Communication Commons^™

Instructions For Authors, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Trust In Media, Institutions, And Health Information In Metropolitan Nebraska: 2021 Nebraska Metro Poll Results, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz

Rural Futures Institute: Publications

Overall, most metropolitan Nebraskans have confidence in their local institutions (public safety agencies in their community, public schools in their community, and voting and election systems in their county). However, many have very little confidence in many national institutions (the U.S. Senate, the U.S. House of Representatives and the Presidency) as well as the Governor.

Metropolitan Nebraskans most trust information received from friends/family/ acquaintances, local news sources (TV and newspapers), public sources (PBS and public radio) and state newspapers. They least trust information from social networking sites, Internet blogs, and Fox News.

Most metropolitan Nebraskans trust local health professionals for …

Letter From The Dean, Deacue Fields

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Contents, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Letter From The Faculty Editor, Beth Kegley

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 22 2021, Several Authors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Featured Faculty Mentor And Student Explore The Dynamics Of This Research Relationship, Alejandro Rojas, Evan Buckner

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Willingness-To-Pay For Halal And Branded Poultry In Northern Mozambique, Alison J. Creasey, L. Lanier Nalley

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

While price typically drives consumers’ food-purchasing decisions in low-income countries, religious attributes associated with food production and corporate branding could influence buying patterns. In Mozambique, more than 46% of people were living below the poverty line of ($0.31 USD) per day in 2018. That being said, in the Nampula Province (the location of this study), which is the second poorest province in the country, over 25% of the population is Muslim and may be willing-to-pay (WTP) a premium for Halal meat products to uphold Islamic beliefs. Like many parts of sub-Saharan Africa, poultry is the fastest-growing source of protein. Since …

The Role Of Peer Irrigators On The Choice And Intensity Of Use Of Irrigation Techniques, Noah Hayward, Kent Kovacs

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

The use and the proportion of farmland that uses prominent irrigation practices in Arkansas were evaluated. A bivariate sample selection model evaluated the determinants of the share of irrigated land in a farm that uses each practice. In addition, the relationship between the irrigation practices a peer uses and the use and intensity of five common irrigation practices was evaluated. If a peer of an Arkansas farmer used center pivot irrigation, this increased the probability that the farmer used center pivot irrigation by 66 percentage points. A peer that used pivot irrigation decreased the proportion of irrigated land that used …

Becoming Agricultured: Creating An Agriculture Literacy Podcast For Consumers, Madalyn C. Souza

Agricultural Education and Communication

Today’s consumers want to become more aware of where their food comes from. There is a need and a desire to bridge the gap between consumers and production agriculture. One way to reach consumers is through audio podcasts. Podcasts are digital audio recordings that are streamed online. The podcast Becoming Agricultured will be a platform to show the relationship between agriculture and the environment, food, fiber and energy, animals, lifestyle, the economy and technology. The podcast is aimed to tell agriculture's story through factual research and personal accounts of those involved in different sectors of the agriculture industry and cultivate …

Public Relations Of Cal Poly Avocado Rootstock Trial, Angel Daniel Carrillo

Agricultural Education and Communication

Avocados have been one of California’s specialty crops for quite some time now. The industry has been motivating growers to implement the best management practices to ensure stable and increased production as much as they possibly can. California is the leading state in the country for avocado production. In 2019, California alone produced 109 tons of avocados (US Department of Agriculture, 2020). Unfortunately, root rot has made it a challenge to do so.

Root rot is a disease derived from the Phytophthora cinnamomi pathogen. This is an issue for avocado production worldwide. In efforts to find a method of decreasing …

The Perceptions Of Professionals, Faculty, And Students Regarding The Implementation Of An Agricultural Communications Degree Program In The United Kingdom, Abigail Taylor

Agricultural Education, Communications and Technology Undergraduate Honors Theses

The purpose of this study was to determine the perceptions of professionals, faculty, and students regarding the implementation of an agricultural communications degree program in the United Kingdom. It aimed to gather detailed opinions to aid in the planning of future agricultural communications disciplines. This study used a qualitative approach in the form of interviews. Interviews were designed to gain in-depth opinions on four different research objectives. Subjects were pooled from three different subject groups: Professionals, faculty, and students. Subjects expressed that writing and journalistic skills were extremely important for agricultural communications graduates to possess. Interpersonal skills were also useful. …

The Recognition Preferences Of Ontario County 4-H Volunteers, Sarah Bagley

Graduate Theses and Dissertations

The 4-H program relies on volunteers to deliver quality youth programing to the local community. Therefore, volunteer management is an important job of a 4-H educator. The Ontario County 4-H program utilizes 94 volunteers who serve a variety of roles within the program, and the retention of these volunteers is important to the program’s continued success. Older volunteer studies have found that volunteer recognition is an important aspect of volunteer satisfaction and retention. Therefore, this study aimed to describe the characteristics of current Ontario county 4-H volunteers, understand the underlying motivations and recognition preferences of these volunteers, determine if correlations …

Letter From The Dean, Deacue Fields

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Letter From The Faculty And Managing Editors, Beth Kegley, Gail Halleck

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Food Accessibility Related To The Double Your Dollar Program, Julia Carlson, Heather Friedrich, Mechelle Bailey, Curt Rom

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

The Double Your Dollar (DYD) Program is a program that gives Supplemental Nutrition Assistance Program (SNAP) beneficiaries and Senior Farmers Market Nutrition Program (SFMNP) participants match dollars to spend at local farmers markets. The DYD’s goal is to incentivize healthy eating among individuals of low income and promote spending at farmers markets. Food insecurity affects over 60,000 individuals in Washington and Benton counties in Arkansas. The aim of this study was to assess how the DYD program impacted users’ food accessibility and how the program could be improved for the future. A survey was used to address basic demographics, type, …

The Biofiltration Ability Of Asparagus Densiflorus To Remove Sulfur Dioxide From The Indoor Atmosphere, Rhiannon De La Rosa, Mary Savin

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Sulfur dioxide is an inorganic compound (IC) and air pollutant that causes health risks in humans. The buildup of sulfur dioxide (SO2) in enclosed indoor spaces is, therefore, a concern to human health, especially since the average person spends 90% of his/her time indoors. This study focused on decreasing SO2 concentration in a cost-effective and simple way—by using botanical biofiltration, or the uptake of pollutants by plants. Research in biofiltration has focused mostly on the remediation of volatile organic compounds (VOC). However, research has also shown that plant species that remediate VOC efficiently also have the potential for efficient IC …

Letter From Division Of Agriculture Communications, Fred Miller

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Contents, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Instructions For Authors, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

The Political Preference Of Arkansas Farmers And Ranchers, Rachel J. Barry, Donna L. Graham

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Access to information is critical to improving production efficiency, but little is known about how farmers are informed on the policy or issues influencing programs related to farming. This research sought to determine the sources of communication used by farmers and ranchers to form opinions about agricultural policy and candidates, identify the issues important in voting, and their level of participation in the political process. Face-to-face interaction was the preferred form of communication in farm organization meetings, with friends, or farm agencies. Magazines were the preferred source of print communication, and university/extension websites were preferred for internet sources. Broadcast media …

Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 21 2020, Several Authors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

From Urban To Agriculture, Jacqueline V. Aenlle

Agricultural Education: Graduate Internship Reports

"From Urban to Agriculture" is a website utilizing a blog and podcast to connect with consumers and share reliable information about agriculture. In addition to covering specific topics such as organic production, dairy animal welfare, and honey production, this forum also address cross disciplinary topics such as media literacy and critical thinking. The website not only appeals to everyday consumers, it also provides resources for educators seeking to integrate a lesson on agricultural advocacy into their curriculum. The following report details the creation process for this website, development of blog content, acquisition of podcast materials, and future plans for the …

Interactions Between The Protein Industry And Blogs: An Analysis Of Content And Perceptions, Kylie Hackworth

Graduate Theses and Dissertations

This thesis contains two articles that describe and characterize the use of the social media platform of blogging in the context of the animal agriculture and protein industry. The first article used content analysis to analyze blog posts and look for themes throughout the posts. This study included 37 posts from ten authors and resulted in four recurrent themes. The major themes were environment, consumption of protein, alternative protein source, and alternative dieting. The tones regarding these themes were both negative and positive toward the protein industry.

The second article used hand-coding to look for themes and similarities concerning flow …

Resisting Industrial Food Systems On The Web: How Non-Profit Organizations Use Digital Technology For Sustainability Education, Aleksandr Segal

Dissertations, Theses, and Capstone Projects

This thesis examines the link between how community-based organizations use digital tools with the fundamentally resistance-based philosophy that these organizations have at the core of their mission. It aims to uncover how non-profit organizations (NPOs) that work in community development through food and agriculture use digital tools, and how their digital communication strategies relate to issues of resistance to neoliberalism and industrialization in the food and agriculture sectors.

Using a foundation of existing literature on food and agriculture, climate change and waste management, critical theory, and technology in pedagogy, this thesis will contextualize how non-profits resist neoliberal regimes of de-traditionalization …

Undoing Gender: An Analysis Of How Women Communicate Within The Agricultural Industry, Shala R. Larson

Electronic Theses and Dissertations

In recent history, women have entered more business-like positions in the agricultural industry. This thesis seeks to understand how women in agriculture describe their workplace communication and whether they feel they are part of a muted group. Twelve women were interviewed regarding their experiences as women in agriculture and were asked whether they feel valued in their positions and how they communicate with their male co-workers. Specifically, interviewees were asked if they ever felt the need to alter their communication to complement, emulate, or otherwise adjust to masculine communication styles. The majority of women interviewed reported having to strategically choose …

Evaluating And Improving Consumer Perceptions Of The Agriculture Industry, Katelyn Berndt

Schultz-Werth Award Papers

Consumer perceptions of the agriculture industry are increasingly important as alternative labeling and non-conventional options become more common. Consumers are seeking a more dominant role in the conversation about their food. This study explores how the agriculture industry can respond in a way that improves consumer perceptions and builds trust. The study also seeks to answer the question of whether country of birth or background affects consumer perceptions of agriculture. The research model includes a QuestionPro survey completed by students at South Dakota State University, representing consumers in the Millennial generation who are more likely to respond positively to transparent …

Letter From The Dean, Deacue Fields

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

A Message From The Associate Dean Of The Honors College And Co-Chair Of The Service Learning Initiative, Jennie Popp

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 20 2019, Several Authors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.