Communication Commons^™

Dove’S “Real Beauty” Campaign: A Critical Analysis Of An Integrated Communications Campaign That Sought To Change Fat Stigma, Taylor Georgeson

Renée Crown University Honors Thesis Projects - All

My Capstone project analyzed Dove’s “Real Beauty” integrated communications campaign to determine whether it succeeded in its original goals and to see what it could demonstrate for the future of campaigns and branding. The campaign sought to make women feel comfortable in their own skin, and since 2004 it has launched dramatic billboards and short videos to get the attention of women of all ages and share empowering messages and images with them.

I created a survey that asked questions similar to what Dove originally asked women in 2004 when it began its campaign. My goal was to see what …

Explaining Animosity Towards The Roma: A Case Study Of Twitter Communication In Italy During The Refugee Crisis, Mayuko Nakatsuka

Dissertations, Theses, and Capstone Projects

Italy is known for hostile treatment of the Roma, one of the largest ethnic minority groups in Europe. This paper seeks to understand what is causing Italians to talk negatively about the Roma on Twitter. Statistical analysis is performed utilizing the data mined from Twitter along with other variables. The study finds that Roma population, foreign population, and number of refugees all have significant effects on the total number of tweets or the average negative sentiment of tweets. The results indicate that native Italians may group minority groups all together and regard them as “others”. Although the research design has …

Misrepresented And Unheard: The "Latino Rebels", Blanca V. Guzman

Pell Scholars and Senior Theses

In today’s political climate, immigration, undocumented immigrants, and the Latinx identity have been pushed to the forefront of the news cycle, political campaigns, and social justice movements. The social justice movement associated with the undocumented will be explored through one alternative news source, "Latino Rebels." Through close textual analysis, it will become evident how "Latino Rebels" holds these identities of Latinx, undocumented, and immigrant very close to its own voice, and often amplifies a clear message for awareness and policy change, which goes beyond the traditional scope of objectivity in reporting.

Eggplants And Peaches: Understanding Emoji Usage On Grindr, Emeka E. Moses

Electronic Theses and Dissertations

This study focuses on how gay men communicate on the Grindr dating app. Prior research has been conducted on how gay men construct their online identities, however, few studies explore how gay men experience interactions online, negotiate their relationships with other men online, and perceive other users. The researcher conducted in-depth interviews with 20 men who use the Grinder app, a location-based dating app used by men who have sex with men. Additional data were collected by observing user profiles on the app, which is free and public. This comprehensive, qualitative study of gay men who use Grindr provides insights …

Political Journalists Tweet About The Final 2016 Presidential Debate, Hannah Hopper

Electronic Theses and Dissertations

Past research shows that journalists are gatekeepers to information the public seeks. Using the gatekeeping and agenda-setting theory, this study used a content analysis of tweets from political journalists during the final 2016 presidential debate to examine social media usage in efforts to convey information to followers and whether social media has allowed for journalists to present a more transparent view of candidates to the public. This study used feminist political theory to further analyze whether the tweets from political journalists portrayed Hillary Clinton, the female candidate, with stereotypical “female” traits, such as more emotional and more trustworthy. Applying these …

Domestic Violence And Women: A Critical Analysis Of Us Help & Support Websites And Traditional News Media Representation, Jessica Lammon Oswald

Electronic Theses and Dissertations

This paper critically examines the ways in which US government organizations that provide help for domestic violence victims and traditional news media, specifically The New York Times, communicate the various factors of domestic violence and its victims. The author provides a focused literature review of gender, sexism, race, power, and voice, related to the idea of domestic violence in the US society and culture today. The literature review also demonstrates the need to investigate this issue as represented through mediated forums in the backdrop of the 2016 Trump Presidential campaign. The analysis reveals that communication about domestic violence encompasses …

Seeking Representations Of Afrocentric Beauty: A Comparative Content Analysis Of Advertisements In Essence Magazine, Roy Phillips Jr.

Journalism Undergraduate Honors Theses

This comparative content analysis will investigate how African American women are depicted in Essence magazine advertisements and seeks to answer the research question: Are the characteristics of advertisements in Essence magazines significantly different when under complete corporate ownership compared to being under primarily African American ownership? The specific goal is to examine the extent to which Afrocentric or Eurocentric depictions are being reinforced, if at all, and to observe if depictions of African American women are shifting or are immobile. To do this, the study will compare advertisements in Essence magazines in 2001, when the magazine was 51 percent Black-owned, …

Made In America, Lauren N. Ramirez, Sue J. Oh

Pepperdine Journal of Communication Research

This paper attempts to reveal how awareness of one's affiliations and their group’s interactions with others could lead to equality for all co-culture groups in America. This is achieved through the analysis of an event at Pepperdine University via the Social Identity Theory.

Partners In Research And In Life, Sarah Asp Olson

Frontiers

Married Communication Studies professors team up to understand race, expression and what it means to belong.

Parasocial Romantic Relationships, Romantic Beliefs, And Relationship Outcomes In Usa Adolescents: Rehearsing Love Or Setting Oneself Up To Fail?, Riva Tukachinsky, Sybilla M. Dorros

Communication Faculty Articles and Research

The study examines the associations between adolescents’ emotional and physical aspects of parasocial romantic relationships with media figures, idealized romantic beliefs, perceptions of a current dating partner, and relationship satisfaction. A two-study design included concurrent data from 153 adolescents ages 13–17 (55.6% female), and retrospective data from 274 college students ages 18–22 (79.8% female). Across both samples, emotional involvement in a PSRR was related to more idealized romantic beliefs. The intensity of emotional involvement with the media figure during adolescence was associated with lower relationship satisfaction and less favorable perceptions of a current romantic partner in college students. However, there …

How To Be The Perfect Asian Wife!, Sophia Hill

Art and Art History Honors Projects

“How to be the Perfect Asian Wife” critiques exploitative power systems that assault female bodies of color in intersectional ways. This work explores strategies of healing and resistance through inserting one’s own narrative of flourishing rather than surviving, while reflecting violent realities. Three large drawings mimic pervasive advertisement language and presentation reflecting the oppressive strategies used to contain women of color. Created with charcoal, watercolor, and ink, these 'advertisements' contrast with an interactive rice bag filled with comics of my everyday experiences. These documentations compel viewers to reflect on their own participation in systems of power.

Fear Of Etiolation In The Age Of Professional Passion, Kathleen F. Mcconnell

Faculty Publications

Recent analysis of academia credits neoliberalism for its destabilization. Neoliberalism alone does not explain academics’ conflicted attachments to a precarious professional life or the tendency to embrace normative conceptions of passion and shun professional decline. The quarantine on decline is analogous to the exemption that J.L. Austin imposed on theatre: both deny constitutive power to certain statements and harbor a fear of queerness. Four essays published in Text & Performance Quarterly illustrate how academics quarantine professional fears and doubts. A fifth finds that the deterioration of professional accomplishments loosens normative associations to make space for other, queer relations.

The Reification Of Hegemonic Masculinity Via Heteronormativity, Sexual Objectification, And Masculine Performances In Tau Kappa Epsilon Recruitment Videos, Viki Tomanov

Butler Journal of Undergraduate Research

Fraternity members constitute a large percentage of men who hold highly influential jobs in politics, large corporations, and the like. Since fraternities are limited to men-only, it is important to examine how masculinity is both rhetorically constructed and subsequently performed. Tau Kappa Epsilon (TKE), the fraternity with the largest amount of chapters nationwide, is the focus of my analysis. Its popularity among college campuses signifies that its recruitment is successful and that, regardless of initiation into the fraternity, many men (and women) view TKE as an example of masculinity. In my analysis, I examine TKE recruitment videos from various universities …

The Predictors Of Juvenile Recidivism: Testimonies Of Adult Students 18 Years And Older Exiting From Alternative Education, La Toshia Palmer

Dissertations

Purpose: The purpose of this descriptive, qualitative study was to identify and describe the importance of the predictors of juvenile recidivism and the effectiveness of efforts to prevent/avoid juvenile recidivism as perceived by previously detained, arrested, convicted, and/or incarcerated adult students 18 years of age and older exiting from alternative education in Northern California. A second purpose was to explore the types of support provided by alternative schools and the perceived importance of the support to avoid recidivism according to adult students 18 years of age and older exiting from alternative education.

Methodology: This qualitative, descriptive research design identified …

Comparing Gender Discrimination And Inequality In Indie And Traditional Publishing, Dana B. Weinberg, Adam Kapelner

Publications and Research

In traditional publishing, female authors’ titles command nearly half (45%) the price of male authors’ and are underrepresented in more prestigious genres, and books are published by publishing houses, which determined whose books get published, subject classification, and retail price. In the last decade, the growth of digital technologies and sales platforms have enabled unprecedented numbers of authors to bypass publishers to publish and sell books. The rise of indie publishing (aka self-publishing) reflects the growth of the “gig” economy, where the influence of firms has diminished and workers are exposed more directly to external markets. Encompassing the traditional and …

Flo: The Brand Character's Portrayal And Influence To Progressive Insurance, Sydney Chambers

Scholars Week

In 2008, Progressive Insurance introduced the character “Flo” into their advertisements. Flo is portrayed by comedian Stephanie Courtney. This study aims to investigate how Flo from Progressive was portrayed in commercials, along with Flo’s influence on both Progressive and advertising in general. A content analysis of 11 commercials featuring Flo were analyzed. These commercials portrayed Flo as experienced with age, sexualized, white, fanatical, and needy. Flo influenced Progressive by achieving a brand character’s goals: build trust, approachability, reliability, and identity (Leonhardt & Cruz, 2017). Additionally, Progressive's profits increased after the introduction of Flo. Finally, research regarding women in advertising post-2008 …

Ethnolinguistic Convergence And Divergence Within Dyadic Communication, Anna E. Pitman

Honors College Research

This study investigated just one dependent variable within communication: ethnicity. Ethnicity often influences language. The study examined interethnic communication behaviors through the lens of the Communication Accommodation Theory (CAT), as influenced by one of its offshoots, Ethnolinguistic Identity Theory (ELIT). Communication within CAT is given one of three labels—convergence, divergence, and maintenance. The study included four students at Harding University: two African American females, one Hispanic American female, and one Caucasian American female. The primary participant, an African American woman, had a recorded 20 minute conversation with each of the other three participants. Discussion questions provided were formulated to create …

Division I Female Student Athletes’ Self-Image Perceptions And The Association With Photo Centric Social Media Platforms, Logan Paul

Honors Projects in Applied Psychology

The purpose of this study is to describe self-image (body image) perceptions of female, Division I student athletes and discover how photo centric social media platforms and the frequency of their use may shape these perceptions. Body image is a complex phenomenon influenced by many factors including peers, parents, coaches, and social constructs. In the general population, data has shown that media messages play a powerful role in shaping perceived self-image and body satisfaction. Body image may not match the actual body and the athlete may strive more often to achieve a body ideal. It is hypothesized that female athletes …

Telling Room: Color In Action, Ryan Poag, Meaghan Gonsior

Thinking Matters Symposium Archive

The Telling Room is a nonprofit writing center in Portland that helps young writers ages 6 to 18 build confidence, strengthen literacy skills, and provide real opportunities for students to display their creativity for audiences. Every year they approach creative writing through a unique theme to help keep young writers engaged. Their anthology’s theme this year is COLORS. Colors can symbolize and illustrate various aspects of life including human emotion, energy levels, and cultural phenomena. Using the connection between color and creativity, we have embarked on a project to produce a series of six short videos based on the colors …

Amjambo Africa! (April 2018), Kathreen Harrison

Amjambo Africa!

Welcome to Amjambo Africa! Welcome to Amjambo Africa! We are Maine’s free newspaper for and about New Mainers from Sub-Saharan Africa.

Amjambo Africa! is here to help New Mainers thrive and to help Maine welcome and benefit from our new neighbors.

Amjambo Africa! will serve as a conduit of information for newcomers as they navigate life in Maine.

Amjambo Africa! will include background articles about Africa so those from Maine can understand why newcomers have arrived here.

Amjambo Africa! will profile successful New Mainers from Sub-Saharan Africa in order to give hope to those newly arrived as well as make …

What Is The Role Of Drag Art In Modern Day Spain?, Kevin Ludemann

Honors Projects in Modern Languages

Esta obra sirve para educar mejor al público y desacreditar estereotipos negativos y comunes que las Transformistas enfrentan al examinar el proceso de cómo ha llegado a ser al Transformista moderno. Específicamente, la pieza examina las preguntas “¿Cómo ha influido el arte de transformistas en producciones artísticas a lo largo de la historia Española en el arte de Transformistas en España hoy en día?” y “Cual es la meta, expresión del individualismo, la sátira social, el entretenimiento, o una combinación de los tres?”. La comedia comienza al examinar el papel de travestis en las Comedias que imitan a la sociedad …

Advertisements’ Perpetuation Of Rape Culture: A Look At How Images Containing Objectification And Victimization Impact Consumers, Lauren Leedberg

Honors Projects in Marketing

The research I have conducted explores connections between images shown in advertisements and the perpetuation of rape culture and gendered stereotypes in society. It was guided by the Cultivation Theory which looks at how media, such as advertisements, can shape our reality. After an extensive literature review, data was gathered via an experimental design utilizing surveys. Within these surveys, respondents were randomly shown an advertisement I created containing the variables to be tested (i.e. images with objectification and victimization). After viewing the ad, they answered questions regarding their attitude toward the brand/product depicted, purchase intentions, a rape myth acceptance scale …

A Critical Discourse Analysis Of Higher Education Leaders As Portrayed In The Chronicle Of Higher Education, Colette Anderson Chelf

Dissertations

Leadership represents an abstraction of human thought. While functionalist theories propose leader-centric models, contemporary leadership theories embrace a postmodern paradigm acknowledging ontological and epistemological assumptions of qualitative study. This ideology suggests a multi-dimensional model of leadership that reflects the complexity and fluidity of leadership in practice. Emergent theories explore the social construction of leadership, rather than an individual leader’s traits or behaviors. Our collective understanding of leadership is manifest in the (re)creation of leadership as exemplified in social discourse such as newspaper reporting.

The purpose of the study is to reveal socially accepted archetypes assigned to higher education leaders, as …

Intercultural Competency Development: A Case Study With Sit Study Abroad In Morocco, From A Trainers Lens, Amy Leap Miller

Capstone Collection

This Course-Linked Capstone in Training focuses on intercultural competency development, both of the practitioner’s own life journey and through the lens of study abroad, highlighting a Case Study with SIT Study Abroad in Morocco. This Capstone weaves together theory and practice of intercultural competence, experiential learning, social justice training, and study abroad. The practitioner’s self-analysis includes reflection of her Practicum time, as well as a timeline of her intercultural competency development, including growth areas in five categories: knowledge, skills, attitudes, awareness and language. This Capstone also reflects the journey of the practitioner’s growth as a social justice trainer and experiential …

Confidential Publics: Digital Reconciliation And Queer Muslim Identities, Mariam Mustafa

Masters Theses

In this paper, I trouble constructions of community through exploring temporal spatial configurations of support for queer-identified Muslims living in America. I assert that when community is not something one can physically access, use of the internet to create temporary spaces of community is critical in assessing identity reconciliation between intersectional conflicting identity. As it relates to queer Muslims, where there is a distinct lack of public community, the level of crisis some individuals face is explored through their use of online vehicles to establish social support systems that would otherwise not be available. My paper provides a framework in …

Volume 10, Taylor Hogg, Tiffany Carter, Brandyn Johnson, Haleigh James, Josh Baker, Tyler Cernak, Kirsten Bauer, Allie Snavely, Mary Zell Galen, Eric Powell, Thomas Wise, Katie Kinsey, Beth Barbolla, Maeleigh Ferlet, Rebecca Morra, Michala Day, Alexandra Evangelista, Max Flores, Harley Hodges, Clardene Jones, Harrison Samaniego, Jamesha Watson, Abby Gargiulo, Heather Green, Haley Klepatzki, Juan Guevara, Dani Bondurant, Michael Joseph Link Jr., Pamela Dahl, Maeve Losen, Charlotte Murphey

Incite: The Journal of Undergraduate Scholarship

Introduction Dr. Roger A. Byrne

An Analysis of Media Framing in Cases of Violence Against Women by Taylor Hogg

Writing in the Discipline of Nursing by Tiffany Carter

Photography by Brandyn Johnson

The Hidden Life of Beef Cattle: A Study of Cattle Welfare on Traditional Ranches and Industrial Farms by Haleigh James

Bloodworth's by Josh Baker and Tyler Cernak

Prosimians: Little Bodies, Big Significance by Kirsten Bauer

Skinformed by Allie Snavely

Coopertition and Gracious Professionalism: The Effects of First Robotics Folklore and Culture on the Stem Community by Mary Zell Galen

Tilt by Eric Powell And Thomas Wise

The Millennial …

A Comparative Analysis Of Media Representation Of Us College Athletic Scandals In Traditional News Media And Mediated Communication Within The College, Colleen Starrs

Electronic Theses and Dissertations

This study critically analyzes organizational and mass media communication about the Penn State Child Sexual Abuse Scandal of 2011. The author examines the different ways in which Pennsylvania State University administrators and officials communicated the scandal internally to their community (campus community and surrounding city community) and compared it to how The New York Times communicated the scandal through their unique media platform to the world. The timeline for the data is from November 1, 2011, to July 31, 2012, as the scandal broke to the world, as well as, the months immediately after. The findings suggest that as the …

To Be The Golden Girl: Disordered Eating Within Figure Skating, Giulia Christine Thomas

Communication Studies

No abstract provided.

Understanding Online Political Participation: Theory Of Planned Behavior And Social Identity Model Of Deindividuation Effect To Predict Online Petition Behavior, Whisnu Triwibowo

JURNAL KOMUNIKASI INDONESIA

The online petition is one of the latest forms of collective action as the Internet diminishes space, time and effort constraints. This technology also enables people to exercise citizenship that can, directly and indirectly, influence the policy-making processes. Yet, it is argued the action is a shallow and passive as citizens engaged to merely clicking and thoughtless that would undermine the essence of democracy. This study examines an individual’s action in signing an electronic petition that is perceived to be a rational and volitional behavior. Furthermore, the study also identifies the type of social influence that affects individuals’ intention to …

Sistem Reputasi Penjual Dalam Proses Pengambilan Keputusan Pembelian Di Platform C2c E-Commerce, Lidya Agustina, Firman Kurniawan

JURNAL KOMUNIKASI INDONESIA

This study discusses the process of purchase decision making which made through online transaction in customer to customer (C2C) e-commerce platform. Online review and online rating have been known as a part of electronic word of mouth which has an impact on buyer's purchase decisions. This study use Kotler and Keller's (2009) purchase making decision process to finds out the purchase decision making process which happens through C2C e-commerce. This study also aims to finds out how online reviews and online rating are used in purchase decision making process. This study uses post-positivistik paradigm with qualitative approach and case study …