland et al., 2020). According to the Centers for Disease Control and Prevention (CDC, 2023), one in four older adults experiences a fall each year. Falls are the world's second most prominent cause of accidental deaths (World Health Organization [WHO], 2021). Falls are the leading cause of both fatal and non-fatal injuries among older adults (Moreland et al., 2020).

Methods: A quality improvement project that included a fall bundle was implemented in a primary clinic. A …


Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal Jan 2024

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …


How Individuals’ Opinions Influence Society’S Resistance To Epidemics: An Agent-Based Model Approach, Geonsik Yu, Michael J. Garee, Mario Ventresca, Yuehwern Yih Jan 2024

How Individuals’ Opinions Influence Society’S Resistance To Epidemics: An Agent-Based Model Approach, Geonsik Yu, Michael J. Garee, Mario Ventresca, Yuehwern Yih

Faculty Publications

Background: Protecting public health from infectious diseases often relies on the cooperation of citizens, especially when self-care interventions are the only viable tools for disease mitigation. Accordingly, social aspects related to public opinion have been studied in the context of the recent COVID-19 pandemic. However, a comprehensive understanding of the effects of opinion-related factors on disease spread still requires further exploration. Methods: We propose an agent-based simulation framework incorporating opinion dynamics within an epidemic model based on the assumption that mass media channels play a leading role in opinion dynamics. The model simulates how opinions about preventive interventions change over …


Unlv Title Iii Aanapisi & Mcnair Scholars Institute Research Journal 2024, Jesica Godinez-Paredes, Kian Hassankhan, Apia Hickman, Robin Ruth Kee, Kevin Ayala Pineda, Briana Melendez, Kalli Ramos, Saturn L. Reyes, Fabian Leija, Selena Pepe, Silva Topchyan, Celeste Ainsley, Mayra Arzate, Jessica Balistreri, Zantana Ephrem, Mirella Jasso, Karl Panou, Nichole Pelaez, Miklo Alcala, Akshay Dave, Mey Mey Heng, Michael Finkle, Janessa Montenegro, Reynafe Naol Aniga, Victor Mejia, Angelica G. Diaz, Anayeli Flores-Garibay, Kari Lee Joe Goold, Samantha Hernandez, Lianelys Cabrera Martinez, Caitlin Reynolds, Kimberly N. Usbeck, Abdulrahman Alahdal, Angelica Diaz, Willaine Mae Kahano, Raquel Jackson, Cecia Ruiz-Hernandez, Kers Ung-Watson, Yessenia Henriquez, Vanessa Marie Booth, Alexia Brown, Darlyn Magana, Bianca Navarro, Nicholas Pereira, Gia Renemae Calip, Lucky Heng, Ralph Sagun, Lucas Abreu, Alexandra Maria Acosta, Tristan Benally, Cosset Hernandez Pena, Adrian Montenegro, Cierra Paaaina-Daquioag, Nicole Torosian, Tracy Fuentes, Julissa Martinez, Medina Mcallister, Michal Newhouse-Van Vlerin, Tiria Carr, Nima Abkenar, Isabella Aceituno, Yuhan Bi, Victoria Campos, Melika Cummings, Zachary J. Johnigan, Alexis Sotolongo-Marin Jan 2024

Unlv Title Iii Aanapisi & Mcnair Scholars Institute Research Journal 2024, Jesica Godinez-Paredes, Kian Hassankhan, Apia Hickman, Robin Ruth Kee, Kevin Ayala Pineda, Briana Melendez, Kalli Ramos, Saturn L. Reyes, Fabian Leija, Selena Pepe, Silva Topchyan, Celeste Ainsley, Mayra Arzate, Jessica Balistreri, Zantana Ephrem, Mirella Jasso, Karl Panou, Nichole Pelaez, Miklo Alcala, Akshay Dave, Mey Mey Heng, Michael Finkle, Janessa Montenegro, Reynafe Naol Aniga, Victor Mejia, Angelica G. Diaz, Anayeli Flores-Garibay, Kari Lee Joe Goold, Samantha Hernandez, Lianelys Cabrera Martinez, Caitlin Reynolds, Kimberly N. Usbeck, Abdulrahman Alahdal, Angelica Diaz, Willaine Mae Kahano, Raquel Jackson, Cecia Ruiz-Hernandez, Kers Ung-Watson, Yessenia Henriquez, Vanessa Marie Booth, Alexia Brown, Darlyn Magana, Bianca Navarro, Nicholas Pereira, Gia Renemae Calip, Lucky Heng, Ralph Sagun, Lucas Abreu, Alexandra Maria Acosta, Tristan Benally, Cosset Hernandez Pena, Adrian Montenegro, Cierra Paaaina-Daquioag, Nicole Torosian, Tracy Fuentes, Julissa Martinez, Medina Mcallister, Michal Newhouse-Van Vlerin, Tiria Carr, Nima Abkenar, Isabella Aceituno, Yuhan Bi, Victoria Campos, Melika Cummings, Zachary J. Johnigan, Alexis Sotolongo-Marin

McNair Journal

Journal articles based on research conducted by undergraduate students in the AANAPISI, LSAMP, and McNair Scholars Program.

Table of Contents

About AANAPISI

Dr. Chris Heavey, Interim President

Dr. Keith Rogers, Vice President for Student Affairs

Ms. Zhanna Aronov, Associate Vice President for Retention & Outreach


Ua94/6/18 Stephen Flora Student / Alumni Papers, Wku Archives Jan 2024

Ua94/6/18 Stephen Flora Student / Alumni Papers, Wku Archives

WKU Archives Collection Inventories

Records created by and about Stephen Flora during his years as a student at Western Kentucky University.


Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 25 2024, Several Authors Jan 2024

Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 25 2024, Several Authors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Letter From The Faculty Editor, Beth Kegley Jan 2024

Letter From The Faculty Editor, Beth Kegley

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Featured Faculty Mentor/Student Team, Austin Jones, Ashley Dowling, Baylie Day Jan 2024

Featured Faculty Mentor/Student Team, Austin Jones, Ashley Dowling, Baylie Day

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Evaluating Efficiency And Accuracy Of Three Texture Analysis Methods For Blackberry Fruit, Rhys M. Brock, Carmen Johns, Katelyn Lust-Moore, Margaret Worthington Jan 2024

Evaluating Efficiency And Accuracy Of Three Texture Analysis Methods For Blackberry Fruit, Rhys M. Brock, Carmen Johns, Katelyn Lust-Moore, Margaret Worthington

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

A major objective of the University of Arkansas System Division of Agriculture (UADA) Fruit Breeding program is to improve the texture of blackberry (Rubus subgenus Rubus Watson). Blackberry varieties with improved fruit firmness transport and store well and may maintain superior quality under challenging postharvest conditions than softer varieties. Increased firmness may also make cultivars less susceptible to red drupelet reversion (RDR), a postharvest disorder of blackberries in which fully black drupelets revert to red after harvest. This research project aims to assess the efficiency and accuracy of three methods applied in evaluating blackberry firmness. The study compares instrumental analysis …


Stream Restoration Effectiveness In Mullins Creek In Fayetteville, Arkansas, Amadeo Scott, Shannon Speir Jan 2024

Stream Restoration Effectiveness In Mullins Creek In Fayetteville, Arkansas, Amadeo Scott, Shannon Speir

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Lotic waterways are vital for habitat, food, water, and flood protection, but urbanization poses a major threat to their integrity. Runoff from urban surfaces leads to pollution, flashiness, loss of biodiversity, and other symptoms, also known as Urban Stream Syndrome (USS). Streams can be restored in order to combat USS, but most restorations are not monitored, so their long-term effectiveness is unknown. This study quantitatively evaluated a decade-old stream restoration in Fayetteville, Arkansas, to assess its effectiveness in combating USS and achieving set restoration goals, and to gain insights for future restoration projects. Restoration goals included decreasing erosion and sedimentation, …


Communicating Climate Change: Adaptive Silviculture In Central Appalachian Kentucky, Logan Baker Jan 2024

Communicating Climate Change: Adaptive Silviculture In Central Appalachian Kentucky, Logan Baker

Theses and Dissertations--Forestry and Natural Resources

Climate change communication is an emerging field that requires a multidisciplinary understanding of both climate and social science. Communicating with underrepresented woodland owners about climate change, specifically climate change adaptation in forestry applications, necessitates appropriately adjusted approaches. In Central Appalachian Kentucky, outreach with underrepresented woodland owners on forest adaptation topics has not been examined in depth. The recent establishment of an Adaptive Silviculture for Climate Change research site in the University of Kentucky’s Robinson Forest has created an opportunity to generate regionally specific climate adaptation information for Appalachian Kentucky forests. It is imperative to investigate how best to approach communicating …


Zoo Communication: A Study Of Stewardship With Animal Conservation In Zoos Across The United States, Abby Rachelle Lester Jan 2024

Zoo Communication: A Study Of Stewardship With Animal Conservation In Zoos Across The United States, Abby Rachelle Lester

Graduate Theses, Dissertations, and Problem Reports (ETD)

This thesis investigates the communication strategies employed by zoo professionals to promote engagement and advanec animal conservation education. Through in-depth interviews with zoo experts, the stidy explores the intricate connections between communication practices and stewardship princliples within zoo facilities. Findings from this study contribute to the understanding of effective communication in the realm of animal conservation, with implications for both zoo practitioners and conservation educators. The study delves into the effective strategies for identifying and fostering relationships with environmental stewards, alongside encouraging their involvement in zoo-based animal conservation initiatives. The theoretical implications highlight gaps in existing models, emphasizing the need …


Letter From The Dean, Jeff Edwards Jan 2024

Letter From The Dean, Jeff Edwards

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Contents, Discovery Editors Jan 2024

Contents, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Instructions For Authors, Discovery Editors Jan 2024

Instructions For Authors, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Developing Resources To Foster Farmed Animal Agency In Sanctuary Education, Emily Tronetti Jan 2024

Developing Resources To Foster Farmed Animal Agency In Sanctuary Education, Emily Tronetti

Antioch University Dissertations & Theses

Farmed animal sanctuaries provide lifelong care to formerly farmed animals. Many strive to educate their community about farmed animals and promote more compassionate lifestyles, such as veganism. Important to this is cultivating empathy and concern for the well-being of individual farmed animals. Essential to well-being is agency, which is the capacity of a living being to engage with their environments and to make choices for themselves. Farmed animals outside of sanctuaries have had their agency systematically suppressed and denied. Sanctuary educators can bring awareness to this and inspire alternative, agency-centered relationships with not only farmed animals but all living beings. …


Perceptions Of Professionals, Faculty, And Students Regarding The Implementation Of An Agricultural Communications Degree Program In The United Kingdom, Jefferson D. Miller, Abby Davis, Kobina Danful Fanyinkah, Alex Mcleod, Cassandra Cox, Jill Rucker Jan 2024

Perceptions Of Professionals, Faculty, And Students Regarding The Implementation Of An Agricultural Communications Degree Program In The United Kingdom, Jefferson D. Miller, Abby Davis, Kobina Danful Fanyinkah, Alex Mcleod, Cassandra Cox, Jill Rucker

Agricultural Education, Communications and Technology Faculty Publications and Presentations

The purpose of this study was to determine the perceptions of professionals, faculty, and students regarding the implementation of an agricultural communications degree program in the United Kingdom (U.K). It aimed to gather detailed opinions to aid in the planning of future agricultural communications curricula in the U.K., where no formal academic programs in this discipline exist in higher education. This study used a qualitative approach in the form of interviews to gain in-depth opinions on four different research objectives. Participants were pooled from three different demographic groups in the U.K: industry professionals, faculty, and students. These stakeholder expressed that …


Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia Dec 2023

Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia

Journal of Nonprofit Innovation

Urban farming can enhance the lives of communities and help reduce food scarcity. This paper presents a conceptual prototype of an efficient urban farming community that can be scaled for a single apartment building or an entire community across all global geoeconomics regions, including densely populated cities and rural, developing towns and communities. When deployed in coordination with smart crop choices, local farm support, and efficient transportation then the result isn’t just sustainability, but also increasing fresh produce accessibility, optimizing nutritional value, eliminating the use of ‘forever chemicals’, reducing transportation costs, and fostering global environmental benefits.

Imagine Doris, who is …


Living Among Wildlife: Elevating Human-Wildlife Interactions And Coexistence, Bridget Rebecca Murphy Dec 2023

Living Among Wildlife: Elevating Human-Wildlife Interactions And Coexistence, Bridget Rebecca Murphy

Graduate Student Portfolios, Professional Papers, and Capstone Projects

After a semester of learning, both in class and in nature, my writing honed in further on this human-nature divide. To me, I see humans as part of nature – as we are mammals, animals, part of the food chain, biological beings no higher than others on our planet. We have simply constructed this false narrative around us within our societies, minds and media that embeds this division between us and nature, between us and wildlife. Humans have been managing, stewarding, living off and within landscapes for thousands of years. As time and technology evolved, a lot of people began …


Navigating Leadership Pathways: Learning Module Development, Alana Skogen Dec 2023

Navigating Leadership Pathways: Learning Module Development, Alana Skogen

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Navigating Leadership Pathways is an innovative learning initiative designed to address the challenges and barriers faced by women in their pursuit of mid to high-level leadership positions. Comprising three self-paced modules, this project delves into the intricate landscape of gender bias, second-generation biases, and cultural norms that hinder women's progression in the workplace. Drawing on extensive research and real-world insights, each module provides a dynamic and interactive learning experience.

Module 1: Introduction to Gender Bias in Leadership

This module lays the foundation by exploring second-generation biases, leadership style differences between men and women, the glass ceiling, diversity, and inclusion. Participants …


Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner Dec 2023

Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner

Graduate Theses and Dissertations

This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …


Characteristics Of Award-Winning Children’S Books About Agriculture: An Analysis Of Content, And The Perspectives Of Authors, Illustrators, And Publishers, Addison L. Beckham Dec 2023

Characteristics Of Award-Winning Children’S Books About Agriculture: An Analysis Of Content, And The Perspectives Of Authors, Illustrators, And Publishers, Addison L. Beckham

Graduate Theses and Dissertations

The purpose of this two-article qualitative study was to characterize children's literature about agriculture and to describe the perceptions of authors and illustrators who are responsible for writing and designing these successful publications. This will result in the ability of organizations like Feeding Minds Press to provide writers, illustrators, and publishers with effective strategies and techniques to improve the accuracy and overall quality of children’s literature about agriculture. Few parameters exist for authors of children’s books about agriculture (Biser, 2007). These parameters are necessary to ensure the quality and accuracy of these educational efforts (Serafini, 2012). Though Feeding Minds Press …


Farming For Nebraska's Future: Regenerative Agriculture In The Cornhusker State, Megan Buffington Oct 2023

Farming For Nebraska's Future: Regenerative Agriculture In The Cornhusker State, Megan Buffington

Honors Program: Senior Projects (Public)

This reporting project started, as many do, with questions: Who is practicing sustainable agriculture in Nebraska? Why? What is stopping others from doing the same? And what even is sustainable agriculture?

Over the course of this project, I spoke with farmers, ranchers and academics, eventually learning that regenerative agriculture is the more widely used term, and there are a wide swath of systemic barriers preventing more producers from adopting it. But for those who do take the leap, the unconventional method leads to personal and financial well-being traditional agriculture never provided. The final project is made up of three articles …


Not Getting Laid: Consumer Acceptance Of Precision Fermentation Made Egg, Oscar Z. Thomas, Mark Chong, Angela K. Y. Leung, Tricia M. Fernandex, Shu Tian Ng Sep 2023

Not Getting Laid: Consumer Acceptance Of Precision Fermentation Made Egg, Oscar Z. Thomas, Mark Chong, Angela K. Y. Leung, Tricia M. Fernandex, Shu Tian Ng

Research Collection Lee Kong Chian School Of Business

Mounting concern over the negative externalities of industrialized animal agriculture, coupled with falling cost curves of novel food technologies have birthed the field of cellular agriculture: a new category of food technology seeking to reproduce the sensory experiences of animal protein, and promising a cleaner, more ethical way of enjoying animal proteins. This research examines consumer acceptance of precision fermentation (PF) made egg products in Germany, Singapore, and the USA. Using an online survey of 3,006 participants, the study examines demographic and dietary traits that predict willingness to try such products and identifies the reasons why consumers are most attracted …