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A Comparison Of Descriptive And Injunctive Norms Brief Interventions For College Drinkers, Mark A. Prince

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College drinking remains a major public health concern. One contributing factor is the overestimation by college students of their peers' alcohol use (DN: descriptive norm) and their peers' acceptability of excessive drinking (IN: injunctive norm). Normative re-education interventions have traditionally focused on changing descriptive norms even though the Theory of Normative Conduct identifies both DN and IN as beliefs that motivate behavior. The current study developed a brief, manualized, personalized, IN intervention, delivered face-to-face, in a Motivational Interviewing style that can be used as a stand alone treatment or added to existing descriptive norms interventions. This randomized controlled trial compared …