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Articles 121 - 150 of 6382
Full-Text Articles in Communication
Divide And Conquer: Polarization, Power, And Conspiracy Theories, Lilly Vanhouten '26
Divide And Conquer: Polarization, Power, And Conspiracy Theories, Lilly Vanhouten '26
Honor Scholar Theses
The following paper is designed to explore belief in conspiracy theories, especially conspiracy theories surrounding the distrust of government like the Uniparty theory in relation to polarization, cults, moral and psychological factors, populism, precedence for having distrust in the government, and influencers. I sought to discover why people believe in conspiracy theories like the Uniparty theory and conducted a media analysis; researched polarization, cult and conspiracy, moral and psychological factors, populism, and precedence; analyzed influencers I watch reflecting conspiracy theory belief; and wrote poetry about conspiracy theories to determine the answer. I found that conspiracy theory belief is influenced by …
‘They’Re Squeezing Us Like An Accordion’:Assessing The Information Environment Of Working-Class Residents Of Dublin’S North Inner City, Stephanie Costello
‘They’Re Squeezing Us Like An Accordion’:Assessing The Information Environment Of Working-Class Residents Of Dublin’S North Inner City, Stephanie Costello
Irish Communication Review
This article assesses the communication environment of the north inner city of Dublin, an area characterised by entrenched disadvantage, rapid demographic change, and neoliberal urban renewal. Findings were produced from a ten-week engagement journalism project involving the Dublin Inquirer, various community groups, and working-class residents. Using Communication Infrastructure Theory (CIT), the study draws on focus groups, participant observation, and interviews to assess local storytelling networks in the context of the project. The findings reveal a fractured communication action context (CAC), where safety concerns, transient populations, litter, lack of public space, and negative national media portrayals constrain residents' ability to connect …
Class And The Screen Industries In Ireland – The Unspoken Barriers In The Sector, Caroline Ann O'Sullivan Dr, Mary Ann Bolger Dr
Class And The Screen Industries In Ireland – The Unspoken Barriers In The Sector, Caroline Ann O'Sullivan Dr, Mary Ann Bolger Dr
Irish Communication Review
This article proposes the need to widen the diversity conversation in the screen sector in Ireland to one that also considers social inequality. It closely examines the current policies of the main public funders of Ireland’s screen industries, evaluating how these approaches may unintentionally reinforce and sustain structural barriers within the sector. It presents a case study on barriers to entry conducted amongst screen industry practitioners at a professional networking event in 2024. It also draws from qualitative interviews with working class industry professionals who have sought out upskilling and further training opportunities through TU Dublin and Screen Ireland. The …
The Middle-Class Rip-Off'? Subsiding Culture In Contemporary Ireland, Connell Vaughan Dr
The Middle-Class Rip-Off'? Subsiding Culture In Contemporary Ireland, Connell Vaughan Dr
Irish Communication Review
In the last few years (roughly since the start of the Covid-19 pandemic) there has been a noted increase in state-led cultural funding in Ireland. Key examples include the raise in the financial allocation to the Arts Council, the introduction of the Basic Income for the Arts scheme, and increased sports capital funding. With reference to the official communication documents of these cases (so-called ‘grey literature’) and deploying the classic 1982 episode of the British sitcom Yes, Minister, ‘The Middle-Class Rip-Off,’ which pitches sports funding against support for the arts, as a satirical lens, this paper reflects on the contemporary …
That’S Class! Exploring The Class Dynamics In Ireland’S Creative Industries - Introduction From Editors, Caroline Ann O'Sullivan Dr, Ciara L. Murphy Dr
That’S Class! Exploring The Class Dynamics In Ireland’S Creative Industries - Introduction From Editors, Caroline Ann O'Sullivan Dr, Ciara L. Murphy Dr
Irish Communication Review
This article introduces and contextualises this special edition of Vol 20 of the Irish Communications Review
Under The Cover Of Blackness: The Racialized Dimensions Of Netflix’S Personalized Cover Art, Daphne Gershon
Under The Cover Of Blackness: The Racialized Dimensions Of Netflix’S Personalized Cover Art, Daphne Gershon
Communication Studies Faculty Scholarship
This article explores the mechanisms that shape how race is represented in online TV interfaces by analyzing Netflix’s personalized cover art, an essential digital paratext designed to attract viewers through individualized images. Netflix has previously been accused of using its personalized cover art or thumbnails in racially biased ways, displaying either Black or white characters based on the presumed race of users. To further existing research on this digital feature, this article focuses not just on whether Black characters are represented, but also on how they are represented. Through an exploratory pilot study that involves the creation of different algorithmic …
The Role Of Short-Form Video Content Strategy In Campaign Performance In Service Operations, Arianna Yates, Aileen Olivares
The Role Of Short-Form Video Content Strategy In Campaign Performance In Service Operations, Arianna Yates, Aileen Olivares
Posters - 2026
Short-form video content, particularly Instagram Reels, has become central to digital marketing strategies aimed at increasing engagement and campaign effectiveness. As consumer attention spans decline, marketers increasingly rely on visually engaging, concise, and interactive content formats. Prior research highlights the importance of content characteristics in shaping engagement outcomes. However, limited empirical evidence exists on which specific attributes most strongly influence performance in short-form video contexts. This study examines how call-to-action (CTA), audio type, and authenticity influence engagement rates in Instagram Reels.
Lindenwood Digest, April 1, 2026, Lindenwood University
Lindenwood Digest, April 1, 2026, Lindenwood University
Lindenwood Digest
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Key Events: Lindenwood University Giving Week scheduled for April 6–10, 2026; Spring II 8-week midterm grade submission deadline on April 13, 2026; Lindenwood Showcase campus-wide celebration on April 23, 2026.
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Primary Figures: W. Travis McMaken and James Hutson (Lindenwood faculty speakers at AI mini-conference); Tom Wagganer (Senior Associate Athletic Director recognized for Q2 incident response); Gabriela Romero and Kevin Winslow (RISE Mindsets session presenters).
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Date/Location: Events occurring throughout April 2026 at various campus venues including Dunseth Auditorium, Harmon Hall, the LARC, and Hyland Arena in St. Charles, MO.
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Archival Significance: Documentation of the discontinuation of the …
Conservation Communication In Web 2.0: A Mixed Methods Analysis Of Alveus Sanctuary's Strategies On Twitch.Tv, Hope Denison
Conservation Communication In Web 2.0: A Mixed Methods Analysis Of Alveus Sanctuary's Strategies On Twitch.Tv, Hope Denison
Senior Theses
This thesis examines how environmental creators can effectively transmit conservation messages in the evolving Web 2.0 media environment. The case of Alveus Sanctuary, a virtual sanctuary and education center on Twitch.TV, is used to explore the strategies currently used to engage audiences and raise ecological awareness online. Thematic analysis of interviews with the sanctuary’s founder revealed that Alveus combines traditional environmental education with an influencer business model to engage online audiences, leveraging parasocial behavior, interactivity, and collaboration to garner support. A quantitative content analysis of social media posts revealed that these strategies effectively induce parasocial engagement in online spaces. These …
Lindenwood Digest, March 25, 2026, Lindenwood University
Lindenwood Digest, March 25, 2026, Lindenwood University
Lindenwood Digest
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Primary Figures: Annie Turnbo Malone; President John Porter; Professors Brittany Goodman, Gohkan Egilmez, and Karolina Schneider; Associate Athletic Director Kristin Hoffman; and IT specialists Karin May, Derek Dwerlkotte, and Mary Stacy-Brewer.
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Key Events: The "Annie Turnbo Malone: The Untold Story" fashion showcase; a formal transfer pathway agreement signing with Southwestern Illinois College (SWIC); a Spring Faculty Symposium; and a multi-day emergency IT intervention to resolve a critical student registration bug.
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Date/Location: Events occur between March 25 and April 8, 2026; locations include the Lindenwood Theater, Dunseth Auditorium, Enterprise Center in St. Louis, and Dorsey College in Michigan. …
What’S Critical In Critical Media Literacy? Barriers And Good Practices In Adult Education, Stefanie Mayer, Stefanie Fridrik, Josef Mühlbauer, Brigitte Temel, Viktoria Eberhardt
What’S Critical In Critical Media Literacy? Barriers And Good Practices In Adult Education, Stefanie Mayer, Stefanie Fridrik, Josef Mühlbauer, Brigitte Temel, Viktoria Eberhardt
Journal of Media Literacy Education Pre-Prints
While there is broad consensus regarding the social and educational need for CML, its actual didactic content and especially the meaning of ‘critical’ are far from clear. The article argues for a turn to educational practices. Findings are based on empirical research on adult education in Vienna (Austria) consisting mainly of interviews with expert-practitioners in the field of adult education and media and/or digital literacy. We confront academic definitions of the critical impetus of CML with an analysis of innovative projects, which were designed for accessibility and addressed learners facing high educational barriers. Our findings encourage a turn towards the …
Lindenwood Digest, March 18, 2026, Lindenwood University
Lindenwood Digest, March 18, 2026, Lindenwood University
Lindenwood Digest
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Primary Figures: Monica Seiter, Manish Bhatt, Dominick Chase, Sarah Schlafly, Ken Lynch, John Clark, and Michelle Vinson.
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Key Events: The Spring 2026 Educator, Career, and Internship Fair; Brown Bag Basics retirement planning session; Missouri’s Tax Future speaker event; Business Ethics Panel co-hosted with the Rotary Club of St. Charles.
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Date/Location: Events occur between March 18 and April 23, 2026, primarily at Evans Commons, Harmon Hall’s Dunseth Auditorium, the LARC, and the Lindenwood Learning Academy.
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Archival Significance: Documentation of the transition to Workday Performance for staff, faculty, and adjuncts through 2027; internal professional development structures including Promotion …
From Texas To Tehran: A Multilingual, Irgc-Affiliated Influence Operation On X, Instagram, And Bluesky, Ella Murray, Darren Linvill
From Texas To Tehran: A Multilingual, Irgc-Affiliated Influence Operation On X, Instagram, And Bluesky, Ella Murray, Darren Linvill
Media Forensics Hub Reports
We disclose and analyze a new network of at least 62 accounts affiliated with Iran’s Islamic Revolu- tionary Guard Corps (IRGC). These accounts can be broadly collected into two groups, one set operat- ed in Spanish pretending to be located in the Americas and one set operated in English pretending to be in the British Isles. Among the first set are accounts claiming to be in Texas, California, Venezuela, and Chile, while the second set of accounts claim to be from Scotland, England, and Ireland. All these accounts systematically amplify politically divisive content and disinformation aligned with IRGC nar- ratives, …
Lindenwood Digest, March 11, 2026, Lindenwood University
Lindenwood Digest, March 11, 2026, Lindenwood University
Lindenwood Digest
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Key Events: The "Rise and Run: Running for School Board-Lunch and Learn" on March 19 features a panel on public service governance; the "Annual Assessment and Planning Summit" will recognize faculty and staff for excellence in data-informed strategies and assessment innovation.
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Primary Figures: Panelists Karen Bernstein (University City), Jamal Bailey (Ferguson-Florissant), and Sarah Oekle (Francis Howell) will be moderated by former State Senator Jill Schupp; Athletic Coordinator Griffin Manning is recognized for supporting student-athlete travel to beach volleyball.
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Date/Location: Events are scheduled between March 11 and April 3, 2026, primarily occurring at the Spellmann Center AB Leadership …
Lindenwood Digest, March 4, 2026, Lindenwood University
Lindenwood Digest, March 4, 2026, Lindenwood University
Lindenwood Digest
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Primary Figures: Jen Shepard, Christy Weber, Mike Tiffany, Jen Fraser, Joey Jackson, Jessica Loyd, and Woody Ellis.
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Key Events: Campus Operations sponsors a document shredding event on March 12; Lindenwood hosted the Region 6 Science Olympiad on February 7 and 21; Men’s Basketball plays Little Rock in the OVC Tournament on March 4; Women’s Basketball secured a share of the regular season OVC championship; Men’s hockey competes in the inaugural United Collegiate Hockey Cup starting March 5.
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Date/Location: Events occurred between February 7, 2026, and March 12, 2026, at Lindenwood University, Centene Community Ice Center, and Evansville, …
Political Mediatization In The Digital Era: The Case Of Walhi West Sumatera’S Environmental Advocacy, Muhammad Thaufan Arifuddin, Ernita Arif, Yuliandre Darwis, Rinaldi Rinaldi, Muhammad Al-Amin Dalmenda
Political Mediatization In The Digital Era: The Case Of Walhi West Sumatera’S Environmental Advocacy, Muhammad Thaufan Arifuddin, Ernita Arif, Yuliandre Darwis, Rinaldi Rinaldi, Muhammad Al-Amin Dalmenda
JURNAL KOMUNIKASI INDONESIA
This article examines how political mediatization operates at the local level through environmental civil society activism in post-authoritarian Indonesia. Focusing on the West Sumatra chapter of the Indonesia Forum for Environment (WALHI) as a critical case, the study argues that media logic is not merely imposed by political elites or mainstream media, but is strategically appropriated by local civil society organizations to contest oligarchic power, shape public agendas, and sustain democratic engagement at the subnational level. Using a qualitative case study approach, data were collected through participant observation, in-depth interviews with environmental activists and youth organizers, and an analysis of …
Digital Print Ordering System For Ugs, Han Nguyen
Digital Print Ordering System For Ugs, Han Nguyen
Graphic Communication
This project redesigns the UGS digital storefront to make ordering custom prints clearer and less confusing for students. Research showed that many delays happen because users submit incorrect files, such as wrong formats, low-resolution images, or missing fonts. To address this, I created an interactive prototype that guides users step-by-step through the ordering process and includes a built-in file checklist with simple export instructions. Instead of relying on a separate PDF guide, the new system supports users directly within the workflow, helping reduce errors and making the process smoother for both customers and UGS staffs.
User Experience (Ux) Meets Bureaucracy: Lessons From A Government Intranet Prototype, Scott Pelham, Jo Jung, Christopher Kueh
User Experience (Ux) Meets Bureaucracy: Lessons From A Government Intranet Prototype, Scott Pelham, Jo Jung, Christopher Kueh
Research outputs 2022 to 2026
Implementing user experience (UX) methodologies within government settings is both possible and powerful – but fraught with systemic and cultural complexities. This report presents insights from the redesign of a government intranet for a prominent Australian emergency services organisation, using a human-centred design approach grounded in the Double Diamond framework. The research reveals a series of challenges: bureaucracy, opinion bias, overwhelming content volume with minimal organisational value, a governance paradox where design rules are desired but selectively applied, a disconnect in engagement from key stakeholders, and the impact of a design by committee approach. While these challenges were significant, they …
Sustainability Of Local Media In The Era Of Disruption: A Case Study Of Ayobandung.Com, Bibo Bani, Nindi Aristi, Ira Mirawati
Sustainability Of Local Media In The Era Of Disruption: A Case Study Of Ayobandung.Com, Bibo Bani, Nindi Aristi, Ira Mirawati
JURNAL KOMUNIKASI INDONESIA
This study examines the sustainability strategy of local media in responding to the challenges of digital disruption in the media industry. The case selected for the research is AyoBandung.com, local digital news portal under PT Ayo Media Network. Local media are structurally vulnerable to platform dominance, forcing them to balance journalistic integrity with economic adaptation. This research employs a qualitative case study approach, with data collected through in-depth interviews with internal stakeholders, including editorial and business management teams. The findings reveal a clear structural and functional separation between the AyoBandung and creative agency, with distinct workflows, content types, and …
Lindenwood Digest, February 25, 2026, Lindenwood University
Lindenwood Digest, February 25, 2026, Lindenwood University
Lindenwood Digest
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Primary Figures: Dr. Steven Tolman, Dr. Daniel Calhoun, Dr. Sara Kaufman, and Keela Ross.
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Key Events: Daily raffle drawings for Employee Appreciation Week ; a Trivia Night fundraiser at the Academy of the Sacred Heart ; recording of a documentary film featuring students and faculty reading the Declaration of Independence, U.S. Constitution, and Bill of Rights ; performance of the musical Ride the Cyclone.
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Date/Location: February 25 – March 22, 2026; Lindenwood University campus in St. Charles, MO, including the J. Scheidegger Center, Spellmann Center, and Evans Commons.
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Archival Significance: Documentation of institutional milestones including …
Why We Must Commune: Rethinking The Role Of Marketing Communications In Turbulent Times, Javier Garcia
Why We Must Commune: Rethinking The Role Of Marketing Communications In Turbulent Times, Javier Garcia
Publications and Research
“Communications” is often thought of as a noun, representing the messages we receive on a daily basis from people, brands, and institutions alike.
"Communications" is also often associated with an industry that exists to produce such messaging in service of capitalism, with a commercial or otherwise actionable outcome desired from its receiving audience.
This presentation, hosted by two-time CCNY graduate and senior marketing communications professional and Assistant Professor Javier Garcia, will examine the urgency and opportunity in rethinking the value and study of marketing and communications.
In his presentation, Professor Garcia will offer suggestions on how to guide students towards …
Trusted Forms—The Case Of Barack Obama’S Birth Certificate, Karl-Heinrich Schmidt, Frederik Schlupkothen
Trusted Forms—The Case Of Barack Obama’S Birth Certificate, Karl-Heinrich Schmidt, Frederik Schlupkothen
Proceedings from the Document Academy
Documents can be understood as containers for information that enable remote communication between people across space and time. They are therefore fundamentally subject to issues of trust. The theoretical treatment of documents as a means of remote communication has a long history and has arrived in the age of electronic document exchange, as shown by the work of R. T. Pédauque, which is taken as a starting point here.
To take theory further, form-based documents are discussed here as an example. Form-based documents control the information provided by fillers by specifying form fields. The core of this paper is to …
The Politics Of Remembering: Reconfiguring The Diorama Of Monas As Augmented Living Document, Suprayitno Suprayitno, Zulfatun Sofiyani, Rahmi Rahmi
The Politics Of Remembering: Reconfiguring The Diorama Of Monas As Augmented Living Document, Suprayitno Suprayitno, Zulfatun Sofiyani, Rahmi Rahmi
Proceedings from the Document Academy
This paper examines the Monas diorama as a central apparatus in Indonesia’s politics of remembering, whose narrative consolidation during the New Order rendered it a state-authored monument of national memory. Drawing on Foucault’s distinction between monument and document, Ferraris’s ontology of documentality, and Perret’s concept of document design as projective epistemology, the study reframes the diorama as a documentary assemblage shaped by inscription, power, and institutionalized forgetting. Through diachronic, synchronic, comparative, and experimental analyses, the paper diagnoses failures across the physical, social, and cognitive dimensions of Monas as a document, revealing narrative authoritarianism, representational rigidity, and the absence of plural …
Cerebral Documents And Algorithmic Sensemaking: Searching For Expressions In Human And Artificial Cognitive Collaborations, Rebekah L. Cowell
Cerebral Documents And Algorithmic Sensemaking: Searching For Expressions In Human And Artificial Cognitive Collaborations, Rebekah L. Cowell
Proceedings from the Document Academy
Generative Artificial Intelligences (AIs) and current advanced large language models (LLMs) are algorithmically designed to generate text-based conversations as conversational agents (CAs), by replicating human language and conversational communication. Pairing human cognition with generative computationally coded cognition. We have never been here before: cerebral and artificial information collaborations and processing producing expressions that may or may not become visible as second-hand/secondary source documents.
Sensemaking or sense(un)making is a unique autonomous human drive cognitively, our information processing is sensemaking in action and expressions and articulations are evidence of the sensemaking cycle. Documentation [expressed or articulated through various mediums] are a product …
Lindenwood Digest, February 18, 2026, Lindenwood University
Lindenwood Digest, February 18, 2026, Lindenwood University
Lindenwood Digest
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Primary Figures: Dr. Jen Edler; Paris Suzuki; Aubrey Wortmann; Elaine Ragland; Mary Easton Sibley; George C. Sibley; Charlsie Floyd; William and Kate Schoenhard; Dr. Ryan Guffey; Rose Lyn Zanville.
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Key Events: Launch of the Butler Library Revival Campaign; Lindenwood University Board meetings occurring February 18–20, 2026; redesign of the Freshman Seminar (UNIV 10100) for Fall 2026; rebranding of First-Year Programs to Student Experience; Lindenwood Showcase 2026 logo competition; 2026 Honors Convocation nomination period.
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Date/Location: February 18–26, 2026; Lindenwood University campus, St. Charles, Missouri, including the Spellmann Center and Library Services & Resources Center (LARC).
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Archival Significance: …
Understanding Perceptions Of A Peruvian Local Market Program: A Reflexive Thematic Analysis, Rosmery Ramos-Sandoval Dr., Jano Ramos-Diaz
Understanding Perceptions Of A Peruvian Local Market Program: A Reflexive Thematic Analysis, Rosmery Ramos-Sandoval Dr., Jano Ramos-Diaz
The Qualitative Report
Despite growing global interest in short food supply chains (SFSCs), little is known about how consumers in developing countries perceive these models, especially through digital platforms like social media. This study investigates how Twitter users represent and perceive SFSCs in the context of the Peruvian government´s “De la Chacra a la Olla” program. The study analyzed 1,167 tweets from Peruvian Twitter users referencing the hashtag #DeLaChacraALaOlla between 2014 and 2020, using reflexive thematic analysis within an exploratory case study framework to examine consumer perceptions of SFSCs. The analysis revealed three key themes in consumer perceptions of SFSCs on Twitter: direct …
Lindenwood Digest, February 11, 2026, Lindenwood University
Lindenwood Digest, February 11, 2026, Lindenwood University
Lindenwood Digest
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Primary Figures: Jason Waack, Web Strategy and Development Manager; Nate Watson; and the Lindenwood Showcase Committee.
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Key Events: The official renaming of the Bursar department to Student Accounts to improve service clarity; the opening of a daily voting period for the 2026 Lindenwood Showcase logo designed by students; and a recognition of "above and beyond" technical support provided to Library Services during a two-day snowstorm following a new website launch.
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Date/Location: February 11, 2026, at Lindenwood University in St. Charles, Missouri, with specific events occurring at the Hyland Arena and the Spellmann Center.
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Archival Significance: Documentation …
Exploring The Efficacy Of Storytelling In Education About Climate Change, Nina Adjanin, Srijana Katuwal, Heidi Sevestre, Gordon Brooks
Exploring The Efficacy Of Storytelling In Education About Climate Change, Nina Adjanin, Srijana Katuwal, Heidi Sevestre, Gordon Brooks
Mid-Western Educational Researcher
From bedtime tales to digital narratives, stories wield unparalleled influence, shaping perceptions, and fostering empathy. Through mediums like social media and digital platforms, storytelling becomes a tool for advocacy, amplifying voices, and catalyzing social change. In this qualitative study, 107 higher education students from diverse backgrounds participated. The purpose of this study was to uncover salient beliefs about climate change stories on popular social media platforms among full-time college students. The results are based on three key components of the theory of planned behavior (TPB): affective beliefs, normative beliefs, and control beliefs. The respondents expressed both positive and negative attitudes …
Cybersecurity In Higher Education Institutions: Awareness, Policy, And Experience On Employee Behaviour, Abdullahi Abiodun Yusuf, Adriana A. Steyn
Cybersecurity In Higher Education Institutions: Awareness, Policy, And Experience On Employee Behaviour, Abdullahi Abiodun Yusuf, Adriana A. Steyn
Journal of Cybersecurity Education, Research and Practice
The digital transformation of higher education institutions (HEIs) has introduced unprecedented connectivity and operational efficiency, but it has also heightened their exposure to cyber threats. South African HEIs, in particular, face increasing vulnerability due to their reliance on technology, openness, and diverse user communities. This study examines the influence of the institutional cybersecurity environment on employee cybersecurity-compliant behaviour (CCB), emphasising the critical roles of awareness, policy engagement, and experience. Drawing on Protection Motivation Theory and the Theory of Planned Behaviour, a conceptual model was developed to explore how cybersecurity awareness, policy familiarity, and prior experience shape employees’ attitudes, subjective norms, …
Malaysia’S Social Media And Virtual Communities: Investigating Digital Engagement, Social Problem Management, And Economic Mobility, Muhammad Ridhwan Sarifin, Nur Hafizah Yusoff, Muhamad Hariz Muhamad Adnan
Malaysia’S Social Media And Virtual Communities: Investigating Digital Engagement, Social Problem Management, And Economic Mobility, Muhammad Ridhwan Sarifin, Nur Hafizah Yusoff, Muhamad Hariz Muhamad Adnan
Makara Human Behavior Studies in Asia
This study explores the evolving role of social media in shaping users’ digital engagement, social problem management, psychological well-being, and economic mobility in Malaysia. A total of 374 respondents participated in an online survey, selected using purposive sampling to capture active users across diverse age, income, and educational backgrounds. The study employed a structured questionnaire with Likert-scale items to evaluate perceptions of virtual community participation. Linear regression and moderation analysis were conducted to determine how social media usage predicts social issue management, emotional and social needs fulfillment, and economic opportunity access. Digital literacy was tested as a moderator between social …