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Gender, Race, Sexuality, and Ethnicity in Communication

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Full-Text Articles in Communication

Community Health Worker Employer Survey: Perspectives On Chw Workforce Development In The Midwest, Virginia Chaidez, Angela L. Palmer-Wackerly, Kate Trout Jan 2018

Community Health Worker Employer Survey: Perspectives On Chw Workforce Development In The Midwest, Virginia Chaidez, Angela L. Palmer-Wackerly, Kate Trout

Department of Communication Studies: Faculty Publications

A statewide Community Health Worker Employer Survey was administered to various clinical, community, and faith-based organizations (n = 240) across a range of rural and urban settings in the Midwest. At least 80% of participants agreed or strongly agreed that items characterized as supervisory support were present in their work environment. Thirty-six percent of respondents currently employed CHWs, over half (51%) of survey respondents reported seeing the need to hire/work with more CHWs, and 44% saw the need for CHWs increasing in the future. Regarding CHW support, a majority of respondents indicated networking opportunities (63%), paid time for networking (80%), …


“Say Something Instead Of Nothing”: Adolescents’ Perceptions Of Memorable Conversations About Sex-Related Topics With Their Parents, Amanda Holman, Jody Koenig Kellas Jan 2018

“Say Something Instead Of Nothing”: Adolescents’ Perceptions Of Memorable Conversations About Sex-Related Topics With Their Parents, Amanda Holman, Jody Koenig Kellas

Department of Communication Studies: Faculty Publications

This study examined adolescents’ (n = 389) perceptions of parent– adolescent communication about sex, including what their parents say about sex, what types of conversations adolescents report as memorable, the degree to which messages are perceived as effective, and how parental messages predict adolescents’ sexual attitudes and behaviors. Six conversation types emerged: underdeveloped, safety, comprehensive talk, warning/ threat, wait, and no talk. When adolescents were asked to report how those could have been improved, five types emerged from the analysis of their responses: no change, be more specific/provide guidance, talk to me, appropriateness, and collaborate …


Relational Uncertainty Management In Adult Children Of Divorce, Sylvia L. Mikucki-Enyart, Sarah R. Petitte, Sarah E. Wilder Jan 2018

Relational Uncertainty Management In Adult Children Of Divorce, Sylvia L. Mikucki-Enyart, Sarah R. Petitte, Sarah E. Wilder

Department of Communication Studies: Faculty Publications

Utilizing uncertainty management theory (UMT) and a multiple goals theory of personal relationships (MGPR) the present study examined how adult children of divorce (ACOD) manage relational uncertainty following parental divorce. In-depth, semistructured interviews with 25 adult children who had experienced parental divorce when they were 18 years of age or older revealed two broad types of information acquisition strategies: deliberate (i.e., information-seeking and information-avoiding) and incidental (i.e., incidental information acquisition). Deliberate information acquisition strategies were animated by several goals, including reducing and maintaining uncertainty, avoiding feeling caught, and protection. Alongside goals, various constraints (e.g., target efficacy, coping efficacy) played a …


Asset, Liability, Possibility: Metaphors Of Human Difference And The Business Case For Diversity, Jennifer J. Mease (Also Peeksmease), Brittany L. Collins Jan 2018

Asset, Liability, Possibility: Metaphors Of Human Difference And The Business Case For Diversity, Jennifer J. Mease (Also Peeksmease), Brittany L. Collins

Department of Communication Studies: Faculty Publications

Purpose – This analysis draws on interviews with 19 self-identified US diversity consultants and 94 diversity statements posted on corporate websites. The findings challenge existing literature that characterizes the business case for diversity as monolithic and wholly problematic for the way it constructs understandings of human difference. The authors accomplish this using metaphor analysis to demonstrate how business case arguments incorporate three metaphorical systems for thinking and speaking about human differences – as asset, as liability and as possibility. Given this diversity of metaphors, the business case does not construct human difference in a monolithic way, but in a variety …


The Use Of Zingari/Nomadi/Rom In Italian Crime Discourse, Theresa Catalano Jan 2018

The Use Of Zingari/Nomadi/Rom In Italian Crime Discourse, Theresa Catalano

Department of Teaching, Learning, and Teacher Education: Faculty Publications

This study examines the use of the metonymies zingari/nomadi/rom [Gypsies/Nomads/Roma] in Italian media discourse, in order to critically reflect on their relation to the perception of Roma. The author analyses the frequency of these terms in general discourse and crime discourse, as well as the way they are used in context. The findings reveal that nomadi and rom are used to directly and indirectly index Roma, and have a sig­nificant impact on their ethnicization and criminalization. In addition, the episodic framing of crime events, combined with the use of these metony­mies, erases the Italian government’s responsibility for the conditions of …


Microfinance: Combating World Poverty One Small Business At A Time, Alison Basney Jan 2018

Microfinance: Combating World Poverty One Small Business At A Time, Alison Basney

Senior Honors Theses

Poverty is a major problem that reaches millions of people around the world. Although many organizations and individuals work daily to combat this, much of the work done to reduce poverty lacks sustainability and serves only to remedy to the effects of poverty, rather than create a solution to the causes of poverty. Microfinance can be very basically defined as the provision of banking to the impoverished who would not otherwise have access to these services. This purpose of this thesis is to show that microfinance is the ideal solution to the poverty problem by using research and evidence from …


(C)Locked Up: Transgender Women In The American Prison System, Krystina Millar Jan 2018

(C)Locked Up: Transgender Women In The American Prison System, Krystina Millar

sprinkle: an undergraduate journal of feminist and queer studies

The most recent statistics indicate there are an estimated 3,200 transgender inmates in the United States correctional system. The majority of trans inmates in prison are trans women. Regardless of criminal status, transgender individuals face social isolation, violence, and both explicit and implicit discrimination. These hardships are often magnified inside the walls of a correctional facility. In addition to facing institutional challenges, transgender women must navigate the culture of prison as someone who falls outside of normative conceptions of gender in a sex-segregated environment, often characterized by androcentrism, hypermasculinity and violence. This article aims to review the literature on the …


Wonder Woman: A Case Study For Critical Media Literacy, Adriana N. Fehrs Jan 2018

Wonder Woman: A Case Study For Critical Media Literacy, Adriana N. Fehrs

Graduate Student Theses, Dissertations, & Professional Papers

To better grasp the messages Wonder Woman is sending to its audience, a Critical Media Literacy (CML), ideological, and feminist framework is used to examine whether, and if so how, Wonder Woman succumbs to stereotypes that are often portrayed in the media. These theories will be used in the ensuing project to build a curriculum aimed at high school students.The curriculum positions students to examine the hegemonic ideologies that are represented in pop culture, specifically Wonder Woman.


Social Positioning In Social Work Practice: Stories Of Hopes And Struggles Among Racialized Minority Workers, Utamika Cummings Jan 2018

Social Positioning In Social Work Practice: Stories Of Hopes And Struggles Among Racialized Minority Workers, Utamika Cummings

Theses and Dissertations (Comprehensive)

The primary purpose of this qualitative research is to understand the experiences of racialized social workers and social services workers and how social positioning plays out in their practice. What are the experiences of racialized workers in their work places? How do they position themselves in terms of their age, gender, race and professional identity in the various contexts of their practice? Do they experience self-doubt? How are they recognized or misrecognized for how they position themselves? How do they deal with these experiences? What are their stories? These were the main questions that this narrative research sought to capture …


Merokok Sebagai Simbol Interaksi Bagi Perokok Perempuan Urban, Aris Martiana, Amika Wardhana, Poerwanti Hadi Pratiwi Dec 2017

Merokok Sebagai Simbol Interaksi Bagi Perokok Perempuan Urban, Aris Martiana, Amika Wardhana, Poerwanti Hadi Pratiwi

Informasi

Urban women have a higher education background who understand information
knowledge about smoking and financial independence as they work in the public sector.
They have a smoking behavior both in private and public spaces so as to be known to the
public. It is very interesting that smoking behavior is used as a symbol of communication
made by fellow smokers, a symbol of social interaction in their group.This study aims
to be able to know that smoking as a symbol of interaction have meaning for urban
woman smokers. This research is qualitative descriptive research because it will be able
to …


Pemaknaan Kecantikan Sebagai Putih Jepang Dalam Iklan Shinzui Body Cleanser, Anggry Windasari, Amida Yusriana, Mutia Rahmi Pratiwi Dec 2017

Pemaknaan Kecantikan Sebagai Putih Jepang Dalam Iklan Shinzui Body Cleanser, Anggry Windasari, Amida Yusriana, Mutia Rahmi Pratiwi

Informasi

The Beauty Concept is changing from time to time, from the classic beauty that walks
in harmony with the nature to the subjectivity of postmodern beauty. Nevertheless,
the beauty standard is often constructed by the media by using certain type of models.
The problem is this one standard is applied into all over the world. Indonesia is no
exception. The Shinzui Body Cleanser's advertisement is one of the advertisement
that construct this standard into consumer's mind. This advertisement claims to be
made by Japanese nature's extracts and identified beauty as Japanese woman's white
skin. Thus, this research aims to know …


Representasi Perempuan Dalam Kolom Humor Si Palui Di Banjarmasin Post, Irene Santika Vidiadari Dec 2017

Representasi Perempuan Dalam Kolom Humor Si Palui Di Banjarmasin Post, Irene Santika Vidiadari

Informasi

The focus of this paper is the representation of women on Banjarmasin Post's humour
column, "Si Palui," whose stories are either about daily lives or domestic issues. On the
latter topic, the theme which regularly appears is marital problems such as poligamy,
divorce, and sexuality. On this column, women characters are merely supporting casts
and, hence, are subordinated. This research applies the critical language element of the
micro level of Norman Fairclough's Critical Discourse Analysis in order to understand
the representation issues through language: semantics, syntax, and lexycon. Th result
shows that the representation of women on Si Palui is …


Stay Woke, Langston A. Williams Dec 2017

Stay Woke, Langston A. Williams

LSU New Orleans Theses and Dissertations

Throughout the pages of my thesis, I comprehensively analyze the processes, intentions, and production of my thesis film Stay Woke. My examination will exhaustively probe every stage of the film from development to preproduction to production to postproduction and beyond. Individual aspects of this process including writing, casting, locations, production design, cinematography, directing, budgeting, scheduling, and postproduction workflows will be detailed. As I make elaborations in each section, I will explain my learning experiences from each day’s new tasks, challenges, and lessons. All of these things will be framed with regards to the overall goal and themes of the …


A Guatemalan Trans Woman Navigates New York City In Hopes Of A Better Future, Manolo Morales Dec 2017

A Guatemalan Trans Woman Navigates New York City In Hopes Of A Better Future, Manolo Morales

Capstones

Jamileeth, 25, is a trans woman from Guatemala. She's been in New York City for about 3 months. Before coming to NYC, she spent 26 days in a detention center in Cibola, New Mexico. Today she is navigating her way in the Big Apple to seek asylum.

Link to capstone: https://medium.com/@manolo.morales/a-guatemalan-tans-woman-navigates-new-york-city-in-hopes-of-a-better-life-bdfc5796f9d4


A Palimpsest Of Diné Voices, Frances Vitali, Brian C. O'Connor Dec 2017

A Palimpsest Of Diné Voices, Frances Vitali, Brian C. O'Connor

Proceedings from the Document Academy

We use the idea of a palimpsest to probe and illuminate Hayse's model of communication as a dance - not simply the erasure of a single manuscript but the scraping away of the communication system of an entire people.

Among Navajo (Dine’), oral tradition and oral language still operates within mediated print and digital technologies as a complementarity. There is still a commitment to honoring whose voice is telling the stories in American Indian literature, for colonialist attitudes may still be coded with unchallenged stereotypes, cultural inaccuracies for readers.

Modeling the intersection of Diné culture and Anglo culture – both …


Effect Of Female Superhero Body Types On Parasocial Relationships, Perceived Homophily And Self-Esteem Of College Women, Ashe C. Cleveland, Michael John Farzinpour, Alyssa Aroz Vega Dec 2017

Effect Of Female Superhero Body Types On Parasocial Relationships, Perceived Homophily And Self-Esteem Of College Women, Ashe C. Cleveland, Michael John Farzinpour, Alyssa Aroz Vega

Student Scholar Symposium Abstracts and Posters

This study examines how exposure to female superheroes’ body images increases the strength of parasocial relationships, perceived homophily, and level of self-esteem that female college students experience. Three images of female superheroes were manipulated into round, muscular, and hyper-thin body types. Eighty-one students at a west coast university were randomly assigned to view one of three images of the female superhero. After viewing the images, the participants were asked to answer three Likert scales to determine the strength of parasocial relationships to the superheroine (bonds with the character), perceived homophily (perceived similarity), and self-esteem. The results of the study indicate …


Social Movements And Memory: Education, Age, And Memories Of The Women's Movement, Kimberly A. Longfellow Dec 2017

Social Movements And Memory: Education, Age, And Memories Of The Women's Movement, Kimberly A. Longfellow

Gettysburg Social Sciences Review

Past research in memory studies has indicated that there are social factors that influence who are more or less likely to recall certain events as important. Past research emphasizes age as one of the most important variables; however, when regarding memories of social movements, additional demographic factors such as gender, race, region, and education may have potential impacts. More so, past research has not studied the importance of these factors over time. This study re-analyzes the data collected by Schuman and Rodgers (2004) combined with the data collected by Schuman and Scott (1985), in which 5,294 people were asked to …


Gettysburg Social Sciences Review Fall 2017 Dec 2017

Gettysburg Social Sciences Review Fall 2017

Gettysburg Social Sciences Review

No abstract provided.


The Efficacy Of A Goal-Based Study Skills Course For Academically At-Risk, First-Generation, African American, Female Students, Sarah Beth Garrison Dec 2017

The Efficacy Of A Goal-Based Study Skills Course For Academically At-Risk, First-Generation, African American, Female Students, Sarah Beth Garrison

Dissertations

The purpose of this research was to identify effective intervention strategies used in a goal-based study skills course for academically at-risk, first-generation, African-American, female students. Based on the theoretical framework from goal, motivation and achievement theories (Covington, 2000; Kuh, 2007; Nicholls, 1984), this study provided an analysis of research regarding the academic success and persistence of at-risk students. An explanatory mixed-method design was employed that consisted of two phases. The first phase of the study used quantitative data to test for difference in GPA and academic status between the control and treatment group. Quantitative data was also used to identify …


Interns Matter: Maximizing Integration Of Interns Into Community Agencies, Valerie Garcia Dec 2017

Interns Matter: Maximizing Integration Of Interns Into Community Agencies, Valerie Garcia

Capstone Projects and Master's Theses

Hope Services is a non-profit agency serving individuals with developmental disabilities in six counties. Over the years, there have been many agencies that have formed connections with Hope Services. One of these collaborative partnerships has been with CSU Monterey Bay’s (CSUMB) integration of interns through their field placement program. However, recently former Hope Services South District Manager, Greg Dinsmore, witnessed a lack of utilization and integration of interns across all Hope Services agencies. Through firsthand experience as a mentor, he witnessed the benefits of utilizing interns and saw the need for further advocacy and support for the integration of interns …


Women On Boards Of Philippine Publicly Traded Firms: Does Gender Diversity Affect Corporate Risk-Taking Behavior?, Michelle Kris A. Ong Yiu, Louie Angelo Ricafrente, Angelo A. Unite, Ailyn A. Shi, Michael J. Sullivan Dec 2017

Women On Boards Of Philippine Publicly Traded Firms: Does Gender Diversity Affect Corporate Risk-Taking Behavior?, Michelle Kris A. Ong Yiu, Louie Angelo Ricafrente, Angelo A. Unite, Ailyn A. Shi, Michael J. Sullivan

Angelo King Institute for Economic and Business Studies (AKI)

The idea that more women belong on corporate boards is attracting increased attention around the world. Some scholars argue that gender diversity on boards improves firm performance and induces more prudent corporate decision-making. This rationale is based on the hypothesis that women are less overconfident and are innately more risk-averse than men. Alternatively, other researchers argue that firms having more female directors are associated with greater corporate risk-taking as the profile of women making it to the board level has proven to be open to greater challenges and risks. Still another strand of literature argues that risk-aversion does not vary …


Toward Unity, Acceptance, And Empowerment: Bridging The Chasm Between Women Laity And Clergy In The A.M.E. Church, Rhonda Yvonne Green Harmon Nov 2017

Toward Unity, Acceptance, And Empowerment: Bridging The Chasm Between Women Laity And Clergy In The A.M.E. Church, Rhonda Yvonne Green Harmon

Doctor of Ministry Projects and Theses

A B S T R A C T

Rhonda Green Harmon

B.S., Texas Southern University, 1980

M.Ed. Texas Southern University, 1989

M.Ed. Principal Certification, University of Houston, 2002

M.Div. Houston Graduate School of Theology, 2012

“Toward Unity, Acceptance, and Empowerment:

Bridging the Chasm between Women Laity and Clergy in the A.M.E. Church”

This Doctor of Ministry project/practicum endeavors to initiate and engage dialogue between clergywomen and laywomen in the African Methodist Episcopal (A.M.E.) Church for the purpose of uniting, empowering, and fostering acceptance among all women. It addresses the ways that internalized patriarchy has hindered relationships between women. The main …


Men’S Rights Activists And The Ray Rice Domestic-Violence Case: Using Critical Communication Pedagogy To Counter Hegemonic Masculinity, David H. Kahl Oct 2017

Men’S Rights Activists And The Ray Rice Domestic-Violence Case: Using Critical Communication Pedagogy To Counter Hegemonic Masculinity, David H. Kahl

Discourse: The Journal of the SCASD

Some groups in society communicate in ways that attempt to marginalize others. One such group is the Men’s Rights Activists (MRA) who use language to attempt to normalize the subjugation of women through its rejection of feminism. This activity is designed to engage students in a dialogue about MRA’s response to the domestic-violence incident involving Baltimore Ravens’ running back Ray Rice and his fiancé, Janay Palmer, in a hotel elevator. Specifically, the activity allows students to learn about MRA members and their hegemonic ideology, to examine/view the domestic-violence incident, and to use critical-communication pedagogy (CCP) as a means to examine …


A Guilty Conscience: Barack Obama And America’S Guilt In “A More Perfect Union”, Scott Anderson Oct 2017

A Guilty Conscience: Barack Obama And America’S Guilt In “A More Perfect Union”, Scott Anderson

Discourse: The Journal of the SCASD

On March 18, 2008, Barack Obama addressed the status of racial equality in America in a speech titled “A More Perfect Union.” The speech came on the heels of a media firestorm that erupted around Reverend Jeremiah Wright, Obama’s religious advisor and friend, whom media accused of harboring allegedly racist and anti-American sentiment. The association with Wright undermined Obama’s status as the post-racial candidate and threatened to derail his presidential bid. Using Kenneth Burke’s dramatistic process (the guilt-purification-redemption cycle), this article argues that Obama’s use of guilt may have contributed to his success. In the speech Obama elucidated three types …


Luchadoras: Resistencias Contra La Violencia De Género Por Las Mujeres En La Región De San Ramón, Olivia "Livey" Beha Oct 2017

Luchadoras: Resistencias Contra La Violencia De Género Por Las Mujeres En La Región De San Ramón, Olivia "Livey" Beha

Independent Study Project (ISP) Collection

This qualitative study describes the dynamic resiliency-building process against gender-based violence in two rural coffee-producing communities in the region of San Ramon, Nicaragua. It examines the methods and efficacy of economic empowerment and educational interventions facilitated by the Union of Agricultural Cooperatives Augusto Cesar Sandino (UCA San Ramón) in addressing gender inequality, preventing gender-based violence, and increasing access to resources for women in the cooperatives of El Privilegio and Danilo Gonzales. This complex ecology, comprised of the interactions between women, their communities, available resources, and institutions, is assessed through the lens of women’s individual perspectives as they engage in three …


Mediatisation Of Politics As An Emanating Research Paradigm: Assessment And Reflection On The Weaknesses And Potential Contributions Of Strömbäck” (2008) Theory Of Mediatisation Of Politics, Nyarwi Ahmad Oct 2017

Mediatisation Of Politics As An Emanating Research Paradigm: Assessment And Reflection On The Weaknesses And Potential Contributions Of Strömbäck” (2008) Theory Of Mediatisation Of Politics, Nyarwi Ahmad

JURNAL KOMUNIKASI INDONESIA

Within the last couple of decades, “mediatisation” has been taking shape as a prominent research approach, which has been robustly adopted to capture and explore transformations of the roles, positions and powers of the media and their consequences on society, culture and politics. However, whilst diverse theories and concepts of mediatisation and mediatisation of politics have been advanced within the specific context of the Western-established democracy, controversial debates regarding formulations of such theories and concepts and their applications within and across democratic countries have been unresolved properly yet. Since this issue remained prevail, we lacked sufficient knowledge regarding the development …


Finding The X Factor: Counter-Frames, Political Opinion Formation, And Agency In Reconciliation Efforts For Indonesia’S 1965 Anti-Communism Purge Victims, Adelia Anjani Putri Oct 2017

Finding The X Factor: Counter-Frames, Political Opinion Formation, And Agency In Reconciliation Efforts For Indonesia’S 1965 Anti-Communism Purge Victims, Adelia Anjani Putri

JURNAL KOMUNIKASI INDONESIA

Indonesians are taught by the government that communism is a devil trying to rip the country’s democratic and religious values. The propaganda started with a ‘coup attempt’ perpetrated by the Indonesian Communist Party (PKI) on September 30, 1965 that left several army high ranking officers killed. The putsch then justified a state-supported genocide throughout the country that claimed up to 1.5 million of suspected PKI supporters. Whether the coup attempt happened and who masterminded the tragedy has remained unanswered, and the victims have yet to find justice until now. Movements to demand truth, econciliation and the state’s formal apology for …


Komodifikasi Wartawan Di Era Konvergensi: Studi Kasus Tempo, Wahyudi Marhaen Pratopo Oct 2017

Komodifikasi Wartawan Di Era Konvergensi: Studi Kasus Tempo, Wahyudi Marhaen Pratopo

JURNAL KOMUNIKASI INDONESIA

Penelitian ini berusaha menjelaskan terjadinya komodifikasi pekerja media (wartawan) dalam industri media massa di era konvergensi dengan studi kasus Tempo. Peneliti mengembangkan kerangka pemikiran dari teori ekonomi politik komunikasi, yang pintu masuk pertamanya adalah komodifikasi. Penelitian ini menggunakan paradigma kritis dengan pendekatan kualitatif dan metode studi kasus. Penelitian ini mengungkapkan bahwa pertumbuhan Tempo dari sebuah majalah menjadi konglomerasi merupakan akumulasi kapital sesuai dengan tujuan kapitalis. Tempo terus mengembangkan bisnis dan inovasi untuk beradaptasi dengan perkembangan industri media serta teknologi media baru, termasuk dengan penerapan konvergensi media dan konvergensi redaksi. Dalam pelipatgandaan kapital dan pelaksanakan konvergensi redaksi itu terjadi komodifikasi pekerja …


Pesan Efikasi Dengan Pendekatan Ancaman Dalam Komunikasi Kebijakan Publik: Studi Eksperimen Pengaruh Penerimaan Pesan Efikasi Terhadap Motivasi Proteksi Dalam Kebijakan Perpajakan, Nico Aditia Oct 2017

Pesan Efikasi Dengan Pendekatan Ancaman Dalam Komunikasi Kebijakan Publik: Studi Eksperimen Pengaruh Penerimaan Pesan Efikasi Terhadap Motivasi Proteksi Dalam Kebijakan Perpajakan, Nico Aditia

JURNAL KOMUNIKASI INDONESIA

Strategi pendekatan rasa takut banyak diterapkan untuk kampanye kesehatan, kecelakaan, atau bidang lain yang menampilkan ancaman fisik dan terbukti efektif dalam mempengaruhi penerima pesan. Oleh sebab itu, pendekatan ini juga dimungkinkan untuk dapat digunakan dalam kebijakan publik. Penelitian ini dilakukan untuk menguji pengaruh penerimaan pesan efikasi terhadap motivasi proteksi dalam pesan program Amnesti Pajak. Hubungan kausal tersebut dianalisis menggunakan model Extension of Extended Parallel Process Model melalui uji analysis of variances. Extension of Extended Parallel Process Model sendiri merupakan model baru yang masih jarang dikaji yang dikembangkan oleh So (2013). Penelitian ini menggunakan metode eksperimen. Hasil penelitian ini menunjukkan terdapat …


Pemimpin Minoritas Dan Strategi Retorika Pathos Dalam Kampanye: Analisis Isi Deskriptif Pesan Strategi Retorika Dalam Facebook Kampanye Pemilihan Gubernur, Andika Sanjaya, Suswandoyo Biyoga, Hardi Alunaza Oct 2017

Pemimpin Minoritas Dan Strategi Retorika Pathos Dalam Kampanye: Analisis Isi Deskriptif Pesan Strategi Retorika Dalam Facebook Kampanye Pemilihan Gubernur, Andika Sanjaya, Suswandoyo Biyoga, Hardi Alunaza

JURNAL KOMUNIKASI INDONESIA

Dalam politik, kelompok minoritas sering berbenturan dengan etnis atau isu-isu agama. Tetapi, kita telah menyaksikan banyak pemimpin minoritas berhasil terpilih sebagai eksekutif politik. Pemimpin minoritas menggunakan strategi khas selama kampanye politik. Alih-alih menggunakan pendekatan rasional, pemimpin minoritas cenderung menggunakan pendekatan irasional. Kami melakukan analisis isi dari tulisan yang dipublikasikan di fanpage Facebook pemimpin minoritas selama 30 hari kampanye gubernur. Studi ini menunjukkan bahwa pemimpin minoritas menggunakan pathos sebagai strategi retorika yang utama. Pemimpin minoritas membujuk khalayak dengan menarik emosi mereka.

In politics, minority groups often collide with the majority group over ethnicity or religious issues. But, we have witnessed many …