Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Arts and Humanities (408)
- History (327)
- Philosophy (321)
- Art and Design (313)
- Linguistics (313)
-
- Archaeological Anthropology (196)
- Fine Arts (188)
- Library and Information Science (186)
- Urban Studies and Planning (133)
- International and Area Studies (128)
- Law (128)
- Museum Studies (126)
- Cultural Heritage Law (124)
- Education Law (124)
- Creative Writing (123)
- Legal Writing and Research (122)
- Film and Media Studies (121)
- Intellectual Property Law (121)
- Social and Cultural Anthropology (30)
- Sociology (16)
- Education (14)
- History of Art, Architecture, and Archaeology (13)
- Communication (12)
- Environmental Studies (8)
- Geography (6)
- Legal Studies (6)
- Life Sciences (6)
- Other Arts and Humanities (6)
- Keyword
-
- Indonesia (20)
- Culture (16)
- Identity (10)
- Representation (9)
- Ethnicity (7)
-
- Cultural identity (6)
- Islam (6)
- Women (6)
- Contestation (5)
- Discourse (5)
- Gender (5)
- Ideology (5)
- Meaning (5)
- Migration (5)
- Resistance (5)
- Southeast Asia (5)
- Tradition (5)
- Anthropology (4)
- Autoethnography (4)
- Construction (4)
- Critical Discourse Analysis (4)
- Democracy (4)
- Hyperreality (4)
- Media (4)
- Myth (4)
- Power (4)
- Semiotics (4)
- Translation (4)
- Adaptation (3)
- Agency (3)
- Publication Year
- Publication
-
- Paradigma: Jurnal Kajian Budaya (213)
- Antropologi Indonesia (159)
- International Review of Humanities Studies (143)
- Masyarakat: Jurnal Sosiologi (5)
- Multikultura (4)
-
- The Indonesian Journal of Socio-Legal Studies (4)
- ASEAN Journal of Community Engagement (2)
- Bhakti: Jurnal Pengabdian Masyarakat (2)
- CSID Journal of Infrastructure Development (2)
- Interiority (2)
- Wacana, Journal of the Humanities of Indonesia (2)
- Journal of Dentistry Indonesia (1)
- Journal of Terrorism Studies (1)
- Jurnal Sosial Humaniora Terapan (1)
- Makara Human Behavior Studies in Asia (1)
Articles 241 - 270 of 542
Full-Text Articles in Anthropology
“Is This Anthropological Enough?” Reflection On Ethnographic Fieldwork And Limitations Of The Body, Sari Damar Ratri, Hestu Prahara
“Is This Anthropological Enough?” Reflection On Ethnographic Fieldwork And Limitations Of The Body, Sari Damar Ratri, Hestu Prahara
Antropologi Indonesia
This article reflects on the troubling aspects of an ethnographic method that helps to maintain anthropology as a discipline of the privileged. The Covid-19 pandemic has changed how people interact socially. Although much ethnographic fieldwork is situated in settings that require face-to-face interactions, the pandemic has made the prospect of future fieldwork in the same manner uncertain. Learning from the current physical distancing, we discuss ethnographic methods that center on possibilities and limitations of the body as a tool of inquiry. We reflect on the possibilities of conducting ethnographic fieldwork when the body as a corporeal entity is undergoing physical …
Arsip Sebagai “Mata Ketiga:” Hikayat Rezim Pangan Di Kalimantan, Rio Heykhal Belvage
Arsip Sebagai “Mata Ketiga:” Hikayat Rezim Pangan Di Kalimantan, Rio Heykhal Belvage
Antropologi Indonesia
This paper is based on an archival study in the context of river agroecosystem change in Central Kalimantan. Based on several sources of archives, there’s a thing which significantly affected the changes in the water system in Kalimantan, namely a food regime which started in early 20th century. The discovery leads to three things. First, there is an intense relationship between food regime and knowledge regime that contributes to environmental damage. Second, there is a sustained bias behind the government's food policy since colonial to current post-colonial period. Lastly, there is perpetual failure of the food regime. Under the food …
Tinjauan Buku Dinamika Gender Dan Seksualitas Kontemporer, Sari Damar Ratri
Tinjauan Buku Dinamika Gender Dan Seksualitas Kontemporer, Sari Damar Ratri
Antropologi Indonesia
No abstract provided.
Tinjauan Buku Mobile Secrets: Youth, Intimacy, And The Politics Of Pretense In Mozambique, Irin Oktaviani
Tinjauan Buku Mobile Secrets: Youth, Intimacy, And The Politics Of Pretense In Mozambique, Irin Oktaviani
Antropologi Indonesia
No abstract provided.
Dinamika Resistensi Subtil Terhadap Penyerobotan Sawit: Studi Terhadap Masyarakat Maneo Seram Utara, Maluku Tengah, George Likumahwa, Marcho David Pentury
Dinamika Resistensi Subtil Terhadap Penyerobotan Sawit: Studi Terhadap Masyarakat Maneo Seram Utara, Maluku Tengah, George Likumahwa, Marcho David Pentury
Antropologi Indonesia
This article analyzes the discontent of the Maneo people of North Seram against Nusaina, a palm oil company that operates on their custom (adat) territory. Nusaina obtained land for its operation in Seram through various cunning schemes, deceiving the Maneo people into agreeing to lease their land by exploiting their lack of access to legal assistance. The uneasy relationship that has unfolded ever since has led to perpetual and subtle tension between Maneo and Nusaina. The situation that the Maneo find themselves in is illustrative of that of many indigenous Austronesians. Although the traditional norm among Austronesian societies …
Janji Pendidikan Dan Paradoksnya Di Pedesaan Flores, Indonesia Timur, Thijs Schut
Janji Pendidikan Dan Paradoksnya Di Pedesaan Flores, Indonesia Timur, Thijs Schut
Antropologi Indonesia
No abstract provided.
Bdsm Sebagai Subkultur: Menantang Monogami, Menawarkan Poliamori, Alberta Prabarini, Fitri Ayunnisa
Bdsm Sebagai Subkultur: Menantang Monogami, Menawarkan Poliamori, Alberta Prabarini, Fitri Ayunnisa
Antropologi Indonesia
The practice of BDSM is still taboo to discuss since most Indonesians are still unfamiliar with the issue. As a subculture, BDSM is often misunderstood as a violent and dangerous sexual practice that only prevailed by certain people. Many prior literatures have revealed BDSM as part of kinky sex, for enjoying erotic pain through sexual activities that have consented and controlled by adult partners. However, how BDSM perpetuates their sexual practices in a conservative and socially monogamous society like Indonesia has not comprehensively explored nor accepted like other relationship as the society is widely dominated by heteronormative unioamory society. As …
Sinkretisme Dalam Slametan Ritual Ulur-Ulur, Luqman Hakim, M. Yoesoef
Sinkretisme Dalam Slametan Ritual Ulur-Ulur, Luqman Hakim, M. Yoesoef
Paradigma: Jurnal Kajian Budaya
This research aims to explain the hidden narrative in the slametan of the ulur-ulur ritual at Telaga Buret, Sawo Village, Campurdarat District, Tulungagung Regency. In 2020, during the Covid-19 pandemic, the long sequences of ulur-ulur rituals were summarized by only conducting slametan. This indicates that the main foundation of the ulur-ulur ritual is slametan. To find the core ideology of slametan, this study employed the ethnographic approach. Data were obtained through participatory research and in-depth interview. The collected data were then transcribed and analyzed using related theories. This research shows that in slametan, syncretic narratives are beautifully woven into the …
Tari Toga Dari Nagari Siguntur Dharmasraya: Eksistensi Dan Pelestarian 1990–2022, Hendra Naldi, Yelda Syafrina, Diana Putri Nengsi, Erniwati Erniwati
Tari Toga Dari Nagari Siguntur Dharmasraya: Eksistensi Dan Pelestarian 1990–2022, Hendra Naldi, Yelda Syafrina, Diana Putri Nengsi, Erniwati Erniwati
Paradigma: Jurnal Kajian Budaya
This article report the study of traditional dance in Siguntur Dharmasraya, West Sumatra. Marhasnida, a cultural activist from Nagari Siguntur, created the toga dance. This article explains how the dance was created, developed, and performed from stage to stage and passed on to the younger generation for preservation. This historical research observed and analyzed the actions of an individual closely related to the development of toga dance. Data were obtained through observation, interviews, and tracing of personal archives pertaining to various aspects of the dance, including its history and movements. This research found (1) that Marhasnida has been involved in …
Geurae Sebagai Pemarkah Wacana Dalam Percakapan Bahasa Korea, Mellyana Murtanu, Usmi Usmi
Geurae Sebagai Pemarkah Wacana Dalam Percakapan Bahasa Korea, Mellyana Murtanu, Usmi Usmi
Paradigma: Jurnal Kajian Budaya
In Korean, the word geurae is positioned as an exclamation in a sentence. Its use in oral communication has diverse meanings and functions. Previous research shows that, apart from conveying its basic meaning, the word geurae is also often used as a discourse marker (DM), especially in a conversation. DMs are words used by speakers to express their feelings and view about the contents of a conversation to a speech partner. The purpose of this study was to analyze the form, meaning, and function of the word geurae as a DM in Korean conversations. This literature study is linguistics description …
Sanak Value In Women’S Land Inheritance Rights: Case Study On Women Inheritance Land Rights In Karangpakuan, Sumedang, West Java, Patricia Beata Kurnia
Sanak Value In Women’S Land Inheritance Rights: Case Study On Women Inheritance Land Rights In Karangpakuan, Sumedang, West Java, Patricia Beata Kurnia
The Indonesian Journal of Socio-Legal Studies
Karangpakuan Village is one of the villages in Sumedang, West Java, which territory was broken up into multiple parts by the government, as part of its land was submerged in the framework of the creation of the Jatigede Reservoir. Karangpakuan Village is one of the traditional Sunda Priangan villages, in which traditional customary inheritance norms based on bilateral kinship values are still practiced – despite the Islamic background of the community. These bilateral kinship values influence inheritance practices as these are not based on gender, but divided equally while considering other criteria, such as the number of children in the …
Structural And Cultural Aspects Of Fisherman Family Education Problems In Waruduwur Cirebon, A Syatori, Suciyadi Ramdhani, Nurlaili Khikmawati
Structural And Cultural Aspects Of Fisherman Family Education Problems In Waruduwur Cirebon, A Syatori, Suciyadi Ramdhani, Nurlaili Khikmawati
Masyarakat: Jurnal Sosiologi
According to the Program for International Student Assessment (PISA), Indonesia's education quality is ranked 74th out of 79 countries. The data highlights issues including high tuition costs, unequal access to educational institutions, as well as mismatch between education system and local culture; all commonly found in fishing communities. This ethnographic study seeks to investigate cultural and structural factors that affect the lagging education of children of fishermen in Waruduwur village, Cirebon, West Java, Indonesia. The findings indicate that both factors are interlinked, significantly shaping collective views on education as well as children’s participation in schooling. Patterns observed in the study …
Belas For The Prevention Of Child Marriage Among Sasak Community, West Lombok, Reni Kartikawati, Ni Nyoman Sri Natih, Sari Damar Ratri
Belas For The Prevention Of Child Marriage Among Sasak Community, West Lombok, Reni Kartikawati, Ni Nyoman Sri Natih, Sari Damar Ratri
Masyarakat: Jurnal Sosiologi
This paper aims to evaluate the compatibility of the belas mechanism, which separates prospective brides still considered children (merariq kodeq), in West Lombok Regency with the provisions of Child Protection Law No. 35/2014. While prior research in various countries has primarily focused on interventions and child marriage prevention programs, this study takes a different approach by examining the intricate relationship between children (those under 18 years of age) and the broader social system. To comprehensively explore this relationship, our team adopts Bronfenbrenner's socio-ecological model, which encompasses various stages of a child's life. This model considers individual biology, interactions …
Women’S Agency And Resistance To Cyber Flashing On Twitter, Shafa Athirah, Irwan M. Hidayana
Women’S Agency And Resistance To Cyber Flashing On Twitter, Shafa Athirah, Irwan M. Hidayana
Masyarakat: Jurnal Sosiologi
This article explores the specific forms of online sexual harassment that has been on the rise since Covid-19 pandemic, namely cyber flashing, and how women respond to such practice on social media. Digital ethnography. which included in-depth interview with victims of cyber flashing, was conducted to dive deep into women’s cyber flashing experiences on Twitter. Authors argue that women make sense of their cyber flashing experiences, including tangible impacts on women, and exercise their agency through the acts of public and quiet resistance. The results showed that women carry out various acts of resistance such as ‘spill’ tweet, ‘warning’ tweet, …
Engaging Indigenous Community Towards A Talaandig Language Learning And Cultural Sustainability, Geraldine D. Villaluz, Rscj, Phd., Rita May P. Tagalog, Edd, Isrm, Aduna L. Saway Bai
Engaging Indigenous Community Towards A Talaandig Language Learning And Cultural Sustainability, Geraldine D. Villaluz, Rscj, Phd., Rita May P. Tagalog, Edd, Isrm, Aduna L. Saway Bai
ASEAN Journal of Community Engagement
The decreased use of indigenous language among the young generation of an indigenous community in the Southern Philippines has introduced apprehension among cultural practitioners, the chief administrator, and the community of elders. With the articulated need to strengthen language learning and sustain the culture among the young Talaandig members of the tribe, the chief administrator has proposed a community engagement process for addressing this concern. This study explores the Talaandig language learning and cultural sustainability through the active involvement of an indigenous community of parents–teachers, leaders, and culture practitioners of the Talaandig tribe in Bukidnon, Philippines. Indigenous research methods and …
Perkembangan Kanal Oud Batavia Abad Xvii–Xx: Tinjauan Sejarah Perkotaan, Heru Mulyanto
Perkembangan Kanal Oud Batavia Abad Xvii–Xx: Tinjauan Sejarah Perkotaan, Heru Mulyanto
Paradigma: Jurnal Kajian Budaya
Urban environmental problems such as flooding and water pollution have actually occurred in Jakarta (formerly Batavia) since the Dutch colonial era. Batavia was one of the cities with a myriad of urban planning problems, such as canal flooding which continues to this day. This article was written to find the root of the water problem in Jakarta by reviewing the development of canal construction from the Oud Batavia to the Nieuwe Batavia era. This study was conducted to identify the colonial government’s methods for dealing with flooding and repairing problematic canals. Thus, this research is expected to provide an insight …
Bingkai Heteroseksisme Dalam Karya Sastra Indonesia Kontemporer Bertemakan Homoseksualitas, Lee Yeon
Bingkai Heteroseksisme Dalam Karya Sastra Indonesia Kontemporer Bertemakan Homoseksualitas, Lee Yeon
Paradigma: Jurnal Kajian Budaya
Since the early 2000’s, Indonesian literary works raising the issue of homosexuality have been increasing in number. However, the proliferation of discourse on homosexuality cannot be necessarily interpreted as Indonesian literature’s increasing sympathy with homosexuality. Adequate discussion is needed regarding perceptions, perspectives, and attitudes towards homosexuality in literary works with the theme of homosexuality. In relation to this, we found that works raising the issue of homosexuality have not been able to escape from the framework of the prevailing social order and norms, namely heterosexism. This study aims to see how the idea of heterosexism works in narrating and embodying …
Dampak Strategi Koping Masyarakat Jawa Di Masa Pandemi Covid-19, Faruq Faruq, Hanum Midya Syahrina, Nureyzwan Sabani, Siti Rahmawati, Laksmy Dewi Sukmakarti, Nanik Prihartanti
Dampak Strategi Koping Masyarakat Jawa Di Masa Pandemi Covid-19, Faruq Faruq, Hanum Midya Syahrina, Nureyzwan Sabani, Siti Rahmawati, Laksmy Dewi Sukmakarti, Nanik Prihartanti
Paradigma: Jurnal Kajian Budaya
The Coping Strategy is a way that is considered effective in overcoming the problems experienced by the Indonesian people during the COVID-19 pandemic, especially the Javanese people. The implementation of the coping strategy will have a positive impact on the lives of the Javanese people in carrying out daily activities. The research method used in this study is qualitative to uncover the meaning of social problems experienced by individuals or communities, with the focus of research being the impact of implementing the coping strategy of the Javanese community during the COVID-19 pandemic. The data collection technique used in this study …
“It Is Her Decision, Not Mine” The Problem Of Choice In Abortion Consultation Services In Norway, Franceline Anggia
“It Is Her Decision, Not Mine” The Problem Of Choice In Abortion Consultation Services In Norway, Franceline Anggia
Paradigma: Jurnal Kajian Budaya
Since 1978, women have been granted legal rights to self-determined abortion, from which the idea of women’s right to choose achieves its victory in the current Norwegian abortion law. Behind this notion of choice lies an assumption that perceives women as subjects of choice who should personally decide whether or not having an abortion would be the proper way to overcome difficult decisions on their pregnancies. Women’s right to choose is celebrated as an ideal concept in consultation services for women who face difficult decisions on whether or not to have an abortion. Counselors and health workers I interviewed used …
Perkembangan Aspek Ilmu Pengetahuan Dalam Industri Perkebunan Di Sumatra Timur 1863–1942, Devi Itawan
Perkembangan Aspek Ilmu Pengetahuan Dalam Industri Perkebunan Di Sumatra Timur 1863–1942, Devi Itawan
Paradigma: Jurnal Kajian Budaya
This study aims to reveal the relationship between science and the plantation industry on colonial expansion in East Sumatra. In this study, science is regarded as a colonial construction, which in the context of East Sumatra was used as a tool for colonial expansion, supporting the process of surplus accumulation through the plantation industry. This research applied the historical method, in which analysis was carried out on primary sources such as colonial scientific publications, travelogues, newspapers, and magazines. An examination of these primary sources was conducted by analyzing the text and the context. The decolonial perspective provides an analytical framework …
Kuasa Media Atas Masturbasi: Studi Diskursus Youtube Clarin Hayes Dan Lampu Islam, Akbar Mawlana, Naufalul Ihya’ Ulumuddin
Kuasa Media Atas Masturbasi: Studi Diskursus Youtube Clarin Hayes Dan Lampu Islam, Akbar Mawlana, Naufalul Ihya’ Ulumuddin
Paradigma: Jurnal Kajian Budaya
Various productions of knowledge about masturbation are channeled through the media. The production of knowledge disseminated through technology presents ambivalent conditions that make individual consciousness never complete. However, various studies on masturbation have not touched the media aspect. Therefore, the purpose of this research is to examine the power of the media on masturbation in producing social body discipline. Foucault’s concept of discourse becomes a theoretical knife. Foucault’s discourse orientation leads to an analysis of the power of knowledge on the discipline of social action. The research method is qualitative. The media used are Youtube Clarin Hayes and Lampu Islam. …
Chef Minoritas Di Tempat Kerja: Perempuan Di Dapur Profesional, Intan Yusan Septiani, Mia Siscawati
Chef Minoritas Di Tempat Kerja: Perempuan Di Dapur Profesional, Intan Yusan Septiani, Mia Siscawati
Paradigma: Jurnal Kajian Budaya
Cooking activities in the traditional kitchen or in the domestic area—which are supposed to be the domain of women—are interpreted as an obligation as well as a form of a woman’s service to her family, spouse, children, and even other people who are close to her life. In other words, cooking in the domestic area is an undefined job. Regardless of the fact, when cooking shifted to the public space, it turned into a professional job, a work area which was later known as the professional kitchen. People who work in a professional kitchen are given the title professional chef. …
Ryan A. Bush. Designing The Mind: The Principles Of Psychitecture, Nanda Meg Ryan Puspitasari Supriyono, Moses Glorino Rumambo Pandin
Ryan A. Bush. Designing The Mind: The Principles Of Psychitecture, Nanda Meg Ryan Puspitasari Supriyono, Moses Glorino Rumambo Pandin
Paradigma: Jurnal Kajian Budaya
No abstract provided.
Ancaman Kepunahan Dan Strategi Pemertahanan Tradisi Sinrili Di Masyarakat Makassar, Fitriani Fitriani, Fitriana Fitriana, Nur Hafsa Nasir
Ancaman Kepunahan Dan Strategi Pemertahanan Tradisi Sinrili Di Masyarakat Makassar, Fitriani Fitriani, Fitriana Fitriana, Nur Hafsa Nasir
Paradigma: Jurnal Kajian Budaya
This study aims to determine the factors causing the threat of extinction and the strategy of maintaining the sinrili tradition in the Makassar community. This study is based on library research with a descriptive approach. The results of this research reveal that the factors that cause the threat of extinction of the sinrili tradition in the Makassar community are:(1) Work as a singer is not considered as a main profession in Makassar, and is only seen as a side job. (2) The development of modern music which is more attractive to the younger generation poses a challenge to this tradition. …
Ontologi Huruf Nun Menuju Titik Semiotik, Hasanuddin Chaer, Abdul Rasyad, Ahmad Sirulhaq
Ontologi Huruf Nun Menuju Titik Semiotik, Hasanuddin Chaer, Abdul Rasyad, Ahmad Sirulhaq
Paradigma: Jurnal Kajian Budaya
Semiotics is the study of signs, symbols, and communication in people’s lives. This study which analyzes the letter nun in the Arabic Alphabet using Ferdinand de Saussure’s theory of semiotics, “dyadic semiotics” aims to reveal the breadth and depth of the meaning of the letter nun at the beginning of Surah al-Qalam. This study uses a descriptive method with a content analysis study approach, comprising data collection, data processing, and interpretation. The source of data are the Arabic script. The results of the study show that the ontological symbol for the letter nun is a means of teaching the sign …
Negosiasi Wacana Femininitas Melalui Film-Film Animasi Putri Disney, Sella Putri Arby, Lina Meilinawati Rahayu, R M. Mulyadi
Negosiasi Wacana Femininitas Melalui Film-Film Animasi Putri Disney, Sella Putri Arby, Lina Meilinawati Rahayu, R M. Mulyadi
Paradigma: Jurnal Kajian Budaya
Negotiation Discourse of Femininity Through Disney Princesses’ Movies. Femininity tends to be explained as a condition ‘to be a woman’, making it an ideology that gives limitations to women. Mills uses discourse theory to explain femininity, stating femininity is a process that is constructed and negotiated in every interaction. Disney Princesses show changes through times and each animation film, showing a negotiation of what defines femininity. The data collection was carried out by qualitative method narrative study, with Performativity of Gender by Judith Butler and Negotiation Discourse of Femininity theory by Sara Mills. Thirteen Disney Princesses were used as researched …
Sawer: Melampaui Ruang Dan Meluaskan Jangkauan Interaksi Pada Pertunjukan Dangdut, Michael H.B Raditya
Sawer: Melampaui Ruang Dan Meluaskan Jangkauan Interaksi Pada Pertunjukan Dangdut, Michael H.B Raditya
Paradigma: Jurnal Kajian Budaya
This article deals with the issues of sawer that have appeared over time, both in live and online performances. This topic is interesting because sawer is intertwined in the interaction and participation of two active subjects, namely the singer and her audience. In live performances, the exchange between singers and their audiences happens in the same space and time. On the other hand, accommodating sawer in online dangdut performances is a challenge. However, in 2020 there was a lot of interaction and participation—and even sawer—in online shows. I believe this is not the first glimpse of this phenomenon because online …
Membaca Persoalan Hijab Dan Otonomi Perempuan Melalui Epistemology Ignorance, Saniyah Pertiwi, Naupal Asnawi
Membaca Persoalan Hijab Dan Otonomi Perempuan Melalui Epistemology Ignorance, Saniyah Pertiwi, Naupal Asnawi
Paradigma: Jurnal Kajian Budaya
Apart from its religious values, the hijab has currently developed into a lifestyle. The issue concerning the hijab in Indonesia has evolved over time with a fascinating complexity that is worth to be examined. The Indonesian people who have the habit of questioning the decision to wear or not to wear the hijab illustrates that the choice of Indonesian women is not considered as a personal matter. This research will discuss how the phenomenon of “questioning the decision to wear or not wear the hijab” is based on the epistemology of ignorance, which investigates and explains how ignorance is formed …
The Quality Of Rhyme And Rhythm In Song Lyric Translation, Aulia Fitri, Haru Deliana Dewi, Rahayu Surtiati Hidayat
The Quality Of Rhyme And Rhythm In Song Lyric Translation, Aulia Fitri, Haru Deliana Dewi, Rahayu Surtiati Hidayat
Paradigma: Jurnal Kajian Budaya
This research is a development of Low’s theory (2008) on assessing the quality of song lyric translation based on its translation method. The objective of the study is to discover the quality of rhyme and rhythm of song lyrics in the album We Love Disney which have been translated from English to Indonesian. Therefore, this study focuses on the quality of rhyme and rhythm of the translation because these elements are significant parts of the songs. Low’s theory has been applied in the present study to measure the song lyric translation quality using three translation methods: communicative, free, and semantic …
Benetton’S (In)Equality: A Semiotic Reading, Hianly Muljadi, Sonny Angjaya, Joanna Deborah
Benetton’S (In)Equality: A Semiotic Reading, Hianly Muljadi, Sonny Angjaya, Joanna Deborah
Paradigma: Jurnal Kajian Budaya
United Colors of Benetton, or UCB, has been using its advertisements to deliver positive messages and values that the clothing company represents. This article analyzes one of the photographs in Benetton’s campaign for their Spring Summer Collection of 2018. The campaign, which consists of some photographs by Oliviero Toscani, raises the theme of equality of gender and ethnicity. It shows various photographs of both female and male models from different ethnicities. However, it is found that there is one photograph that shows inconsistency with the very value that Benetton wants to convey through their campaign. Based on the semiotic analysis, …