Communication Commons^™

Sweetness And Strength: Codes Of Femininity And Body Image In Branded Social-Networking Messages And Consumer Responses, Anne M. Holcomb

Masters Theses

This study critically analyzes visual and text updates posted by two clothing brands to the social-networking site Facebook.com, including consumers' interaction with these marketing messages. A semiological textual analysis was conducted using Facebook updates by the Victoria's Secret PINK and Nike Women apparel brands, and the responses of fans who subscribed to these updates. Advertising aimed at women in print media has previously been analyzed in this way, revealing patterns of sexualization and objectification that can be harmful to women and men alike. My analysis builds on this tradition. Social-networking sites such as Facebook allow individual users unprecedented access to …

Teori Spiral Kesunyian Dan Negara Transisi Demokrasi: Sebuah Pengujian Di Indonesia, Eriyanto Eriyanto

JURNAL KOMUNIKASI INDONESIA

Studi berasumsi bahwa teori spiral kesunyian tidak sesuai dalam konteks negara transisidemokrasi karena lahir dalam konteks negara maju yang berasumsi bahwa warganegaranya memiliki akses media dan telah mencapai pendidikan tinggi. Hasil dari tigakasus yang dipelajari, korupsi Bibit-Chandra, meledaknya tabung gas, dan minoritasAhmadiyah, menunjukkan bahwa teori tersebut hanya nyata dalam kondisi tertentu.Beberapa kondisinya adalah pengetahuan politik, muatan moral, dan konformitas.Studi juga menunjukkan bahwa pengetahuan politik dan prediksi opini dominan adalahvariabel penting dalam menjelaskan kesediaan seseorang mengekspresikan opininya.

This study assumes that spiral of silence is not suitable in the context of democratictransition countries as it emerged in the context of developed …

Cultural Impact On Customer Satisfaction And Service Quality Evaluation In Hotels, Yeji Seo

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to identify how the cultural differences impact customer satisfaction and service quality evaluation in U.S. hotels.

Statement of Objective: The objective of this paper is threefold. The first objective is to define customer satisfaction and what customer satisfaction means to people from different cultural backgrounds. The second objective is to evaluate past research on satisfaction and to develop a taxonomy based on the existing literature to introduce how to measure customers’ satisfaction effectively in accordance with each culture. The third objective is to recommend what should be done by the hotel professionals in …

Hoodie Today, Gown Tomorrow: An Ideological Rhetorical Analysis Of Gender-Neutral Clothing, Meridith Irene Styer

Masters Theses

The fields of psychology and sociology have long understood the importance of clothing in self-formation, this study extrapolates this social-science understanding into the realm of rhetorical analysis. This study looks at gender-neutral clothing and its role in meaning making and self identification for women. With a rhetorical basis from Richards and Ogden, this research uses the feminist works of Brummett and Butler to uncover both the positive and negatives effects of gender-neutral clothing on a woman's self-identification and perceptions. Through the presentation of a diffuse narrative and evaluation of the same, gender-neutral clothing is read and decoded for meaning. This …

Mirror, Mirror On The Wall, Who's The Thinnest Of Them All?, Ann Marie O'Brien

Annual Undergraduate Conference on Health and Society

Societal standards of feminine beauty are presented in all forms of popular culture, thus bombarding women with images that portray what our society considers to be the “ideal body type.” These images, as seen on the cover of magazines, in popular films and in all forms of web and print advertising, are consistently depicted and easily described with one word: skinny. The regular use of unnatural, unhealthy and unrealistic models sends the implicit message that in order for a woman to be beautiful, she must attain this ultra-thin physique. Such adulation of these images encourages women to sacrifice their health …

Participant Recruitment Of African American College Students At An Historically Black College And University (Hbcu): Challenges And Strategies For Health-Related Research, Cecile N. Yancu, Anna K. Lee, Daphne D. Witherspoon, Correll D. Mcrae

Journal of Health Disparities Research and Practice

Lack of research participation among African Americans is problematic for population relevant health disparity research. The purpose of this paper is to identify and describe challenges and strategies in recruitment of African American college students for health related research being conducted at a small Historically Black College or University (HBCU). Upon completion of a recruitment and retention literature review, study investigators constructed and tested a culturally-specific, direct-appeal protocol to recruit participants. Major barriers to recruitment of African American college students included discrete sources of distrust, lack of understanding of the research process, and logistical concerns. Implementation of a culturally-specific, direct …

Memperbincangkan Sejarah-Sejarah Mikro Disiplin Sosiologi, Geger Riyanto

Masyarakat: Jurnal Sosiologi

No abstract provided.

Female Workplace Self-Help Books: Guiding Women To Become Leaders, Cassandra Lee Craft

Theses, Dissertations and Capstones

An emergence of top successful women has developed within the workforce, and more are expected to join that group as time continues (Eagly and Carli, 2003; Sklaroff, 2007). This push to the top has encouraged women to turn to self-help books to gain knowledge and insight on moving up and becoming a leader. Dozens of these books claim to provide the help women need to advance in their workplaces. How can potential readers choose the book most appropriate for their needs? This thesis examines two types of self-help books (Bergsma, 2008) -- problem-focused and growth-oriented -- and how these books …

Soul Of A Woman: The Sex Stereotyping Prohibition At Work, Kimberly A. Yuracko

Faculty Working Papers

In 1989 the Supreme Court in Price Waterhouse v. Hopkins declared that sex stereotyping was a prohibited from of sex discrimination at work. This seemingly simple declaration has been the most important development in sex discrimination jurisprudence since the passage of Title VII. It has been used to extend the Act's coverage and protect groups that were previously excluded. Astonishingly, however, the contours, dimensions and requirements of the prohibition have never been clearly articulated by courts or scholars. In this paper I evaluate four interpretations of what the sex stereotyping prohibition might mean in order to determine what it actually …

Japoñolés: The Use Of Japanese, Spanish, And English In The Peruvian Japanese Community, Lily Niland

Fulbright Grantee Projects

Linfield alum and Fulbright grantee Lilian Niland returned to campus to give a presentation about her Fulbright experience in Peru. Niland studied language usage in the Peruvian Japanese community.

Maintaining Or Disrupting Inequality: Diversity Statements In The University, Linda A. Merkl

Electronic Theses and Dissertations

The purpose of my study was to identify whether university Diversity Statements aid in maintaining or disrupting inequality in the university. Using critical discourse analysis, I analyzed an initial sample of eleven Diversity Statements to develop a list of common themes found within the diversity statements. Using a maximum variation method, I then reduced my sample to four universities to provide breadth of information for the final study (Miles & Huberman, 1994). In my case analysis, I first conducted an individual analysis of each of the four Diversity Statements using the common themes from my critical case analysis, common functions …

Neocolonialism And The Global Prison In National Geographic's Locked Up Abroad, Casey R. Kelly

Scholarship and Professional Work - Communication

This essay examines the reformulation of colonial ideologies in National Geographic Channel's Locked Up Abroad, a documentary program that chronicles the narratives of Westerner travelers incarcerated in foreign nations. An analysis of Locked Up Abroad evinces neocolonialism in contemporary media culture, including: the historic association between dark-skin and savagery, the backwardness of the non-Western world, and the Western imperative to civilize it. The program's documentary techniques and framing devises sustain an Otherizing gaze toward non-Western societies, and its portrayals elide a critical analysis of colonialism in its present forms. I advocate for neocolonial criticism to trace how NatGeo remains haunted …

Japoñolés: El Uso Del Japonés, Español E Inglés En La Comunidad Peruano Japonesa, Lily Niland

Fulbright Grantee Projects

In today's global economy, people from diverse cultures strive to find a balance between cultivating their heritage language and mastering the dominant languages that create economic opportunities. This ethnographic study examines a specific case of this cultural, linguistic, and emotional struggle by analyzing language mixture, usage, and change among the descendents of Japanese immigrants (Nikkei) in Lima, Peru. Participant observation, analysis of written sources, and recordings of public speeches and conversations in small groups are used to examine the current linguistic situation among diverse groups within the community; individual interviews are then used to explore the linguistic experiences, …

Contesting Neoliberalism Through Critical Pedagogy, Intersectional Reflexivity, And Personal Narrative: Queer Tales Of Academia, Richard G. Jones, Bernadette Marie Calafell

Faculty Research and Creative Activity

In this essay, we use personal narrative to explore allies and alliance building between marginalized people working in and through higher education, with an eye toward interrogating the ways in which ideologies of neoliberalism work to maintain hierarchy through the legitimation of Othering. Inspired by Conquergood (1985), who calls scholars to engage in intimate conversation rather than distanced observation, we offer our embodied experiences as a way to use the personal to reflect upon the cultural, social and political. Our narratives often recount being out of place, moments of incongruence, or our marked Otherness. Through the sharing of these narratives, …

Contesting Neoliberalism Through Critical Pedagogy, Intersectional Reflexivity, And Personal Narrative: Queer Tales Of Academia, Richard Jones, Bernadette Calafell

Faculty Research and Creative Activity

In this essay, we use personal narrative to explore allies and alliance building between marginalized people working in and through higher education, with an eye toward interrogating the ways in which ideologies of neoliberalism work to maintain hierarchy through the legitimation of Othering. Inspired by Conquergood (1985), who calls scholars to engage in intimate conversation rather than distanced observation, we offer our embodied experiences as a way to use the personal to reflect upon the cultural, social and political. Our narratives often recount being out of place, moments of incongruence, or our marked Otherness. Through the sharing of these narratives, …

Mapping The Conceptual Terrain Of Work Calling, K. Arianna Molloy

Electronic Theses and Dissertations

Communication researchers have much to gain and contribute by paying sustained attention to the implications, contributions, and consequences of the interpretation and (re)production of work as a calling. While work calling has been theoretically and quantitatively conceptualized in a number of disciplines, it remains lacking in evidence of how the lived experiences and sensemaking discourses of participants serve to (re)construct this concept. Thus, the current study is qualitatively guided by asking, how people from different professional domains communicate about their experiences of work as a calling. To begin, I assess the overarching themes related to work calling in the areas …

Advertising The Thin Ideal-The Effect On Women, Christine Murphy

Irish Business Journal

Debate on the thin ideal has been prevalent for many decades, however given the substantial increase in eating disorders and the omnipresent influence of the media the time is now ripe for decisive action in the area of women in advertising. Most research in this area has focused on the psychological impact of the thin ideal. The new research presented in this paper is important as it explores the marketing implications of the portrayal of women in the fashion and cosmetic industry. The success of this industry depends entirely on how receptive consumers are to the images portrayed. This paper …

Stoking The Research Fire: Three Views, Charles C. Self, Margeretha Geertsema-Sligh

Scholarship and Professional Work - Communication

Most academics are fired up for research right after graduate school, but after a few years on the job, the flame might wane. Perhaps you are over-burdened with service or administration and can't imagine finding time for a research project. Budget cuts may have you feeling overworked or uninspired. Perhaps you've achieved your goal of becoming tenured and you wonder what comes next. The purpose of this collection of essays, presented originally at a 2011 midwinter conference, is to share ways to stoke a passion for research. The perspectives included here represent three stages of academic life: tenure-track assistant professor, …

Selective Amnesia And Racial Transcendence In News Coverage Of President Obama’S Inauguration, Kristen Hoerl

Scholarship and Professional Work - Communication

The mainstream press frequently characterized the election of President Barack Obama the first African American US President as the realization of Martin Luther King's dream, thus crafting a postracial narrative of national transcendence. I argue that this routine characterization of Obama's election functions as a site for the production of selective amnesia, a form of remembrance that routinely negates and silences those who would contest hegemonic narratives of national progress and unity.

Reconsidering Consultants’ Strategic Use Of The Business Case For Diversity, Jennifer Mease (Also Peeksmease)

Department of Communication Studies: Faculty Publications

The business case for diversity—the practice of connecting human differences to an organization’s bottom line—has been critiqued for its compromised treatment of human difference. Through a grounded in action discursive analysis of 19 interviews with diversity consultants, this research identifies three occupational demands that prompted consultants to use the business case: organizational access, motivation, and emotion work. The analysis also identifies strategies consultants used that met these demands without relying on the business case: connecting to mission statements, connecting to individual tasks, appealing to personal experience, sequencing, combining, balancing discourses of emotion and business, drawing on spiritual grounding, and using …

Playing Italian: Cross-Cultural Dress And Investigative Journalism At The Fin De Siècle, Laura Vorachek

English Faculty Publications

This examination of late Victorian journalism reveals that one type of clothing offered middle-class women protection from street harassment: cross-cultural dress. In appropriate ethnic attire, reporters and social investigators ventured into the immigrant communities that made up a part of England’s urban poor, exploring such trades as Jewish fur-puller or Italian organ-grinder. This incognito ethnic attire afforded women both the means and the authority to carry out their investigations into the Italian constituency of the Victorian working poor. This study also examines how costumes enabled female investigators to manipulate class- and gender-based assumptions about who had broad access to the …

Hegemonic Peter?: A Critical Analysis Of Hegemonic Masculinity In Family Guy, Justin Danowski

Masters Theses

Hegemonic masculinity is a constantly evolving and highly nuanced theory. The original definition was designed to study the oppression males exert over females. Later definitions expanded on the original to include young, effeminate or gay men. In the realm of television, hegemonic masculine forces are perpetuated by not only male characters but marginalized groups as well. This creates gender stereotypes to be accepted and embraced as the norm in a culture. This project takes a critical look at the animated television comedy Family Guy and explains how hegemonic masculinity is portrayed throughout the episode "Family Gay". To accomplish this, the …

How Men And Women Differ: Gender Differences In Communication Styles, Influence Tactics, And Leadership Styles, Karima Merchant

CMC Senior Theses

This paper lays the historical background for why women and leadership is an important topic today in order to discuss gender differences in communication styles, influence tactics, and leadership styles. This paper also outlines barriers women face when trying to attain and succeed in leadership positions. The analysis should provide a greater understanding of how men and women differ, especially in leadership and management positions, and what companies can do to help women overcome gender bias and discrimination in the workplace.

“All Girls Are Barbies”: A Feminist Critique Of Nicki Minaj’S Barbie Persona, Camellia Sarmadi

Communication Studies

No abstract provided.

Barriers To Family Cancer Communication In Southern Appalachia, Kathryn L. Duvall, Kelly A. Dorgan, Amber E. Kinser

ETSU Faculty Works

This study examines cultural issues surrounding family cancer communication in Appalachia, providing insight into participants’ communication choices regarding their illness within their families. Stories of 29 female Appalachian cancer survivors from Northeast Tennessee and Southwest Virginia were collected via a mixed methods approach in either a day-long story circle (N=26) or an in-depth interview (N=3). Qualitative content analysis was used to identify unique barriers to family cancer communication in Appalachia. Two barriers emerged: 1) the health of other family members and 2) cancer in a “taboo” area. These findings suggest that Appalachian female cancer survivors struggle with similar issues as …

Navigating Family Cancer Communication: Communication Strategies Of Female Cancer Survivors In Central Appalachia, Kathryn L. Duvall, Kelly A. Dorgan, Sadie P. Hutson

ETSU Faculty Works

In a multiphasic study, the stories of 29 female Appalachian cancer survivors were collected through either a day-long modified story circle event (n=26) or an in-depth interview (n=3). Qualitative content analysis was used to identify emergent themes in the data. The analysis revealed 5 types of family cancer communication including both pre-diagnosis and postdiagnosis cancer communication strategies

Personal Identity Changes Of Female Cancer Survivors In Southern Appalachia, Kathryn L. Duvall, Kelly A. Dorgan, Sadie P. Hutson

ETSU Faculty Works

Navigating personal identity changes through the cancer journey can be challenging, especially for women in a culture that places emphasis on traditional gender roles and values close-knit families. Drawing on a story circule approach, this study examined the intersecting identities of female cancer survivors in southern Appalachia. Stories of 29 female Appalachian cancer survivors from Northeast Tennessee and Southwest Virginia were collected via a mixed methods approach in either a day-long story circule (N-26) or an in-depth interview (N=3). Transcripts from both phases were audio-recorded and transcribed verbatim; NVivo 8.0 facilitated qualitative content analysis of the data. Inductive analysis revealed …

Holding On By Letting Go: Personal Agency As Maternal Activism, Amber E. Kinser

ETSU Faculty Works

Despite the efforts of maternal advocates and feminists through 150 years or more, a great many mothers today feel dissatisfied, shortchanged, and/or inadequate in their own lives. Even those who have reckoned with the fact that standards for mothering are absurdly out of synch with the real lives that families are living in contemporary times, or have carved out comfortable personal and familial space for themselves just beyond, or far beyond, the margins of mainstream motherhood ideologies, often struggle nevertheless with a needling sense of unrest and lack of personal agency. Further, women who agree that maternal empowerment is an …

Book Review Of Mothers And Daughters: Complicated Connections Across Cultures, Amber E. Kinser

ETSU Faculty Works

Excerpt: As both a daughter to a mother and a mother to a daughter, I have lived, and pushed against, and been formed by, the profound truth about mother-daughter relationships suggested by this book's title: it's complicated.

Beyond "Real Life": Activism And Harassment In The Social Justice Blogosphere, Maryann Kozlowski

Master's Theses and Doctoral Dissertations

This thesis examines harassment that takes place online, specifically on websites that focus on issues of social justice from a feminist perspective. The content I examine is a form of activism in which writers and readers work together to form communities online. I also examine online protests as a form of activism. As a result of these Internet publications and protests, many writers face harassment and degradation as they attempt to express themselves in virtual spaces. This thesis grapples with the extent of the harassment and offers explanations as to why it takes place. I explore these topics from a …