Communication Commons^™

Microsimulation: A Solution For Effective Client Engagement, Girish Balakrishnan

Harrisburg University Dissertations and Theses

A key challenge that product management professionals face is to convince their clients about the relevance of a product towards their business needs by aligning those with the product vision. To accomplish this need, new strategies to engage the clients with the product vision are extremely critical. Microsimulation is a wonderful way to not just communicate product vision but also to familiarize clients with unique functionalities offered by the product. Microsimulations avoid miscommunications by establishing interaction between provider and consumer. This research study primarily focuses on solving the problem of client disengagement in organizations involved in product development and operating …

Mentoring And Change Management: Integrating Organizational Mentorship With Change Initiatives, Ramiro Pesina, Danny Darden, David Silberman

Student Posters

Change is an inevitable and defining force in organizations. While structured change management frameworks provide critical guidance, they often overlook the human dimensions of change. We investigate mentoring and argue that it should not merely support change initiatives but serve as a strategic driver of successful transformations, serving as a multidimensional driver of cognitive alignment, emotional support, and behavioral adaptation, and introduce a mentoring framework that addresses these areas while bridging the gap between the procedural and human-centric change elements.

By interviewing participants who have been involved in mentoring programs yet experienced significant organizational change, we will identify their support …

Podcasting Towards Togetherness: Utilizing Podcasts To Improve Departmental Camaraderie And Well-Being, Michael Petrauskis, Colleen Gutman, Rosemarie Fernandez

Journal of Wellness

Introduction: Physician burnout is on the rise, and this is of particular concern in emergency medicine. Burnout is associated with medical errors, adverse events, poor professionalism, and litigation. A sense of community can build engagement and mitigate workplace stressors on well-being. Emergency physicians may have trouble connecting due to the nature of shift-work and various practice settings. Communication technology, and particularly podcasting, has the potential to help overcome these barriers and positively impact relatedness and well-being.

Approach: We developed an inward-facing podcast, “The ER Break Room” within the Department of Emergency Medicine at the University of Florida. Through the …

We Feel, We Understand: Examining The Moderating Effects Of Publics' Empathy On Crisis Outcomes Across Crisis Types And Response Strategies, James Ndone

Communication, Media, and Culture

This study examines how empathy, operationalized into affective and cognitive dimensions, influences stakeholders' perceptions during organisational crises. Also, the study explores the mediating role of account acceptance in the relationship between crisis response strategies and organisational outcomes. An online three (crisis type: victim vs. accidental vs. preventable) × two (crisis response strategy: apology vs. denial) between-subjects experimental design with 686 participants randomly assigned to different crises (victim, accidental, preventable) and response strategy (apology, denial) was conducted. The findings reveal that account acceptance mediates the relationship between crisis response strategies and key organisational outcomes such as reputation, forgiveness, and purchase intention. …

Evolving Design Critique For A Changing Industry, Sejin Hwang, Amy Ai, Leo Bang, Yuchen Chen, Kathryn Chen, Tiffany Chang, Stephen Jiang, Chloe Jo, Eileen Lee, Nicole Lu, Ray Liu, Kevin Wei, Elaine Zhang, Ellano Zhou

Student Work

This class serves as an exploratory practice in response to existing studies evaluating critique environments in the design industry. Previous studies identified three key limitations in the critique process: (1) a lack of experience for novice designers working with non-designers when reviewing their work, (2) an ineffective final review structure, and (3) a need for a more constructive and engaging feedback-sharing environment.1 To address these challenges, the course was designed to “critique” critique activities and develop strategic solutions to transform the way design work is reviewed, analyzed, and critiqued. The course was part of a pilot fall semester program called …

Leadership Practices For High-Performing Teams: Insights From Senior Military General Officers And Flag Officers, Kimberly Mitchell

Dissertations

Purpose: The purpose of this mixed methods study was to identify and describe how senior military general officers and flag officers (GOFOs) used the three competencies of high-performance teams (HPTs; clarity, connection, and communication) to achieve objectives in their organizations. The second purpose of this study was to determine the degree of importance that senior military GOFOs perceived the three high-performance team effect (HPTE) core competencies impacted their leadership for creating HPTs.

Methodology: This mixed methods study identified and described nine senior military officers’ perceptions of strategies to lead HPTs while focusing on the three core competencies: clarity, connection, and …

Expectations Versus Reality In New Cairo's Gated Communities: An Interdisciplinary Analysis Of Socio-Spatial Features, Ala'a Marwan

Theses and Dissertations

This research aims to introduce a new framework to identify the disparities between gated community residents’ experiences and real estate developers' visions towards the development. As New Cairo experiences significant growth, many residents are increasingly relocating to gated communities. It has become crucial to assess users’ expectations before moving and their lived experience post-moving to allocate the gaps between their expectations and reality, otherwise, the GC developments will grow apart from users’ updated preferences. The research focuses on the socio-spatial qualities such as accessibility to services and facilities, community interaction, and vast green areas between buildings for privacy, all of …

A Socioeconomic Analysis Of Fashion Entrepreneurs And The Use Of Self-Branding To Influence Consumer Behavior, Jasmine Gibbs-Stepter

LSU Doctoral Dissertations

The fashion industry is widely recognized as a significant sector within the global economy, crucially driving trends, creating jobs, and shaping culture. Despite its prominence, entrepreneurs from marginalized socioeconomic backgrounds often encounter considerable hurdles in establishing their businesses and sustaining them over time. These challenges manifest in various forms, including access to vital financial resources, insufficient networking opportunities, and restricted entry into lucrative markets, making it difficult for these entrepreneurs to compete in a dynamic and competitive landscape.

The rise of social media, with platforms like Instagram leading the charge, has ushered in a new era for fashion entrepreneurs. As …

A Multilayer, Multimethod Web And Language Accessibility Analysis Of U.S. Nonprofit Organization Websites: Considerations For The Marketing And Promotion Of Online Giving, Alicia Mason, Lauren Baldwin, Tatum Ahring

Faculty Submissions

In lieu of recent declines in individual giving to US nonprofits focused on social causes, education, environment, and animal welfare, this study examines the web and language accessibility of US nonprofit websites. By examining potential accessibility design barriers, we seek to understand whether US nonprofit organizations are limiting their outreach to online donors, specifically persons with disabilities (PwDs). Nonprofit websites were systematically and randomly sampled from Charity Navigator's Alphabetical Listing of the Top 1000 Most Visited Charities database. Using a multimethodological approach consisting of manual verification and computer-automated analysis techniques, we assess the web and language accessibility of leading US …

Strategic Business Communication: A Competency-Based Approach To Writing, Speaking, And Research., Rose Helens-Hart

All Open Educational Resources

This text is for the Honors section of BCOM301 at Fort Hays State University. Business Communication: A Competency-Based Approach to Writing, Speaking, and Research is a practical, engaging book designed to help undergraduate students and business professionals develop competence and build confidence in their business writing, research, and presentation skills. Readers will learn about the five core competencies of business communication: professional, clear, concise, evidence-driven, and persuasive. They also will learn strategies for applying each of these competencies across a range of real-world business documents. This text is a remixing of the following four OER textbooks and original content authored …

Ua19/16/5/13 Athletic Media Relations - Baseball Film/Video/Audio File, Wku Archives

WKU Archives Collection Inventories

Film, and video of WKU baseball games.

Ua19/16/5/16 Athletic Media Relations - Volleyball Film/Ideo/Audio File, Wku Archives

WKU Archives Collection Inventories

Video of WKU volleyball games.

Ua19/16/1/1 2025 Hilltopper Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2025 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Toward An Ecosystem Of Non-Fungible Tokens From Mapping Public Opinions On Social Media, Yunfei Xing, Justin Z. Zhang, Yuming He, Yueqi Li

Information Technology & Decision Sciences Faculty Publications

As blockchain technology advances, non-fungible tokens (NFTs) are emerging as unconventional assets in the commercial market. However, it is necessary to establish a comprehensive NFT ecosystem that addresses the prevailing public concerns. This study aimed to bridge this gap by analyzing user-generated content on prominent social media platforms such as Twitter, Weibo, and Reddit. Employing text clustering and topic modeling techniques, such as Latent Dirichlet Allocation, we constructed an analytical framework to delve into the intricacies of the NFT ecosystem. Our investigation revealed seven distinct topics from Twitter and Reddit data and eight topics from Weibo data. Weibo users predominantly …

Letter From The Faculty Editor, Beth Kegley

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Organic Social Media Strategy For The University Of Akron, Alexander Busch

Williams Honors College, Honors Research Projects

This project develops a research-based organic social media strategy for the University of Akron, addressing the growing importance of digital communication in higher education and the need for authentic, student-centered engagement. Although the university maintains an active presence on platforms such as Instagram, TikTok, Facebook, and X, its current content often reflects a corporate tone that limits relatability and audience connection. This project proposes an alternative content strategy instead: organic advertisements. These are unpaid, and rely on the algorithm to be promoted. The project proposes a five-week content calendar featuring mascot-driven campaigns and event-based initiatives to strengthen brand identity and …

2025, 2(21)

Journal of Marketing and Consumer Behaviour in Emerging Markets

Full Issue 2025, 2(21)

The Legend Of Taylor Heinicke: An Autoethnography Of Unexpected, Passionate Fandom, Brendan O'Hallarn

Communication & Theatre Arts Faculty Publications

Passionate fandom is not a novel phenomenon in the field of sport. The fervor of fans builds stadiums and has allowed the sport industry to grow exponentially in the past few decades. Scholars have examined the passionate fan through many theoretical lenses, but comparatively little scholarship has looked at sport fandom fervor from inside. An autoethnographic examination of my unexpected journey as a fan of journeyman National Football League (NFL) quarterback Taylor Heinicke demonstrates how fandom can stir passions and create rituals in sport followers. A multimedia diary of Heinicke's unexpected ascension to starting quarterback of the Washington Commanders provides …

Does Ethical Ideology Really Matter In Consumer Responses To Corporate Wrongdoing? The Effects On Trust And Word-Of-Mouth Recommendations, Grzegorz Zasuwa, Alicja Węgierak

Journal of Marketing and Consumer Behaviour in Emerging Markets

The purpose of this study is to better understand how the ethical ideologies of consumers influence their responses to perceived corporate social irresponsibility (CSI), focusing on trust and word-of-mouth (WOM) recommendations. Data were collected through a survey involving 627 car owners in Poland, using a real-life case of CSI concerning a major car manufacturer fined for misleading consumers about diesel emissions. The analysis employed partial least squares structural equation modelling (PLS-SEM). The results indicate that moral idealism amplifies the negative effects of CSI on WOM, while moral relativism produces neutrality towards CSI. Specifically, it appears that highly idealistic individuals are …

Email Synthesis Assignment: Using Ai To Assist Us In Creating Effective Business Communication, Gino Perrotte

Open Educational Resources

This assignment teaches students how to distill complex financial data into a clear, professional business email by analyzing real 10-K reports. A key strength of the assignment is that it models effective AI prompting strategies—students are guided in how to interact with AI tools like ChatGPT to clarify data, summarize trends, and craft a concise email.

The focus is not just on using AI, but on developing critical thinking and communication skills. Students learn to assess what information is important, how to frame it for a workplace audience, and how to co-create with AI while ensuring the final …

Comparing Funders' Altruism Versus Self-Interest: Leveraging The Context Of Crisis, Dan Liu, Guangzhi Shang, Cynthia Fan Yang

Journal of International Technology and Information Management

While reward-based crowdfunding has widespread popularity, the motivations driving funders, balancing self-interest and altruism, have remained puzzling. Prior research has been constrained by examination methods and produced mixed findings regarding the weight of altruism versus self-interest among funders. Our study takes a fresh perspective, delving into funder behavior amid a major crisis—the tumultuous backdrop of the COVID-19 pandemic. Our findings reveal that funders not only display an increased willingness to contribute but also significantly amplify their contributions, particularly to projects in crisis-affected regions, irrespective of external incentives like rewards. This underscores the prevalence of altruistic motives among funders in challenging …

Understanding The Determinants Of Blockchain Adoption: An Empirical Study, Amarpreet Kohli, Nihar Kumthekar, Piyush Shah, Rebecca Jauch

Journal of International Technology and Information Management

Blockchain technology (BT) has the potential to enhance security and robustness of transactions through a distributed ledger bookkeeping process. This study employs technology-organization-environment (TOE) framework and threat-rigidity theory (TRT) to examine whether perceived disruption caused by COVID-19 pandemic significantly impacted the adoption of BT, and inclination to adopt BT in the US. The COVID-19 pandemic provided a unique backdrop, as it affected businesses across all industries, sizes, and geographies. Results show a non-significant effect of perceived pandemic disruption on the current stage of BT adoption and intention to adopt BT. However, disruption readiness positively influences the current stage of BT …

Comparing Vr And Tv In Nigeria And The U.S.: Impacts On Empathy, Engagement, And Enjoyment, Jinhee Yoo, Eugene A. Ohu, Radosław Mącik

Journal of International Technology and Information Management

This study (N = 170), involving participants from Nigeria and the U.S., investigated how different technologies (TV and VR) affect users' empathy (α = .93), engagement (α = .93), enjoyment (α = .93), preferences, and likelihood of technology use. Participants watched an animated documentary titled “Is Anna OK?” at two different time points, utilizing VR (Oculus Rift S) and TV, following which they completed measuring empathy, engagement, enjoyment, device preference, and usage likelihood. Analysis via one-way ANOVA and chi-square tests revealed that VR users reported significantly higher empathy and enjoyment compared to TV viewers, particularly on second viewing. Combining both …

A Geopolitical Economy Analysis Of China And India’S Approaches To Transnational Data Governance, Yujia He, Ka Zeng

Patterson School of Diplomacy and International Commerce Faculty Publications

Recent literature on the behavior of rising powers in digital trade and data governance highlights their discourses of data sovereignty and desire to preserve domestic policy autonomy. This article contributes to the literature by employing a political economy lens that shifts the focus from the nation-state/inter-state framework towards the dynamics of state–capital relations, allowing for a more historical and contextual understanding of the geopolitics of data governance in emerging economies. Using China and India—two of the largest emerging economies—as comparative cases, and drawing on secondary data from government documents and other sources, the article argues that the interplay between the …

Contents, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 26 2025, Several Authors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Letter From The Dean, Jeff Edwards

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Averting "Death By Powerpoint", Nora Xinyi Cai

ENGS 15.11: Design and Education

This lesson empowers students to design presentation slides that effectively communicate their ideas to unfamiliar audiences. The lesson emphasizes the key guiding principle for slide design, one message per slide, along with four steps to implement it. Students will develop the vocabulary to assess the quality of others' presentation slides and apply these four steps in creating their own. The lesson seeks to cultivate a dynamic, collaborative, and creative learning environment by design.

Collegiate Athlete Branding And Name, Image, And Likeness On Instagram, Carson Shaw, Renu Pariyadath

University of South Carolina Upstate Student Research Journal

This study explores how collegiate athletes use Instagram to build their personal brands and maximize their Name, Image, and Likeness (NIL) potential in the era of digital self-promotion. Since the 2021 Supreme Court ruling allowing college athletes to profit from NIL, social media has become a key platform for visibility, engagement, and financial opportunity. Guided by Erving Goffman’s Self-Presentation Theory, this research employs a qualitative content analysis of 80 Instagram posts from eight collegiate athletes—four high-profile and four low-profile—representing diverse sports, genders, and institutions. Sixteen content themes drawn from prior research were analyzed, including personal life, business life, athletic performance, …

Featured Faculty Mentor/Student Team, Kelly Loftin, Eva Berryhill

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.