Communication Commons^™

Socio-Economic Dynamics Of Engagement And Incentivization In Emerging Digital Platforms, Danyang Song

Dissertations and Theses Collection (Open Access)

The rapid advancement of digital technology—particularly mobile and blockchain technologies—has fueled the unprecedented growth of online platforms. Among these, live commerce and blockchain-based social media have emerged as two distinct business models that profoundly shape both commercial and social aspects of people’s lives. E-commerce livestreaming integrates live video streaming with e-commerce, offering consumers real-time product information and interactive shopping experiences. Different from traditional social media platforms that rely on either voluntary contributions or ad revenue sharing to incentivize user participation, blockchain-based social media platforms often use cryptocurrency or tokens to reward users for creating and curating content. This dissertation investigates …

Qris Adoption And Utilization: Examining Gen Z’S Digital Payment Behavior Among Indonesian Vocational Students, Febri Andriyani, Beatrix Siagian, Pijar Suciati, Ajenk Citra

Jurnal Vokasi Indonesia

The rapid growth of digital payment systems has significantly influenced consumer behavior, particularly among Generation Z, who readily adopt cashless transactions. This study examines the adoption and usage of QRIS (Quick Response Code Indonesian Standard) as a payment method at the Vocational Education Program, Universitas Indonesia (Vokasi UI) canteen. Using a descriptive research design, data were collected from 145 respondents through a structured survey with Stratified Random Sampling to ensure representativeness. The findings reveal that 98% of respondents actively use QRIS, and 100% expressed confidence in understanding its functionality. Users rated QRIS as practical and reliable (100%) and secure (98%), …

The Dynamics Of Word-Of-Mouth Marketing: An Agent-Based Modeling Approach To Message Credibility And Consumer Engagement, Ali Nasirzonouzi, Carlos Gershenson

Northeast Journal of Complex Systems (NEJCS)

Word-of-mouth (WOM) marketing is a critical factor in the dissemination of information and adoption of products in social networks. This paper investigates the impact of two important factors message credibility and consumer engagement on WOM adoption dynamics using agent-based modeling (ABM). This study proposes a simple qualitative model to investigate how these factors influence adoption rates through both broadcast communication and peer-to-peer influence by simulating interactions on a spatially clustered network.

The findings show that increased message credibility significantly boosts adoption, achieving a balance between broadcast and social mechanisms. Also, consumer engagement primarily affects the adoption mechanism, shifting the effect …

Preserving The Groove: Identifying & Preserving Grooved Media, Michael Bean, Michael Bean

LWLC Faculty Research

Preserving the Groove” is an introductory workshop on the identification, handling, and preservation of grooved sound media. The session covers three primary formats shellac, acetate, and vinyl while also touching on lesser-known and historically significant discs such as transcription discs, Bone Records, and Vitaphone soundtracks. Attendees will learn how to distinguish between formats, understand their playback requirements, and apply best practices for cleaning, storage, and digitization. Emphasis is placed on the physical vulnerabilities of each medium and the importance of preservation in archival and personal collections alike.

Lindenwood Digest, June 25, 2025, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Why Gen Z Is More Anxious Than Ever? Turning To Social Chats For Answers, Yi Luo, Jin-A Choi, Bond Benton

College of Communication and Media Scholarship and Creative Works

As social media has evolved into a prominent part of Gen Z’s social interaction, this study attempted to enrich our current understanding of Gen Z’s mental health struggles through their conversations surrounding anxiety on social media. Highlights of the findings included the following. First, the overwhelming presence of fear (83%) illustrates that anxiety is an emotionally draining experience for many Gen Z users. The use of emotionally charged language to publicly share their struggles with anxiety reflect increasing self-awareness and a cultural shift toward normalizing mental health conversations. Second, the open, candid conversations on anxiety indicate that anxiety is experienced …

Telling The Library’S Story: A Step-By-Step Tutorial For Using Data Visualization To Show Impact On Teaching And Learning, David Vickers Loertscher, Michelle Young

Learning Hub

This tutorial introduces school librarians to the use of data visualization tools for documenting and communicating their impact on teaching and learning. By leveraging accessible platforms like Google Forms and Google Sheets, the authors demonstrate how librarians can build dashboards and real-time visual reports to showcase co-teaching, instructional collaboration, and student engagement. The tutorial features real-world examples, highlights common data sources already available to librarians, and argues that dynamic visual storytelling is a powerful alternative to traditional library statistics.

Community Engagement In Digital Banking: Insights From Jakarta And Perth, Safaruddin Husada, Ulani Yunus, Latifa Ramonita, Mark Mcmahon

Research outputs 2022 to 2026

Background: In the digital era, community engagement plays a pivotal role in driving market share expansion in the banking sector, yet the impact of such initiatives across diverse regulatory and cultural contexts remains underexplored. Purpose: This study examines the influence of community engagement on the digital bank market share in Jakarta, Indonesia, and Perth, Australia, while addressing disparities in digital access and customer experience. Methods: Employing a quantitative methodology, the study analyzed structured surveys from 300 respondents (150 each from Jakarta and Perth) to uncover relationships between community engagement and market expansion. Results: Findings reveal that robust community engagement significantly …

Transmedialidad E Intertextualidad En El Caso De Five Nights At Freddy's Desde La Semiótica De La Cultura, Daira Pando Tamayo

Journal of Roleplaying Studies and STEAM

El presente artículo busca establecer, notar y delimitar que la intertextualidad y la transmedialidad juegan un papel de gran importancia al momento de crear narrativas en los videojuegos en la contemporaneidad. Enfatizando la creciente complejidad (y por lo tanto remarcando la diferencia de estructuras narrativas convencionales) que existe en las narrativas de los videojuegos y necesidad de interacción y configuración no lineal dentro de las historias de los mismos.

Narrativas Transmedia, Fandom Y Convergencia Mediática: La Reconfiguración Contemporánea De La Industria De Los Juegos De Rol En Brasil, Diogo De Almeida Camelo

Journal of Roleplaying Studies and STEAM

Este artículo analiza cómo la industria de los juegos de rol (JDR) ha evolucionado en Brasil en respuesta a los cambios tecnológicos, culturales y económicos. El objetivo es investigar cómo la convergencia mediática, las prácticas de narrativa transmedia y el fandom han remodelado las dinámicas de producción, circulación y consumo de los juegos. La metodología utilizada fue cualitativa, fundamentada en análisis documental de fuentes primarias y en revisión histórica, con base teórica en Jenkins (2006) y Fine (1983). El estudio es parte de una tesis de maestría, y muestra que en Brasil el rol se ha transformado en un ecosistema …

Lindenwood Digest, June 11, 2025, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Les Formes De L’Ironie Et Discours De Haine Dans Les Réseaux Sociaux. Cas Du Séisme D’Alhaouz, Amina Erradi, Zakaria Ouallou

Dirassat

This article examines the discursive strategies used in social networks, in this case the Facebook platform, to analyse hate speech during the Al Haouz earthquake. Based on a lexical-semantic study of sequences from a video posted on the Facebook page of a TV programme, "C à vous", broadcast on France 2, the article explores the different linguistic forms used to convey hostile feelings and expressions used to express positions regarding this situation. The goal is to understandthe linguistic dynamicsunderlying this particular discourse, which vacillates betwenhaterd and irony.

Lindenwood Digest, June 4, 2025, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Marketing De Moda Predictivo E Inclusivo: Estrategias De Segmentación Avanzada Para Audiencias Diversas Con Inteligencia Artificial, Oscar Barroso Huertas

GDI. Revista de investigación de Género, Diseño e Innovación

Introducción: El marketing predictivo, impulsado por la inteligencia artificial (IA), está transformando cómo las marcas anticipan las necesidades de sus audiencias. En Moda, la personalización es clave para conectar emocionalmente con los consumidores, pero también es esencial que las marcas sean inclusivas, respetando la diversidad y la privacidad. Este artículo explora cómo las marcas de moda usan el marketing predictivo para segmentar audiencias diversas, garantizando campañas personalizadas e inclusivas. Metodología: Este estudio adopta un enfoque mixto, combinando revisión documental y análisis cualitativo. Se revisan fuentes académicas y casos de marcas que aplican marketing predictivo inclusivo, utilizando tecnologías como machine learning …

Evaluating Gamified Website Designs: An Analysis Using The Octalysis Framework, Menna Mohamed Zakaria, Reem Alasfoury, Nesrin Ezzat Gamal, Maryet Youssef Bekhit

Journal of Art, Design and Music

In today's fast-changing digital landscape, websites must stand out to gain and retain user attention. Gamification techniques, which use game-design concepts to improve user engagement and satisfaction, are a method to achieve this uniqueness. This research investigates the significant role of purposeful design in the effective application of gamification on websites, emphasising the importance of deliberate and balanced context-specific implementation of gamification By examining industry-leading websites that employ gamification using the Octalysis framework and related theoretical frameworks The findings highlight that, while gamification has the potential to dramatically distinguish the website and boost user interaction and loyalty, its performance and …

Specialization Or Diversification? Creators’ Strategies On User-Generated Content Platforms, Ziwei Ye

Theses and Dissertations in Business Administration

Recent advancements in digital platforms have reshaped content creation and distribution. User-generated content (UGC), created and shared by internet users, is transforming entertainment, communication, and information sharing. The rise of UGC has fueled the growth of the "creator economy"—an ecosystem of creators, users, and advertisers facilitated by platforms such as YouTube and TikTok. While prior research has primarily explored how UGC platforms incentivize content quantity and quality, this study advances the literature by examining how creators' content strategies influence consumer attention and how platform mechanisms shape this relationship, offering new insights into the interplay between creator behavior and platform design. …

Perceived Search Overload, Generative Ai Credibility, And Comparative Usefulness: A Channel Complementarity Approach To Health Information Seeking, Joon Soo Lim

Media Studies - All Scholarship

No abstract provided.

Hospitality At The End Of The World: An Ideological Rhetorical Criticism Of Tactical Technical Communication In The Prepper Journal, Ryan Cheek

English and Technical Communication Faculty Research & Creative Works

No abstract provided.

Not Just An Ad: Exploring Exposure, Persuasion Knowledge, And Health Misinformation On Social Media, Danielle Murray

University Honors Theses

This study explores how exposure to sponsored health and fitness content on social media influences users' perceptions of influencer motivation and belief in health-related misinformation. Drawing on parasocial interaction (PSR), attribution theory, and influencer marketing research, this study investigates two hypotheses: that frequent exposure to branded content is positively associated with (1) perceptions of influencers as commercially motivated and (2) belief in pseudoscientific health myths. A cross-sectional online survey (N = 104) was conducted using convenience sampling of adult social media users. Results partially supported the first hypothesis: exposure frequency was positively correlated with recognition of persuasive intent, but …

The Experiential Value Of Gambling In F2p Gamespaces, Orlando Woods

Research Collection College of Integrative Studies

This article explores the experiential value of gambling within free-to-play (f2p) gamespaces. In doing so, it offers a more balanced understanding of the gambling/gaming interplay. Whilst existing understandings tend to focus on the assumedly predatory monetisation techniques that players are subjected to by game developers, I instead argue that a logic of gambling is integral to the f2p experience economy of Asian players. Drawing on an analysis of in-depth interviews with Singapore-based game players/developers, I show how the virtual items and worlds that players engage with through f2p gamespaces are imbued with experiential value, whilst developers leverage the volumes of …

A Teacher, A Tutor, A Friend: Chatgpt And The High School Experience, Saisha Gupta, Vivek Mehta, Rebecca Kam, Caroline Ehmann, Alma Orgad, Emily Kuang, Alejandro Castro Barrantes, Matthew Posada, Samay Shah, Nikhita Prasad, Tara Pai, Eileen Ho, Shirley Xi, Tianyi Zhou, Elaina Li, Stephanie Wan, Shreya Paranjape, Zoe Dearling, Siqi (Grace) Peng, Aanya Kaveti, Gwendolyn Lowrance, Angela Ziyi Xie, Mira Xu, Adhiti Hariram, Alexa Muse

The Qualitative Report

Given the increasing emergence of artificial intelligence (AI) in education, high school students' perspectives on ChatGPT are underrepresented in current research literature. As high school student researchers in an English Language Arts course, we approached this gap in literature by asking the question: In what ways do pressures within high school communities influence students’ perspectives on justifying or rejecting the use of ChatGPT? We interviewed 24 secondary students and conducted a thematic and discourse analysis, coding the interviews through the lenses of social goods (Gee, 2014), Figured Worlds (Holland et al., 1998), and positioning theory (Holland et al., 1998; Ingram …

Examining Nonprofit Organizations' Use Of Social Media To Reach Organizational Goals, Amanda L. Margiotta

Student Theses and Dissertations

This thesis investigated the impact of social media on nonprofit organizations’(NPOs) efforts to reach their organizational goals. Focusing on a breast cancer organization, the Ellen Hermanson Foundation, and a domestic violence organization, Hope’s Door, and their social media use, this study analyzed their marketing and fundraising campaigns for breast cancer awareness and domestic violence awareness months, as well as Giving Tuesday. With the use of qualitative content analysis, this study identified the use of communicative strategies such as testimonials, reporting and statistics, storytelling through short videos, and call to action to make posts compelling and solicit engagement. It also identified …

Digital Transformation In Indonesia Healthcare Systems Towards Intelligent Accountability: A Critical Discourse Analysis, Ghina Fitri Ariesta Susilo

Journal of Global Awareness

This research studied the digital transformation implemented in the Ministry of Health in Indonesia. It happened after the COVID-19 outbreak forced the government to act more rapidly to provide real-time information. To date, the digital transformation initiative in the Ministry of Health Indonesia aims to reach more intelligent accountability by establishing a Digital Transformation Office (DTO). This study used critical discourse analysis to study how the discourse of technology became a government tool, particularly using social media accounts created by DTO. The result shows that DTO’s work and progress since its establishment from the perspective of social media discourse aim …

Review Of Bootlegging The Airwaves, Jason L. Guthrie

Journal of 20th Century Media History

Review of the book Bootlegging the Airwaves: Alternative Histories of Radio and Television Distribution (Eleanor Patterson)

Does Choice Of Media Amplify Support For Political Violence?, Nathan Palomares

Political Science Student Papers and Posters

Acts of political violence have increased in frequency and exposure to American society via news media. Violent rhetoric is a common theme among many forms of media Americans consume, including social media, which has become an essential platform where Americans increasingly get political news information. The events of the January 6 Capitol Riots and the attempted assassination of President Donald Trump in late 2024 show how urgent the rise of political violence is and its destabilization of American Democracy. In this paper, I examine the relationship between the types of news media people consume and their potential to increase people’s …

Lindenwood Digest, May 21, 2025, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Gotta Be Fresh: Comedy Central’S Workaholics, Masculinity, And Paratextual Decay, Adamandrew Lenox

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis examines social media marketing materials for Workaholics, a sitcom aired on Comedy Central from 2011 to 2017, to study paratextual temporality/ephemerality, the “brand as friend” social media strategy, and how masculinity is articulated through paratexts. The project incorporates theories from the fields of social media and internet marketing studies, television content and industry studies, and promotional paratext studies. Research centered on 100 Workaholics X (formerly Twitter) posts, published from January 2012 to March 2017. Posts were collected using Google Chrome extension TwExportly. Qualitative textual and content analysis of these paratexts results in three categories of findings. First, I …

The Performance Of Gender In Sound And Screen: Unpacking And Countering The Double Standards Of Women In Taylor Swift’S “The Man,” Brienne Of Tarth, And The Substance, Alexandra C. Ali

Masters Theses, 2020-current

This rhetorical analysis examines how femininity is constructed, policed, and resisted in popular culture through three case studies: Taylor Swift’s “The Man,” Brienne of Tarth from Game of Thrones, and The Substance, using the lens of Judith Butler’s theory of gender performativity. “The Man,” both the song and the music video, reveals the double standards working against women, incorporating an additional layer of analysis through Kenneth Burke’s perspective on incongruity. Brienne of Tarth from Game of Thrones defies gender expectations, blurring the line between the performance of masculinity and femininity. Additionally, this analysis embodies archetypes of women, such …

Planning And Facilitating Hybrid Meetings To Support Relationality During Coalition Building, Luettamae Lawrence, Maureen Boyle, Moira Ross

Utah Conference on Community Engagement

Hybrid events where communities are connected through both in person and online spaces have simultaneously grown in popularity and gotten a bad reputation. While hybrid events have been around for decades, they gained significant traction with the onset of the COVID-19 pandemic to increase accessibility for attendees to accommodate diverse needs. Although hybrid events can be beneficial to many, they are not simple to execute. With the increase in hybrid events has come frustration with the low quality interactions between in person and online attendees leading to isolation, technology challenges, and low productivity. We argue the positive affordances of hybrid …

Lindenwood Digest, May 14, 2025, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.